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90后大学生手绘明信片 1个月卖出6千套微博走红--亲稳舆论引导监测室
2012-11-10
“如果生活没有梦想,那跟咸鱼有什么区别?!”近日,一群创业大学生在团队招新中喊出狂言。这群热血的90后,将大学生活手绘成一笔生意,成立创业工作室,先后出品广外、大学城、贝岗等手绘明信片。主题为“我们都爱大学城”的明信片,短短一个月卖出6000套,在微博上学生圈中一夜走红。继入驻广外创业实践基地,他们又夺得“赢在广州”2012年首届大学生创业大赛的冠军。
"If life without dreams,What is the difference between that and salted fish?!"recently,A group of college students in the new business team recruit shouted out zealotry.This group of blood after 90,College life will hand into a business,Established venture studio,Has produced this/univercity/Bei duty etc hand-painted postcards.Theme for"We all love univercity"postcard,Just a month sold 6000 sets,In micro bo in the circle of students have his moment overnight.In this paper the entrepreneurship practice base,And they won"Win in guangzhou"In 2012 the first college students' venture championship.
首款明信片捞得首桶金 First a postcard to first bucket of gold
一个人一米,四个人就能画出满是阳光的一平方米。一个Me,再加上一个Me,就足以产生M的平方那样大的奇迹。在大学城广外创业实践基地,走进M方工作室,墙上挂满各色各样的手绘明信片。“高三暑假的厦门之行,那时的我,深深地被厦门岛上各种精致的明信片、手绘地图打动了,我喜欢那种有创意带感情的纪念品。回来的路上我在想,要是哪天,我有了自己的工作室,创作出大家都喜欢的作品,那该有多好!”带着这样的想法,M方工作室的负责人温城辉来到了广外。机缘巧合,在一个社团活动中,温城辉认识了陈安妮,安妮用画笔记录校园生活。两人聊起工作室,一拍即合,很快就成立一个工作室。
A person a meter,Four people can draw is full of sunshine of a square meters.A Me,Plus a Me,Is sufficient to produce M as big as the square of the miracle.In this city business practice base,Into the M square studio,Hanging on the wall with a variety of hand draw postcards."Senior year summer vacation trip to xiamen,At that time I,Xiamen deeply by the various delicate postcards/Hand-painted map moved,I like that kind of creative with feelings souvenirs.On the way back I think,If which day,I have my own studio,Create all like work,That should have much good!"With this idea,M party in charge of the studio WenCheng fai came to this.Chance coincidence,In a community activities,WenCheng glance met ChenAnNi,Annie with a paintbrush record campus life.Two people chat up studios,Chime in easily,Soon set up a studio.
去年11月份,他们推出了首款手绘明信片《2在广外》,“一推出就得到了非常多人的支持,微博被好多人转发,粉丝也在快速地增长。”温城辉说,在“交换空间”的首发活动上,一天就卖出了600多套。当时陈安妮个人的微博账号“@伟大的安妮”也成为诸多学生关注的对象,有粉丝甚至在“广外树洞”的微博上呐喊:“安妮求交往啊!”“跪等续篇”……
Last November,They launched a first hand draw postcards[In this],"A launch had very many people support,Micro bo be many people forward,Fans also is in rapid growth."WenCheng fai said,in"Swap space"Starting activities,One day he sold more than 600 sets.At that time ChenAnNi personal micro bo account"@ great Annie"Has become the focus of many students,Even in a fan"This tree hole"Micro blog scream:"Annie: for communication!""Knelt and continuance"……
以画画的名义温暖世界 In the name of the painting world warm
“以画画的名义温暖世界。”《2在广外》明信片热卖后,M方工作室有了公益口号。“那时候,天气已经变冷,路上的流浪汉在寒风里哆嗦。”陈安妮与温城辉商量,“要不要给他们买些衣服。”于是,他们策划了“圣诞温暖出行的活动”的公益活动,通过微博的宣传,“让大家告诉我们哪里有需要帮助的流浪汉”。
"In the name of the painting world warm."[In this]Postcard after hot,M square studios have public slogan."At that time,The weather has turned cold,On the road in the cold wind tramp the shiver."ChenAnNi and WenCheng glance to consult,"Don't give them to buy some clothes."so,They plan"Warm Christmas travel activities"Public welfare activity,Through the micro bo propaganda,"Let you tell us where there is need help tramp".
团队很快推出《伟大的贝岗》手绘地图。“为了这个产品,走遍了贝岗大街小巷,拍了无数角度的照片。”温城辉细数,团队中有的人跑了商家,拉赞助降低成本,有的人甚至在图书馆通宵赶稿。可是,摆摊宣传时天公不作美,还差点不见了“劳动成果”。那天下着雨,摊位宣传效果不太好。准备收摊的时候,却发现寄存在别处的画被人当作废品卖到了长洲岛,温城辉说:“那批存货可是大家好不容易用积累到的资金做出来的,要是损坏了,真不知道去哪找钱来弥补这么大的亏损。”于是,他们冒着雨坐公交、换摩托到了长洲岛的废品回收站,万幸的是,“货被堆放到一个屋檐下,躲过了一夜的小雨”。
Team soon launch[Great bei duty]Hand-painted map."For this product,Through all the bei sloping streets,Took many photos of the Angle."WenCheng fai count,Team some people run businesses,Sponsorship reduce cost,Some people even in the library all night long drive draft.but,When to sell propaganda bad weather,Also almost gone"Work achievement".The rain that day,Booth propaganda effect is not very good.When ready to feel,But found that send exist elsewhere painting was as a waste product sold to cheung chau island,WenCheng fai said:"The group of stock but everyone not easy to use accumulation fund to make,If damaged,I don't know where to go change to make up for such a big loss."so,They braved the rain to sit bus/In motorcycle to cheung chau island waste recycle bin,fortunately,"The goods were piled up to a roof,Escaped the one night of rain".
赢得大学生创业大赛冠军 Win the university student's pioneering work series title
今天4月,大学毕业季到来,“为毕业季做一款纪念品!”于是,大学城手绘明信片的构想很快确定。温城辉说,“大家在一起头脑风暴了一天,选定了381、跑内环、中心湖等八个题材,很快就分头去取景、创作、准备宣传”。大学城手绘明信片让团队成员眼前一亮,取名为《我们都爱大学城》。
Today, April,University graduation season,"For graduation season do one souvenirs!"so,The idea of university hand-painted postcard to determine quickly.WenCheng fai said,"Everybody together have brain storm a day,Selected 381/Run inner ring/Center lake eight subjects,Soon separately landscape/creation/Prepare propaganda".University city hand-painted CARDS let the team members shine at the moment,named[We all love univercity].
当第一条381微博发布出去,用温城辉的原话是,奇迹发生了!短短几个小时,《那些年,我们一起挤过的381》这条微博被转发了2000多次,“@大学生周sir”帮助他们重发了一条同样内容的微博又被多转发了2000多次。“那时一点多,我回到宿舍在洗澡,都还不忘刷刷微博,看看又多了多少转发,疯狂打电话跟大家诉说这次的成功。”那时,仅是线上的订购,他们就销售出了1000多套。现在,“大学城明信片已经销售出了8000多套。”温城辉非常欣慰,一想到有那么多的人喜欢我们的作品,我想,这就是奋斗的意义,梦想令人着迷。
When the first 381 micro bo issued out,With WenCheng fai's exact words are,Miracle happened!In just a few hours,[In those years,Together we squeeze through 381]This article micro bo be forwarding the more than 2000 times,"College students' week @ sir"Help them to repeat the same content of a micro bo was much forwarding the more than 2000 times."Then a little more,I went back to the dormitory in the bath,Are still doesn't forget to brush micro bo,See again how much more forward,Crazy call with everyone telling the success."then,Is only online ordering,They were selling out of the more than 1000 sets.now,"University city postcard sales have been out of the more than 8000 sets."WenCheng glance very gratified,The thought of so many people like our work,I want to,This is the meaning of struggle,Dream fascinating.
转眼大二,温城辉也成为别人口中的师兄。入驻广外创业实践基地后,M方工作室又夺得“赢在广州”2012年首届大学生创业大赛的冠军,“比赛专家最欣赏我们的是,把想法已经付诸实践”。谈起丰厚的奖金10000元如何分配,温城辉淡淡地说了一句:“继续投入项目中。”据了解,本次比赛获奖的创业项目已获得进驻广州市创业(孵化)基地的资格,享受大学生创业园区提供的创业扶持优惠政策,并有机会被挑选作为广州市代表参加全省、全国的创业大赛。有投资潜力的项目,还有机会获得风投公司作进一步风险评估和扶持。(记者 黄博纯)
A sophomore,WenCheng fai also become the brother don't population.In this venture after practice base,M square studio and win"Win in guangzhou"In 2012 the first college students' venture championship,"Game experts most appreciate our is,The ideas have been put into practice".Talk about a huge bonus 10000 yuan how to distribute,WenCheng fai lightly said 1:"Continue to devote in the project."It is understood,This game winning entrepreneurial project has obtained in guangzhou venture(incubation)Base of the qualification,Enjoy the university student's pioneering park provides entrepreneurial support preferential policies,And have the chance to be selected as guangzhou representatives to participate in the province/National venture competition.Has the investment potential of the project,Still have a chance to get wind for the company to make further risk assessment and support.(Reporter HuangBoChun)
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