女白领周末变身农场主 建筑师下班操办书友会

Female white-collar weekend Cinderella farmers work architects make arrangements book club

　　“创业者”＋“上班族”的双面人生

"entrepreneurs"+"Office worker"'s double life

　　祁静（左）和肖楠一到周末就换上休闲装赶赴郊区，变身为鞋底总是沾满泥土的“农场主”。图片由本人提供 QiJing(left)And XiaoNan a weekend to put on casual clothing to the suburbs,Change as sole always's muddy"farmers".The picture I provide

　　周一到周五，70后祁静和肖楠是穿着职业装在北京繁华地段的办公室里朝九晚五的高级白领，而一到周末，她们就换上休闲装赶赴郊区，变身为鞋底总是沾满泥土的“农场主”，种花种菜养鸡养鹅。她们的爱丰收农场占地近20亩，一年中出产了60余种蔬果，养着3只鹅、一群鸡。

Monday to Friday,After 70 QiJing and XiaoNan is dressed in business attire in Beijing busy section office nine to five senior white-collar,And a weekend,They put on casual clothing to the suburbs,Change as sole always's muddy"farmers",Growing flowers vegetables chicken raising goose.They love harvest farm covers an area of nearly twenty acres,A years produced the sixty kinds of vegetables and fruits,Raise three geese/A group of chicken.

　　李星凝的身份转换在每天下班后，为了“真人图书馆”，她休职一年后刚刚回到工作岗位，白天上班她是一名建筑师，下班后就马上转换到星辰海“真人图书馆”创始者的身份，除了准备网站公测，还要到实体书馆操办真人书友会等活动。

LiXing setting identity conversion in after work every day,In order to"Real library",Divorce her job after a year just to go back to work,Work during the day she is an architect,After work immediately into the sea"Real library"The identity of the author,In addition to prepare website open beta,Go to the entity dynasty make arrangements real book club activities.

　　对于同时拥有“创业者”和“上班族”两个身份的她们来说，创业与工作不是只能选其一的“鱼和熊掌”，而是一种可以实现梦想的生活Style。

At the same time to have"entrepreneurs"and"Office worker"Two identities for them,Business and work is not can only choose one of the"Fish and bear's paw",But a can realize the dream life Style.

　　

最初没把这当成创业 Initially didn't put this as a business

　　爱丰收农场就像长在土地里的菜市场。土地被分成了大小不等的区域，整齐地种着生菜、菜花、茼蒿、油菜等，煞是好看，在希腊风格蓝白相间的小屋前面还种着核桃树、樱桃树等果树，时不时传来的鹅叫声提醒来者正在享受着正宗的田园生活。

Love harvest farm as long in the land market.The land is divided into the area of vary in size,Symmetry with lettuce/cauliflower/Garden chrysanthemum/Cole, etc,Evil spirit it is good-looking,In the Greek style blue and White House front also kind of the walnut trees/Cherry trees and fruit trees,Coming from the goose calls remind newcomers are enjoying authentic rural life.

　　“农场主”祁静和肖楠相识于一次驴友出行。最初只是被网络上不断涌出的食品安全问题吓怕了，开始寻觅天然生产的安全农产品，后来“抱着拯救一个是一个”的态度，两个从未种过菜的女白领一拍即合，生出办农场的念头。今年4月，她们在北京市顺义区北石槽镇东辛庄村建起了自己的爱丰收农场，租地、人工和基础设施前后投入20多万元。

"farmers"QiJing and XiaoNan met in a LvYou travel.It was initially be network increasing Numbers of food safety problem was frightened of,Start looking for natural production of safe agricultural products,later"Holding the save a is a"attitude,The two never planted vegetables of female white-collar chime in easily,The idea of living to do the farm.In April this year,They in Beijing shunyi districts north stone runnel town east XinZhuangCun built his own love harvest farm,concessions/Artificial and infrastructure investment and before and after more than ten thousand yuan.

　　虽然每一种蔬菜的种植面积都不大，之前也有过心理准备，但土地给予她们的高回报还是着实让人震惊，面对实在吃不完而烂在地里的黄瓜，两人开始为它们找“买家”。时常在微博上关注她俩晒农场照片的人立刻下了订单。肖楠说：“我们开始还真不是为了赚钱，但浪费是绝对不容许的。”

Although each kind of vegetable planting area is not large,Before also have mental preparation,But to give them the land of high return is really shocking,In the face of really eat and rot in the field of cucumber,Two people began to find them"buyers".Often in micro blog attention they sun farm photos under the order immediately.XiaoNan said:"We began to return true not to earn money,But waste is absolutely not allowed."

　　于是，部分土地以一年3000元的价格容许私人承包30平方米，客人选择自己爱吃的蔬果，由农场工作人员种植打理，自己闲时来农场收菜，不租地的则可以选择让农场把蔬菜等配送到家。

so,Part of the land to a 3000 yuan price allow private contract 30 square meters,Guests choose love to eat fruits and vegetables,The farm workers do the planting,Their farm idle time the food,No concessions, can choose to let the vegetables distribution home farm.

　　“我们现在依然有自己的工作，最初也没把这当成创业。”薪资颇丰的祁静站在菜地里告诉中国青年报记者，肖楠补充道：“但农场已经颠覆了我们的生活。”

"Now we still have their own work,Initially didn't take it as a business."Salary is quite abundant QiJing stood in the China youth daily in the vegetable told reporters,XiaoNan added:"But the farm has changed our life."

　　同样被颠覆生活的还有建筑师李星凝。本职工作有着“康庄大道”的前景，她却执意要做一个“实践梦想遇见爱”的平台，为此她从4年前开始策划，设计开发了同时拥有网站和实体书馆的“遇见”平台，仅对认证用户开放。目的是让陌生的认证用户互相结识交流，并可以举行主题沙龙和真人书友会。为了更好地解释这个平台，李星凝给它起名为“真人图书馆”。在真人图书馆里，每个人都被看做是一本充满了故事的“书”。无论在网上还是实体书馆里，被认证后的靠谱“书”可以记录下自己的故事，也可以和其他“书”一起参加“主讲书”主持的各种活动。“既给了你拓展生活的机会，也给了你慢慢来的时间。”李星凝说。

The same life was upset and architect LiXing setting.Job has"high-road"prospects,She is determined to do a"Practice the dream meet love"platform,Therefore she began planning from four years ago,Developed with web site and entity of the dynasty"meet"platform,Only to the authentication user open.The purpose is to let the strange the authentication user know each other communication,And can hold subject salons and real book club.In order to better explain this platform,LiXing set to give it called"Real library".In the reality at the library,Everyone was as a book filled with the story"The book".No matter in the book online or entity,Be the by spectrum"The book"You can record their own story,Can also and other"The book"join"Book on"The various activities."Given the chance to develop your life,Also gives you slowly to time."LiXing setting said.

　　

被创业改变了的生活 Be entrepreneurial changed life

　　从没有“创业”心的祁静和肖楠，伴随着农场逐渐走上正轨和不断开展的经营业务，两人都发现生活彻底被颠覆了。

never"venture"The heart of QiJing and XiaoNan,With farm gradually on track and continuous development of the business,Two people have found life completely changed.

　　两人的周末被固定在农场了，再也没有出去旅游过。每个周六，她俩一大早7点出发，半个小时到农场，安排配送员出发送货之后，就开始忙着加工富余的当季蔬果，腌泡菜、炒栗子、煮果酱，时间很快就过去了，周日晚上回城时，还会拉一车刚从地里采摘的蔬果回家。祁静曾以计步器计算过，待在农场自己一天走的路有上万步，而且现在自己吃的菜百分之百来自自己的农场。

Two people's weekend was fixed in the farm,Never go out to travel over.Every Saturday,They start at 7 in the early morning,Half an hour to farm,Arrange shipping clerk start after delivery,Began to busy processing surplus seasonal vegetables and fruits,Salted pickled/Fried chestnut/Cook jam,Time passes quickly,Sunday night when returned,Will pull a car just from the ground picking vegetables and fruits to go home.QiJing had to pedometers calculated,Stay in the farm one day path have tens of thousands of step,And now their food of one hundred percent from their farm.

　　在上班时间，每当肖楠看到北京滚滚的车流和阴霾的大雾，就开始想念自己的农场，盼望周末赶快到来；下班以后无论再累，她也要上农场的官方微博“@ifengshou农场”更新信息。今年7月北京特大暴雨时，肖楠半夜3点坐起来担心农场是否遭受雨灾，“有时候都觉得自己被农场‘绑架’了”。

Go to work in time,Whenever XiaoNan see Beijing traffic flow and rolling of the haze,I began to miss his farm,Looking forward to the weekend to come;No matter how tired after work,She also want to go to the farm's official micro bo"@ ifengshou farm"Update information.July this year when Beijing severe storms,XiaoNan at 3 o 'clock midnight sat up worry about whether the farm from disaster,"Sometimes feel oneself is the farm‘kidnapped’the".

　　李星凝担心分身乏术，干脆休职一年专心做星辰海。她觉得这一年的工资损失还是小事儿，错过了升职、加薪的机会也认了，但她不得不放弃了几个很喜欢的项目，“这是无法弥补的，但如果失去实现自己梦想的机会，那也是无法弥补的”。

LiXing setting worry member to make improvements,Simply take a year to do as the sea.She felt this year salary loss or narrow business,Missed the promotion/The opportunity to raise also recognized,But she had to give up a few like project,"This is irreparable,But if you lose a chance to live their dreams,It is irreparable".

　　她说，之前在公司上班时，老板就好像“大树”，自己是一只在树荫下种胡萝卜的兔子，只需要种好自己地里的几根胡萝卜就好了，风雨靠大树去遮挡。但创业后，当自己成为那棵“大树”时，才明白了“大树”的不易，再回到工作岗位时就多了一分理解。

She said,In the company to work before,The boss is like"trees",He is a in the shadow of seeding carrot rabbit,Only need to kind of yourself the ground a few carrot is good,To keep out wind and rain on the tree.But after the business,When I become a tree"trees"when,To find out"trees"Is not easy,Back to jobs in much a minute of understanding.

　　从事建筑师工作的李星凝之前大部分时间都是在办公室里画图纸，但为了星辰海她第一次尝试了建筑业的基础工作粉刷，为了达到装修效果，自己粉刷了一面墙壁。“为了一件想做的事，你要先做很多你不想做的事。”她说。

Engaged in the work of architect LiXing setting before most of the time in the office the drawing paper,But in order to star sea for the first time she tried construction foundation work to paint,In order to achieve decoration effect,His painted the one side wall."For one thing you want to do,First you have to do a lot of you don't want to do."She said.

　　

不赚钱没关系，盈亏平衡就满意 Don't make money it doesn't matter,Profit and loss balance is satisfied

　　由于抱着传递正能量的初衷，很多在星辰海真人图书馆分享的“公益书”完全免费，但高额的租金、网站服务器费用、人工费用依然需要支撑。李星凝为了保持这里的“纯洁性”，尽量拒绝广告，分别采用两种方式收费：一种为99元包年卡，每次参加活动需支付29元或39元的费用；另一种为价格比较高的包年卡，可以免费参加所有活动，也可以申请实体书馆里为数不多的格子存放自己的“真人书”。

Due to hold the original transfer positive energy,Many stars in the sea of human library share"Public book"Completely free,But a high rent/The web server costs/Artificial cost still need support.LiXing setting in order to keep here"purity",Try to refuse to advertising,By using two kinds of charging ways respectively:A for 99 yuan in card bag,In every activity shall pay $29 or fee of $39;Another for price is quite high bag years card,Can be free to participate in all activities,They may also apply to the physical book in a few grid store their own"Real books".

　　在对外开放的一年里，这里已经举办过上百次主题沙龙、真人书友会，更有无数“书”私下组织各种诸如“吃货小分队”、“读书小分队”等丰富的小分队活动。

In the opening up of the year,Here has held hundreds of times theme salon/Real book club,Are more numerous"The book"Private organizations such as various"ChiHuo teams"/"Reading group"With group activities.

　　办星辰海真人图书馆的过程中，李星凝接到了很多人期待加入她的创业队伍的申请，有一位对当前工作不满意的会员甚至希望辞职到这里工作。李星凝考虑再三，还是婉拒了他，担心这样的人在经过开头的美好之后，会渐渐失去对这份工作的热爱，“创业不是避风港，这条不归路需要坚定的人才能走下去”。

Sea stars do real in the process of the library,LiXing setting received many people look forward to join her entrepreneurial team application,One of the current work is not satisfactory member even hopes to resign to work here.LiXing setting think twice,Or he declined,Fear the people after the beginning of the happy after,Will gradually lose the passion for work,"Starting a business is never safe harbor,This article does not return requires a lot of people can go on".

　　但李星凝向中国青年报记者坦言，即便是这样，收纳的会费依然不能达到收支平衡，这还不算几位创始者为此支出的时间成本、人情成本等，“不赚钱没关系，能盈亏平衡就很满意了”。

But LiXing setting to the China youth daily reporter said,Even if is such,Received membership dues are still can't make ends meet,This isn't several founder therefore spending time cost/Human cost,"Don't make money it doesn't matter,Can profit and loss balance is very satisfied".

　　她期望能在两年后可以独立运营，通过提供更优质的“遇见”服务来提高收入，维持真人图书馆的运转。有一位受益于真人图书馆的“书”告诉她，希望可以用更高的会费支持它的发展，这给了她信心。

She expected to two years later can independent operation,By providing more excellent"meet"Service to improve income,Maintain real library operation.There is a benefit from the reality of the library"The book"Tell her,Hope can use higher dues to support its development,This gave her confidence.

　　这些拥有双重身份的创业者往往在工作上都是能手，但在自己的创业项目上却是摸着石头过河。祁静和肖楠两人从小到大都没和土地打过交道，所以她们雇了专业技术员尚师傅。尚师傅协调什么时候种什么蔬菜、种多大产量、如何杀虫，同时管理着4名农民。肖楠认为农场的产品严格说并不属于有机食品，但她保证不使用农药，有了虫子都是用最原始的手抓处理，只使用国家审批的有机肥，平时灌溉用芝麻渣泡的水，尽量使用牛粪作为肥料，希望“还原食物应有的味道”。

These have double identity entrepreneurs often at work are proficient,But in his own venture project is crossing the river by groping the stone.QiJing and XiaoNan since two people haven't dealt with land,So they hired professional technician is teacher.When is teacher coordinate what kind of vegetables/What kind of production/How to kill insect,At the same time management with four farmers.XiaoNan think farm products are strictly said does not belong to organic food,But she promised not to use pesticides,The bugs are with the most primitive hand grasp processing,Only use national approval to organic fertilizer,At ordinary times irrigation with sesame slag bubble of water,Try to use cow muck as fertilizer,hope"Reducing food should taste".

　　两人除了对农业一窍不通，经营也是后来才渐渐考虑的。本职从事设计工作的祁静为农场设计了LOGO、环保袋等，将“爱丰收”的品牌树立起来。她们的广告就是“自己也在吃”，客户群也渐渐稳定。

Two people in addition to know nothing about agriculture,Business is then gradually consideration.His own engaged in design work for the LOGO design QiJing farm/Environmental protection bag, etc,will"Love harvest"Set up the brand.Their advertising is"Oneself also eat",Customer base is stable.

　　据了解，她们的想法基于一种叫做“社区支持农业（CSA）”的理念，源于人们对食品安全和城市化过程中对土地的关注。刚开始时，有朋友听了她俩的想法觉得“又前卫又可笑”，但当看到农场渐渐有了越来越多的人气，这位朋友特地为农场设计了明信片。

It is understood,Their ideas based on a called"Community support for agricultural(CSA)"concept,From people to food safety and the urbanization process to the attention of the land.At the beginning,Has a friend to listen to the idea of they feel"And avant-garde and funny",But when he saw the farm gradually with the more and more popularity,The friend specially designed for farm postcards.

　　不过她们的理念并不是被所有人认同。有一次，一位女顾客为婆婆订购了一份蔬菜，上了年纪的婆婆觉得这包菜看上去卖相不佳，价格又相对偏贵，当即和送货员吵了起来，顾客第二天打电话要求退货。祁静和肖楠为了表达诚意，第二周专门为这位顾客免费送了一次货，天然的味道和优质的服务，让这位顾客成为爱丰收的忠实“粉丝”，甚至还拉来邻居加入。

But their ideas and not by all identity.once,A female customer order for her mother-in-law a vegetable,Elderly mother-in-law think this cabbage look look not beautiful,The price is comparatively expensive,Promptly and delivery man quarreled,The second day call customer ask to return money.QiJing and XiaoNan to express sincerity,The second week specifically for the customer free of charge a shoddy goods,The natural taste and high quality service,Let the customer be faithful love harvest"fans",Even pull to neighbors to join.

　　目前，农场的20块小菜地已经承包出去17块，另有20户人家选择了配送蔬菜服务。虽然农场出品的蔬菜比市场上的菜价贵，但有客户表示“吃完这个菜就吃不了其他菜了”。如果农场每周还有剩余的蔬果，她们就拿到北京有机农夫市集上出售，如果不算租地和基础设施的投入，目前的收支也基本达到平衡。

At present,The farm and piece of cooking has contracted out and block,Another twenty families chose distribution vegetables service.Although the farm product than the vegetables on the market an expensive,But there are customer said"Finished eating the food is can't eat other dishes".If a farm weekly and the rest of the fruits and vegetables,They went to Beijing organic farmers market sale,If not concessions and infrastructure investment,The balance of payments and basic balance.

　　肖楠一直觉得做这件事情挺快乐的，和土地“亲密接触”后心里也变得更踏实。她们期待在3～5年以后可以收回成本，“最差结果”就是有了一个自己吃放心菜、可以休闲的地方，这已经满足了她们的初衷。所以，她们认为自己的农场“只收获成功，不生产失败”。(记者 陈璐)

XiaoNan always think do it quite happy,And land"Intimate contact"After the in the mind also become more practical.They look forward to in 3 ~ 5 years later may take back the cost,"Worst results"He has a FangXinCai you eat/Can leisure place,This has meet their original intention.so,They think that their own farm"Only harvest success,No production failure".(Reporter ChenLu)