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安博教育暴跌停牌 英孚教育遭质疑--亲民维稳网络舆情监测室
2012-09-08
每日经济新闻网北京9月6日电(每日经济新闻记者 赵陈婷) Daily economic news network Beijing September 6 (Reuters)(Daily economic news reporter zhao ChenTing)
央视系列报道《疯狂的补习班》近日在中国教育培训行业扔下一枚枚重磅炸弹。
CCTV series of reports[Crazy cram school]Recently in China's education and training industry dropped YiMeiMei blockbuster.
8月26日,学而思组织的超常补录视频被央视曝光后,这个凭借小学奥数起家的培训机构股价迅速下挫,最低探至6.97美元,创上市以来新低,截止当日收盘暴跌13.10%。
On August 26,,Learn and think organization supernormal back tracking video was CCTV after exposure,This relies on primary school aoshu scratch training institutions share price fell rapidly,Minimum ground to $6.97,And the lowest since listing,By the closing plunged 13.10%.
随后,央视报道指出安博教育旗下1对1品牌京翰师资是一个骗局;测评、个性化辅导方案也只是忽悠家长签单的手段。受此影响,周二安博教股价大跌7.19%,报收3.10美元。
then,CCTV report says ember education its 1 on 1 brand Beijing John teachers is a scam;evaluation/Personalized guidance plan is just flicker parents sign the bill means.Affected by this,Tuesday ember teach stocks tumbled 7.19%,At $3.10.
可惜,对于安博教育而言,这一次危机还没有见底。
unfortunately,For ember in education,This time the crisis also did not see the bottom.
周三安博教育股价暴跌26.77%,已经于美国东部时间2:58 p.m停牌(停牌原因是T1,等待公布更多的信息),停牌前最后交易价格报2.27美元。连续两个交易日大幅下跌使得安博教育的股价较被央视曝光前3.4美元的价位下跌了33%。
Wednesday ember education shares plunged 26.77%,Has been in the United States eastern standard time 2:58 p.m suspended(Suspended reason is T1,Waiting for announce more information),Before the suspension last trading price to $2.27.Two consecutive trading day plummets makes ember education's share price is $3.4 by CCTV exposure before the price dropped 33%.
对此,彭博社有报道称富国银行分析师 Trace Urdan表示:“这太令人震惊了,虽然这不代表公司财务造假,但该事件直接由CCTV跟进,意味着这相当严重。安博在接下来的日子,必然要接受各种惩罚。”
this,Bloomberg reports that Wells Fargo bank analysts Trace Urdan said:"This shocking,This does not mean that the company's financial fraud,But the incident follow up directly by CCTV,Means that this is quite serious.Ember in the next day,Must accept all kinds of punishment."
而受影响的不仅仅是安博,有业内人士表示,国内的很多培训机构都存在这些问题,所以这一事件曝光后,消费者对1对1培训都会有一个新的认识,这个行业也会受到影响。
Affected by the is not only ember,The personage inside course of study says,The domestic many training institutions all these problems,So this event after exposure,Consumer to 1 on 1 training will have a new understanding,The industry may also be affected.
值得注意的是,昨日《每日经济新闻》记者从相关业内人士口中得知,除了对安博教育的报道,央视这一系列报道还有两期,但具体针对哪两家还不得而知。
It is important to note that,yesterday[Daily economic news]Reporters from related the personage inside course of study that mouth,In addition to ember education report,CCTV this a series of reports and two stage,But in two concrete which is still unknown.
而随着昨日晚间央视报道的播出,下一个“受灾”的教育培训企业名单也浮出水面。这一次遭殃的是号称“全球最大的私人英语教育机构”英孚教育。
But along with yesterday evening CCTV broadcast reports,next"affected"The education training enterprise list also surface.This a stricken is known"The world's largest private English education institutions"Ef education.
在央视的报道中,英孚教育的双重退款保证成空文,师资宣传涉嫌夸大,教学质量也遭到质疑。
In the CCTV's reports,Ef education double money back guarantee into KongWen,Teachers suspected of exaggerated propaganda,The teaching quality was also questioned.
而对于这一次英孚教育是否会像安博事件一样对整体英语培训市场产生影响,i美股分析师李莹认为,英孚教育的项目偏向高端职业化消费者,与华尔街英语类似,央视的曝光往往会与后期的行业整顿结合起来,各家企业目前也在等待相关政策落地。
And to this time ef education would like ember event to overall English training market impact,I think the us stock analysts LiYing,Ef education project bias high-end professional consumer,With Wall Street English similar,CCTV exposure will often and later industry combining rectification,Each enterprise is also waiting for the relevant policy fall to the ground.
“目前上市的教育培训企业中,新东方可能会受到此次事件的影响。新东方的高端VIP英语培训业务与英孚教育模式相仿,但在这一块业务在新东方营收占比并不大。”李莹这样告诉《每日经济新闻》记者。
"At present the education training listed enterprises,New Oriental could be affected by the influence of events.New Oriental's high-end VIP English training business and ef education mode similar,But in this piece of business in the new Oriental revenue accounted for more than is not big."LiYing told[Daily economic news]reporter.
此外,有业内人士表示,通过学而思、安博事件已经可以看到,国外资本市场对这些事件的反应比较滞后,所以在资本层面上要有所反应还需要一定时间。
In addition,The personage inside course of study says,Through the study and think/Ember events have been able to see,Foreign capital market for these events reaction lags behind,So in the capital level will have to react still needs some time.
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