中新网10月10日电10月9日，匹克再次使出“连环计”签约美国大学生体育代表团和加拿大唯一的一支NBA球队多伦多猛龙队，通过连续的动作积极开拓北美市场。匹克CEO许志华表示，这两项签约将进一步丰富匹克北美营销资源，可以推动匹克在北美区域的战略布局和市场拓展，“这是匹克市场国际化的又一个重要举措。”

Beijing on October 10, October 9,,Horse g again use"Series of stratagems"Signing college students in the United States sports delegation and Canada only a NBA teams Toronto raptors,Through the continuous action actively explore the north American market.Horse g CEO XuZhiHua said,The two new signing will further enrich horse grams of north American marketing resources,Can push horse grams in North America area strategic layout and market development,"This is the horse grams of internationalization of market and an important measure."

结盟美国大学生代表团 瞄准年轻人 Alliance college students in the United States delegation aimed at young people

　　在匹克品牌文化馆召开的新闻发布会上，匹克宣布签约成为美国大学生体育代表团合作伙伴。一直以来美国代表团都是历届世界大学生运动会焦点之所在。 2013年，美国大学生体育联合会将组织约600-700人阵容的美国大学生体育代表团参加在俄罗斯喀山举办的第27届世界大学生夏季运动会。

In the horse g brand cultural centre, told a news conference,Horse g announced the signing become college students in the United States sports delegation partners.Since the U.S. delegation is successive world university games where the focus. In 2013,,College students in the United States sports federation will organize about 600-700 squad of American college students sports delegation to participate in a Russian kazan 27th world summer games college students.

　　美国大学生体育代表团是由美国大学生体育联合会组织的代表美国参加世界大学生运动会的官方团体。美国是世界顶尖体育强国及大学体育强国，美国大学生体育联合会正是通过选拔全美最优秀的大学生运动员组成美国代表团。

College students in the United States sports delegation is by college students in the United States sports federation organization representing the United States in the world university games official group.The United States is the world's top sports power and college sports power,College students in the United States sports federation it is through the selection of the best of college athletes delegation.

　　根据美国职业体育的发展模式，众多项目顶级联赛的优秀运动员大部分都是由大学选拔而来，匹克此次正是将战略目光瞄准年轻人群体，意图产生长远的品牌影响力。“和中国市场一样，美国的年轻人也会看自己喜爱的明星和球队穿什么品牌，然后去跟随。”美国大学生体育联合会代表徐思燕表示，美国大学生体育代表团的成员，都是从美国各所大学挑选出来的精英，他们都是学校的明星，背后都有一大群粉丝，这将是匹克的潜在消费人群。

According to the model of the development of professional sports,Many project top league elite athletes mostly by the university and selection,Horse g this is will strategy aiming to young people group,In an attempt to produce long-term brand influence."And China markets,American young people will see their favorite stars and the team wear what brand,Then go to follow."College students in the United States sports federation representatives XuSiYan said,College students in the United States sports delegation members,From the United States universities selected elite,They are all school star,Behind all have a large group of fans,This will be the horse grams of potential consumers.

签约多伦多猛龙队 谋划加拿大市场 Signing Toronto raptors plan Canada market

　　在当天的发布会上，匹克还宣布在即将开始的NBA新赛季，成为坐落在加拿大的多伦多猛龙队的官方指定体育用品合作伙伴。这是继休斯顿火箭、布鲁克林篮网、和迈阿密热火之后，匹克签约的第四支NBA球队，创中国体育品牌之最。匹克在NBA的“主场优势”再度强化。

On the day of the conference,Horse g also announced the start of the new season NBA,Be located in Canada, in Toronto raptors official designated sports goods partners.This is the Houston rockets/Brooklyn basket network/And after the Miami heat,Horse grams of signing the fourth NBA teams,And the Chinese sports brand.Horse g in the NBA"Home-court advantage"Again strengthen.

　　多伦多猛龙队是加拿大唯一一支NBA球队，在该国有着强大的号召力。而且，新赛季，匹克签约球星凯尔·洛瑞也转会到了猛龙队，并将承担起球队的领袖角色，且极有可能通过自己的出色表现入选全明星。

Toronto raptors is Canada only a NBA teams,In the country has a strong rallying point.and,The new season,Horse g signing star kyle lowe red also transfer the raptors,And will assume the role of leader team,And most likely through their own outstanding performance all-star.

　　多伦多猛龙队的代表大卫-霍普金森表示：“多伦多是个国际化大都市，猛龙队也十分注重国际化，队中有很多国际球员，有意大利的，西班牙的，这和匹克的国际化目标不谋而合。”

Toronto raptors representative David - hopkinson said:"Toronto is a international metropolis,Raptors also pays attention to internationalization,The team has a lot of international players,In Italy,,Spain,This and horse grams of internationalization target happen to coincide."

　　“签约猛龙队将使匹克在加拿大的关注度得到充分保障。”许志华说，“多伦多是加拿大篮球的桥头堡，对加拿大有着天然的辐射能力，这将有助于匹克深入开拓加拿大市场。”

"Signing raptors will make the horse g in the Canadian attention be fully guaranteed."XuZhiHua said,"Toronto is the Canadian basketball bridgehead,To Canada has a natural radiation ability,This will help horse g in-depth exploits the Canadian market."

立足NBA攻坚北美市场 辐射全球 Based on the NBA crucial north American market radiation global

　　连续4年蝉联中国篮球装备第一品牌的匹克，从未放弃扩张自己的国际资源。2007年，匹克从国内众多体育品牌中脱颖而出，在国外品牌把持的NBA世界，这个来自中国体育运动品牌完成了跻身这一黄金赛事权势榜前三的荣耀之旅。这让匹克在美国乃至整个北美地区都有着不错的知名度和影响力。

Four consecutive years ranked China basketball equipment the first brand of horse grams,Never give up to expand their own international resources.In 2007,,Horse grams from the domestic numerous sports brands stand out,In the foreign brand holding the NBA world,From the Chinese sports brand finished among the gold event power before a list of three glory journey.This lets horse g in the United States and even the entire North America has a great reputation and influence.

　　根据匹克美国分公司的设想，匹克在美国将以学校和社区作为营销的重点，目标是找到耐克和阿迪达斯之外的细分市场，通过出色的性价比优势和个性化的产品，成为这个市场的领导者，并藉此成长为美国市场第三大运动品牌。

According to the idea of the horse g branch,Horse in the United States grams with school and community as the focus of marketing,The goal is to find Nike and adidas outside of the market segment,Through the excellent price advantage and individualized products,Become the market leader,And through this growth for the American market third largest sports brand.

　　对此，匹克CEO许志华信心十足。“匹克国际化战略的核心，很重要的一点就是差异性的本地化营销，即利用当地的资源来营销当地市场。而北美的学校体育和社区体育都十分发达，是非常重要的市场，也是匹克立足美国乃至北美市场的机会。”

this,Horse g CEO XuZhiHua confident."Horse grams of internationalization strategy core,The important thing is that the difference localization marketing,It is using local resources to marketing local market.While north American school sports and community sports are developed,Is a very important market,Based on the United States is horse g and north American market opportunities."

　　据悉，匹克美国的研发设计中心正在加大美码产品的开发和设计力度，目的是设计出符合美国乃至北美市场审美的产品，并进一步丰富在当地市场的产品线和个性化程度，从而俘获更多的当地消费者。

It is reported,Horse g the United States r&d center is increasing beauty code product development and design strength,Objective is to design a conform to the United States and north American market aesthetic products,And further enrich in the local market product line and individuation degree,To capture more local consumers.

　　业内专家则表示：北美市场是匹克国际市场相对最弱的区域，匹克此举在于进一步强化北美资源布局，从而啃掉这块硬骨头，通过北美市场的风向标作用，辐射并带动全球市场，从而实现匹克的市场全球化梦想。

Industry experts said:North American market is horse g international market relative weakest area,Horse g the move is to further strengthen the north American resources layout,Thus chew off the hard stuff,Through the north American market direction of action,Radiation and drive the global market,So as to realize the horse grams of market globalization dream.