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烟草企业捐建希望小学植入广告“烟草助你成才”--亲稳网络舆情监控室(2)
2012-07-21
解说: commentary:
2012年烟草正在成为一个敏感词汇,遭到越来越多的拒绝,甚至是烟草行业的科研成果。今年3月22日,国家科技部公布2012年度国家科学技术奖受理项目目录,就在这份目录中,由国家烟草专卖局推荐的“中式卷烟特征理论体系构建及应用”就名列其中,很快各界的质疑就开始出现,甚至引来30名院士的连名反对。
2012 tobacco is becoming a sensitive,By more and more to refuse,Even the tobacco industry of scientific research。March 22,,The national science and technology department announced the 2012 annual national awards for science processing items directory,In the directory,Recommended by the state tobacco monopoly administration“Chinese style cigarette features theory system construction and application”Its top is,Soon all questioned began to appear,Even drew the name of 30 even against。
2012年5月4日新闻: On May 4, 2012 news:
秦伯益、钟南山等30位原始,以联名信的形式发出反对声音,院士们在信中指出,作为企业追逐利润无可厚非,但入选项目的本质,是通过加香、提高口感等方法,达到促进烟草消费的目的,这将导致更多人的健康问题,损害更多人的生命质量,有违基本的社会正义。
QinBoYi、Zhong nanshan, a primitive 30,Signatories to the form of voice out against,The academician in the letter said,As enterprise chasing profits understandable,But in the nature of the project,Is through the add fragrant、Improve the methods of taste,To promote the purpose of tobacco consumption,This will lead to more people of health problems,Damage the quality of life of many more people,Contrary to the basic social justice。
杨功焕 中国医学科学院基础医学研究所教授: YangGongHuan basic medical research institute, Chinese academy of medical sciences professor:
这些奖都变成了烟草业营销的工具,在很多卷烟厂的网页上面,都把国家奖挂在上面,告诉老百姓说,这个卷烟得了国家奖,所以我的卷烟是安全的,这样也是一种误导。
These awards into the tobacco industry marketing tool,In many cigarette factories will catch on the web,The national awards for all hung up,Tell the American people said,The cigarette got a national award,So my cigarette is safe,This is also a kind of misleading。
解说: commentary:
30名院士的联名信,让中式卷烟事件迅速发酵,各界议论热烈,这当中卫生部也发出了反对中式卷烟参评科技奖的声音,就在这种几乎是一边倒的质疑声中,中式卷烟参评最终以失败告终。
30 academicians of the signatories,Let the Chinese style cigarette events rapidly fermentation,Talk all warm,Among the health ministry also sent out against Chinese style cigarette eligible supporters voice,It is in this is almost a one-sided misgivings about,Chinese style cigarette eligible ended in disaster。
2012年5月4日新闻: On May 4, 2012 news:
科技部消息,在2012年度,国家科学技术奖受理项目公示期间,受到异议58件,其中33件涉及“中式卷烟特征理论体系构建及应用项目”,根据相关规定,这一项目不再提交本年度国家科学技术奖评审。
Ministry of science and technology news,In 2012 year,National awards for science project during public acceptance,Objections by 58 thing,One involves 33“Chinese style cigarette characteristics and application project construction theory system”,According to relevant provisions,The project is no longer submitted this annual national awards for science review。
解说: commentary:
而除了科研成果,一些烟草业的专家也受到了越来越多的拒绝。2011年12月,一名从事降低焦油含量、减少卷烟危害研究的专家,在是否能被增选为中国工程院院士的问题上,同样遭到了很多人反对。有7家社会组织,近100名院士,就在当时联名致信中国工程院。
And besides scientific research achievements,Some of the tobacco industry experts were also more and more to refuse。December 2011,A engaged in reducing tar content、Reduce cigarette harm experts,In whether or not it could be add choose for academician of Chinese academy of engineering problems,The same was many people opposed。There are 7 home social organization,Nearly 100 academician,It was written in a Chinese academy。
杨功焕: YangGongHuan:
而且他的贡献就是以降低焦油、降低卷烟危害为主要贡献,我觉得这是一个完全荒唐的命题。
And he contribution is to reduce the tar、Reducing cigarette harm is major contribution,I think this is a completely absurd proposition。
许桂华: XuGuiHua:
低焦几十年前被西方国家完全否认了。
Low by western countries focal decades ago completely dismissed。
钟南山 中国工程院院士: Zhong nanshan academician of Chinese academy of engineering:
他只是考虑如何降焦,而且这个技术确实是降焦了,但是降焦以后有没有达到目的?并没有深入探讨。
He just consider how to drop coke,And the technology is really drop burnt,But after reducing tar is there to achieve purpose?And no further discussed。
解说: commentary:
与以上一些专家意见不同,中国工程院院士魏富胜(音)则投了赞成票,他说一方面中国人有很长的吸烟历史,几个亿的人口有吸烟的不良嗜好和习惯,要改变现状难度很大。另一方面,烟草行业是我国的纳税大户,烟草税收对国家建设有重要作用。因此,国家还是需要烟草行业的,控烟是一个逐步的过程,降焦减害是解决吸烟问题的一个必经的阶段。争论或许还会继续,但是争论的背后却应该是公众对我国控烟进程中种种问题的担心。
Some experts disagree with above,WeiFuSheng academician of Chinese academy of engineering(sound)It voted,He said that on the one hand the Chinese have a long history of smoking,Some people have bad habits and smoking,To change the situation very difficult。On the other hand,The tobacco industry is our country's large taxpayer,Tobacco taxes on national construction has an important role。so,Countries still need the tobacco industry,Smoking is a gradual process,Reducing tar reduce harm is to solve the smoking a necessary stage。Debate may also will continue,But the argument behind it should be public to our country in the process of tobacco control problems of worry。
主持人: The host:
我们可以看到这次中国卷烟这样的项目在评选国家科技进步奖的时候,还是受到了前所未有的阻击。我们来看阻击一方面的言论。针对这个事情,卫生部副部长黄洁夫4月17日表示,此事已经造成了极坏的国际影响,中国已经得了一个“脏烟灰缸奖”,再也不需要一个肮脏的科技奖。这些话作为国家卫生部副部长说出来,已经非常重。这样的阻击声音不仅来自国家的卫生部门,也来自科技界的内部,同时也来自非常多的中国公众。
We can see the Chinese cigarettes such programs in the selection of the national progress prize in science and technology,Or was the unprecedented third。We frequently see on one hand the opinion。For this thing,Deputy minister of health HuangJieFu April 17 said,This matter has caused the very bad international influence,China has got a“Dirty ashtray award”,No longer needs a dirty supporters。These words as a national health vice minister said it out,Has been very heavy。Such not only from the country stopped voice health department,Also comes from the interior of the science,At the same time also came from a very much the Chinese public。
最后,中式卷烟这个项目就退出了国家科技进步奖,这样阻击力量的凝聚不要小看它,它已经是一个进步。为什么这么讲?事实上我们检索一下,从2002年到2010年,我们至少可以找到六项已经获得国家科学进步奖的一些卷烟项目,包括卷烟厂自动的物流系统,包括如何来降低线虫防真菌资源的研究与应用等等。总之都是促进烟草行业自身发展的奖项。从2002年到2010年,至少有六项是获得国家的科学奖励,所以我们可以看到,以前这样的阻击是没有起到作用,甚至这样阻击的声音都没有能够引起社会的足够的关注,未来会怎么样?现在双方的力量对比又呈现一个什么样的态势?
finally,Chinese style cigarette this project out of the national science and technology progress prize,So the third power condensed do not look down upon it,It is already a progress。Why do you say that?In fact we retrieval once,From 2002 to 2010,We can find at least six has already obtained the scientific progress of some cigarette project,Including cigarette factories will catch the logistics system of automatic,How to include the fungi resources to reduce nematodes of research and application, and so on。In short is to promote the development of their own tobacco industry awards。From 2002 to 2010,At least six is a national science award,So we can see,This is the third before didn't play a role,So even the voice of the third have failed to cause social enough attention,What will be the future?Now the power of the contrast and present a what kind of situation?
接下来,我们就来连线中国控烟协会的常务副会长许桂华。想问一下许会长,从中华卷烟参与国家科技进步奖的评选一直到烟草方面院士,您都是当时讨论的参与者,您感觉这两个力量当中,双方对比是什么样的?
The next,We will come to China association of tobacco control attachment XuGuiHua standing vice President。Want to ask President xu,From the cigarette to participate in the country's progress prize in science and technology have been to tobacco aspects of selection,You are all the participants discussed at that time,You feel the two power of,The contrast is what kind of?
许桂华: XuGuiHua:
我认为现在公众和非政府组织在这个问题上反映的声音越来越强大,但是得到的回应结果是不满意的,而且公众的回应,人民对于烟草危害健康的认知度都在提高,社会各界对这件事的关注参与程度也在加强,但是这些事件都是由控烟组织提出来以后,得到了社会的广泛共鸣,但并没有取得满意的效果。我觉得没取得满意的效果的根本原因,就是我们国家虽然是公约的立约国,而且也向国际社会做出了庄严的承诺。全国人大2006年也通过了正式生效,但生效后公约在我们国家并没有得到有效的贯彻和执行。
I think now the public and non-governmental organizations in this issue reflects the voice more and more powerful,But the kind of response is not satisfied with the results,And the public response,People for tobacco health hazard of awareness is on the rise,The social from all walks of life attention to all of this participation is also increased,But these events are organized by tobacco control out later,Get the social wide resonance,But didn't get a satisfactory effect。I don't feel satisfactory effect basic reason,Be our country although is convention countries made a covenant,And also to the international community to make a solemn promise。The National People's Congress in 2006 passed the goes into effect,But after the effective in our country and the convention is not effectively implement and execute。
主持人: The host:
说起烟草企业,其实有各种各样的渗透方法进入到社会的各个领域。刚才我们也说到了,很多烟草企业为希望小学捐款,但是却把他们的广告语、把他们的大商标打在了希望小学的围墙上,打在了他们的教学楼的顶上,这样的事情,您是不是看到的非常多?
Speaking of tobacco enterprise,In fact there are all kinds of penetration method into every field of society。Just now we also said to the,Many tobacco enterprise for hope primary school donations,But it did bring their slogan、Their big trademark hit the hope primary school fence,Hit the top of the teaching building them,Such things,Did you see the very much?
许桂华: XuGuiHua:
非常非常多,而且因为大家都知道烟草危害健康,在国际上烟草业是一个夕阳工程,但是烟草业出于自身利益,为了挽救企业,维护烟民数量,又碍于现在《国际法》很多国家严格规定烟草企业不能做广告,但是烟草企业用另外一种形式出现变相广告,或者利用捐赠赞助的手段,达到广告自己的目的,来树立所谓的负责任的社会形象。
Very, very much,And because everybody knows that tobacco a health hazard,In the world the tobacco industry is a setting sun engineering,But the tobacco industry out of their own interests,In order to save the enterprise,Maintenance number of smokers,Now, because of《International law》In many countries tobacco enterprise can't strict rules in advertising,But tobacco enterprise in another form of advertising in disguised form,Or use the means of donation sponsorship,To achieve the purpose of advertising themselves,To set up the so-called responsible social image。
你们看到了,今天刚刚播出了四川的希望小学,还要在浙江万宝路,给浙江小学赞助服装,所有孩子身上服装有万宝路的标识,所以他们施行的这些招数,在国外烟草公司早都是这种招数,已经被西方国家法规判了死刑,这些怪招、恶招在中国烟草业还大行其道,关键是公约在我国没有得到认真的实施。
You see the,Today just broadcast a sichuan hope primary school,Also in zhejiang marlboro,Zhejiang elementary school to sponsor clothing,All kids have the label of the marlboro clothing,So they implemented these tips,In the foreign tobacco company is the way early,Western countries and regulations have been sentenced to death,These GuaiZhao、In China the tobacco industry also called evil is popular,The key is in our country don't get serious convention implementation。
例子非常多,这次的生态贡献奖,还有上海烟草博物馆被授予爱国主义教育基地先进单位等等,不计其数。但是值得称赞的是民政部在网上征求意见时,我们控烟协会把不能授慈善奖的原因陈述之后,民政部党组认真听取了控烟协会的意见,取消了,这使我们控烟人士非常鼓舞。
Example very much,The ecological contribution award,And Shanghai was awarded the tobacco museum patriotism education base advanced unit and so on,countless。But the ministry is worthy of praise in online questionnaire opinion,We may not be granted the tobacco control association of charity prize for ChenShuZhi reason,The ministry of the party listens to the tobacco control the opinions of the association,Cancel the,This makes us very encouraging people smoking control。
主持人: The host:
谢谢许会长的介绍,既然像许会长说的那样,现在民间组织,包括国家的卫生部门,现在在凝聚成一条战线,成为控烟的积极推进力量。说到这里,我们就不得不说到和烟草有关的另外一个奖项。
Thank you may long introduced,Now that the President said that as xu,Now the folk organization,Including the state health department,Now in the condensed into a front,Become the actively promote smoking control power。here,We have to say to the tobacco and other awards。
“世界无烟日总干事特别奖”这个代表着全球控烟领域最高荣誉的奖项,昨天由世界卫生组织总干部陈冯富珍,亲手搬给了卫生部部长陈竺,以表彰陈竺本人和我国卫生部在控烟履约中取得的成绩。作为目前世界上最大的烟草生产国和消费国,这应该是一个沉甸甸的奖,对于陈竺和卫生部恐怕更多的是激励。
“The world no tobacco day director-general special award”This represents the global tobacco fields of the highest honor award,Yesterday by the world health organization total cadres Margaret chan,The move to hand the health minister Chen Outlines,For middle&small I and China's health ministry Chen in tobacco control in the performance of the achievements。As the world's largest tobacco producer and consumer,This should be a heavy award,For middle&small Chen and the ministry of health I'm afraid is more of incentive。
陈竺 卫生部部长: Chen Outlines the health minister:
据调查,我们国家的吸烟人数超过三亿,15岁以上男性吸烟率高达52.9%,请大家注意15岁以上,这里面包括很多的青少年。二手烟暴露人数更是多达7.4亿,同时广大群众对烟草危害仍然缺乏正确的认识,存在严重的思想和观念上的误区。
According to the survey,Our country's smoking the number was over three hundred million,15 men over the age of smoking rates as high as 52.9%,Please pay attention to 15 years old and above,This included a lot of teenagers。Secondhand smoke exposure is the number as many as 740 million,At the same time the masses of tobacco hazard still lack the correct knowledge,There are serious thought and ideas of the error。
解说: commentary:
倡导把戒烟药物纳入基本医保,提高中低档烟草税费,严格监管烟草业欺骗性宣传,地方政府立法控烟。作为我国控烟工作牵头部门,卫生部需要进一步加快推进各项制度的改革。去年5月1日,卫生部修订后的《公共场所卫生管理条例实施细则》正式实施,全国市内公共场所全面戒烟,同时无烟医院和无烟城市的项目,卫生部也在推进。
Advocated drugs into the basic medical insurance to quit smoking,Improve tobacco taxes and cheap,Strict control the tobacco industry deceptive propaganda,Local government legislation tobacco control。As tobacco control in China to lead department work,The health ministry need to further speed up to push all the system reform。On May 1, last year,The health ministry revised《Public health management executive detailed rules and regulations》Formally implementing,National city public place comprehensive to give up smoking,At the same time smokeless hospital and a smokefree city project,Also in promoting the health ministry。
陈竺: Chen Outlines:
控烟履约卫生工作者责无旁贷,各级卫生行政部门要发挥示范带头作用,将控烟履约工作放到深化医改大局中去统筹考虑,积极推进,同时组织动员社会各界广泛参与,形成强大的控烟联盟,切实保障广大群众身心健康。
Tobacco control performance health workers responsibility,Health administrative departments at all levels to play the lead role model,Will the performance work on tobacco control in the big picture to deepen the cure of the overall consideration,Actively promote,At the same time we organized the mobilization in all circles of the society,To create a strong alliance of tobacco control,Protect the crowd mind and body health。
解说: commentary:
卷烟的产销量约占全球的40%,每年因吸烟导致死亡的人数超过一百万。尽管有关部门一直在努力,但仍然难以回避社会各界对控烟缓慢的质疑。再看一组数据,2011年我国烟草业累计销售收入超过一万亿,实现工商利税7529亿。巨大的经济利益,毫无疑问是控烟的最大障碍。
The cigarette production accounts for about 40% of the world,Every year the number of deaths of more than one million。Although the relevant departments have been trying to,But it is still difficult to avoid the social from all walks of life to the slow questioned tobacco control。Look at another set of data,In 2011, the tobacco industry total sales revenue exceeds one trillion,Realize the industry and commerce profit tax of 752.9 billion。The huge economic interests,There is no doubt that is the biggest obstacle to smoking control。
陈竺: Chen Outlines:
有的人说烟草对税收有多大的贡献,实际上我们的专家系统早就已经说明,烟草造成的健康的经济损失,已经超过了它对税收所谓的贡献,在经济上都是得不偿失的,更何况造成了患者、造成了家庭、造成了社会的巨大的伤害,这个是无法用金钱来衡量的。
Some people said tobacco tax how much to contribute,In fact our expert system that already,Tobacco causes health economic losses,Have more than it on tax so-called contribution,Economic a pyrrhic victory,What caused the patients、Caused the family、Caused the society's huge damage,This is unable to use money to measure。
解说: commentary:
有舆论指出,如果再不大力控烟,将来极有可能拖垮我们的社保体系,在我国的“十二五”规划纲要中,明确写入要全面推行公共场所禁烟,同时与这条目标一起出现在规划中,未来五年,我们要将人均期望寿命再提高一岁,这成为“十二五”期间医改目标,控烟已经不仅仅是掐灭一根烟头的问题。
Public opinion has pointed out that,If not to smoking control,The future is likely to drag us down the social security system,In our country“1025”Planning in the outline of,Write to clear the full implementation of the public smoking,At the same time and the article this goal in the plan appears together,The next five years,We will improve the life expectancy year again,This became“1025”Cure of the target during,Smoking is not only has put out a cigarette butt to the root of the problem。
主持人: The host:
卫生显然在所有政府部门当中控烟最坚决的,因为卫生部门是中国控烟进展缓慢的直接受害者。我们来看看陈竺的说法,他说中国已经成为了世界上烟草危害负担最重的国家,这个负担当然就是医疗的负担。我们可以看到一个数字,目前我国每年归因于吸烟死亡人数120万人,超过艾滋病、结核病、交通事故和自杀人数的总和,一年120万。预计到2030年,每年将因此致死两百万人,还是呈直线上升态势。换言之,我国每天会有五千人死于吸烟而引发的疾病,多么让人触目惊心。但是需要同时来展现给公众的就是,我们国家虽然已经在签署了《烟草控制框架公约》的第六个年头,但是抵制烟草的进程是较为迟缓的。对此,陈竺的解释说,可能源于对于严格控制措施,特别是烟草价格上涨所带来的负面反应的担忧,而这种担忧更多的来自烟草企业,因为这会影响到烟草企业。
Health obviously in all government departments of tobacco control of the most determined,Because the health department is China's tobacco slowly direct victims。We come to see Chen that Outlines,He said China has become the world's tobacco hazard the heaviest burden country,The burden is, of course, the burden of health care。We can see a number,At present our country death toll attributed to smoking every year 1.2 million people,More than AIDS、tuberculosis、The traffic accident and the sum total of the suicides,A year 1.2 million。It is estimated that by 2030,Every year will therefore killed two million people,Or sharply increased situation。In other words,Every day in our country will have five thousand people die from smoking and cause disease,How a startling。But at the same time to show to the public need is,Our country has been signed though《Framework convention on tobacco control》The sixth year,But resist the process of tobacco is are slow。this,Chen of strong nail-gripping ability, explained,May be caused by the strict control measures for,Especially tobacco prices to the negative reaction to worry about,And the concern more from tobacco enterprise,Because it will affect the tobacco enterprise。
如此快的一个利税和上交国家财政的一个上升态势,在2011年,它的上升都是百分之二十二点几,远远高GDP数字。所以想在这里说的是,能不能控烟,关键还在于能不能守住这个底线,而这个底线就是保护公众的生命健康,这应该是所有的政府和所有的社会团体的基本底线。
So fast a profit tax and delivers the national finance a rising,In 2011,It is the rise of two percent a few twelve o 'clock,Much higher GDP Numbers。So I want to say here is,Tobacco control can,The key lies in the can keep this bottom line,But the bottom line is the protection of the public health life,This should be all government and all of the society's basic bottom line。
这里是《新闻1+1》,明天见。
Here is《News 1 + 1》,See you tomorrow。
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