日前，教育部要求高校必须开设创业基础必修课，引发了大学生创业到底靠什么能够获得成功的讨论。上创业课，做创业指导书，进创业社团，这些能否帮大学生创业成功？8月19日，2012年大学生KAB创业俱乐部主席暑期训练营(下称“训练营”)在北京开营，在一系列由高校创业指导教师、企业家和学生创业者参加的活动中，这种讨论成为最强音。

a,The ministry of education requires universities must offer venture compulsory course,Cause the university student's pioneering work on exactly what to get successful discussion.Business class on,Do business instruction,Into business community,These can help the students in business success?On August 19,2012 college students KAB entrepreneurship club chairman summer training camp(said"Training camp")In Beijing of the PLA garrison in,In a series of business by the guide teacher/Entrepreneurs and students participate in the activities of the entrepreneurs in,This discussion become a strongest note.

盈利模式是关键 Profit model is the key

　　“盈利模式能不能赚钱，这才是关键，这才决定能否吸引资金，其他都是‘扯’。”训练营上，郑州大学的获奖者曾震直斥当前很多大学生创业比赛中创业计划书是标准的、虚拟的。

"Profit model can make money,This is the key,This just decided to get money,The other is‘tear’."On training camp,Zhengzhou university winners CengZhen reprimanded many current university student's pioneering work in the game business plan is a standard/virtual.

　　在曾震看来，一些项目虽然在理论上很好，但用盈利模式分析就没有任何优势。有一次，曾震的参赛项目是电子词典，但事后与一些企业家交流，他才明白这个市场已经饱和了。曾震认为，不少项目“看上去很美”，但没有太大前途，“很难成功”。

In CengZhen seems,Some items although in theory is very good,But with profit model analysis is no any advantage.once,CengZhen submitted a project is electronic dictionary,But afterwards and some entrepreneurs communication,He didn't understand what the market is saturated.CengZhen think,Many project"Looks very beautiful",But not too big future,"Difficult to success".

　　在KAB创业教育(中国)研究所副所长刘帆看来，“创业计划书就相当于一个路线图，创业者要去证明能不能盈利。”刘帆坦言，目前很多大学生创业团队缺少调查和精准的数据。“可操作性不强。”

In KAB entrepreneurship education(China)Deputy director of the institute liu fan looks,"Business plan is equivalent to a map,Entrepreneurs to prove can profit."Liu fan said,At present many college students entrepreneurial team lack of investigation and accurate data."Maneuverability is not strong."

　　中央财经大学副教授陈高生也认为，在计划书中要有一个清晰的盈利模式设计，他表示，“很多同学可能有技术，但如果商业模式设计不好的话，创业成功很难。”

Central university of finance and economics this associate professor Chen also think,In the plan to have a clear profit model design,He said,"Many students may have technology,But if the business model design is bad words,Entrepreneurial success is hard to."

　　他说，“哪怕小小的编织吧也必须有自己的特点，结合环境商业潮流去盈利。”在第二届“青年恒好”大学生公益项目方案征集成果发布会上，湖南大学、哈尔滨工程大学等高校的10个项目被评为优秀公益项目，福州大学、浙江理工大学等高校的10个创业编织吧项目计划书被评为优秀。

He said,"Even if small weave it must also have their own characteristics,Combine environmental commercial trend to profit."In the second"Youth constant good"College students' public welfare project scheme collection results conference,Hunan university/Harbin engineering university and other universities 10 project was rated excellent public welfare projects,Fuzhou university/Zhejiang university of science and technology the 10 venture weave it project plan is evaluated the outstanding.

更重要的是进入创意状态 More important is to enter the creative state

　　“不是说大学生创业的成功率，整个社会创业的成功率都不是很高。”会上，恒源祥(集团)有限公司总经理陈忠伟则认为，大学生进入到这样一个创意的状态当中，比追求成功更重要。

"Not to say that college students' entrepreneurial success rate,The whole social entrepreneurial success rate is not high."meeting,HengYuanXiang(group)Co., LTD., general manager ChenZhongWei is think,College students into such a state of originality of,More important than the pursuit of success.

　　“尤其对大学生来说，要有一些好奇心，要有一些追求未知世界的精神，而不是看现在整个世界当中找缝隙，大学生应该着眼于未来。”

"Especially for university students,Want to have some curiosity,Want to have some the pursuit of the spirit of the unknown world,Instead of watching and the whole world now find of gap,College students should look to the future."

　　记者采访了14名来自各个高校创业俱乐部的学生，仅有北京林业大学的程方航真正着手了自己的创业计划，大多数学生坦言把创业当做提升自我能力的机会，未来还是“就业为主”。

The reporter interviewed 14 from various colleges and universities entrepreneurship students of the club,Only Beijing forestry university ChengFang aerial true to his business plan,Most of the students said the business as a chance to improve self ability,The future or to"Employment is given priority to".

　　陈忠伟坦诚地说，创业其实很艰难，不是一个点子的问题，需要很多的个人素质、经济环境、时机。

ChenZhongWei honestly,Business is very difficult,Not an idea problem,Need a lot of personal qualities/Economic environment/time.

　　“我们是要在创业计划当中，不断反思一下，为什么会失败，为什么会成功，未来的方向在哪里？”陈忠伟认为大学生能不能关注在一个焦点当中很重要。

"We're in of business plan,Constantly reflect on,Why will fail,Why will be successful,The future direction in where?"ChenZhongWei think that college students can pay attention to in a focus of is very important.

　　“有很多创业计划不是说计划本身不好，可能是时机不好，各方面的配套资源不好。机会是慢慢地堆积到一定程度，才会有一个大的发展。”

"There are a lot of business plan is not to say that the program itself is bad,May be the time is not right,All aspects of supporting resources is bad.The opportunity is slowly accumulation to a certain degree,Will have a bigger development."

　　“创业者一定要做自己喜欢做的事情。”陈高生在点评金奖项目时建议，“同学们以后在选择职业的时候，做人生规划的时候，问自己到底喜欢做什么，这是最关键的。”

"Entrepreneurs must to do things you like to do."Chen in comments on this gold medal project Suggestions,"After the students in choosing a career,Do when life planning,Ask yourself what like to do,This is the most key."

　　据了解，大学生KAB创业教育(中国)项目是共青团中央、全国青联与国际劳工组织合作推广的创业教育公益项目。自2005年8月起在中国实施，经过7年的发展，截至2012年7月，KAB项目覆盖高校已达1200多所，通过审批的大学生KAB创业俱乐部的高校达到160多所。

It is understood,College students' KAB entrepreneurship education(China)The project is the communist youth league central/The national QingLian and international Labour organization promoting cooperation venture education public welfare projects.Since August 2005 implementation in China,After seven years of development,By the end of 2012 July,KAB project covering university has reached more than 1200,Through the examination and approval of college students KAB entrepreneurship club of university to achieve more than 160.

　　此次系列活动由KAB全国推广办公室承办，中国青年政治学院、中国青年报社、恒源祥(集团)有限公司、中国光华科技基金会、诺基亚(中国)投资有限公司等单位协办。在为期3天的活动中，活动主办方为参加训练营的80多名代表安排了专家培训、参观中关村国家自主创新示范区展示中心、考察北京国智恒电力管理科技有限公司并与公司创始人进行交流和对话、KAB创业俱乐部内部工作研讨、与诺基亚金奖获得者和“青年恒好”活动获奖者进行对话等一系列活动。 （记者 罗娟）

The series of activities by KAB national promotion office undertaking,The China youth political college/China youth newspaper/HengYuanXiang(group)Co., LTD./China foundation of guanghua school of science and technology/nokia(China)Investment co., LTD., and other units assisted.During the three-day activities,Organizers of training camp for more than 80 delegates arranged experts training/Visit zhongguancun national independent innovation demonstration area demonstration center/Investigation between Beijing zhiheng power management technology co., LTD. And with the company founder communication and dialogue/KAB entrepreneurship discussion within the club work/And nokia gold medal winner and"Youth constant good"The activities of dialogue and a series of activities. (Reporter LuoJuan)

　　(来源:工人日报)

(Source: the daily)