EMBA教育正在庸俗化 The EMBA education are vulgar

　　张品秋 于建

ZhangPin autumn to build

　　受经济危机影响，近几年来国外商学院EMBA的报考人数在逐年下降。唯独中国EMBA在学费不断上涨的情况下，报名人数依然只增不减，部分知名度较高的商学院每年的招生规模甚至达到600人至750人。

Affected by the economic crisis,In recent years the number of applicants in foreign business school EMBA declined year by year.Only under the condition of EMBA in China rising tuition fees,Enrollment is still only increased,Part of the popularity of higher school the recruitment of students scale even reach 600 people a year to 750.

　　旺盛的市场需求在促成中国EMBA教育在快速发展的同时，也存在着“泥沙俱下”的问题。早在2010年北大光华管理学院领导层遭遇大换血、张维迎等三位院长被免职的事件发生以后，商学院圈子内部的一些问题就逐渐浮出水面。今年可谓商学院的多事之秋，学院的办学理念、学员的婚姻问题、学员与教授的矛盾、教授与学院之间的纠葛等等都凸显出来。

Vigorous market demand in China the EMBA education rapid development at the same time,There are also"NiShaJuXia"The problem of.As early as in 2010 Peking University guanghua school of management leadership of a great change/- such as three of dismissal of after the event,Business circle inside some of the problem is gradually emerging.This is business cases,Institute of philosophy/Students' marriage problems/The contradiction between students and professors/Professor with the interwoven relationships among college and so on are highlighted.

　　首先是EMBA教育正变得庸俗化。个别院校为了追求经济效益，盲目扩大招生规模，降低了对学员素质的要求，出现有钱就能读EMBA的现象。这样招上来的学员把请客送礼当成家常便饭，同学生日聚会送礼动辄就要花四五万。有些海外游学项目，只游不学，一周的行程只上一天课。有些院校为争取名人学员，名义上收取高额学费，实则以奖学金的形式返还学员。今年4月，央视女主播张泉灵在微博中爆料称：“有人邀我参加一所知名大学的EMBA班。许诺不用经常上课，不用认真考试，就能拿学历。随后举出一批如雷贯耳的名字都在那儿上过。”还有一些院校会给政府官员和国企高管提供特殊奖学金，希望拉拢体制内的高层人士入学。

The first is the EMBA education is becoming a vulgar.Individual colleges in pursuit of economic benefits,Blindly expand the scale of recruit students,Reduce the demand for the quality of the students,There appears the phenomenon of the rich will be able to read the EMBA.So called up students to treat as a gift as a norm,Classmate birthday party gifts frequently takes 450 thousand.Some overseas study program,Only swim not learn,A week schedule a lesson one day.Some famous colleges and universities for students,Nominal charge high tuition fees,But in the form of scholarships returned students.In April this year,CCTV female advocate sow ZhangQuanLing in micro bo, a source said:"Someone invited me to a famous university EMBA class.Promise don't often in class,No serious test,You can take in.Then cite a number like a thunderclap piercing the ear of names are in the there."Some colleges and universities will give government officials and executives of state-owned enterprises provide special scholarship,Hope from within the system of high school.

　　其次是学院对老师缺乏约束力。由于EMBA课程的教授既要有深厚的学术造诣，又要有丰富的企业经验，因此商学院往往出现“一师难求”的现象。一些新办的商学院没有能力培养全职教授，就大量外聘教授，结果导致学员跟着老师跑，课程时间和地点都会频繁调整。有时老师在美国走不开，一个班的学员就要飞到美国上课，大量的时间和金钱浪费在差旅中。还有些教授有频繁跳槽、授课内容随意等情况。前不久，国内一所著名商学院的EMBA学员在微博上爆料，称老师授课内容太无聊，还与学生当堂口角。学生对讲课内容不满，本是正常现象。但问题在于这位教授的家人所开设的咨询公司，正是提供与教学内容相关的服务。学员产生种种联想，也就不足为怪了。学员的做法固然欠妥，但校方更应该吸取教训，加强教学内容审核以及完善课程反馈机制，减少不必要的麻烦。

Followed by college teachers lack of binding upon both parties.Because of the EMBA course professor should not only have profound academic attainments,And have rich experience in the enterprise,So business school tend to appear"Tutor is hard to find"The phenomenon of.Some of the new school no ability for full professors,Is a large number of external professor,As a result students follow the teacher,Time and place of the course will be frequent adjustment.Sometimes the teacher in the United States can't walk away,A class of students in class is going to fly to the United States,A lot of time and money wasted in travel.Some professors have frequent job-hopping/Teaching content at will, and so on.Not long ago,A famous domestic business school EMBA students coming in micro bo,Says the teacher teaching content is too boring,Also spot quarrel with students.Students dissatisfied with the lectures,This is normal.But the problem is that the professor's family by the consulting company,It is provide services related to the teaching content.Students from a variety of lenovo,It is no wonder.Students practice is not satisfactory,But the university should learn from them,To strengthen the teaching content review and improve the feedback mechanism,Reduce unnecessary trouble.

　　最后的一个问题是监管力度不够。我国的MBA和EMBA教育均归教育部全国工商管理硕士教育指导委员会领导，但这个委员会只是指导性质，缺乏强制约束力。有时一所高校可以同时办三个EMBA项目，而三个项目之间也是独立核算、互相竞争的关系。你打电话到这个项目，这个项目就只说自己如何好，其他两个项目如何不好。这不禁让人对官方教育的可信度也打了折扣。而在EMBA班之外，许多号称依托清华、北大等名校的培训班也层出不穷。同时推出数十种管理培训项目，节选部分EMBA课程，学费少则3万至4万元，多则二三十万元。这些培训班不需要入学考试，也没有学位证，毕业后只颁发学校盖章的“结业证书”。

The last problem is the supervision is not enough.China's MBA and EMBA education belong to the ministry of education national MBA education steering committee leadership,But the committee's guidance,The lack of mandatory binding upon both parties.Sometimes a university can do three EMBA programs at the same time,And between the three projects is independent accounting/Compete with each other.You make a phone call to the project,This project just said yourself how good,The other two items how do bad.This can't help letting person also played a discount to the credibility of the official education.And in the EMBA,Many so-called relying on tsinghua/Peking University and other famous training also emerge in endlessly.At the same time launched dozens of management training programs,Extracts of EMBA course,Tuition fee is 30000 to 40000 yuan,More than 20 ten thousand yuan.These training classes do not need the entrance examination,No degree certificate,After the graduation only issued by the school seal"certificate".

不能只把学员当客户 Not only the students as customers

　　如何看待我国EMBA教育在全速前进的过程中暴露出的漏洞？作为管理者的管理者，商学院又应该如何管好自己，保持学院本色？

How to treat the EMBA education in our country at exposed in the process of the holes?As a manager of the manager,Business and how to manage myself,Keep the college qualities?

　　《商学院》杂志总编王立鹏认为，我国EMBA教育的最大问题是学校缺乏塑造学员的压力和动力。“无论哪种教育，归根到底都是为了培养人、塑造人。因此商学院的最高境界也应该是对人和社会施加影响。之所以流传EMBA沦为富人俱乐部的说法，根本原因是商学院只把学员当成客户，当成服务的对象，放任学员的某些行为而不加引导，缺乏一些师道尊严层面的东西，才导致学习氛围变了味。这并不是体制外的商学院独有的现象，很多高校的管理学院也在一味求快的指导思想下忘记了教育使命感。”

[Business school]Magazine editor-in-chief WangLiPeng think,EMBA education in China the biggest problem is the lack of shaping students' pressure and motivation."No matter what kind of education,In the final analysis is in order to train a person/Shaping people.Therefore the highest state of business also should be influence on people and society.The circulating EMBA into the rich club,Root cause is business only regard students as customers,As the object of service,Let students some of the behavior and not add lead,Lack of some ways of dignity of things,Just cause learning atmosphere changed.This is not a system outside the business school unique phenomenon,Many colleges and universities blindly in the school of management for quick forget the education under the guidance of the sense of mission."

　　中国人民大学商学院副院长宋华也深有同感：“有谁想过管理的世界观是什么？中国的EMBA教育何以越来越庸俗化？欧洲工商管理学院院长曾非常犀利地指出，中国EMBA存在的问题就是价值观培养太弱了。”宋华认为，要想解决塑造人的价值观问题，就需要增加人文和历史方面的授课内容；这些管理以外的东西，更能带给参与者心灵的震撼。

Vice President of the China people's university business school 宋华 also have the same feeling:"Who thought of management of the world is what?Why the EMBA education of China is more and more vulgar?Insead of was very keen to point out,The existing problems of the EMBA is values develop too weak."宋华 think,Shaping the values to solve problems,Will need to increase cultural and historical aspects of teaching content;These management things outside,More participants can bring the shock of the soul.

　　宋华讲了一个例子。曾有一位人大的学员一度很自傲，到英国上课时甚至放言，“中国的企业在生活，英国的企业在活着。”然而，经过一系列课程后，他改变了。原来，他在英国听了英国工业史、金融史、英国文学，还专门去了纺织革命的发源地曼彻斯特，听了那一段革命的历史以及对技术和经济的影响。在后来的反思报告中，他说感到了自己的浅薄，其实今天的中国企业正在走别人一百年前的老路。

宋华 told a example.Have been one of the National People's Congress (NPC) students once very proud,To the UK even speak out in class,"China's enterprises in the life,The British enterprise in live."However,,After a series of courses,He changed his.The original,He listens to the British industry in the UK/JinRongShi/English literature,Is devoted to the revolution of textile cradle of Manchester,Listen to the period of revolutionary history and technical and economic impact.In the reflection of the report later,He felt his own shallow said,In today's China enterprise is go other old one hundred years ago.

　　按照西方国家的发展轨迹，随着人们对商科教育的热情回归理性，EMBA教育的热度会逐渐降温，MBA教育和EDP等专业培训项目将逐渐成为发展的主流。这就是为什么大名鼎鼎的哈佛商学院只有MBA而没有EMBA的原因。王立鹏最后说：“今天我们的商学院都在争市场推广能力，今后则要争差异化经营的能力、争成熟度。总体来说，EMBA的经营者、学员和教师这三个群体都是高素质群体。他们下一步需要学习的，就是如何一边开船，一边弥补船底的漏洞。”

According to the development of the western countries,As people's passion for business education return to reason,The EMBA education of heat will gradually cooling,MBA education and EDP, professional training programs will gradually become the mainstream of development.This is why the famous harvard business school MBA only and not the cause of the EMBA.WangLiPeng finally said:"Today all of our business in marketing ability,Will in the future for the ability of management/For maturity.In general,The operators of the EMBA/Students and teachers in the three groups are all high quality.They need to learn the next,Is how to sail,Aside to make up for the bottom of the holes."