李玉刚（右）与科研人员在作品《钻石》前探讨。本报特约摄影 卜向东 LiYuGang(right)And scientific research personnel in the works[diamond]Discussed before.Our special photography BuXiangDong

　　他，曾是一名从大山里走出来的农大学生。16年前，他毅然放弃了安逸、稳定的工作，踏上了白手起家的艰辛创业路。凭借着智慧、勤劳和坚持，在激烈的市场竞争中，他以钢铁般的意志，带领一群年轻的创业者，勇敢搏击、突破、超越。从最初的小作坊式创业，到LED行业的创新发展，再到进军文化创意产业，如今，他已成为行业领军人物，站在了文化与科技融合的最前沿

he,Once was a name from the mountains to come out of nongda students.16 years ago,He resolutely gave up at ease/Stable work,On the self-made hard pioneering work road.With wisdom/Diligence and adhere to the,In the fierce competition in the market,In his nerves of steel,Led a group of young entrepreneurs,Brave fight/breakthrough/beyond.From the small business type,To the LED industry's innovation and development,And then to the cultural and creative industries,now,He has to become the industry leader,Standing in the culture and science and technology the forefront of fusion

　　从京密路枯柳树环岛向东没多远，便进入顺义区高丽营镇和后沙峪镇开发的工业区。远远近近不时冒出来的房舍中，北京澄通光电股份有限公司的六层小楼并无特别之处。只是大门口悬挂的一块LED显示屏，透露了公司的主营业务。这个看起来很年轻的企业，其实已伴随着LED本土化历程，发展了16年。公司创始人、从大山里走出来的李玉刚，一路紧攥着梦想，趟出一个草根老板的创业之路。

From Beijing dense road withered willow around the island to the east not far,Then enter the shunyi districts Korean camp town and after sand valley town development of industrial zone.YuanYuanJinJin from time to time out in the houses,Beijing still pass photoelectric co., LTD. Six f and no special place.Just at the gate of the suspension of a piece of LED display screen,Revealed the company's main business.This looks very young enterprise,In fact already with LED localization process,Development for 16 years.Company founder/From the mountains to come out of LiYuGang,All the way clutch dream,Train a grassroots the boss's entrepreneurial road.

　　

创业： venture:

　　

靠两间租用的教室起家 By two rooms rented the classroom up from nothing

　　走在澄通公司总部生产区纤尘不染的走廊里，透过通透的玻璃窗，看身着统一制服的工人在现代化生产线上熟练操作，怎么也联想不到，草创时期，这家公司仅仅是一个租用两间教室的小作坊干活时，原料工具铺了一桌子；吃饭时，工具一收，操作台就变成了饭桌。

Walking in still pass the hq of the company production area be spotlessly clean corridor,Through the transparent Windows,See dressed in military uniforms in modern production line workers skilled operation,How also lenovo less than,Pioneer days,The company is just a small workshop rent two classrooms when working,Raw material tool spread a table;When having a meal,Tool a charge,Work station became the table.

　　而李玉刚的创业，其实始于比小作坊更小的校园小生意。

And LiYuGang venture,Actually began more than small mill small campus small business.

　　李玉刚从小生长在贫困山区，几乎与现代化隔绝。直到10岁那年被妈妈带到县城去了一次，他才第一次看见了自行车和汽车。

LiYuGang grew up in a poor mountain area,Almost and modern isolation.Until 10 years old is mother to the county to a,He just saw the first bicycle and car.

　　大山给了他奋斗的动力。很小的时候，他就梦想着有一天能靠自己的能力，闯出一片属于自己的天地。

Dashan gave him struggle of power.small,He dreams of one day to be able to rely on your own abilities,Rushes out a piece of their own heaven and earth.

　　1987年，李玉刚考取中国农业大学应用电子专业，为实现自己的梦想，跨出一大步。一进校门，他就不打算再向家里要钱因为以务农为生的父母，根本没有钱！

In 1987,,LiYuGang pass an entrance examination China agricultural university application of electronic professional,To realize his dream,Span a big step.Entered the school,He is not going to again to home for money for farming parents,No money!

　　当时，改革开放还不到10年，农大校园里，似乎也活跃着一丝市场的气息。学生宿舍的玻璃窗上，会有学生张贴出手写的广告“方便面”字样。李玉刚也是诸多“方便面”广告主之一。不过，他批发来的方便面常常是送给同学因为根本赚不到什么钱。他只好转行当起了“游商”，在学生宿舍的走廊里兜售自己批发来的鞋子、西装。这种微利的小买卖根本凑不够他的生活费。

At that time,Reform and opening up is less than 10 years,Nongda campus,Also seems to be active in a breath of the market.The students' dormitory window,There will be posted out students write advertising"Instant noodles"".LiYuGang is also many"Instant noodles"One of the advertisers.but,He wholesale to the instant noodles are often sent to students because there can't make any money.He only better work up"YouShang",In the student dormitory corridor sell his wholesale to shoes/suit.The meager profit of the peddler fundamental do not have his living expenses.

　　那时，丰富的校园活动催生校园摄影热潮，李玉刚看出了其中的商机，就联合同学在学生活动中心办起了彩色照片扩印部“好再来”，每天把同学们拍的胶卷收上来，再送到城里冲印。虽然只赚个差价，但“门店”位置好、冲印快、保质保量等优势，让“好再来”逐渐成为校内最大的彩扩部。李玉刚一个学期竟能收入一两千元在当时，这是一笔不菲的收入。

then,Rich campus activities midwifery campus photography boom,LiYuGang saw one of the business opportunities,Students will joint in the student activity center launched color photo KuoYin department"Good come again",The students every day took up the film,Then sent to the city photo.Although only to make a difference,but"store"Position good/Photo fast/Quality and quantity assured, etc advantages,let"Good come again"Gradually become the biggest CaiKuoBu.LiYuGang one semester could 12000 yuan income at that time,This is a nice income.

　　看似简单的买卖，让“市场”二字逐渐从抽象的定义，变成了李玉刚眼中实实在在的财富。他对市场的敏感嗅觉，也正是从这时候开始，不断增强。

The seemingly simple trading,let"market"Two words gradually from abstract definition,Into a truly, truly, LiYuGang eyes wealth.He the market sensitive sense of smell,It is also at this time from the start,To enhance the.

　　毕业后，他如愿留在了北京，并且在北方水泵厂找到了一份不错的工作。尽管收入不高，但很稳定、安逸。可这无法令李玉刚满足他的梦想在中关村！

After graduation,He wish stay in Beijing,And in the north water pump factory found a good job.Although income is not high,But very stable/ease.But it can't make LiYuGang meet his dream in zhongguancun!

　　上世纪90年代初的中关村，是高科技、活力和创新的代名词。电子行业成为最令人兴奋的朝阳产业。不过，和那些选择进入摩托罗拉、西门子等外企的同学不同，支配李玉刚的是另外一种冲动：学到真东西，自己当老板！

In the early 1990 s of zhongguancun,Is high-tech/The pronoun of vigor and innovation.The electronics industry to become the most exciting sunrise industries.but,And those who chose to enter the MOTOROLA/Siemens, and so on the different foreign students,Control LiYuGang is another kind of impulse:Learn something really,To be your own boss!

　　1993年，李玉刚通过报纸上的招聘广告，来到北方交大校办企业、中国LED生产商前三强之一的北京蓝通公司。LED，直译过来就是发光二极管。今天，它已经广泛应用在显示屏、景观照明、舞台照明、家用照明等领域，但20年前它还是新鲜事物。

In 1993,,LiYuGang through the AD in the paper,Went to the northern jiaotong university school-run enterprise/China LED manufacturers one of the top three - Beijing blue pass company.LED,Literal translation come is light emitting diode.today,It has been widely used in screen/Landscape lighting/Stage lighting/Household lighting, etc,But before 20 years ago it was new things.

　　1995年，蓝通公司因为种种原因停办。已经在公司里熟知工程、市场等各个环节的李玉刚，决定利用这个机会单干。

In 1995,,Blue pass company for a variety of reasons suspension.In the company have been familiar with engineering/Market and so on each link of the LiYuGang,Decided to use this opportunity to go it alone.

　　创业，当然不容易。

venture,Of course not easy to.

　　1996年，海淀区五路居附近一所民办大学内，李玉刚靠着给学校承包了半年食堂的关系，租下两间平房教室当厂房，和几个临时工一起开始了生产。因为实在不好意思听人叫自己“李总”，他让大家叫他“李哥”。小作坊里就这么几个人，“李哥”不仅要跑单，安装、生产、调试、售后也都要亲自上手。

In 1996,,Haidian district in five road near a private university campus,LiYuGang to school by contracting for half a year the relationship between the dining room,Rent two bungalow the classroom when plant,And a few casual together started production.Because it was embarrassed to hear people call themselves"made",He let everyone call him"Li3 ge".In the small mill so few people,"Li3 ge"Should not only run single,installation/production/debugging/After will be fit in person.

　　当时，小作坊的产品很单一，就是为证券公司生产营业大厅里的LED显示屏。为了让显示屏的玻璃外罩不反光，必须在玻璃上涂擦凡士林，可是手工涂擦难免不均匀。一次给某证券公司安装时，业主看着反光不匀的玻璃外罩不依不饶。没办法，李玉刚自个儿拿着抹布擦了整整一夜。“一块显示屏没多少钱，可偏偏是所有人都盯着看的东西。”李玉刚说，产品的“窗口”特点，让他很早就知道，必须重视质量和服务。

At that time,Small mill products are single,For securities company is production business hall LED display.In order to make screen glass cover not glance,Must be on the glass inunction vaseline,But manual inunction hard to avoid is not uniform.A give a securities company installation,The owner looked at reflective uneven glass cover take off the gloves.Can't,LiYuGang alone with a dishcloth the whole night."A piece of screen didn't have much money,Can the it happened that everyone stared at things."LiYuGang said,products"window"characteristics,Let him have long known,Must attach great importance to quality and service.

　　

创新：竞争中逼出全国市场 innovation:Competition screw out the national market

　　澄通公司北京总部办公室墙上，有一张澄通在全国市场的分布图，小小的标记已遍布全国30个省区市。最远的，便是祖国西北边陲的新疆。不过，这“万山红遍”的景象，是被李玉刚逼出来的要没有这份狠劲儿，在LED行业经历第一次洗牌时，李玉刚就已经倒下了。

Still pass company Beijing headquarters office wall,There is a still pass in the national market profile,Little mark has spread all over the country 30 between provincial.farthest,Is the motherland northwest border area of xinjiang.but,this"WanShanGong times"scene,Is LiYuGang forced out without the malicious strength,In the LED industry experience for the first time when shuffle,LiYuGang had collapsed.

　　话说小作坊运作一年后，李玉刚深感人才匮乏，于是下决心来了一次大手笔，支付了一笔数量可观的留京费用，从母校农业大学请来了两个同门师弟。之后，李玉刚的二哥、老乡也前来帮忙，小作坊渐渐有了稳定的团队。但他发现自己面临的问题依然很严重。

Words of small operations a year later,LiYuGang deeply talented persons,So determined to come a good buy,Paid a significant quantities of leave Beijing cost,From the Alma mater agricultural university invited two biconditional gate teacher younger brother.after,LiYuGang of SEC. Bro/Villagers came to help,Small mill gradually with the stability of the team.But he found himself are faced with the problem is still very serious.

　　到2000年时，北京能够生产LED的小作坊，已经有上百家，排在李玉刚前面的，也有50家左右。更糟糕的是，股市自1999年转入低迷，股市情形不好，证券公司就会放缓开设新的营业厅，自然也就放缓购买显示屏。这对整个LED行业来说相当于灭顶之灾。因为当时LED的最大客户就是证券公司。

By 2000,Beijing can produce LED small workshop,Has about,Row in front of the LiYuGang,Also has 50 about home.worse,The stock market since the 1999 years into the downturn,Stock market situation is bad,Securities companies will be slow to open new business hall,Nature also slow to buy screen.This LED to the whole industry is equivalent to destruction.Because it was the biggest client is LED a securities company.

　　该怎么办？生存压力如剑悬顶，逼着李玉刚赶紧想出路。他一方面紧盯着行业技术动向，另一方面想到了要走出去，走向全国各地，创造需求，创造市场。

do?Survival pressure, like a sword hanging roof,Make LiYuGang hurriedly think a way out.His hand tight stare at industry technology trends,On the other hand thought about to go out,To all parts of the country,Create demand,Create market.

　　李玉刚以钢铁般的意志和强大的感召力，动员老员工们走出京城。2000年起，很多老员工被李玉刚“赶”出了北京，去各省区市开设办事处。

LiYuGang to iron will and strong charisma,Mobilization old employees out of the city.Since 2000,Many old staff were LiYuGang"cast"Out of the Beijing,To provincial opening offices.

　　缺少人脉，人生地不熟，大多数时候，大家只能依靠最原始的方法寻找客户。

Lack of contacts,Are total strangers,Most of the time,You can only rely on the most primitive methods looking for customers.

　　李玉刚亲自上阵，开拓业务。在四川办事处，他带人硬闯客户的大门，无论证券公司用的是谁家的显示屏，都先低价提供维修服务，靠技术好、服务好渐渐赢得信任，进而拿到订单。

LiYuGang battle in person,To expand the business.In sichuan office,He took one hard through the door of customers,No matter the securities company who is of the display screen,Have to provide the service service at a low price,Depends on the technology to good/Good service win the trust gradually,And then to the order.

　　再坚强的人也是血肉之躯。奋斗到2002年时，李玉刚陷入了深深的迷惘。还要坚持下去吗？如果解散企业，把剩下的钱买房或者投资，李玉刚可以过得很舒服。可那些跟着自己干了这么多年的员工，他们怎么办？那些抛家舍业被他派到外地去的员工，又该何去何从？

Again strong person is flesh and blood.Struggle by 2002,LiYuGang into a deep confusion.To persevere?If the dissolved enterprise,Put the rest of the money to buy a house or investment,LiYuGang can live very comfortable.But those who follow their dry for so many years employees,What should they do?Those who cast their homes is he sent out to employees,And where do?

　　李玉刚决定咬牙挺下来。

LiYuGang decided to grind is down.

　　功夫不负有心人。由于李玉刚的公司是当时行业内极少数能够派驻专员在全国各地提供售后跟踪服务的LED公司，这样的优势让他渐渐脱颖而出。仅以新疆办事处为例，2004年销售收入超过100万元，2005年翻倍，2006年再翻倍……如今新疆办事处的年销售收入已超过1000万元。

Everything comes to him who waits.Because LiYuGang company in the industry was very few can accredited commissioner in all parts of the country to provide after-sale tracking service LED the company,Such advantages make him stand out gradually.Only by xinjiang office as an example,In 2004 sales revenue exceeds 1 million yuan,Double in 2005,2006 doubled again...Nowadays xinjiang office annual sales income has more than 10 million yuan.

　　再回头看当初同业竞争的一百多家小作坊，绝大多数已经在行业大洗牌中死掉了。

To look back at the beginning horizontal competition more than one hundred small mill,The vast majority of the industry has great reshuffles died.

　　创业如坐过山车，有时在低谷，有时在高峰。李玉刚何尝不是这样！

Business such as a roller coaster,Sometimes in the bottom,Sometimes in peak.LiYuGang did not so!

　　2003年，对李玉刚来说是改变命运的一年。经历过行业洗牌的苦苦挣扎后，他下决心要一直干下去。“既然要坚持做下来，就一定要做行业一流的！”李玉刚说。

In 2003,,It is to LiYuGang change destiny of a year.Experience of the industry reshuffle after struggling,He has been determined to go on."Now that want to insist to do down,Just be sure to do industry first-class!"LiYuGang said.

　　这年8月，他正式注册成立澄通公司。同年，他在顺义区自己的新家附近，租下了后沙峪镇吉祥工业区内的一块地，决定盖起企业总部，为争取更多大客户做准备。

August this year,He was registered formally still pass company.In the same year,He in shunyi districts near their homes,Rented the sand valley town auspicious industrial area of a piece of land,Decided to built enterprise headquarters,In order to obtain more big customer to prepare.

　　老天似乎也开始眷顾这个勤奋的创业者了。2004年起，喜讯不断传来。

God seems to also begin to visit the diligence of the entrepreneurs.Since 2004,Good news continuously came.

　　两千多平方米的公司总部落成，借着乔迁新居，李玉刚彻底摆脱了小作坊发展模式。先进的生产设备一个接一个上马，李玉刚还先后从中科院、北京大学等地高薪聘请了六位年轻的高管，全面接手公司的技术、市场、管理。更令他欣慰的是，伴随着LED行业上游技术的突破和LED在功能照明、景观照明等应用领域的拓展，整个行业进入了黄金发展期。

More than two thousand square meters of company headquarters was completed,Through the moved into,LiYuGang thoroughly get rid of the small mill development pattern.Advanced production equipment one by a mount,LiYuGang also has from the Chinese academy of sciences/Beijing university, the highsalary invited six young executives,Full take-over of the company's technology/market/management.More to his pleasure,With the LED industry upstream technology breakthroughs and LED lighting in function/Landscape lighting, etc to expand the application in the,The whole industry into the golden development.

　　好日子来了，可烦恼也来了。“要发展就得做加法。加法风险大、压力大，但不做不行。”李玉刚不仅没有松下一口气，反而“变本加厉”逼着全体员工齐动员，奔上快车道。

Auspicious day to the,But trouble came also."To develop have to add.Addition risk big/Pressure big,But don't do not."LiYuGang did not panasonic breath,instead"Be further intensified"Make all staff together mobilization,Ran up the fast lane.

　　“做企业像盖楼，得先挖地基。想盖多高，就得挖多深。如果干不好，你挖出来的就是个坑。”李玉刚逼着全体员工学习、考试，还带头报名考取各种资格证。小到电工、焊工，大到建筑师资格证，公司里只要有人拿到证书，就会专门发奖金鼓励他们，上上下下还要庆祝一番。浓厚的学习氛围弥漫在澄通上上下下。“我们得自力更生，才能丰衣足食。”李玉刚说，他打心眼里愿意带着大伙儿一起往前奔。

"Do enterprise like towers,Have to dig foundation.Want to cover how high,How deep will have to dig.If personal,You dig out is a pit."LiYuGang forced to learn all the staff/examination,Also lead the registration certificate pass various.Small to electrical/welding,The architect certificate,The company as long as someone to get certificate,Will be special bonus to encourage them,Up and down and to celebrate.Strong study atmosphere permeates in still pass up and down."We have to paddle your own canoe,Can have ample food and clothing."LiYuGang said,He plays really want to take with you all go run.

　　2007年以后，公司接连拿下北京奥运会老山体育馆、跳水馆，国庆60周年庆典台湾彩车，上海世博会铁路馆等重大项目，并取得了建筑施工资质、北京高新技术企业、北京市科技研发机构等资质。2009年至2011年，还连续三年获得“中国LED最具成长性企业”、“中国LED优秀工程奖”、“2010年中关村优秀工程创新奖”。到去年，澄通已经成长为拥有资产总额16342万元、年产值近3亿元的国内知名LED系统设计制造和节能环保行业企业。李玉刚也成为中国北方地区LED行业的领军人物。

2007 years later,The company goes on to win the Beijing Olympic Games laoshan stadium/TiaoShuiGuan,National Day the 60th anniversary celebration Taiwan float,Shanghai world expo railway museum major projects, etc,And obtained the construction qualification/Beijing high-tech enterprises/Beijing science and technology research and development institutions qualification.From 2009 to 2011,Also for three consecutive years"China LED the most growth enterprise"/"China LED excellent project prize"/"In 2010, zhongguancun excellent engineering innovation".Last year,Still pass has grown up with the total assets of 163.42 million yuan/The annual output value is about 300 million yuan of domestic famous LED system design manufacturing and energy conservation and environmental protection industry enterprise.LiYuGang also become China's northern region of the LED industry leader.

　　

创意：科技文化融合抢占制高点 creative:Science and technology culture fusion take commanding heights

　　老天爷似乎总要考验李玉刚。就在整个行业进入黄金发展期的同时，竞争也更加激烈。南方LED企业由于生产链条更加顺畅，取得了明显的比较优势。2010年起，深圳几家同行纷纷上市，给了李玉刚极大的刺激。这意味着，不管现在做得如何好，在资本的帮助下，不够“大”的企业会逐渐被吞掉。这种“反压力”，让他再次紧张起来，思考未来。

God always seems to LiYuGang to test.In the whole industry into the golden development at the same time,Competition is more intense.The south LED enterprise due to production chain more smooth,Achieved obvious comparative advantage.Since 2010,Shenzhen several counterparts are listed,To the LiYuGang great stimulation.This means that,No matter how to do now,Under the help of the capital,Not enough"big"Enterprise will gradually be swallow.this"Back pressure",Let he again nervous,Thinking of the future.

　　“我们这个行业恰恰符合摩尔定律，也就是产品性能每年以30%的幅度提高，价格以每年30%的幅度下降。”李玉刚意识到，光靠提供产品是不行的，最值钱的，应该是创意而这，恰恰是身在北京的企业最大的优势。

"Our industry on the accord with Moore's law,Is the product performance by 30% a year amplitude increase,The price range decreases by about 30% a year."LiYuGang consciousness to,Light depends on the availability of the product is no good,The most valuable,Should be creative and this,Is the body in Beijing the biggest advantage of the enterprise.

　　2010年，公司斜对面、位于高丽营镇金马工业区内的澄通新总部拔地而起。公司规模扩大了，但结构却变化了。公司有500人时，200人是工人；现在公司已经有700人，工人还是200人，其余的500人都具有本科以上学历。

In 2010,,Opposite to the company/Located in Korean camp town golden horse industrial area of still pass the new headquarters rises straight from the ground.Company size expanded,But the structure is changed.The company has 500 person,200 people is a worker;Now the company has 700 people,Workers or 200 people,The rest of the 500 people have bachelor degree or above.

　　公司的结构中，最大的变化是增加了一个新部门创意部。这个部门的设立，源自李玉刚对市场的敏感嗅觉。伴随着北京奥运场馆大量使用LED，选择新型节能照明材料成为一种趋势。越来越多从前想不到的客户找上门来。“这些灯能不能多点儿花样？”“能有点儿个性吗？”这是很多新客户提出的问题。一开始，公司只能派技术人员加班加点，给产品注入一些新想法，免费提供服务。后来，李玉刚意识到，人们已经不能满足城市的夜景照明仅仅是亮起来，而是要享受光的美和光的变化。对艺术化灯光的需求将是未来的一种基本需求，仅靠技术人员是无法满足的。为此，李玉刚招聘了一批景观园林、工业设计等艺术专业的人才。

The company structure,The biggest change is to increase a new department the creative department.The establishment of this department,LiYuGang derived from the market sensitive sense of smell.With the Beijing Olympic venues the use of LED,Choose new energy-saving lighting materials become a trend.More and more had unexpected customers seek to come."These lamp can much some pattern?""Can a little personality?"This is a lot of new customer questions.The beginning,The company can only send technical personnel to work overtime,Some new ideas for product injection,Provide free services.later,LiYuGang consciousness to,People have already can't meet the city night scene illumination is only light up,But to enjoy the beauty of the change of light and light.Art of lighting's demand will be the future of a kind of basic needs,Only by the technical personnel is not satisfied.therefore,LiYuGang recruited a batch of landscape/Industrial design art professional talents.

　　艺术设计联合技术研发，大张旗鼓在公司搞起来。公司的产品展厅里，人们看到，LED灯可以做成各种灯笼的形状，灯笼上可以随时变换吉祥话语，春节时红灯笼上显示“春节吉祥”，中秋节时可以显示“中秋快乐”。还有一种可变灯，用一个开关就可以控制灯的颜色。用在办公区可以是白色光，用在卧室里可以是黄色光，这对很多宾馆酒店来说，实在太方便了。

Art design combined technology research and development,Make a splash in the company make up.The company's products in the exhibition hall,People see,LED lights can make it all sorts of lantern shape,On the lantern can at any time transformation auspicious words,The Spring Festival when shown on the red lantern"The Spring Festival auspicious",The Mid-Autumn festival can be displayed"A happy Mid-Autumn festival".Still have a kind of variable lamp,With a switch can be used to control the color of the light.In the same area can be,Use in the bedroom can be yellow light,This is for many hotels,Is too convenient.

　　有了各种漂亮的灯，它们如何搭配？创意又带来了新生意整体灯光解决方案。创意部人员展示了一个样本：在新疆麦盖提县，澄通负责县城的整体灯光设计。根据城市布局，生活区和商业区分别采用安静柔和与时尚动感两大类型的灯光，而城市中心广场，则成了“空中玫瑰”、“刀郎组舞”等各种灯光雕塑一展身手的好地方。当然，整体解决方案还包含很多细节，最终，能让人们生活在灯光营造出来的美的世界里。

Have all kinds of beautiful light,How they collocation?Creative and brought new business overall lighting solution.The creative department personnel shows a sample:In the xinjiang wheat getty county,Still pass is responsible for the county's overall lighting design.According to the city layout,Living quarters and business district were used respectively to soft and quiet fashion to move the two types of light,And the city center square,became"Air rose"/"Daolang ZuWu"Wait for all sorts of light sculpture exhibit skill good place.Of course,The overall solution also contains a lot of details,finally,Can let people live in lamplight is built out of the beauty in the world.

　　“当初世博会铁路馆那位设计师，就把一张小纸条围成一个圆圈，粘上，就算模型了。让我们设计一个LED的莫乌比斯环，可把我难坏了。”李玉刚回想，这几年的创意之路让他走得很辛苦。但经过无数个性化作品之后，澄通已经渐渐形成了自己的原创能力。最近，他们正在河北迁安施工的一家企业总部照明工程，将整栋楼所有外立面都铺就LED板，甚至包括楼顶，非常魔幻。

"At the beginning of the world expo railway museum the designer,Put a small note round in a circle,Stuck on,Even if the model.Let's design a LED of uzziah, mo than ring,I difficult is broken."LiYuGang recall,This years of creative road let him go very hard.But after numerous personalized after work,Still pass has gradually formed its own original ability.recently,They are hebei qianan region of a construction enterprise headquarters lighting project,Will the whole building all facade are paved LED plate,Even the top,Very magic.

　　仅有创意还不能令李玉刚满足。北京市提出文化与科技双轮驱动发展战略后，李玉刚再次敏锐地认识到，澄通还要向艺术方向发展，将科技与文化融合起来。

Only originality also can't make LiYuGang meet.Beijing put forward culture and science and technology two wheel drive after development strategy,LiYuGang again keenly to realize,Still pass also to art direction development,Will science and technology and cultural fusion up.

　　一次偶然的机会，他结识了中央美院雕塑系的一位老师。这位老师提到，自己的一个硕士生想设计一件LED雕塑品作为毕业设计。其创意是，让一个用LED做成的3D立体人不停行走，一直走到LED光源衰减（以亮度减半为标志）为止。理论上说，LED光源衰减需要10万小时，而人的一生大约行走10万公里。一个LED立体人衰减之时，恰好是他走完10万公里之日。听到这个创意后，李玉刚格外兴奋。他决定将这一创意转化为实实在在的作品。

A pure chance,He met the beautiful courtyard department of sculpture of a teacher.The teacher mentioned,One of his master's want to design a LED sculpture as a graduation design.The creativity is,Let a LED to make 3 d people walk away,Go straight to the LED light source attenuation(With brightness, marked by half)So far.In theory,LED light source attenuation need 100000 hours,But the person's life walk about 100000 kilometers.A three-dimensional people LED the attenuation,It is he went out the day of 100000 kilometers.After hearing the originality,LiYuGang especially excited.He decided to the ideas into real work.

　　可是，创意如何转化？这可难坏了澄通创意部门的设计师们。大约经过两个月的各种实验，雕塑家和设计师们终于想到一个办法用无数窄小的平面LED板，围合成立方体，并且一个套一个，套成多个“回”字形，形成一个立体影像。每一块LED板上都用电脑设计出一个人，所有面板要同步行走，最终，无论你从立方体的哪个角度看，都能看到一个人在行走。当作品终于问世时，雕塑家称他为《40万公里》，寓意从立方体的四个面看过去，每个面都有一个人在行走自己人生的10万公里。

but,How creative transformation?It can be difficult to bad still pass the creative department's designers.About after two months of all kinds of experiment,Sculptors and designers finally thought of a way with numerous narrow plane LED plate,Circumference synthetic cube,And a set of a,Set into multiple"Back to"glyph,To form a three-dimensional image.Every piece of LED panel with computer design out a person,All panel to synchronous walk,finally,Whatever you from cube which perspective,Can see a person to walk in.When work finally appeared,Sculptor call him[400000 kilometers],Moral from cube four surface look at the past,Each plane has a person to walk in his life of 100000 kilometers.

　　虽然耗时约半年，但《40万公里》之于澄通，开启了一个崭新的时代。之后，公司再次联手中央美院雕塑系，推出作品《钻石》用几十块LED显示板营造出一个立体的、不断发光的蓝色钻石。虽然每设计完成这样一个作品，公司都要投入几十万元。但李玉刚相信，这个方向是正确的。

Although took about half a year,but[400000 kilometers]To still pass,Open a new era.after,The company once again to the central beautiful courtyard department of sculpture,Works out[diamond]With a few LED display panel to create a solid/Constantly luminous blue diamond.Although each design accomplish such a work,Companies have to put hundreds of thousands of yuan.But LiYuGang believe,The direction is right.

　　李玉刚的文创发展之路，得到了顺义区宣传文化部门的大力支持。这更加坚定了他的信心。

LiYuGang text and development way,Get the shunyi districts propaganda culture a section to support strongly.This strengthened his confidence.

　　眼下，在清华大学学习EMBA后，李玉刚的思路更加开阔：“以前我们以工厂为主、公司为辅，现在反过来了。”

the,After studying at tsinghua university EMBA,LiYuGang thinking more open:"Before we mainly in the factory/An ounce of prevention is worth a company,Now, in turn, the."

　　李玉刚还开始考虑把生产部分外包出去，专心发展文化创意产业。不久前，他前往美国考察麻省理工学院的媒体实验室，发现科技与艺术的结合能创造出呈几何增长的市场价值。“只有在艺术上占据高端，才有可能成为行业的领军者。”李玉刚说，现在，公司正在酝酿成立艺术中心。

LiYuGang also began to consider to outsource production parts,Concentrate on the development of cultural creative industries.Not long ago,He went to the United States investigation at the Massachusetts institute of technology's media lab,Found that science and technology and art binding energy create a geometric growth market value."Only in the art occupy the high-end,Will be more likely to become the industry leader."LiYuGang said,now,The company is brewing established art center.

　　直到今天，身为北京澄通光电股份有限公司董事长的李玉刚依然不愿意被人称为“企业家”。他说：“我们现在只能叫公司，不能算企业。只有树立起自己的品牌，拥有自己的核心价值，才能成为企业这也是我的梦想！”本报记者 汲传排 李洋

Until today,As Beijing still pass photoelectric co., LTD., chairman of the board of LiYuGang still is not willing to be called"entrepreneurs".He said:"Now we can only call the company,Cannot calculate enterprise.Only set up own brand,Have their own core value,Can become enterprise this is my dream!"Our reporter JiChuanPai LiYang