“阿姨爷叔，萝卜一块钱一斤，是河南的特产，吃起来有梨的味道。 ”29日，光大会展中心农博会现场，一名稚气未脱的大学生站在堆积如山的青皮萝卜前，向市民热情推销。

"Aunt ye uncle,Radish one dollar a kilo,It's the special local product in henan,Eat a pear. "29,,Everbright exhibition center agricultural field,A concise not to take off the college students stand in front of mountains green husk turnip,Enthusiasm to the citizen to promote sales.

　　这名大学生叫黄琛培，是上海工程技术大学机械工程学院的大三学生。河南的萝卜滞销，1角钱一斤也没人要，只能白白烂在地里。他于是萌生了创业的念头，成立公司从当地田头直接收购萝卜运至上海销售。这个“卖菜计划”已获得市教委 “创新创业实践活动”1.2万元的资助，他也成为了沪上首个专卖农产品的“大学生老板”。

The college students that HuangChen,Shanghai engineering and technology school of mechanical engineering at the university of junior students.Henan is one of radish,10 a kilo is not,Can all be bad in the soil.So he initiation of the idea of entrepreneurship,Established the company purchase directly from the local farm radish shipped to Shanghai sales.this"Selling food plan"Has obtained the municipal education committee "Innovation practice activity"12000 yuan,He also became the first Shanghai monopoly of agricultural products"College students' boss".

　　“萝卜兄弟”结缘卖萝卜 "Radish brother"Become attached to sell turnip

　　29日上午，光大会展中心人头攒动，一个销售萝卜的展柜引起关注。卖萝卜的是一群头戴小红帽、身穿统一校服的学生。黄琛培说，这16名大学生营业员既是他的同学，又是他的“员工”。

29 in the morning,Everbright exhibition center thronged,A sales of radish exhibiting concern.Sell turnip is a group of wore a little red riding hood/In a unified school uniform students.HuangChen pei said,This 16 college students s is his classmate,Is his"employees".

　　去年11月，因为种在地里的200吨萝卜滞销，河南农民韩红刚决定免费赠送萝卜给当地市民食用，大家亲切地称韩红刚为“萝卜哥”。最终，34吨河南萝卜来到上海，在短短3天内销售一空。

Last November,Because in the field of 200 tons of radish unsalable,Henan farmers HanGongGang decided to free turnip to local residents,We affectionately call HanGongGang"Radish elder brother".In the end,34 tons of henan radish came to Shanghai,Sold out within 3 days.

　　黄琛培说，这件事情对他的触动很大，他连夜赶出“卖菜计划”。在参加市教委组织的“创新创业实践活动”时，看到其他学生的创业梦想都是高科技公司、新概念公司，黄琛培颇为忐忑，“当时很担心计划太‘土’，遭别人笑话，但老师们却对这个计划大加赞赏”。最终，他的“卖菜计划”不仅获得1.2万元最高额度资助，还被列为上海工技大50多个学生创业项目中的001号，也是唯一一个和“三农”有关的大学生创业项目。

HuangChen pei said,The matter to his touches is very big,He cast out overnight"Selling food plan".In the municipal education committee of the organization"Innovation practice activity"when,See other students' entrepreneurial dreams are high-tech companies/New concept of the company,HuangChen culture very font,"At that time is very worry too‘soil’,By others jokes,But the teachers praised for this project".In the end,his"Selling food plan"Not only received the highest amount is 12000 yuan,Was listed as in Shanghai work - big more than 50 students entrepreneurial project in 001,And is also the only one"Agriculture, rural areas and farmers"The college students' entrepreneurial project.

　　今年上半年，黄琛培与韩红刚取得联系。如今，“萝卜哥”韩红刚与“萝卜弟”黄琛培一南一北遥相呼应，前者负责在当地收购萝卜，后者负责开拓上海销售市场。

In the first half of this year,Contact HanGongGang HuangChen culture.now,"Radish elder brother"HanGongGang and"Radish brother"North island and south HuangChen cultivates a echo each other at a distance,The former is responsible for local purchase radish,The latter is responsible for the sales in Shanghai market.

　　“大学生老板”野心勃勃 "College students' boss"ambitious

　　黄琛培说，这次“初出茅庐”共从河南运来28吨萝卜，“在10天的展会期内卖光应该不成问题。”他给记者算了一笔账，“每斤萝卜成本在0.6元至0.7元间，如今卖1元一斤，利润空间还是比较可观的，也为当地农民增加收入开辟了一条新途径。”

HuangChen pei said,This time"royal"Total of 28 shipped from henan tons of radish,"Sold out within 10 days of the exhibition period should not be a problem."He gave reporters calculated brushstroke zhang,"A catty radish cost between $0.7 to $0.6,Now sell 1 yuan a kilo,It'll be considerable profit space,Also for the local farmers increase income opened up a new way."

　　展望未来，黄琛培显得“野心勃勃”。在2013年，他计划通过吸收风险投资等方式，在沪上50个标准化菜场设置生态农产品连锁专柜，“如果推广顺利的话，将每年拓展50至100家标准化菜场”。

Looking forward to the future,HuangChen culture appear"ambitious".In 2013,,His plan through absorbing investment risk, etc,In Shanghai on 50 standardized market set up ecological chain of agricultural products shop,"If the promotion goes well,Will every year to expand 50 to 100 standard market".