事件回放 In replay

　　近日，北京东城区教委和东城区工商分局联合成立“教育品牌保护办公室”，对辖区内100余所中小学校及其他教育机构整体注册教育服务商标。这在首都教育系统尚属首例。据了解，由于缺乏商标自我保护意识，很多中小学逐渐成为商标侵权的多发地带。

recently,Beijing dongcheng district education commission and set up a joint dongcheng district bureau of industry and commerce"Education brand protection office",Within the jurisdiction area of more than 100 primary and middle schools and other institutions of education overall education registered service marks.The education system is the first in the nation's capital.It is understood,Due to a lack of trademark ego to protect consciousness,Many primary and secondary schools has become a trademark infringement of multiple zone.

本报记者 张以瑾 实 习 生 刘博智 Our reporter ZhangYiJin real life LiuBoZhi

小小商标引发攻防较量 Small trademark triggered attack

　　不久前，北京某知名中学遇到一件尴尬事：有人把校徽LOGO的核心部分申请注册了商标专用权，随后向学校提出一些不合理的要求。无奈之下，学校只好诉诸法律手段。

Not long ago,A famous high school in Beijing in a embarrassing thing:Someone put its LOGO to the core part of the application for registration of the trademark,Then to the school to put forward some unreasonable demands.But under,The school had to resort to legal means.

　　在越来越讲究品牌效应的市场面前，很多知名学校“躺着也中枪”，学校名气越大，校名、校徽就越容易被抢注。一些商业培训机构鱼目混珠，打着名校的名头进行虚假宣传，在无偿占有名校品牌带来的附加价值的同时，也给学校形象抹了黑。2010年1月，上海市工商行政管理局查处了两起搭乘复旦大学顺风车的侵权案件，侵权方在未获得复旦大学许可情况下，在对外散发的资料及网络宣传中使用了复旦大学的校名、校徽图形和相关的校方语言，并对师资力量进行了虚假宣传。

In front of the market more and more pay attention to the brand effect,A lot of famous school"Lying is the gun",The greater the school fame,names/Was the easier it is to be registered.Sham as some business training institutions,Under the name of school to false conduct propaganda,In free possession of famous brand added value at the same time,Also to school image with the black.In January 2010,Shanghai municipal administration for industry and commerce and the two cases of infringement of the take off at fudan university,Infringing party without permission from fudan university,In foreign sends out the information and network propaganda is used in the names of the fudan university/Graphics and its related to the language school,And the teachers are the false propaganda.

　　此类事件的频发催生了高校品牌保护策略的诞生，目前很多高校都成立了品牌保护办公室，专门从事高校无形资产的保护和维权工作。

Such frequent events gave birth to the birth of university brand protection strategy,Many colleges and universities have established the brand protection the office at the moment,Specializing in the protection of the intangible assets and rights protection work in colleges and universities.

　　在防御严密的高校身上捞不到油水，一些商标猎人就将目光转向市场化运作程度不高的中小学校。从长沙3所百年中学校名被抢注，到近日发生的北京东城区两所知名中小学校名、校徽被抢注，中小学已渐成商标侵权的多发地带。

In defense of the colleges and universities to take less than oil,Some trademark hunters will be to do not have a high level of market operation of the primary and secondary schools.From changsha 3 school's name to be registered in one hundred,Recently happened to Beijing dongcheng district two well-known names of primary and secondary schools/Its been registered,Primary and secondary schools has gradually into multiple area of trademark infringement.

　　“在知识产权保护方面，中小学还处在扫盲阶段。”东城区教委相关负责人说，从某种程度上讲，侵权者给学校“上”了一课。“以前都以为学校商标就是校名和校徽，其实学校的品牌以及由此衍生出的无形资产都需要通过商标保护起来，比如校歌、校服，富有代表性的学校建筑，以及学生与老师的原创性作品。”

"In the protection of intellectual property rights,Primary and secondary schools are still in literacy stage."Relevant person in charge of the dongcheng district education commission said,To some degree,Person to the school"On the"A lesson."Before that its trademark is names and school,Actually the school brand and intangible assets derived from all need through the trademark protection,Such as the school song/School uniforms,Typical of the school buildings,And students and the teacher's original work."

学校也需商标防护墙 The school also need to trademark protection wall

　　要躲过商标猎手的“明枪暗箭”，一个很好的办法就是“防御性占位”，也就是为了防止恶意抢注，进行跨行业、跨类别、撒网式的商标注册，把可能被侵权的漏洞都堵上，不给恶意抢注者以可乘之机。

To avoid the trademark hunter"Slings and arrows",Is a good way"Defensive placeholders",It is in order to prevent others maliciously,In three-dimensional/Cross category/For trademark registration,Fill up the all the bugs may be infringement,Don't give malicious 抢注者 to.

　　目前，东城区教委已经联合东城区工商分局，成立“教育品牌保护办公室”，为全区100余所中小学校及其他教育机构集体注册教育服务商标，注册范围从简单的校名、校徽，拓展到校服、教具、食堂以及校园标志性文化符号等多个层面。

At present,,Dongcheng district education commission has joint dongcheng district bureau of industry and commerce,Set up"Education brand protection office",For the entire area more than 100 primary and middle schools and other institutions of education collective registered education service marks,Registered names that range from simple/its,To school uniforms/Teaching AIDS/Canteen and campus iconic cultural symbols, and other aspects.

　　东城教委的负责人告诉记者，东城区名校多，这几年来跨区域合作办学、对外办学已成兴盛之势，很容易被商标抢注人盯上，所以我们通过各学校申报然后教委统一打包注册的方式，建起一道商标墙，将恶意抢注者挡在外面。接下来我们将会对辖区内的基层教学机构进行商标和知识产权方面知识的普及。

In charge of the east education commission told reporters,Dongcheng district school more,Over the past few years to cross regional cooperation in running schools/Foreign education has become a thriving,Targeted by trademark registered people easily,So we declare by each school and education unified package registered,Build a brand,Will be malicious 抢注者 out.Then we will be teaching organizations at the grass-roots level in the area under its jurisdiction of trademark and intellectual property rights the popularization of knowledge.

　　学校商标申请主要依据什么？东城区工商分局负责人介绍说，学校商标最终能否申请成功，主要依据其显著性，以汇文中学为例，其标识本身就具有显著性，同时“北京汇文中学”这六个字也具有特殊性，和其他商标不存在相同或者近似，就符合商标申请的条件。

School trademark application for main basis?Dongcheng district bureau of industry and commerce officials said,The school brand can apply for to succeed,Mainly according to the significant,In the case of characteristics middle school,The logo itself is significant,At the same time"Beijing characteristics of middle school"The six words also has particularity,And the other is identical or similar trademark does not exist,Will comply with the provisions of the trademark application conditions.

防御性占位成本昂贵 Defensive lesion is expensive

　　防御性占位尽管保护效果明显，但申请费相当可观。记者了解到，作为国内申请全类商标保护的第一所高校，浙江大学花了44万元才将有关的45个大类180个商标收进自家口袋。

Defensive placeholders although protection effect is obvious,But the application fee is quite considerable.The reporter understands,As the domestic application for all of the first universities of trademark protection,Zhejiang university spent 44 WanYuanCai will be about 45 categories 180 trademarks in his pocket.

　　学校想把商标防护墙筑得越严实，注册成本就会越高昂。记者对几所高校的防御性商标注册成本进行了估算，要想周到地保护学校的各种品牌，通常情况下至少要花费20万元左右的注册资金。

Schools want to trademark protection wall built up,Registration costs will be high.Reporters to several universities of defensive trademark registration cost is estimated,To be considerate to protect all kinds of brand of the school,Normally it takes at least 200000 yuan of registered capital.

　　东城区工商分局负责人表示，注册商标分为商品商标和服务商标，共45个大类，包含1万多个商品和服务项目，其中第41个类别是“教育，提供训练，娱乐，文体活动”。商标注册按项目收费，虽然单独一项商标仅要800至1000元，但要形成防御规模，花费就会成级数倍增长。

Dongcheng district bureau of industry and commerce officials said,A registered trademark is divided into commodity trademarks and service marks,Total 45 categories,Contains more than 10000 goods and services,Which category is 41"education,Provide training,entertainment,The recreational activity".Trademark registration fee according to the project,Although a trademark alone to only 800 to 1000 yuan,But to form scale of defense,Cost will be a series times growth.

　　为了防御恶意注册，很多学校在第41类（教育服务类）及食品类和服装类等都注册了防御性商标。由于这些商标和学校关系并不密切，所以经常处于闲置状态。相关法律规定，“如果商标注册后连续3年停止使用，又无正当理由的，将被注销。”这就意味着很多学校每年要拿出一部分钱来“养”商标，无疑会给财力有限的中小学校造成经济负担。

In order to defense malicious registration,Many schools in 41(Education service class)And food and other properties were registered the trademark defensive.Because the trademark and the school is not closely related,So often in the idle state.Relevant laws and regulations,"If the trademark registration for 3 consecutive years after stop using,And without justifiable reasons,Will be cancelled."This means that a lot of school each year to take out part of the money"To raise"The trademark,Will no doubt give financial limited economic burden caused by primary and secondary schools.

　　因此，学校商标保护最好从自身实际出发，名校可以采取“大占位”，普通学校对学校的整体形象进行商标保护就够了。

so,Best school trademark protection from their own actual conditions,School can take"Big three",Ordinary school on the school's overall image of trademark protection is enough.