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学而思超常补录班被曝光 禁奥令股价跌13%--亲民维稳网络舆情监测室
2012-09-15

  阅读提示: Reading tips:

  8月20日,北京市教委针对小升初发布京四条,严禁奥数与入学挂钩并叫停了民办培训机构大量奥数课程。随后的8月26日,学而思组织的超常补录视频被央视曝光后,这个凭借小学奥数起家的培训机构一时间成为舆论关注的焦点。

On August 20,,The Beijing municipal education commission issued by Beijing for another four,It is strictly prohibited to mathematical olympiad and entrance hook and called for a private training institutions to a large number of Olympic math course.Later on August 26,,Learn and think organization supernormal back tracking video was CCTV after exposure,This relies on primary school aoshu scratch training institutions time become the focus of public opinion.

  继新东方遭遇做空股价大幅波动之后,同样美国上市的中国教育培训企业学而思的股价日前也出现了“大跳水”。

The new Oriental encounter do empty after share price fluctuations,Also the United States listed Chinese education training QiYeXue but think's share price has also appeared"Big diving".

  周三开盘后,学而思股价迅速下挫,最低探至6.97美元,创上市以来新低,截止当日收盘暴跌13.10%,报每股7.30美元。

On Wednesday after the opening,Learn and think share price fell rapidly,Minimum ground to $6.97,And the lowest since listing,By the closing plunged 13.10%,Quote $7.30 a share.

  而这样一个大幅度的股价下跌缘于教育部门日前发布的奥数禁令。

And such a large stock prices because education department has issued a ban on mathematical olympiad.

  8月20日,北京市教委针对小升初发布京四条,严禁奥数与入学挂钩并叫停了民办培训机构大量奥数课程。随后的8月26日,学而思组织的超常补录视频被央视曝光后,这个凭借小学奥数起家的培训机构一时间成为舆论关注的焦点。

On August 20,,The Beijing municipal education commission issued by Beijing for another four,It is strictly prohibited to mathematical olympiad and entrance hook and called for a private training institutions to a large number of Olympic math course.Later on August 26,,Learn and think organization supernormal back tracking video was CCTV after exposure,This relies on primary school aoshu scratch training institutions time become the focus of public opinion.

  国家教育部在28日发布的30条监管令,更是将这次奥数事件的影响力推向另一个高点。

National ministry of education issued in 28 of 30 of the supervision order,But also will be the Olympic math event influence to another high.

  业内想知道的是,这一事件对于学而思和那些从事小学奥数培训的教育机构而言,到底还要掀起多大的风浪?

The industry want to know,This event to learn and think and those who engaged in primary school education institutions training in mathematical olympiad,Going to how much a storm?

  尽管学而思周三股价大跌13%,在和君咨询高级咨询师侯瑞琦看来,这次下跌更多是由于海外投资者对这一事件的恐慌心理,他们对学而思以及中国的奥数模式并不太了解。

Although learning but think shares tumbled 13% on Wednesday,In prince and consulting senior consultants HouRuiQi looks,This is due to the falling more overseas investors of the event panic psychological,They learn and think and Chinese Olympic math model doesn't know much about.

  侯瑞琦告诉《每日经济新闻》记者,学而思的确是做小学奥数起家,其该项业务目前在全国做得最好,但这几年学而思已经开始转型,目前初中、高中的培训做得也都不错。

HouRuiQi tell[Daily economic news]reporter,Learning without thought is really do started primary school mathematical olympiad,Its the business in the whole nation at present do best,But over the past few years to learn and think has begun to transformation,The junior middle school/High school training done is pretty good also.

  “目前小学奥数在学而思整体收入中所占比例已经有所降低,这次事件对总体营收应该没有太大影响,只要学而思方面出面澄清,公布其小学奥数所占营收的比例,事件应该很快平息。”侯瑞琦补充道。

"The present elementary school Olympic math learning but think overall the proportion of income has been reduced,The incident on overall revenue should do not have too big effect,As long as learning and thinking to clarify,Released its primary school mathematical olympiad of the proportion of revenue,Event should soon subside."HouRuiQi added.

  可惜的是,目前学而思似乎并不打算对这一事件有所表态。对此,《每日经济新闻》记者多次致电学而思负责媒体的工作人员,但截至记者发稿前,都没有人接听。

unfortunately,At present study and think does not seem to plan to this event to declare.this,[Daily economic news]Reporters call learn many times but think in charge of media workers,But as before a reporter,No one answer.

  而对于小学奥数在学而思总营收的占比,i美股分析师李莹表示,学而思在财报中没有对此项业务给予公开披露,但从教学中心数量来看,截至2013财年Q1,学而思北京教学中心136所,上海教学中心46所。北京应为小班业务营收贡献主力,按照中心量估算,北京小班业务营收占公司总营收或38%左右,即使估算传统优势业务可以做到小班业务三分之一,这个比例不超过13%。

For primary school aoshu learning and thinking of the total revenue of ratio,I LiYing said the us stock analysts,Learn to think in the earnings of this item no business to give public disclosure,But from the teaching center to see the number,By the 25th in fiscal year 2013,Learn and think Beijing teaching center 136,Shanghai teaching center which 46.Beijing should be small class business revenue main contribution,According to the center quantity estimation,Beijing small class business revenue account for the company total revenue or 38%,Even if the traditional advantage of estimate business can do business a third class,This proportion is not more than 13%.

  “这块业务总量不会是太大的,不会像业内想象的学而思就是靠奥数来发展的。”李莹对记者强调。

"The total amount of business is not too big,Not like the imagine learning and thinking which is on the Olympic math to development."LiYing to reporters emphasized.

  值得注意的是,从8月18日央视播出了“奥数调查”,披露了北京的部分学校直接或变向将奥数成绩作为入学依据的行为开始,这一事件不断发酵,目前具体会推演到什么程度还不得而知。

It is important to note that,From August 18, CCTV broadcast"Aoshu survey",Disclosure of the Beijing part of the school directly or change to the Olympic math scores as entrance based on behavior began,The event constantly fermentation,At present the concrete will inference to what extent is still unknown.

  对此,李莹表示,除了学而思方面对这一事件的应对态度,政府对于奥数禁令的推行力度也将决定着这一事件的走向,以及学而思股价的走向。

this,LiYing said,In addition to learn and think of the incident response attitude,For the implementation of the government ban on mathematical olympiad efforts will also determines the event to,And learn and think the trend of the stock.

  在李莹看来,停课毕竟已经发生了,这势必会对学而思秋季班的业绩造成影响,但是影响幅度不会超过该业务目前在学而思总体应收中的占比,即10%左右。但从长期而言,单纯禁止奥数对小学业务以数学可理综为强项的学而思不会有太多的实质影响。

In LiYing seems,Has been closed after all,This will inevitably to learn and think of the fall semester affect performance,But the influencing extent not more than the business now is learning and thinking of the receivable account for overall than,That is about 10%.But in the long term,Simple banned the elementary school mathematical olympiad business to mathematics can manage put together for strengths to learn and think the essence of won't have too much influence.

  事实上,受这一事件波及的不仅仅是学而思。有业内人士指出,目前还没有上市的教育培训机构中,高思教育、龙文教育和巨人教育都有奥数课程,也会此次事件影响,但是由于这些企业目前还没有上市,所以影响力到底有多大还不得而知。

In fact,By this event spread is not only to learn and think.The personage inside course of study points out,There is no listing of the education training institutions,High thought education/LongWen education and giant education have Olympic math course,Will also influence the incident,But because of the enterprise are not listed,So how much influence is still unknown.

  “上市企业中,学大教育和安博的京翰教育即使存在奥数课程,但由于一对一的教学模式,不会存在奥数班的问题,因此影响不大。而新东方目前中学业务占比要高于小学业务,而且主要培训英语方面,也不会有太大影响。”上述业内人士补充到。

"Listed enterprises in,Learn big education and ember of Beijing John education even if there are Olympic math course,But as a result of one to one teaching mode,There is no Olympic math class of problems,So the impact is not big.And new Oriental school of business at present than than primary business,And the main training in English,Also won't have too big effect."The above the personage inside course of study added.



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