被“浑水”公司搅浑的不仅仅是中国概念股的股价，还有新东方第二季度的盈利情况和未来战略扩张计划。

was"Muddy water"The puddle is not only the Chinese concept stock shares,And the second quarter of new Oriental earnings and future strategic expansion plans.

　　“浑水事件以及美国证券监管部门（SEC）调查,占用了公司高管包括俞敏洪在内的过多时间。这对于第二季度的业绩有一定影响。”昨日，新东方相关负责人接受《第一财经日报》专访时表示。

"Muddy water events and the securities regulatory authorities(SEC)survey,Take the company executives, including Mr Yu too much time.For the second quarter's performance has certain influence."yesterday,New Oriental related person in charge to accept[The first financial daily]Interview that.

　　新东方2013财年第二季报（截至2012年11月30日）显示，新东方在过去一年的快速扩张下成本费用激增而出现净利润亏损。第二季度，新东方营收同比增30.4%，至1.659亿美元；但净亏损达到1580万美元。

New Oriental in fiscal year 2013 the second quarterly report(By November 30, 2012)display,New Oriental in the past one year under the rapid expansion cost surge and appear net profit losses.The second quarter,New Oriental revenue increased 30.4% year-on-year,To $165.9 million;But net loss of $15.8 million.

　　由于过去四个季度新东方扩张大大高于预期，因此，未来新东方将考虑启动裁员计划。并且未来3~5年内，将严格控制新增学校和教学中心。

Because of the past four quarters new Oriental expansion greatly higher than expected,so,The new Oriental will consider starting the planned layoffs.And the future 3 to 5 years,Will strictly control new schools and teaching center.

千人裁员计划 One thousand the planned layoffs

　　对于新东方的本次净利润亏损，新东方方面将主要原因归结为“过度扩张”。

For this new Oriental net profit losses,New Oriental will boil down to the main reason"Excessive expansion".

　　“虽然通过扩张我们占领了市场，并达到了预期目标。但是，在过去的四个季度我们开设了238家学习中心，这实在太多了！此前，新东方计划一年开设80~100个学习中心。而实际上我们一年的时间开设了238个学习中心，这显然严重影响利润。”新东方首席财务官谢东萤在此前电话会议中如是说。

"Although through the expansion we occupied the market,And achieve the anticipated goal.but,In the past four quarter we opened 238 learning centers,It was too much!after,New Oriental plan to open a year 80 ~ 100 learning centers.But in fact we a year's time has opened 238 learning centers,This obviously serious influence profit."New Oriental's chief financial officer XieDong fireflies in previous said in a conference call.

　　因此，新东方在未来为了提高利润将做出一系列举动，包括走访、评估教学中心盈利水平；削减800~1500名员工；关闭15~25个无利可图的教学中心。这一消息已经得到新东方相关负责人证实，他表示，为了不使影响扩大，因此不会进行得太快。主要裁减的是行政人员，以北京教学中心为首。而对于关闭教学中心，该负责人称，由于盲目扩张，有些教学中心的招生不满，资源利用率比较低。对这样的教学中心，将考虑关闭。

so,New Oriental in the future in order to improve the profit will make moves,Including visit/Evaluation teaching center profit level;Cut 800 ~ 1500 employees;Shut down 15 ~ 25 unremunerative teaching center.This news has been confirmed that the relevant person in charge of new Oriental school,He said,In order not to expand its influence,So don't go too fast.Major cuts is administrative personnel,Led by Beijing teaching center.And to close the teaching center,The officials say,Due to the blind expansion,Some teaching center admissions dissatisfaction,Resource utilization rate is low.To such teaching center,Will consider closing.

　　新东方粗放式的管理模式是问题的症结之一。上述负责人透露：“过去，我们任何一个副总裁（VP）都可以批准开设学习中心，学校的校长找到一个关系很好的副总裁就可以得到开设教学中心的批准。”

New Oriental extensive management mode is one of the root of the problem.The person in charge said:"In the past,Any of our vice President(VP)Can be approved to open learning center,The headmaster of the school to find a relationship is very good vice President can get the approval of the open teaching center."

　　本次裁员总数是新东方历史上最大规模裁员。对此，新东方的新闻发言人孔建龙解释称，这是因为目前总人数增多的原因，其实这次和往年年终考核的裁员比例类似。根据新东方的绩效管理体系和评估调整机制，每年各机构都会有5%~10%的员工考核结果为C。对于考核结果为C的人员，将降薪、调岗或解聘。

The total number of jobs is the largest in the history of new jobs.this,New Oriental's spokesman manhole jianlong explanation says,That's because the present reason for the increase of total number,In fact this and usual year-end appraisal scale similar jobs.According to the new performance management system and evaluation adjustment mechanism,Each year the mechanism will have 5% ~ 10% of the staff of the assessment results for C.For the assessment results for the personnel of C,Will be saved/Adjustable duty or dismiss.

　　“新东方2013财年第二财季出现了亏损，所以我们加大了淘汰不合格的行政支持员工的力度，以更好地、更大程度地激励优秀骨干教师。目前新东方全国的行政支持人员有15000人左右，按照5%~10%的比例，就是800人~1500人。我们会在科学合理的范围内，不断对于员工尤其是行政支持人员进行有序精简和结构优化。”孔建龙进一步说明。

"New Oriental in fiscal year 2013 second quarter in losing money in,So we increased the weed out unqualified administrative support staff strength,To better/More incentive outstanding teachers.At present the new administrative support staff there were about 15000 people,According to the proportion of 5% ~ 10%,Is 800 ~ 1500.We will in the scientific and reasonable range,Continuously for staff especially administrative support staff the orderly lean and structure optimization."KongJianLong further instructions.

　　谢东萤预计，在不增加教学中心、通过提升利用率的情况下，今年营收可以实现同比增长30%~35%，盈利能力也会得到改善。

XieDong fireflies is expected to,Without any increase in teaching center/Under the condition of utilization through ascension,This year, revenue can realize year-on-year growth of 30% ~ 35%,Profitability will improve.

严控成本 Tight control of cost

　　目前，送孩子出国读书的潮流从大学快速向中小学蔓延，从整个市场来看，海外留学咨询业务收入同比增长60%~80%。按理说，这有利于新东方业务扩张，但实际上竞争对手增多，在一定程度上分流了新东方的市场。

At present,To send children abroad for study trend from the university to middle and primary school quickly spread,See from the whole market,Overseas study consulting business income year-on-year growth of 60% ~ 80%.By rights,This is helpful to new Oriental business expansion,But in fact increased competition,To a certain extent shunt of new market.

　　公立学校纷纷在周末或者晚上推出国际班课程来与新东方相关业务竞争。这以新东方上海地区的表现尤为严重。为此，新东方已经更换了上海校长和管理层，但此问题并非一两个季度就能够解决。

Public schools are in the weekend or evening out with new Oriental international class related business competition.The new Oriental Shanghai performance is particularly serious.therefore,New Oriental has replaced Shanghai President and management,But the problem is not a two quarters can solve.

　　此外，新东方还面临着网络教育的冲击。新东方上述负责人表示，该企业也早已加入线上的竞争，在2000年成立新东方在线。在线上教育方面过去几年来一直在增加投入，尤其是在北上广深等一线城市。而在中国二三线城市，由于网络覆盖等多种原因，未来几年还将持续以线下发展为主。目前，新东方在全国49个城市拥有58个分部和700多个教学中心。

In addition,New Oriental is also facing the impact of network education.New Oriental the person in charge said,This enterprise have to join online competition,Established in 2000 new Oriental online.Online education in the past few years have been increasing input,Especially in the north, such as guangzhou, a line city.In China the second three line city,Because of the network coverage and so on many kinds of reasons,In the coming years will continue to give priority to the development of offline.At present,In the new Oriental 49 city possesses and a division and more than 700 teaching center.

　　教育培训机构现在普遍面临成本上升，包括师资费用、销售成本等都在上升。因此，此前快速扩张的企业纷纷作出调整。“3~5年内，新东方的发展战略里，都不会选择规模扩张。”新东方上述负责人称，取而代之的是对现有资源的优化和提升。

Education training institutions are now generally faced with rising costs,Including teachers cost/The cost of sales are on the rise.so,After the rapid expansion of enterprises have to make adjustment."3 ~ 5 years,The development strategy of the new Oriental school in,Will not choose scale expansion."New Oriental is responsible for the above said,Instead of existing resources optimization and promotion.

　　去年，教育类另一家中概股公司学而思也放缓扩张，并关闭了一些教学中心。截至2012年11月30日，学而思运营中心数量259家，较2012年8月31日的257家运营中心数量增长仅两家，但仍低于2011年11月30日的275家数值高峰。

Last year,Education class a shares of the company is home to learn and think also slowing expansion,And shut down some teaching center.By November 30, 2012,Learn and think operation center number 259,A 2012 on August 31, 257 operation center quantity growth only two,But it is still less than 30 November 2011, the 275 peak value.