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艺术高考培训市场调查:市场中的“待宰羔羊”--亲稳网络舆情监测室
2013-02-02

  高考艺术类考生人数又一次创下新高。1月13日,2013年广东普通高考艺术类专业术科统考开考,全省近5万考生参加考试。华南师范大学美术学院院长石磊接受南方日报记者采访时表示,由于竞争日趋激烈,艺术类考生的录取率已经低于普通文化类考生。 The number of students who art college entrance examination again hit a record high.On January 13,,In 2013, guangdong common the university entrance exam art class specialized skill KaiKao unified examination,The nearly 50000 candidates for the exam.South China normal university fine arts dean shi lei accept southern daily reporter to interview said,Due to the increasingly fierce competition,Acceptance rates at the art students have less than general culture class students.

  残酷竞争的背后,催生了火爆的艺术高考培训市场:包过班、保本班、精英班、成才班等等培训班应运而生,各类培训机构的招生广告甚至发到了粤西地区的农村高中。近年来,艺术高考培训成为众多艺术高考考生的必经之路,但由于门槛较低,监管存在难题,培训班遍地开花、鱼龙混杂。

The cruel competition behind,Led to the popular art college entrance examination training market:Bag after class/Protect this/Elite class/A class and so on training course arises at the historic moment,All kinds of training institutions of recruitment advertising even send to the yuexi area of rural high school.In recent years,Art college entrance examination training becomes the multitudinous art college entrance examination candidates the way,But due to the threshold to be low,Supervision problem existing,Training of flowers/Good and evil people mixed up.

  日前,广州某知名音乐学院教授凌玲(化名)向南方日报报料称,在各种艺术高考培训机构恶性竞争的背后,高额学费回扣成为其招生的最大筹码。两成、三成、四成,甚至五成,无数挤着过独木桥的艺术类考生,就这样被“熟人”或自己的老师、校长“卖”给了考前辅导班,成了他们牟利的“富矿”。

a,Guangzhou one of famous music college professor LingLing(alias)Attempting to southern daily said,In all kinds of art college entrance examination training institutions of vicious competition behind,High pay rebate as its enrollment biggest chip.Twenty percent/Thirty percent/Forty percent,Even fifty percent,Countless push over the bridge art students,So be"acquaintances"Or his teacher/The principal"sell"To the remedial class before,A profit"Rich ore".

  南方日报记者调查发现,艺术高考半年培训学费动辄三四万元,培训机构向介绍人提供最高五成的返点提成;为招揽生源,以知名教授讲课作为虚假招生噱头,实际上授课者多为在读学生;承诺不过本科线便退学费,结果落榜学生历时一年仍未要回学费……

Southern daily reporter survey found,Art college entrance examination half year training tuition frequently three or four ten thousand yuan,Training institutions to broker provides the highest fifty percent return point commission;To solicit students,With professors lecture as false admissions stunt,In fact many speakers for college students;Commitment but undergraduate line will return the tuition,The student failed last year is still not to have to return to the tuition……

  鱼龙混杂的艺术高考培训市场,让艺术类考生成了“待宰羔羊”。

The art of good and evil people mixed up college entrance examination training market,Let the students become art"Lambs to the slaughter".

  

高额回扣“买卖”考生 High commission"business"candidates

  推荐老师拿的回扣都是自己学生的钱,回扣高了,学费自然跟着涨,受益的是培训机构和老师,挨宰的肯定是学生

Recommend the teacher take rebate is students' money,Rebate high,Tuition natural follow up,Benefit the training institutions and teachers,AiZai affirmation is a student

  刚刚参加完专科术科考试的阳阳是茂名人,今年20岁,从小就有着音乐的梦想。去年9月,他和大批外地的高三艺术生一样,背起行囊涌入广州,参加或大或小的艺术考前辅导班,备战一年一度的艺考。

Having attended the specialized skill test is Yang maoming,Twenty years old this year,Since the childhood has music dream.Last September,He and a large number of out-of-town year as art students,Take the package into guangzhou,In the art of big or small before class,Prepare for the annual arts exam.

  这是他第二次参加艺术类高考。2011年9月,读高三的他独自一人来广州,找培训班上课,从未离过家的大男孩苦撑了四五个月,考前专业培训花费了五六万元,却效果不佳,在去年高考中因专业考试不及格而落榜。

This is the second time that he attend arts college entrance examination.In September 2011,Read the high he alone to guangzhou,Training class for,Never left home big boy bitter brace for four or five months,Professional training before spent five or six ten thousand yuan,But the effect not beautiful,In the last year because of the college entrance examination professional failed the exam but failed.

  年过六旬的凌玲教授称自己看不下去了。他告诉记者,阳阳就是培训机构的“猎物”,每年都有成千上万这样的“猎物”涌进这个市场,他们就像待宰的羔羊,

The distinction in LingLing professors say they see not bottom go to.He told reporters,Yang is training institutions"prey",Every year, tens of thousands of such"prey"Pour into the market,They are like the lamb to the slaughter,

  他透露,音乐高考培训是个巨大的市场,像包过班和保本班,学习费用动辄四五万元。高额盈利空间之下,个别培训机构不惜采用“特殊手段”,甚至有高中老师介绍自己的学生去这些培训机构,从中牟取提成,也称“返点”。

He revealed,Music college entrance examination training is a huge market,As a class and protect this bag,Learning costs frequently four or five ten thousand yuan.High profit under the space,At the individual training institutions"Special means",Even high school teacher introduce themselves by students to the training institutions,Commission to seek,Also called"Return point".

  近日,记者以“介绍人”身份与广州多家高考音乐培训机构取得联系,证实了凌玲教授的说法:各家培训机构明确开出提成条件,从两成到五成不等。

recently,journalists"introducer"Identity and guangzhou several college entrance examination music training institutions to get in touch,Confirmed LingLing professor said:Each training institutions issued clear commission conditions,Range from twenty percent to fifty percent.

  记者以高中教师身份和位于广州大学城的星海湾音乐高考培训中心招生负责人取得联系,称有意介绍学生前往该机构学习。该负责人明确表示,若介绍成功,届时将有四成的感谢费用。在该培训机构,“重点保证班”4个月学费近4万元,住宿费与水电费还需另外计算。

Reporter to high school teacher identity and is located in the guangzhou university city of XingHaiWan music college entrance examination training center contact admissions officers,Say to introduce students to the organization learning.The official made it clear,If success is introduced,There will be forty percent of the cost for.In the training institutions,"Key guarantee class"4 months tuition nearly 40000 yuan,Accommodation and utilities need additional calculation.

  记者暗访位于广州天河区的嘉谊轩音乐培训机构时,其招生老师也明确表示“提成30%,学生交费后立即打到你指定的银行账户”。广州现代艺术培训机构则“大方”很多,该校招生负责人表示,若介绍成功,双方可以“五五分成”。

Reporter in guangzhou tianhe district and the fine friendship porch music training institution,The recruit students the teacher also made clear"Commission 30%,Students pay to play immediately after your nominated bank account".Guangzhou modern art training institution is"generous"A lot of,The school admissions officers said,If success is introduced,Both sides can"Is divided into seven".

  据培训机构要求匿名的一名知情人士透露,介绍学生给老师回扣历来都有,前几年所给回扣的比例大概是学生总学费的10%,后来回扣增至20%甚至30%。

According to the training institutions requested anonymity one insider,Introduces students to the teacher rebate always has,A few years ago to the proportion of the rebate is about 10% of the total number of student tuition,Later the rebate increased to 20% or 30%.

  现在,回扣水涨船高,加之培训班相互间恶性竞争,所给出的回扣涨到了学生总学费的50%,随着“回扣风”愈演愈烈,培训班与学校老师做起了高额回扣“买卖”学生的交易。“羊毛出在羊身上!到头来,老师拿的回扣钱其实都是自己学生的。回扣给的高了,学费自然会跟着涨,受益的是老师,挨宰的肯定是学生。”

now,Rebate hikes,Together with training between malignant competition,The rebate given up to 50% of the total number of student tuition,as"Rebate wind"intensified,Training and school teacher made a high commission"business"Students' trading."Wool comes from the sheep!In the end,The teacher take kickbacks QianJiShi are his students.The high commission,Tuition will naturally follow up,Benefit is a teacher,AiZai affirmation is a student."

  “市场竞争非常激烈”。从事招生工作多年的小陈告诉记者,培训机构想方设法建立招生关系网,提前就接触高中艺术类教师,请客送礼、投其所好进行公关。接下来就顺理成章谈好回扣比例后建立合作关系,有的还会签协议,并先预付一部分回扣作订金。“最好最直接的方式是能搞定校长。”

"The market competition is fierce".Engaged in the recruitment of students work years of Chen told reporters,Training institutions established relationships to recruit students,Advance will contact high school art teacher,Treat or gift/For its good for public relations.Then talk about it after good rebate proportion to establish the cooperation relations,Some still sign agreement,And first prepaid a portion of the rebate deposit."The best and most direct way is to be able to get the headmaster."

  如此一来,培训机构招收学生不是靠好的教学质量,而是靠给介绍学生的老师提成来维持。

so,Training institutions recruit students is not to rely on a good teaching quality,But by introduces students to the teacher commission to maintain.

  

虚假宣传忽悠考生 The false propaganda flicker

  一些艺考培训机构冒用教授名号招揽生源,招生简章抄来抄去、东拼西凑,不用这些人撑场面,他们很难招到学生

Some art test training institutions using professor title solicit students,Recruit students general rules to copy to copy/Scrape together,Don't these people keep up appearance,They find it hard to recruit students

  喜欢较真的凌玲教授称,他最先关注到艺术高考培训市场,缘于他发现自己的照片和简历出现在一家名叫“星海之子音乐高考考前培训学校”(以下简称“星海之子”)的官网“考官讲座”中。“我从来没在这家机构上课,他们用我作招生宣传,根本没经我同意。”

Like truer LingLing professor says,He was the first to pay attention to the art college entrance examination training market,Because he found that his photos and resume in a name"The son of xinghai music before the college entrance examination training school"(Hereinafter referred to as"Son of xinghai")'s"The examiner lecture"in."I never in the agency class,They use my recruitment of students propaganda,Didn't the I agree."

  被宣传的不仅凌玲教授一个人。星海之子的宣传广告称“由音乐高考考前特训专家与星海音乐学院教授2003年联合创办于广州。以管理严而出名,以考官教学而闻名,以升学率最高而著名。”

Not only by the propaganda LingLing professor a person.The sons of xinghai advertisement says"The music before the college entrance examination medicine experts and xinghai music college professor jointly established in 2003, guangzhou.To manage strictly and famous,To test an officer is famous for its teaching,In announcing the highest and famous."

  在该培训机构官网的“考官讲座”一栏中,位列前十位的均是来自星海音乐学院的“教授”讲座,另有72名教师介绍标题为“星海音乐学院教授”。

In the training institutions to"The examiner lecture"A bar,Ranked the top ten are from xinghai music college"professor"lecture,Another 72 teachers introduction for the title"The xinghai music college professor".

  记者查询星海音乐学院官方网站获悉,该校“专业教师”共有96位。若按照星海之子的说法计算,则星海音乐学院的老师绝大部分被该培训机构聘用,并都在该机构兼职教学。

Reporter inquires the xinghai music college of official website,The school"Professional teachers"A total of 96 a.If the son of xinghai that calculation,The xinghai music college teacher most by the training institutions to hire,And in the agency part-time teaching.

  记者向出现在星海之子官网介绍的蔡松琦教授求证,在星海音乐学院任教的他显得非常惊讶,“我压根没听过这个学校,也谈不上任教。”

Reporter to appear in the son's official website just introduced professor CaiSongQi verification,At the xinghai music college teacher he was very surprised,"I never heard of this school,Is also far from the teaching."

  记者采访星海音乐学院多名教授了解到,很多音乐高考培训学校都打着星海音乐学院知名教授授课的旗号招揽考生,其实都是虚假宣传。比如李晓,曾任星海音乐学院钢琴系主任,他的名字出现在多个培训机构的招生网站和资料上,实际上李晓十几年前就移居国外,“说他来做讲座,纯粹是无稽之谈。”

Reporters xinghai music college professors to know more,A lot of music college entrance examination training schools are under the xinghai music college professors lecture banner attract candidates,Actually all is false conduct propaganda.Such as LiXiao,Once RenXingHai music college piano department head,His name appeared in many training institutions admissions website and materials,In fact LiXiao ten years ago emigrate,"Said he to give a lecture,Sheer absurdity."

  凌玲、蔡松琦等多名受访教授认为,一些音乐高考培训机构在他们不知情的情况下,冒用他们的名号招揽生源,已侵犯了他们的名誉权。蔡松琦教授一句话道出其中奥妙:“不少招生简章都是抄来抄去、东拼西凑,不用我们这些人撑场面,他们很难招到学生。”

LingLing/CaiSongQi etc of professors think that name,Some music college entrance examination training institutions in their ignorance on the part of the case,Using the memory of them solicit students,Already violated their reputation.A word CaiSongQi professor say the secret:"A lot of recruit students general rules are copied to copy to/Scrape together,We have no need to these people keep up appearance,They find it hard to recruit students."

  但是,对于渴望进入高等学府深造的音乐高考生来说,这些“知名教授”的吸引力实实在在。多名参加音乐高考培训的学生对记者说,他们花大把钱、用近半年的时间封闭培训,就是为了得到名师、甚至参与考试招生老师的指导,这样才能离梦想更近。

but,Eager to enter the universities to study music high for candidates,these"Famous professor"Truly, truly, attractive.More than students attend music college entrance examination training told reporters,They spent a lot of money/With nearly half a year of time closed training,Is in order to get the teacher/Even in the guidance of the teacher recruitment of students test,Such ability from dream closer.

  记者通过网上搜索发现,仅广州的音乐高考培训机构就超过百家,每年招收的学生、收取的学费数额可谓巨大。

Reporters found through online search,Only guangzhou music college entrance examination training institutions is more than,Recruit students every year/Collect fees amount is huge.

  “不排除有些机构超范围办学,甚至无证办学。”广州市教育局相关负责人接受记者采访时表示,对这些艺术高考培训机构的数量,教育部门目前并无具体数据统计。针对部分学校无证办学、虚假广告招生的情况,教育部门扶持与规范管理并举,指导各区、县级市教育局结合区域实际开展民办教育管理工作。

"Do not eliminate some institutions running overspray,Even running without license."Guangzhou bureau of the relevant person in charge when accepting a reporter to interview said,For these art college entrance examination training institutions quantity,Education department there is no specific data statistics.In view of the partial school running without license/False advertising of recruit students,Education department support and standardized management simultaneously,Guidance district/County level city bureau of education run by the local people in combination with regional actual management work.

  上述负责人还透露,目前广州市教育局牵头草拟了《广州市人民政府关于促进民办教育发展的意见》,在激励机制、扶持政策以及依法管理等方面提出了具体措施。《意见》有望今年出台,这对艺术高考生来说,将是一个好消息。

The person in charge also revealed,Guangzhou bureau of current lead drawn up[Guangzhou municipal people's government on promoting the development of private education opinion],In the incentive mechanism/Support policy and legal management puts forward some concrete measures.[opinion]Is expected to come this year,The art for high candidates,Will be a good news.

  

“保本”承诺欺骗考生 "break-even"Commitment to deceive the

  艺术高考生与培训机构签下保本协议,用更多的金钱时间去赌大学梦,不幸的是,他们中的很多人成了赌局中的输家

High art students and training institutions signed a break-even agreement,With more money time to bet on university dream,unfortunately,Many of them became the gambling losers

  不少音乐培训机构招生“利器”之一是承诺“保本”,收取高额学费,保证学生达到艺术考试本科分数线,如未能过线,学校将返还一定学费。

Many music training institutions recruit students"Edge tool"Commitment is one of"break-even",Charge high fees,Ensure that students achieve art test undergraduate fractional line,If you fail to thread,The school will return the certain fees.

  去年,从惠州前来广州参加艺术高考培训的小徐参加了这样的“保本班”。据她介绍,她在惠州所读学校的老师向她推荐了这家位于黄埔区大沙地的音乐培训机构。

Last year,From huizhou to come to guangzhou to attend the art college entrance examination training little xu took part in this"Protect this".She said,She read in huizhou to her school teacher recommended this is located in huangpu district sandy music training institutions.

  最先,这家培训机构开出了诸多“口头承诺”:口头承诺有某音乐学院的著名教授,口头承诺为学生补文化课……最重要的是,保证学生达到本科分数线。

first,The training institutions to open a lot"Oral commitment":Oral promise a music college famous professor,Oral commitment to literacy class for students……The most important thing is,Ensure that students achieve undergraduate fractional line.

  小徐回忆,培训机构当初劝说:“签保本协议,不过线退还一半学费,这样你不亏。”招生专员最终说服了她,小徐签了这份《保本协议》,缴纳3万元学费。

Xu memories,Training institutions had to persuade:"Sign break-even agreement,But line returned half tuition,So you do not have a deficit."Recruitment specialist finally persuaded her,Xu signed this[Break-even agreement],Pay 30000 yuan tuition.

  小徐说,保本班和普通班的区别在于学费不同保本班学费3万,而普通班学费15000元左右。

Xu said,Keep this and regular class difference is different the tuition fees this 30000,And the regular cost 15000 yuan.

  小徐很快发现有些不对劲,虽然交了3万元保本班的费用,但师资、课程设置和普通班并无大异,这让她感觉吃了亏,“花了比别人多的钱,却上同样的课”。此外,当时培训机构口头承诺的补习文化课也没按计划授课。

Xu soon found something strange,Although made 3 WanYuanBao the cost of this class,But teachers/Curriculum and regular class is no different,It makes her feel suffered,"Spent more money than others,But in the same class".In addition,When training institutions oral commitment with literacy class didn't also taught as planned.

  口头承诺让小徐尝到了苦头。最初,校方口头承诺“请某音乐学院知名教授来讲课”,但实际上很多授课教师就是音乐学院的在读学生。

Oral commitment to small xu tasted the bitterness.first,School oral commitment"Please a music college professors lecture",But the fact is that a lot of the instructor is music college students reading.

  去年小徐参加艺术类高考专业联考,不幸专业未过本科分数线。于是,她向学校要求退还一半学费,但此时校方耍起了花枪:“学校经济紧张,没钱。”历经近一年的拉锯战,双方找律师、打嘴架,返还金额从15000千元谈到8000元。直到现在,该机构只退还了3000元现金,另外打了张5000元的欠条。

Last year in xu art college entrance examination professional entrance exam,Unfortunately not a professional undergraduate fractional line.so,She ask for a refund of tuition fee to the school half,But now the school play up HuaQiang:"School economic nervous,No money."After nearly a year of seesaw battle,Look for a lawyer to both sides/DaZui frame,Return the amount of 8000 yuan from 15 million yuan.Until now,The agency only return the $3000 cash,In addition to play a $5000 bill.

  失望的小徐,现在广州某职业学院就读大专,读本科院校音乐系的梦,已离她远去。与小徐同样遭遇的还有其他同班多名考生,他们大部分降低要求读了专科,少数人选择复读。

Disappointed xu,Now a guangzhou vocational institute college,Read the undergraduate course colleges and universities music dream,Already far away from her.With small xu same situation and other class more candidates,Most of them reduce request read a specialized subject,A few choice answer is read.

  “保本”承诺其实是一桩对赌。艺术高考生签下保本协议,用更多的金钱、时间去赌大学梦。不幸的是,他们其中很多人成了赌局的输家。

"break-even"Commitment is actually a pile spread-betting.Art high candidates sign break-even agreement,With more money/Time to bet on university dream.unfortunately,They many became gambling loser.

  记者在广州大学城暗访发现,各类艺术高考培训机构鳞次栉比。在广州某艺术高考培训机构,其2012年课程设置了保本班,上课时间从2012年9月11日到单考结束,学费32800元,而另一个长训班上课时间相同,收费17800元。

Reporter in guangzhou university town investigations found,All kinds of art college entrance examination row upon row of training institutions.In guangzhou a art college entrance examination training institutions,Its 2012 courses with the guaranteed this,Class time from September 11, 2012 to the end of single test,Tuition fee is 32800 yuan,And the other a long training class in the same time,The charge of 17800 yuan.

  记者称要咨询课程设置,招生人员简单了解一下情况,推荐了保本班和更贵的精品班。“绝对保过,我们有这个自信,我们因材施教,但也要看家里经济条件怎么样。”

Reporters said to counseling courses,Admissions officers simple understanding once circumstance,Recommended the this and more expensive goods class."Absolutely assured,We have the confidence,We teach students in accordance with their aptitude,But also to see home economic conditions."

  “保本保的是哪个本科分数线?重点本科还是二本?”凌玲认为,不少培训机构承诺保本,但这其实是一种欺骗行为,多是口头承诺,而且没明确注明过哪个本科线,日后一旦学生未考过线,可能因模糊的协议内容而与培训机构产生纠纷。记者 张学斌 杨大正 实习生 邓 萨

"Break-even insurance is which undergraduate fractional line?Key undergraduate course or 2?"LingLing think,Many training institutions commitment to break even,But it is a kind of cheating,Is oral commitment,And not clear which indicate undergraduate line,In the future once the students did not pass line,May the content of the agreement for fuzzy and training institutions to produce dispute.Reporter zhang xuebin YangDaZheng interns deng gaza


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