来源：云南网

source：Yunnan network

大学新生开学晒装备 晒花费不如“赛”心态 The freshman sun drying equipment cost as“"”mentality

配齐数码产品上万 生活用品花费数千 Trued digital products of thousands of articles for daily use cost thousands of

　　进入8月中旬，今年刚考上大学的新生们已经开始准备开学所需要的“装备”；由此拉动了消费市场一波“开学经济”热潮。

Into the middle of August，This year just admitted by the university freshmen have begun to getting ready for school need“equipment”；Thus boosting consumption market a wave“Opening economy”boom。

　　近日发生在北京中关村一件与“新生装备”有关的事件正在网上形成热议：一个即将去外地上大学的女孩与母亲到电子卖场采购“新生装备”，该女孩“狮子大张口”，非让母亲给她买“苹果三件套”的电子产品；因母亲认为价格太高不同意，这名女生便抛下母亲独自离去。

Recently took place in Beijing zhongguancun a and“New equipment”The event is online form of hot debate：A will go abroad to college girl with her mother to electronic stores purchasing“New equipment”，The girl“The lion big mouth”，Not let mother bought her“Apple three-piece suit”Electronic products；Because of her mother's think the price is too high don't agree，A girl was left mother left alone。

　　记者采访了部分昆明新生的家长，多数人表示，虽然自己孩子的要求没有如此之高，但为即将开始大学生活的孩子添置的“装备”价格同样有些“伤不起”。

The reporter interviewed part kunming new parents，Most people said，Although their children's requirements are not so high，But for the upcoming university life of children acquire“equipment”Prices are also some“Injury can not afford to”。

数码产品是重头 Digital products is heavy head

部分学子花费上万 Part of the students spend tens of thousands of

　　打开各大购物网，淘宝、京东商城、卓越亚马逊等均已于近日推出了“开学晒装备”、“全副武装开学季”、“开学大礼包”等主题活动，剃须刀、移动硬盘、电吹风、饭盒、电水壶、电磁炉、书包、旅行箱包、运动服等均在主题优惠活动之列。记者简单选择了几样开学必需品，价格就已在六七千元，从买家商品评论来看，电脑等数码产品是“开学季”的主要消费对象。

Open each big shopping network，taobao、Jingdong mall、Outstanding amazon are already in the recently launched“Opening drying equipment”、“The heavily armed season”、“Opening package”Theme activities，razor、Mobile hard disk、Hair dryer、Lunch box、Electric kettle、Induction cooker、bag、Travel bags、Sports clothes are in the subject among the favourable activity。Reporter simple chose a few sample on necessities，Price has set up a file in the 67000 yuan，Goods from buyers comments to see，Computer digital product is“Opening season”The main object of consumption。

　　记者在位于顺城的苹果专卖店内了解到，即使是“开学季”时期，苹果产品也没有针对学生的打折活动，售卖情况也和平时一样，并没有明显起伏。

Reporters in the city is located in the apple store inside to know，even“Opening season”period，Apple products also does not have the view of students at a discount activity，Sales situation also as usual，There is no obvious fluctuation。

　　相比苹果专卖店，昆明圆西路附近数码卖场显然比往常更热闹，不少学生与家长的身影穿梭其间。马上就要去四川大学的吴旻认为，考上大学，意味着人生进入了新阶段，所以原有的东西也要进行升级换代，由其是手机、电脑。她和她的同学已经逛了两天，由于是团购，且许多商家会在这个时期联合促销，所以总体消费目前还控制在1万元以内。

Compared with the apple store，Kunming circle near the west road digital sells obviously more lively than usual，A lot of students and parents in the form of shuttle。Immediately go to sichuan university WuMin think，Pass the college entrance examination，Mean life into a new stage，So the original things will update，The mobile phone is、computer。She and her classmates have been around for two days，Because a bulk is，And many merchants would during this period combined promotion，So the overall consumption is still control is within 10000 yuan。

　　儿子在日本上学的张女士告诉记者，除了一些日常生活必需品，由于制式不同等原因，儿子只带了一台笔记本电脑过去，手机、硬盘、相机等电子产品均要在日本购买，售价虽比国内便宜，但也花费了1万多元。

Son go to school in Japan to ms. Zhang told reporters，In addition to some daily necessities，Due to the different system and other reasons，Son with only a laptop computer in the past，Mobile phone、Hard disk、Cameras and other electronic products to buy in Japan，The price is cheaper than domestic，But also spent 10000 multivariate。

　　记者了解到，近期数码产品店以“奖励”为名带准大学生来消费的父母很多，“10个进来，9个是给孩子准备大学装备。普通家庭通常只是花1000多元买个手机，家庭条件优越的，笔记本电脑、PSP、iPhone等电子产品一次买齐。最多的一次有家长在店里消费了1.5万元。”不过，这位销售人员也告诉记者，许多昆明学子会在购买前多方了解，更多会选择性价比高的数码产品。当然也有父母和孩子在店内争吵，最后家长妥协的事例，但非常少。此外，电脑价位方面，消费者通常都瞄准售价在3000元到4000元不等的机型。

The reporter understands，Recent digital products to shop“reward”As college students must take to consumption parents a lot，“10 in，Nine is to prepare children for university equipment。Ordinary families usually just spend 1000 yuan to buy a mobile phone，The family condition is superior，Notebook computer、PSP、IPhone and other electronic products a buy neat。One of the largest have parents in the store price is 15000 yuan。”but，The sales staff also told reporters，Many students will be in kunming before buying polytropic understand，A much larger selection cost-effective digital products。There are, of course, parents and children quarrel in the store，The last parents compromise examples，But very few。In addition，Computer price aspects，Consumers usually are all aiming at the price differs 3000 yuan to 4000 yuan model。

生活用品不能少 Living things cannot little

花费数千元很普遍 Spend thousands of yuan is very common

　　虽不及数码卖场人头攒动，但服装、化妆品商场内也有很多学生消费者的身影。

Although less crowded at digital stores，But clothing、The cosmetics department store also has a lot of students the figure of consumers。

　　陪孩子在某品牌店挑鞋子的赵女士表示：“本来不想给他买，但看到他周围的同学都买了，而且他又是到外地上学，怕在别人面前感到自卑，只有当做是给他的奖励了。”提着大包小包的小廖给记者展示了一下她今天的收获，两件T恤、一打袜子、一条裙子、化妆品若干以及饭盒、洗漱用品等，共计花费3000多元，而且她打算第二天继续来购买鞋子和包。“像我这样因为要进入大学而花六七千元集中添置装备的情况很普遍，有的同学还趁着暑期去香港玩的机会购买入学装备呢。”

With children in a certain brand shop to pick shoes ms zhao said：“Didn't want to buy him，But to see him around the classmate all bought，And he is to the field to go to school，Afraid of in front of the others feel inferior，Only as to his reward。”Carrying bale packet little manifold to journalists showed her a today's harvest，Two T-shirt、A dozen socks、A skirt、Some cosmetics and lunch box、The things that wash gargle, etc，Total cost 3000 yuan，And she's going to continue to the next day to buy shoes and bags。“Be like me so because to get into university and spend 67000 yuan concentrated acquire equipment is very common，Some students have the opportunity to visit Hong Kong summer buy entrance equipment?。”

　　除了服装，记者还发现不少学生在床上用品、护肤品、眼镜柜台咨询购买。

Besides clothing，Reporter also found that quite a few students in bedding、Protect skin to taste、Glasses counter purchase consulting。

名牌攀比意义不大 Famous brand is "keep up with the joneses" meaning

理性看待开学消费 A rational view on consumption

　　“各种用品名牌攀比在学校毫无意义，只会在开始兴奋一小段时间。开学了应该重视同学之间的交往，在大学生活开始时为自己营造一个良好的人际氛围。”一位在某高校担任辅导员的老师表示，虽然电脑、手机等在大学生群体中普及率非常高，但还是建议新生在大一时期不要自带电脑来学校，一是因为这段时间正是适应学校氛围、学习基础知识的时候；二是希望学生养成良好的作息习惯，突然从高考中减压下来的新生很容易放纵自己，影响学业不说，还影响身体健康。而一些需要电脑、网络完成的作业学校的计算机房足以。

“All kinds of supplies "keep up with the joneses" famous brand in the school make no sense，Only in the beginning excited a short period of time。The school should pay more attention to the interaction between classmates，In the university life start for own build a good interpersonal atmosphere。”A in a university counselors as the teacher says，Although computer、Cell phone in the college student, population penetration is very high，But still suggests that new freshman period do not bring their own computer to school，A because this time it is adapt to the school atmosphere、Learn basic knowledge of the time；The second is hope the students have a good habit, the，Suddenly from the entrance examination decompression down new is very easy to indulge yourself，Influence academic don't say，Also affect the body health。And some need computer、Network homework school computer room enough to。