1月27日，陈生领衔的“大学生猪肉倌”正式在上海12个菜市场里亮相。这个宣称“卖猪肉也要卖出北大水平”的“壹号土猪”董事长向媒体透露，这50多个“大学生猪肉倌”月收入达到3000元以上，而管理层更有10万元以上年薪，与办公室里的白领不相上下。

On January 27,,ChenSheng led"College students are supposed to pork"Official in Shanghai in the markets at 12.The claim"Sell pork will sell Peking University level"of"One number soil pig"The chairman revealed to the media,This more than fifty"College students are supposed to pork"Monthly income of 3000 yuan of above,And management more salary 100000 yuan of above,And the office of the white-collar close.

　　昨天，本报记者就此事连线“壹号土猪”相关负责人林秀花，她向记者证实公司新进工作人员中不但有大学本科生更不乏硕士毕业生，而这些“大学生猪肉倌”均毕业于陈生和陆步轩共同创办的“屠夫学校”。

yesterday,Our reporter attachment on the matter"One number soil pig"The relevant person in charge of LinXiuHua,She told reporters that the company new staff not only have university undergraduate more thering is no lack of master degree graduates,And these"College students are supposed to pork"All graduated from ChenSheng and LiuBuXuan founded jointly"The butcher school".

上海菜场实地观察： Shanghai market field observation:

大学生猪肉倌斯文有礼，颠覆传统形象 College students are supposed to pork polite,Subverts the traditional image

　　“每500克肋排43.8元、大排39.8元、小排36.8元、脊骨27.8元……”，在上海菜市场里，陈生卖的土猪肉不便宜，价格几乎是普通猪肉的两倍。但在陈生看来，“一分价格一分货”。据介绍，市场上销售的猪肉大多是圈养的“洋猪”，平均四五个月就能出栏，但土猪的饲养周期达到10个月至12个月，价格自然高。

"Every 500 grams ribs 43.8 yuan/A big row 39.8 yuan/Small row of 36.8 yuan/Spine 27.8 yuan...",In Shanghai in the markets,ChenSheng sell soil pork is not cheap,The price is almost twice as common pork.But in ChenSheng looks,"A points the price you pay for".According to introducing,The market sales of pork is mostly kept in captivity"The pig",An average of four or five months to market,But soil pig breeding cycle to ten months to 12 months,Natural high price.

　　陈生曾对媒体记者直言，相信“卖猪肉也可以卖出北大水平”。在他看来，运用先进的管理和营销理念，可以在猪肉销售这一传统行业开辟“蓝海”，为大学生们提供新的就业空间。

ChenSheng had told journalists the truth,believe"Sell pork can also sell Peking University level".In his view,Using the advanced management and marketing concept,Can be in pork sales this traditional industry open up"Blue ocean",For college students to provide new employment space.

　　在上海的一些菜市场，一线卖肉的“猪肉倌”说起话来斯文有礼，不少还架着眼镜。这一销售模式也改变了“猪肉倌”光着膀子大声吆喝的形象。

Some of the markets in Shanghai,A line to sell meat"Pork are supposed to"Speak to polite,Many still frame glasses.The sales model also changed"Pork are supposed to"Bare arm yelled image.

　　据林秀花介绍，目前“壹号土猪”上海分公司共有108名员工，其中一半以上都是大专、本科学历，而且都是陈生和陆步轩共同创办的全国第一所屠夫学校毕业生。林秀花说，一线“猪肉倌”的月收入也达到3000元以上，管理层更有10万元以上年薪，这一薪酬与办公室里的白领不相上下，“猪肉倌”目前对大学生的吸引力一点不小。

According to LinXiuHua introduced,At present"One number soil pig"Shanghai branch with a total of 108 employees,More than half of them are college/Bachelor degree,And ChenSheng and LiuBuXuan jointly founded the first butcher school graduates.LinXiuHua said,A line"Pork are supposed to"Monthly income reached 3000 yuan of above,Management more salary 100000 yuan of above,The compensation and the office of the white-collar close,"Pork are supposed to"At present the appeal of a point of college students.

北大猪倌陆步轩直言： Peking University LiuBuXuan swineherd truth:

如今大学生卖猪肉，会有精明长远的打算 Now college students sell pork,There will be a shrewd long-term plan

　　说起大学生卖猪肉，陆步轩是一个不得不提的名字。自从这个“北大才子”街市卖肉被媒体曝光后，他就一直处在舆论的暴风口。而昨天，本报记者在采访时获知，陆步轩如今已是“壹号土猪屠夫学校”的荣誉校长。

Speaking of college students' sell pork,LiuBuXuan is a must carry name.Since the"North wit"Sell meat market by the media after exposure,He has been in the mouth of the storm.And last,Our reporter learned during the interview,LiuBuXuan now already is"One number soil pig butcher school"Honor President.

　　据林秀花透露，陆步轩和陈生早在学生时代便是朋友，两人在北大就读时还是师兄弟关系。2008年8月，陈生邀请陆步轩到广州，提出共办壹号土猪“屠夫学校”。两个北大的“卖肉佬”，一拍即合。进而，陈生出资办学，陆步轩为壹号土猪屠夫学校编写教材，内容涉及市场营销学、营养学、礼仪学、烹饪学等学科。

According to LinXiuHua revealed,LiuBuXuan and ChenSheng early in the student age is a friend,Two people in the north when her senior fellow apprentices or relationship.In August 2008,ChenSheng invited LiuBuXuan to guangzhou,Were put forward for one number soil pig"The butcher school".Two of the north"Sell meat guy",Chime in easily.then,ChenSheng running capital,LiuBuXuan for one number soil pig butcher school teaching material compilation,Content involves marketing/nutrition/Etiquette study/Study subjects such as cooking.

　　“陆步轩既有理论基础，又有实践经验，他的课程特别有说服力，也特别受欢迎”，林秀花介绍，陆步轩在“壹号土猪屠夫学校”上的课，大受好评，他还将多年卖猪肉的心得，浓缩成20万字的教学U盘。

"LiuBuXuan both theoretical basis,And practical experience,His course special convincing,Also especially popular",LinXiuHua introduced,LiuBuXuan in"One number soil pig butcher school"class,Big well received,He will also sell pork for many years experience,Condensed into a 200000 - word teaching U disk.

　　“我当时卖猪肉是迫不得已，而如今的学生来卖肉会有着更为精明长远的打算。”陆步轩在接受媒体采访时曾说，随着养猪产业受到的关注度越来越高，壹号土猪屠夫学校会为这个产业输送越来越多的通晓整个产业流程的高素质屠夫。

"I was selling pork is forced to do so,And today's students to sell meat will have more shrewd long-term plan."LiuBuXuan when being interviewed by the media said,With the attention of hog industry is more and more high,One number soil pig butcher school for the industry transfer more and more familiar with the industry process of high-quality ronny turiaf.

　　据林秀花透露，未来将在上海布局300至400家专卖店，目前正在安徽买地兴建养殖基地，为快速打开长三角市场做好准备，长三角的省会城市都将成为壹号土猪下一步重点开拓的市场。2013年更有计划在杭州开出连锁店。

According to LinXiuHua revealed,The future will be in Shanghai from 300 to 400 store layout,At present is to buy land in the construction of breeding base in anhui province,For quick open long triangle ready for market,The capital city of Yangtze river delta will become one number soil pig the emphasis of future market.In 2013, in a planned way more open chain in hangzhou.

支持派： ZhiChiPa:

　　@席嘉瞳：只要肯干，大学生为什么不能卖猪肉！总比啃老好吧！

@ XiJia pupil:As long as willing to do,Why college students can't sell pork!Than on the well!

　　@yang_levi：中国本来就不需要那么多大学生，大学生毕业卖猪肉有啥稀奇。

Yang_levi @:China would not need that many college students,College students' graduation sell pork have what rare.

　　@雷涛同学：还是不一样的，书肯定没白念，找到自己喜欢的，找到自己位置是关键，卖猪肉没什么不好。关键有多少人找工作是托关系，找门路？如果还没有找到自己喜欢的工作，就赶紧摆脱世人眼光去寻找吧。

@ LeiTao students:Is not the same,The book must be no calls,Find out what they like,Find your position is the key,Sell pork nothing.The key is how many people looking for a job "relationship,Looking for opportunities?If haven't find out what they like,We get out of the world vision to find it.

　　@Goodnight_Eva：北大毕业生卖猪肉就可以卖出品牌。不读书的人卖猪肉，也许只能一辈子卖猪肉了。这就是区别。

Goodnight_Eva @:Peking University graduates sell pork can sell brand.Don't read people sell pork,It may be a lifetime sell pork.This is the difference between.

反对派： The opposition:

　　@崔熟熟：中国式教育的怪圈：花了高价钱，培养不出有创新能力的人，最后他们挤占了卖猪肉的工作岗位！

@ cui ripe ripe:Chinese education of the circle:Spend high price,Cultivate the creative ability of the people,At last they occupy the sell pork jobs!

　　@山海两茫茫：想卖就让他们一直卖下去吧，噱头。

@ fro the two:Want to sell let them go down has been sold,stunt.

　　@勤劳勇敢的大熊喵：不说白领和卖猪肉谁比较高贵。单纯想说如果真的切猪肉的话，真的没必要读大学啊，浪费社会的资源。

@ brave and hardworking bear meow:Don't say white collar and sell pork who is high.Simply want to say if really cut pork words,Really don't need to read the university ah,Waste of social resources.

　　记者 黄莹

Reporter HuangYing