家长正在西单图书大厦为孩子选购辅导书。

Parents are xidan book building for children coach book of choose and buy。

　　文并摄/叶赛 陈桂芸

Wen and taken/leaves the ChenGuiYun

　　2011年8月17日，新闻出版总署下发《关于进一步加强中小学教辅材料出版发行管理的通知》，从出版、印刷复制、发行、质量、价格、市场等方面明确了规范管理要求。

August 17, 2011，Issued by the general administration of press and publication《On further strengthening primary and middle school teaching auxiliary materials published the management of circular》，From publishing、Printed copy、issue、quality、price、Market etc made clear standard management requirements。

　　通知重点强调：各级新闻出版行政主管部门必须严格审查，对于不具备中小学教辅材料出版资质的出版单位，一律不得安排中小学教辅材料选题，不得出版中小学教辅材料。此外，严禁出版发行单位与教育行政主管部门、学校、老师进行地下交易和一切形式的商业贿赂行为，严禁出版发行单位在中小学教辅材料出版发行活动中违规收取费用或向中小学生和家长统一征订、搭售教辅材料。同时，出版单位要严格执行国家有关价格政策，根据出版发行合理成本，按照保本微利的原则，科学确定中小学教辅材料价格，并主动向社会公示。

Notice emphasis on the：The competent administrative department of press and publication at all levels must strictly review，For does not have primary and middle school teaching auxiliary materials published the publication of the qualifications of the unit，All primary and middle school teaching auxiliary materials shall not be arranged to theme，Primary and middle school teaching auxiliary material may not be published。In addition，It is strictly prohibited to publishing unit and the competent administrative department of education、The school、The teacher underground trading and all forms of commercial bribery，It is strictly prohibited to publishing unit in primary and secondary schools, teaching assistant materials published activities illegal charge to the small and medium or students and parents to subscribe to the unity、Sell assistant teaching materials。At the same time，Publishing unit shall strictly implement relevant price policy，According to published a reasonable cost，According to the principle of guaranteed small profit，Determine the primary and middle school teaching auxiliary materials science price，And the initiative to social public。

　　新闻出版总署此次对教辅书出版的整治可谓出了一记重拳。那么，教辅市场眼下究竟存在哪些乱象，记者对此展开了调查。

The general administration of press and publication of the book, the teaching assistants is out of a record the punch。so，At the moment there exactly what teaching assistants market mess，This reporter on the investigation。

　　乱象一 Disorderly like a

　　品种泛滥——一本书配数十种教辅。 Varieties-a book with a flood dozens of teaching assistant。

　　开学日益临近，光顾各大书店的教辅区的人多了起来。在被教辅读物占据的西单图书大厦三层，记者遇到了即将升入小学三年级的晨晨（化名）母女。“这些都是老师列出的练习册，必须要买，不然下学期就没办法做作业了。”记者在晨晨学校发的“书单”上看到，语数英三门均有推荐的教辅，以数学为例，就有东北师范大学出版社的《课课大考卷》，人教社的《新课标应用题巧解举一反三》和《奥数一点通》。

Begins in the run-up to the，Visit the bookstore's teaching assistant zones more up。In occupied by reference books xidan book building three layers，Reporter met is promoted to the third grade chenchen（aliases）Mother and daughter。“These are all teachers list exercise books，Must buy，Or the next semester can't to do their homework。”Reporters in the morning of the school, in the morning“List of books”See on，Number three on the English language are recommended teaching assistant，In mathematics, for example，Have the northeast normal university press《KeKe big examination papers》，Taught club《Among the new standard solution opportunely lines》and《Aoshu YiDianTong》。

　　王先生独自来书店为儿子购书，“儿子马上进入五年级了，教辅肯定少不了。”被问到按何种标准挑选教辅时，他说：“刚才工作人员给我推荐了几个系列，说是不少名校选用的，但我还是会自己看内容，觉得好才买。”另一位家长李女士表示，明知道这些书买回去很可能是浪费，但大家都买了，也只好挑几本。图书大厦的工作人员介绍说，最近来买教辅书的人一天比一天多，这种现象会一直持续到开学后。

Mr. Wang alone bookstore as son acquisition，“Son immediately to grade five，Teaching assistants will definitely not。”Asked what standard according to choose teaching assistant，He said：“Just staff recommended me for several series，Say a lot of famous selection，But I will still see their content，Feel good to just buy。”Another parent ms. Li said，Know these books to buy back is likely to be wasted，But everybody bought，Also have to pick up a few this。The book building staff introduced said，Recently to buy the book a day teaching assistants more than a day，This kind of phenomenon goes to the school。

　　虽然家长们购买教辅的热情不减，在一旁导购的北京某出版商代表却说：“近几年的教辅书生意不好做，学生数量减少了，而可供选择的东西又越来越多。”以八年级为例，可以选购的教辅就被分别放置在“八年级同步辅导”“八年级同步练习册”“初中训练册”“初中奥林匹克”“初中作文”“初中英语综合辅导”等6个专柜中。其中，同步辅导书有《三点一测》、《成功学习计划》、《尖子学案》、《教材全析》、《教材1+1》等20余个系列，同步练习册有《轻松夺冠》、《全程训练》、《夺冠金卷》、《三习五练》、《单科集训》等近30个系列。辅导书和练习册的价格大都在十几二十元左右，有的大部头作文书可买到四五十元。其中一本《作文大观》竟在扉页罗列出推荐此书的近百所学校负责人名册。

Although the parents buy the teaching assistant passion flesh，On the side of a publisher managed Beijing representative said：“In last few years the assistant teaching book business not do，The decrease in the number of students，And alternative things and more and more。”In eighth grade, for example，Can the choose and buy of the teaching assistant was placed in respectively“Eight grade synchronous counselling”“Eight grade synchronous's book”“Junior middle school training copies”“Junior high school the Olympic”“Composition of junior high school”“Junior middle school English comprehensive counseling”Six counters in。Among them，Synchronous coach book have《The three point one》、《Successful study plan》、《Top learning plan》、《Teaching material all the post-mortem》、《Teaching material 1 + 1》More than 20 series, etc，Synchronous's book has《Easily win》、《Full training》、《Win gold (》、《Three learning practice five》、《Meet a training》Nearly 30 series。Coach book and workbook price mostly in their teens and 20 yuan，Some documents can be bought for Shanghai forty or fifty yuan。One of the《Composition grand view》But in the title page lists of recommend this book to nearly school register of head。

　　乱象二 Mess two

　　粗制滥造——天下教辅一大抄。 Makes a teaching assistant-" all copy。

　　如今，教辅读物的出版量达到每年万种以上，一本教材可以找到数十种教辅与之相配。于是，粗制滥造、东拼西凑也就不可避免了，更有人感叹：“天下教辅一大抄。”“我现在每天的工作就是编卷子。”小雷去年毕业于江西一所本科院校的中文系，现在供职于南昌的一家教辅工作室，为各图书公司和出版社供稿。他对记者说：“我负责编写语文试卷，由于没有一线教学经验，只能购买市场上最热销的练习册、模拟卷和历年真题，从中摘取试题，甚至上网搜索题目，真正自己原创的内容非常少。”小雷表示，他所在公司的做法并不稀奇，有的图书公司会将知名的教辅书全盘抄袭，然后冠上自己公司的名称。

now，Assistant teaching reading copies of each year to more than ten thousand，A textbook can find dozens of teaching assistant to match。so，makes、In either direction also is unavoidable，More someone exclamation：“All the teaching assistant a copy。”“I now work each day is made up examination papers。”Dear recoba graduated last year in jiangxi a Chinese department of universities and colleges of undergraduate course，Now a teaching assistant for the studio，For all the books and press contributors。He told reporters：“I am responsible for writing the language test paper，Because no one line teaching experience，Can purchase on the market sell like hot cakes exercise books、Simulation roll and supplements really writes，To gather the questions，Even the Internet for the subject，True original content is very little。”Dear recoba said，His company practice is not new，Some books will will famous's teaching assistant book full of plagiarism，Then the crown of his own company name。

　　据业内人士介绍，教辅挂名、傍名师的问题也十分普遍，有些名师、名校可能都不知道他们到底是多少教辅书的总编。一些出版企业出一本教辅书只需要买个书号，找几个老师，然后把一些热门教辅书中的题目改动几个数字就可以出书。不少个体书商就是找几个根本不懂新课程教学的人，用剪刀加糨糊，拼拼凑凑，快速高产，这样出来的教辅书质量可以想象。

Introduce according to the personage inside course，Teaching assistant nominally、Alongside the problem is also very common famous，Some teachers、School may do not know they exactly is how much teaching assistant managing editor of the book。Some publishing enterprise out a reference book just want to buy a number，Find a few teachers，Then put some popular teaching assistant in the book title changes several digital can book.。Many individual bookseller is find a few didn't understand what the new curriculum teaching，With scissors and paste，PinPinCouCou，Fast high yield，So out of the teaching assistant book quality can imagine。

　　不少在一线从事教学工作的老师反映，目前教辅图书选题严重同质化，大部分彼此抄袭，你中有我我中有你，原创的精品少之又少。有的打着新课标的旗号，换汤不换药，内容陈旧不堪；有的封面上赫然写着新课标，内容导向却仍然是陈旧的，很多知识点也是在“炒冷饭”，对学习不但没有帮助，反而浪费学生的时间和精力；特别是那些东拼西凑、内容粗糙的教辅书，甚至会误导学生。

Many in a line of the teacher is teaching reflection，At present teaching assistant books topic selection serious homogeneity，Most copying each other，I was in inseparable，Original high-quality goods little little。Some under the banner of new course standards，Change the mixture，Old content；Some cover impressively write the new standard，Content orientation still is old，A lot of knowledge is in“ChaoLengFan”，To learn not only didn't help，Instead of wasting time and energy to students；Especially those in either direction、The content of the reference books rough，Even mislead students。

　　记者在百度“教辅吧”中看到，不少“中小学一线教师”自称有丰富的教辅书编写经验，欢迎约稿。一位老师写道：“本人长期担任小学语文中高段教学工作，擅长撰写小学语文各种试卷、课文分析、以及各种教辅资料。曾与几家教辅公司合作过，出过几本质量较高的教辅书籍。欢迎各大报刊、杂志、教辅编辑约稿！”

Reporter in baidu“Teaching assistant,”see，many“Primary and middle school the teacher”Claiming to have rich teaching assistant book writing experience，Welcome manuscripts。A teacher wrote：“I have been a primary school Chinese high section teaching work，Good at writing primary school language all kinds of test paper、Text analysis、And various teaching assistant material。Once with several teaching assistant company cooperation，The higher quality of a few abroad reference books。Welcome each big newspapers、magazine、Teaching assistant editor manuscripts！”

　　乱象三 Mess three

　　市场混乱——高码洋低折扣大行其道。 Market confusion-high tax low discount is popular。

　　日前，记者对北京图书批发交易市场中一些专营教辅的商户进行了走访。在北京盈四海图书有限责任公司，工作人员表示教辅零售一律8折，书店批发可打4.8折，如果是学校老师来批发则打6.5折。在北京龙门书店，工作人员表示一百本起批，打五折。在艺豪图书发行有限公司，导购员对自称是学校老师的记者称，如果办会员卡可以按7.5折拿书，而且他对北京各所名校的用书情况了如指掌，可以提供参考意见。接着，该导购一气儿列举了海淀区多所中学今年所选用的教辅，并表示每所学校的偏好不同，且每年的选择都会变。

a，The reporter to Beijing books wholesale trading market in some of the teaching assistant in the merchants visit。Earnings in Beijing universal book limited liability company，Officials said retail assistant teaching are 8 fold，The bookstore wholesale can make 4.8 fold，If is a school teacher to wholesale is playing 6.5 fold。The bookstore in Beijing，Officials said one hundred of this up，Playing five fold。In the art house the publishing Co., LTD，导购员 claiming to be a school teacher to the reporters said，If a member's card can take a book by 7.5 fold，And he to Beijing each school's 'book back of his hand，Can provide reference opinions。then，This time a shopping guide lists the school this year more than haidian district chooses teaching assistant，And said the preference of every school is different，And every year choice will be。

　　就在记者准备结束采访时，遇到了自称直接从出版社拿书的林先生。他热情地递上自己的名片，并介绍说：“我没有实体店，但有一个仓库，我不仅给批发市场供货，也给学校和老师供货。目前每年给北京各学校供的教辅达几百万册，常常一所学校就要几十万册。”他表示，如果记者能一次性买几百本，可以给比批发市场更低的折扣，而且市内免费送货。

In an interview with reporters ready to end，Meet the press take a book claiming directly from the Mr. Lin。He kindly pass their CARDS，And introduced said：“I have no entity shop，But there is a warehouse，I not only to wholesale market supply，Schools and teachers to supply。Every year at present to Beijing for each school's teaching assistant millions of copies，Often a school will be hundreds of thousands of books。”He said，If the reporter can buy hundreds of the one-time，Can give more than wholesale market low discount，And local free delivery。

　　随后，记者又登录教辅招商网进行查询，某公司在发布的广告中写道：“小学北师版试卷定价7.8元，发货1元，正在热销中。”在该公司列出的状元之星、教材全解、课堂先锋、金榜夺魁、海淀金卷等近20个系列的教辅中，最低折扣达到1.7折，最高的也不过2.3折。

then，The reporter also logged on investment promotion net of inquires teaching assistants，A company in the announcement wrote in advertising：“Primary school teacher edition papers north pricing 7.8 yuan，Delivery 1 yuan，Of sell like hot cakes are。”In the company's list of top stars、Teaching material all the solution、Classroom pioneer、Won the gold placard、Haidian gold coils nearly 20 series of teaching assistant，The lowest discount reach 1.7 fold，The highest also but 2.3 fold。

　　林先生等人的做法被称为“直销类”或“小征订”，他们大都是当地的书店或直销员，由于没有上层资源，无法获得大征订，只能主攻基层学校的负责人或老师，这也是“高码洋低折扣”的重灾区（“码洋”是图书出版发行部门用于指全部图书定价总额的词语）。这些教辅一般定价较高，发货折扣很低，给渠道和学校留下大量的利润空间。一般来说，先以定价的两折左右（一般是不到两折）卖给代理商，代理商再卖给某些关系学校，这些学校再以一个高一些（比如五折）的折扣卖给学生。

Mr. Lin of the practice was called“Direct marketing class”or“Subscribe to the small”，They are mostly local bookstore or in case direct sellers，Since there is no upper resources，Unable to get big subscriptions，Only the person in charge of the main grassroots school or teacher，This is also“High tax low discount”Areas of（“tax”Is books published department for a total of all books pricing words）。The teaching assistant general pricing is higher，Delivery discount is very low，To channel and the school leaving lots of profit space。Generally speaking，First with pricing of about twenty percent（General is less than two fold）Sold to agents，Agents sell it to some relations school，The school again with a higher（Such as five fold）Discount sold to students。

　　在龙门书局副总编辑田旭看来，高码洋低折扣是造成教辅市场混乱的罪魁祸首。“一颗老鼠屎坏了一锅汤。一些书商为了倾销自己的产品，采取高定价、低折扣的方式，让利给学校有定书权的领导或老师。通过老师的诱导，把书发到学生手中，这对行业和市场的破坏很大。”田旭对记者说，学生是需要书的，但不知道应该怎样选购，老师在正常情况下也应该推荐，但他们却往往利用手中的权力，所推荐的并不是好书，而是能给自己带来利益的书。

The deputy editor in book TianXu opinion，High low tax discount is caused by the chief culprit of market turmoil teaching assistants。“A bad rat excrement a soup。Some bookseller in order to dumping their products，Take high priced、Low discount way，Give the profits to the school shall have the right of the book or the teacher leadership。Through the teacher's induction，Put the books to the students，The industry and the destruction of the market is very large。”TianXu told reporters，Students of the book is need，But did not know how should choose and buy，The teacher in normal circumstances should also recommended，But they often used his power，Recommend and is not a good book，But can give the benefit of his book。