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专访新东方周成刚:怀揣名校梦想 一路收获成长--亲稳舆论引导监测室
2012-12-02

专访新东方周成刚:怀揣名校梦想 一路收获成长

  曾经几次有幸采访周成刚老师,而这一次,他最是激情洋溢,从心底里散发出的喜悦和朝气感染着身边的每一个人。因为,由他作为主策划人的“怒放的青春全球名校海归精英巡讲”即将启程。“怒放的青春”,只看活动主题,就足以令人热血沸腾,而熟悉新东方的人,更会从中感受到那种追求梦想,永不言败的新东方精神,以及一份沉甸甸的责任。

Once several times to interview the teacher ",This time,He is the most exciting preformances,From the bottom of send out the joy and vitality infection with everyone.because,By him as the main planner's"In full bloom of youth global famous returnees elite patrol speak"Will set out on a journey."In full bloom of youth",Look at the activity theme,It is enough to make you have a boiling passion,And familiar with new Oriental people,More likely to feel that the pursuit of dreams,Never-say-die new Oriental spirit,And a heavy responsibility.

  论人才:

Theory talents:

  榜样力量无穷

Example strength infinite

  “突然有一天,我发现身边竟有那么多来自世界顶尖名校的年轻同事,哈佛、耶鲁、宾大、牛津、剑桥……有曾在华尔街就职的金领,也有曾在上市公司担任要职的‘牛人’,背景如此强大的留学顾问团队,在行业内绝对首屈一指!”周成刚老师毫不掩饰自己的骄傲。而在欣慰之余,他很快意识到,这套豪华阵容不能只当“金字招牌”,对于教育和留学,他们有更多更有意义的事要做。因为,没有人比他们更了解海外名校,而这种标杆、示范的作用,也比任何空洞的说教都更有说服力。很快,一个灵感的火花,一个负责任的创意,成就了此次全球名校海归精英巡讲。

"Suddenly one day,I find that there are so many around the world's top universities from young colleagues,harvard/Yale/Penn/Oxford/Cambridge...Have worked in Wall Street in jinling,Have worked in listed company as an important post‘Cattle people’,Background so powerful consultant team to study abroad,Absolute leading in the industry!""The teacher made no disguise of her pride.And in more than the relief,He soon realized,This luxury lineup can't ought to"Gold-lettered signboard",For education and study,They have more meaningful things to do.because,Nobody did more than they know more about overseas universities,And this kind of benchmarking/Demonstration role,Than any empty sermons more convincing.soon,A spark of inspiration,A responsible creative,Achievement the global famous returnees elite patrol speak.

  虽然巡讲团队中的每个成员,头上都闪烁着世界顶尖名校的光环,但周成刚老师坦陈,并不想把这次活动做成世界名校的宣讲会,更不想为早已轰轰烈烈的出国择校热再添一把火。他希望,小镇男孩从北大到哈佛的求学之路,新东方教师变身“华尔街”金融精英的华丽转型以及更多新东方前途出国的顾问们曾经的奋斗经历,能够给更多普通学子带去成长的动力。他更希望,这些名校学子脚踏实地,从基层职位做起的态度,能够影响到准留学群体去功利、降浮躁。

Although XunJiangTuan team in each of the members,Head are shining with the world's top universities aura,But "that the teacher,And don't want to make the activity of world-famous universities teach-in,Don't want to have more magnificent and victorious school abroad heat added a fire.He wants to,Town boy from north to the harvard study road,New Oriental teacher Cinderella"Wall Street"Financial elite luxuriant transformation and more new Oriental future go abroad advisers ever of struggles,Can give more ordinary students to the engine of growth.He would prefer to,These school students down-to-earth,Starting from the basic position of attitude,Can affect must study group to utility/Drop fickleness.

  论名校:

Theory school:

  目标而非目的

Goal rather than purpose

  众所周知,中国家长的名校情结已经从国内蔓延到了海外,不顾孩子实际情况,眼睛只盯着常春藤盟校、世界百强名校的不在少数,为了跻身名校,过度“包装”,甚至弄虚造假的也不乏其人。当留学从“精英专享”走进“大众时代”,我们该如何看待“名校情结”?

As is known to all,Chinese parents' school complex has from domestic spread to overseas,Children regardless of the actual situation,Only eyes staring at the ivy league/The top of the best universities is not a few,In order to the school,excessive"packaging",Even make virtual false also no lack of such people.When study from"Elite enjoy only"into"Mass times",How should we treat"School complex"?

  “留学名校,应该作为一个目标,而不是终极目的。”周成刚老师说,海外名校有先进的科研设施、领先的学术水平,有成就斐然的大师和最优秀的同学,它所能给予我们的,不仅是所谓的竞争力,更是一种胸怀天下的气度。从身边这些优秀的年轻人身上,我们可以看到超出同龄人的自信、从容和眼界,这些都是世界顶尖名校所赋予他们的价值。虽然大多数中国学生还不具备冲击世界顶尖名校的实力,但是只要我们一直怀揣着这个梦想,一路坚定地走下去,就会不断收获成长,这才是终极目标。

"Study abroad school,Should be as a target,Not the ultimate purpose.""The teacher said,Famous overseas advanced research facilities/Leading academic level,A brilliant achievement of the master and the most outstanding students,It can give us,Not only is the so-called competitiveness,Is a kind of mind world of tolerance.From the side these outstanding young men,We can see beyond peer confidence/Calmly and horizon,These are the world's top schools give their value.Although most Chinese students still does not have the strength of the impact of the world's top universities,But as long as we have been always cherished this dream,Go all the way firmly,Will constantly grow harvest,This is the ultimate goal.

  让他感到遗憾的是,在留学的问题上,有些家长太过浮躁和功利了。“留学是通向成功,通向财富,通向幸福的一个很好的途径。但是,如果眼睛只盯着世界顶尖名校,只盼着孩子读金融,然后到华尔街投行赚大钱,通往幸福的路反而会越走越窄。”

Let him feel it is a pity,In the study on the problem,Some parents too impetuous and the utility."To study abroad is the path to success,Leads to wealth,Happiness leads to a very good way.but,If the eyes only stare at the world's top universities,Only looking forward to children read financial,Then the Wall Street investment Banks make a lot of money,The road to happiness instead go narrower more."

  论行业:

Theory industry:

  眼光决定胜败

Eye decided to victory or defeat

  近几年,新东方前途突飞猛进,势不可挡。作为掌门人,周成刚老师认为,这是“眼光”的胜利。而“眼光”的前瞻性集中体现在两个方面,一是人才布局,二是核心业务的转型。

In recent years,New Oriental future by leaps and bounds,unstoppable.As a chief executive,"The teacher think,This is"eye"victory.and"eye"Prospective centralism manifests in two aspects,One is the talent layout,The second is the transformation of core business.

  与同行的做法不同,新东方前途的人才布局分成了两条线,一条是行业里优秀的、有经验的人才,而另一条则是具有世界顶尖名校背景的海归新一代。这两支队伍,一支经验丰富、人脉深厚,另一支年轻、有眼光。“前者为我赢今天,而后者则帮我搏明天!”目前,这两支队伍相互支撑、相互促进,为新东方前途的发展注入了不竭的动力。

And the practice of different peers,New Oriental promising talents layout into two lines,Is a industry outstanding/Experienced talents,And the other one is with the world's top school background sea to a new generation.The two teams,An experienced/Contacts deep,The other, a young/Have eyes."The former for I win today,The latter help me beat tomorrow!"At present,The two teams to support each other/Promote each other,For the future of the new Oriental into the inexhaustible power.

  而在业务线方面,早在几年前,周成刚老师就曾准确做出预判留学服务将面临着全面转型。“事实上,这个转型已经开始了,只不过新东方前途更主动,动作也更快一些。”他解释说,以前的留学服务是以信息不对称作为基础,而现在家长越来越专业,要求越来越高,孩子的规划越来越提前。留学的目的,不止是把孩子送出去,更要送到最合适的国家,选择最合适的专业,并在未来取得最佳的职业发展。这对留学服务机构提出了巨大的挑战。

And in business line aspects,As early as a few years ago,"The teacher has made accurate anticipation to study abroad service will be faced with comprehensive transformation."In fact,This transformation has begun,Only new Oriental future more active,Action is also quicker."He explained that,Previous study abroad service based on information asymmetry as a basis,Now parents more and more professional,Demand is higher and higher,The child's planning ahead of more and more.The purpose of the study,More than is to send the boy out,More to send to the most appropriate state,Select the most appropriate professional,And in the future to obtain the best career development.The service institutions for puts forward the huge challenge.

  目前,新东方前途已经将传统的留学服务转型为全程规划,由毕业于世界顶尖名校的优秀顾问担纲导师,帮助准留学生提前两三年开始进行全方位的留学规划和准备,并打造DIY工作室,引导一些优秀的申请人深度介入,在实践中提升能力,感受成长。未来,新东方前途还计划与世界500强企业进行深度合作,将留学服务延伸到就业阶段,实现真正意义的“一条龙”服务。

At present,New Oriental future will have the traditional education service transformation for the whole planning,The world's top universities graduation excellent consultant the leading teacher,Help prospective students advance two or three years began to carry on the omni-directional study planning and preparation,And make DIY studio,Lead some excellent applicant depth intervention,In practice hoisting capacity,Feel growth.The future,New Oriental future also plans and the world 500 strong enterprise in-depth cooperation,Will the service extends to employment stage,To realize the real meaning of"one-stop"service.

  作为成功的海归、留学行业的领军人物,周成刚老师深有感触,“留学是一场长跑,比拼的是后劲和加速度。无论对于个人还是机构,都是同样的道理。”

As a successful returnees/Study abroad industry leader,"The teacher about identity,"Study is a long distance,The competition is staying power and acceleration.No matter for individual or institution,All is the same reason."

  晨报记者 徐虹

Morning paper reporter XuHong



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