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网游:标明“18禁”反而吸引了未成年人玩家--亲民维稳网络舆情监测室
2012-08-08

  在很多人眼里,上网时不时弹出的网络游戏窗口,几乎与“杀人”、“美女”等暴力色情场面画上了等号。 In many people's eyes,From the network game online popup window,Almost and“kill”、“beauty”Violence such as pornography scene painting of the hospital。

  目前,我国并未对网游中的暴力色情内容进行严格分级,这也就成了网游业界悬挂在自己头上的一柄“达摩克利斯之剑”。他们对此何去何从?中国青年报记者探访了网游业界生态。

At present,Our country is not about the violence in the online pornography to strict grading,This also has become the online industry hanging in on his head a knife“Sword of Damocles over”。They have what to do?China youth daily reporter visited the online industry ecology。

  

“无力”的分级线 “Unable to”Classification line

  目前实行“适龄提示”的城市,有北京、上海这两大网游企业集中地。

Now use“School-age tip”city,Beijing、Shanghai's two great online enterprise concentrated。

  2009年的最后一天,上海市文广局启动“适龄游戏”工程,要求该市所有网络游戏公司在其运营的网游产品中添加“适龄提示”。在被规范的80多款游戏中,近一半在官方网站或游戏客户端作出了“建议18岁以上的成年人游戏”的提示,其余作出“可供全年龄段或未成年人使用”的提示。

The last day of 2009,Shanghai article wide bureau start“School-age game”engineering,The city's all network game company requirements in its operations online products add“School-age tip”。In more than 80 of the regulation of the game,Nearly half in the official website or game client made“Suggest adults over 18 years old games”hints,The rest to make“For all age groups or minors to use”hints。

  例如,以少年儿童为主要对象的“摩尔庄园”和“塞尔号”两款游戏,即在其首页上提示:“本产品适合6-14岁儿童”。

For example,To children as the main object“Moore manor”and“Selma,”Two game,That in its homepage hints:“This product is suitable for 6-14 children”。

  2010年1月,北京市文化局也公布对网游企业实行初步分级,分为18岁以上的成年人和未成年人两个级别。玩家需要输入身份证号,证明自己的年龄符合规定,才能进入游戏。30多家北京企业联合设立了电话平台,发现孩子用他人身份证注册的家长,可以举报,封掉账号。

January 2010,Beijing municipal bureau of enterprise executes online have issued preliminary classification,Divided into 18 years old or above of adults and minors two levels。Players need to input the id number,Prove his age in conformity with the provisions,To enter the game。More than 30 joint enterprise set up home Beijing phone platform,Discover the child with others of id CARDS for parents,Can inform against,Sealing off account。

  但中国青年报记者对多款网游进行尝试,只要名字和身份证号相符,玩家就能直接注册登录,并且下次登录时不需反复验证身份证等个人信息。

But China youth daily reporter to a number of online games to try,As long as the name and id number tally,Players can direct registered login,And next time you login id card need not be repeated validation personal information。

  “这只是网游分级的第一步,只有将从事网游生产的企业进行分级标定,才有可能对网游内容有所控制。”北京市文化局法规处处长常林说。两年过去了,网游分级的大政方针和具体的内容分级标准,还有待文化部出台制定。

“This is just the first step of online classification,Only engaged in online game production enterprise will level calibration,Will likely be content to online to control。”Beijing municipal bureau of FaGuiChu ChangLin said。Two years,Online classification of the major policy and the specific content classification standard,Still to be issued for the ministry of culture。

  “试点在一定程度上是有效的,但是不能完全解决暴力游戏内容带来的影响。”北京网元盛唐有限公司副总裁苏飞说。

“Pilot in a certain extent effective,But can not solve the impact of violent games content。”Beijing nets yuan, vice President of tang Co., LTD SuFei said。

  原因何在?

why?

  苏飞解释,分级线反而成了并不规范的网游小公司敛财的由头。“社会责任感比较低的小公司会借此开发一款游戏,故意标明‘18禁’,但他们缺乏有效的监督措施,根本不管玩家是否符合年龄要求。”这就导致游戏“年龄提示”适得其反,反倒吸引了一些好奇的未成年人玩家。

SuFei explain,Grading line is not regulate became instead of small companies represented lucrative online。“Social responsibility low small company will like to take this opportunity to develop a game,Deliberately marked‘18 the’,But they lack of effective supervision measures,The player is not at all with age requirement。”This leads to the game“Age tip”backfire,But attracted some curious minor players。

  

“很黄很暴力”的网游多来自小公司 “Very erotic, very violent”Online from a small company

  业界人士坦承,网游业鱼龙混杂,有“自觉意识”的只是大型企业。

Admitted to the professionals,Online gaming industry good and evil people mixed up,have“consciousness”The only large enterprise。

  比如,加入了“适龄提示”公约的,有盛大游戏、完美时空、联众、金山软件、开心网、第九城市、巨人网络、麒麟、淘米网络等知名公司。

For example,Joined the“School-age tip”convention,There are big game、Perfect time and space、Many allied、Jinshan software、Happy nets、The ninth city、The giant network、kirin、Rice network, and other famous company。

  “从网游业界整体上看,大公司在这一方面都有共识,影响比较差的、不重视这方面工作的,都是国内的小公司。他们通常利用比较廉价的手段,从网页上弹窗出来,显示很刺激的画面,吸引玩家过去。”北京网元盛唐有限公司拙匠工作室工作人员严石对中国青年报记者说。

“On the whole industry from online,Big companies in the hand have consensus,Influence of poor、Don't pay attention to this line of work,The small company is domestic。They usually use cheaper means,Plays on the page from the window out,Show the picture is very exciting,Draw players in the past。”Beijing nets yuan tang dynasty Co., LTD. A bad workman studio staff to YanShi China youth daily reporter said。

  “在我看来,他们只追求玩家数目,追求短期的轰动效应和利益收获,过于功利。因此,他们在游戏的设定上加入了过多的暴力和血腥画面,以刺激玩家。这不是游戏发展的生命力本质,对于游戏界的影响也非常不好。”

“In my opinion,They only want players number,Pursuit of short-term sensation effect and benefit of harvest,Too the utility。so,They set to join in the game on too much violence and bloody screen,To stimulate the player。This is not a game development the vitality of the essence,For the influence of the gaming world is very bad。”

  “很多同行对网游分级不够重视,这是因为国家还没有法律法规让游戏开发商去参照,开发商如何执行,没有明确指向。所以,在做的时候就很难避免此类问题,只有靠自觉。”苏飞说。

“A lot of our colleagues to insufficient attention online classification,This is because countries are not laws and regulations to the game developers to refer to,Developers how to perform,No clear point to。so,When do, it is hard to avoid this problem,Only by consciously。”SuFei said。

  严石认为,如果有打斗场面,就应在开发游戏时,将人物尽量卡通化。“我们不支持形象过于逼近真人,这样一来,玩家在游戏过程中,就不会被暗示是在杀人。”

YanShi think,If there are fighting scenes,Should be in the development of the game,The character of the cartoon as far as possible。“We do not support the image is too approximation real person,so,Players in the game,Won't be implied is in the murder。”

  他认为,游戏开发公司在开发伊始,就要对游戏的对象树立分类的理念,比如很多女性玩家不喜欢血腥、暴力,有些注重趣味性的游戏,不适合过多暴露身体部位等。

He thinks,The game development companies in at the beginning of development,The object of the game is to set up the concept of classification,Like many women players don't like blood、violence,Some attention to the interesting games,Not suitable for too much exposure body parts, etc。

  “这方面的规范,不是哪家游戏开发公司能够自己完成的。在游戏发行之后,要进行有效的监督,还需要法律法规、互联网的监管机制,以及公安机关的重视等。”严石说。

“This specification,Not a game development company can own work。After the release of the game,To effectively supervise,Still need to laws and regulations、The Internet supervision mechanism,And the attention of the public security organs。”YanShi said。

  

黄暴画面只有短暂的生命 Yellow suddenly and violently picture only brief life

  一款网络游戏从纸面到庞大的虚拟世界,一草一木都要经历无数专业人员之手。那么,网游的画面暴力控制是怎样炼成的?

A network game from paper to large virtual world,Idealds are to undergo countless professional personnel in the hand。so,The control of the violence is online picture how tempered?

  “在游戏的开发阶段,我们首先是注重游戏环节的设定。最初,在任务上,就限定了玩家不是以杀人、杀怪的数量达成任务的。”严石说。

“In the development phase,We first is to pay attention to the game loop setting。first,In the task,Will limit the players not to kill、The number of monsters of the task。”YanShi said。

  大型网络游戏的玩法通常有PVP(玩家之间的打斗)、PVE(玩家打怪物)两种。

Large network the game usually have PVP(The fight between players)、PVE(Players play monster)two。

  在“玩家打怪物”的环境中,网游设计者可以采取给予玩家避免正面打斗的任务,比如采摘一些物品,或者偷偷拿来一些武器装备等。

in“Players play monster”environment,Online designers can take to avoid the task of positive players fight,Such as picking some items,Or secretly brought some weapons and equipment, etc。

  “当游戏里的怪物出现的时候,我们把它弱化了,用石头等材质取代血肉的模型,攻击到怪物身上,就是掉块石头,留下点痕迹,不会出现很血腥、激烈的战斗场面,玩起来有轻松感。”

“When the game when the monster,We put it weakening,The material such as stone replaced the flesh and blood of the model,Against to the monster on,Is DiaoKuai stone,Leave some trace,Won't appear very bloody、Fierce battle scenes,To play up to have light touch。”

  而玩家间互相砍杀的PVP环境中,则更难回避暴力的出现,但并非没有办法。

And players to each other slashing PVP environment,It is more difficult to avoid the appearance of violence,But not without method。

  “我们在任务下放的时候,会设计避免正面冲突的途径,比如说绕道而行、延迟行动,以避免同一时间玩家与玩家PK。当然,有一部分玩家不认同迂回,就会正面交锋,但也不是杀死多少个人,才能完成任务。最多就是在角逐当中赢得了对手,只是打扑克牌谁赢谁输的问题。”

“We in the lower end of the task,To avoid the direct conflict will design approach,For example go around、delay,In order to avoid the same time players and players PK。Of course,Have part of the players don't agree with circuitous,Will confrontation,But not kill many individuals,To complete the task。Most of the competition is in won the opponent,Just playing CARDS who wins and who loses。”

  具体到游戏画面的暴力程度,控制则更直观。

Specific to the game screen the extent of violence,Control is more intuitive。

  “就算是出现敌对战斗的场面,我们也会去掉喷血的效果,将战斗过程飘渺化。比如,打在敌人身上,出现的不是血光,而是刀光一闪,就表示击中敌人了。效果也是将刺激的锋利线条换成是植物、花瓣等形状,让玩家感觉是在进行游戏,而不是在战斗。”

“Even in battle scene hostile,We will also remove the spray blood effect,Will fight the disembodied process。For example,Hit the foe,The manjusri not appear,But knife light flash,It said the hit enemies。Effect also is the sharp will stimulate line if it were plants、Petal shapes such as,Let the players feel the game,Not in the battle。”

  “国家在这方面的规范其实挺不容易,网络游戏是新生事物,而且在不断发展变化。要跟上它的脚步,就要面对很多问题。”苏飞说。

“In this country the standard quite is not easy,The network game is new things,And constantly grow and change。To keep up with it steps,Will face a lot of problems。”SuFei said。

  他认为网游分级是必要的,但由于网游没有地域限制,也会是监管的难点。

He thinks that wilfing grading is necessary,But because no online geographical restrictions,Will the difficulty of a regulatory。

  此外,在实行网游分级之前,我国对网游还缺乏详细的界定标准。“游戏在表现上,到底哪里是暴力的?血腥、恐怖的画面是主观感受,用理性的方法去界定,有一定困难。”

In addition,In the online before classification,Our country is still lack of online the definition of the detailed standard。“The game in performance,What is is the violence?bloody、Terrorist pictures are subjective feeling,With rational method to define,Have certain difficulty。”

  在欧洲,相关行业协会对网络游戏实行强制分级,按内容描述共分7类,分别为粗话、歧视、药品、恐怖、赌博、性和暴力。早在2010年,我国的相关标准就由北京大学和华中师范大学联合研究制定,但尚停留在学术层面,还未成为国家标准。

In Europe,Related industry association to network game to compulsory grading,According to the content description is divided into seven categories,Were rude words、discrimination、drug、terrorist、gambling、Sex and violence。As early as in 2010,Our country's standards by Beijing university and central China normal university for joint research,But still stay in academic level,Still not a national standards。

  “网络游戏也要有明确的理念,要开发真正适合玩家的游戏,而不是只追求玩家数量的游戏。因为,从游戏生命长远来看,黄暴画面是不可取的手段,只能有短暂的收效。”严石说。

“Network games also have definite idea,To develop the game for real,And not only for number of players of the game。because,From the game life in the long run,Yellow suddenly and violently picture is not advisable means,There can only be a short effective。”YanShi said。


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