莫言代言家乡天价香烟？ Mo yan dai hometown day cigarettes?

　　所涉烟企暂无回应 出版方称是“假新闻”

Involved in tobacco enterprises no response to publishers"False news"

　　本报讯（记者欧阳春艳）昨日，莫言将为山东烟草品牌“泰山佛光”代言的消息在网络上传得沸沸扬扬。有网友爆料称，该品牌香烟将推出“莫言限量版”，每支烟均以《红高粱》、《檀香刑》、《生死疲劳》等10部莫言小说命名，并采用了极为奢华的紫檀木包装，限量销售100套，每套售价20120元。

Report from our correspondent(The reporter OuYangChunYan)yesterday,Mo yan is shandong tobacco brand"Mount tai is Buddha's light"As the news of the upload the news on the Internet.Netizens blog says,The brand cigarette will launch"Mo yan limited edition",Each smoke in[Red sorghum]/[Sandalwood punishment]/[Fatigue life and death]Such as 10 novels named,And adopted very costly packaging saunders,Set limit to sell 100 sets,Each price 20120 yuan.

　　据了解，这一消息最早由烟草权威论坛逍客网的网友爆料。此帖经微博认证用户贾敬华在微博上转发后，迅速引来众多网友拍砖和微博热议。记者昨晚看到，目前网络上曝光的4张广告图片相当精美：尊贵的紫檀木烟盒上，刻有莫言的头像，并标明有“莫言限量版”等字样；而在每支烟的烟嘴下方，则印有莫言10部小说的名字。

It is understood,The news at the earliest by tobacco authority BBS 逍 KeWang netizen leaks.This post by the micro bo the authentication user JiaJingHua after forwarding on the micro bo,Quickly draws many net friend clap brick and micro bo hot debate.Reporters saw last night,Exposure of 4 a advertising pictures on the network at present quite exquisite:Honour of cigarette packets saunders,Engraved with the head of mo yan,And there are"Mo yan limited edition"Such words;And in the bottom of each smoke a cigarette holder,With mo yan and the name of the novel.

　　尤为值得一提的是，目前曝光的部分“企划文案”也堪称精彩“身边的每一个人，都是书中的人物。每一本书，都是一段文学人生。你渴望怎样的人生？生死疲劳，还是丰乳肥臀？”此外，另一张宣传大图则以莫言吸烟的侧影为主角，以《莫言三支烟》为题，写道：“我其实只有三支烟，一支遥寄北国瑞典，一支珍藏故乡高密，最后一支，夹于指间，为自己点燃创作的佛光。”

Particularly worth mentioning is the,The exposure of the part"Business planning"Is wonderful,"Side every one,Are the characters in the book.Every book,Life is a DuanWenXue.What kind of life you desire?Fatigue life and death,- or?"In addition,Another big promotion plan to mo yan the silhouette of smoking for the leading role,In order to[MoYanSan cigarettes]Under the title,,wrote:"I actually only three cigarettes,Send a remote northern Sweden,A collection hometown density,The last one,Clip in the fingers,For his light of Buddha's light."

　　据记者了解，“泰山佛光”是目前山东顶级烟草品牌，产量极少，市面上一般买不到。截至本报发稿时止，山东中烟企业对此尚无任何回应。

According to reporter understanding,"Mount tai is Buddha's light"Is the brand of top class tobacco in shandong province,Production is very few,Generally can't buy on the market.By the end of this press time,Shandong ZhongYan enterprise to there is no any response.

　　记者又向为莫言提供“名家经纪”服务的北京精典博维图书公司求证此事，该公司有关负责人表示：“我们今天下午就注意到了这条网络上的消息，这应该是假新闻。”

Reporters and to provide mo yan"Famous brokerage"Service of Beijing classical bo d book company confirmed it,The relevant person in charge said:"We will notice this afternoon the news on the Internet,It should be false news."

　　不管此消息是真是假，莫言代言家乡天价香烟的消息和图片昨日在网络上流传，很快引发了网友热议。绝大多数网友认为莫言代言烟草让人震惊，疑似被人恶搞或企业借势炒作。还有网友称，作为中国首位诺贝尔文学奖获得者，莫言蕴藏的商业价值无疑是巨大的，但如何规划，怎样保护，也是一个值得思考的问题；也有网友认为，“三支烟”的文案写得不错，显然是受了莫言和马悦然三支烟交情的启发。

No matter the news is true or not,Mo yan dai hometown day price of cigarettes news and pictures on the Internet yesterday,Soon triggered a netizen hot debate.Most netizens think mo yan as tobacco shocking,Suspected to be stories or enterprises taking advantage.Have net friend say,As China's first Nobel literature prize winner,Mo yan of the commercial value is enormous,But how to plan,How to protect,Is a question;Have net friend,"Three cigarettes"Copy of the written well,Is obviously by mo yan and MaYueRan three cigarettes friendship of inspiration.