小学墙壁标语

Elementary school wall slogan

　　《新闻1+1》2012年7月19日完成台本 《News 1 + 1》July 19, 2012 TaiBen finish

　　——为什么拒绝烟草？！ -why refused to tobacco？！

　　（导视）

（Guide depending on the）

　　资料： material：

　　在今年的6月5日世界环保日上，中国烟草总公司荣获了“2011生态中国贡献奖”。

In this year's June 5 HuanBaoRi world，China won the tobacco corp“2011 ecological Chinese contribution award”。

　　解说： commentary：

　　烟草公司获奖，控烟协会质疑，“2011生态中国贡献奖”再起争议。

Tobacco company awards，Tobacco control association questioned，“2011 ecological Chinese contribution award”Rise dispute。

　　许桂华： XuGuiHua：

　　无论从哪个角度讲，它都是对生态环境破坏极大的一个产业。

No matter from which Angle，It is the damage to ecological environment of the great one industry。

　　解说： commentary：

　　烟草科技为什么不能进入国家科技目录，烟草专家为什么会受阻进入中国工程院。

Why can't science and technology into country tobacco technology directory，Tobacco experts will be thwarted in Chinese academy of why。

　　钟南山： Zhong nanshan：

　　任何的科学最后的目的是什么？都是提高老百姓的健康。

Any scientific last purpose is??????？Improve the health of the people are。

　解说： commentary：

　　一个全球最大烟草生产国和消费国，卫生部部长陈竺荣获“世界无烟日总干事特别奖”，他是荣誉多还是压力大？

A world's largest tobacco producer and consumer，Health minister Chen won strong nail-gripping ability“The world no tobacco day director-general special award”，He is the honorary more or the pressure？

　　陈竺： Chen Outlines：

　　我们面临的形势还是非常严峻的。

We are faced with the situation is very serious。

解说： commentary：

　　《新闻1+1》今日关注：为什么拒绝烟草？！ 《News 1 + 1》On this day：Why refused to tobacco？！

　　主持人 张泉灵： The host ZhangQuanLing：

　　你好，观众朋友，这里是正在直播的《新闻1+1》，我是主持人张泉灵。

hello，Audience friends，Here is the are on《News 1 + 1》，I am the host ZhangQuanLing。

　　今天想跟大家探讨一个底线问题，最近中国的烟草企业获得了一个“2011生态中国贡献奖”，这件事情有没有触及你的底线？今天的话题就从这儿开始。

Today, would like to explore a bottom line，China recently tobacco enterprise won a“2011 ecological Chinese contribution award”，This thing ever touches your bottom line？Today's topic is to start here。

　　许桂华 中国控制吸烟协会常务副会长： XuGuiHua China association of tobacco control standing vice President：

　　无论从哪个角度讲，它都是对生态环境破坏极大的一个产业，而且对人体健康造成危害是世界已经公认的这么一个产业，怎么还能授给它生态贡献奖呢？

No matter from which Angle，It is the damage to ecological environment of the great one industry，And to human body health hazard is the world has recognized such a industry，How can you give it granted ecological contribution award？

　　解说： commentary：

　　在世界环保日，中国烟草总公司获得2011生态中国贡献奖，这肯定是一个值得讨论的新闻。两天来，中国控制吸烟协会已经提出了自己的质疑。6月5日，世界环保日，中国绿化基金会举办了一个2011绿色公益盛典的活动，表彰了23个为绿化公益事业作出突出贡献的先进典型，并颁发了“2011中国生态贡献奖”，中国烟草总公司就是其中之一。显然这条新闻并没有在当时获得舆论的重视，一直到前天，这条旧文再次被媒体关注，而得知情况的中国控制吸烟协会也立即致函主办单位，建议撤销中国烟草总公司的这个奖项。

In the world HuanBaoRi，China national tobacco corp obtained 2011 ecological Chinese contribution award，It's definitely a debatable news。Two days，China tobacco control association has proposed his own question。June 5，The world HuanBaoRi，China green fund held a public ceremony of 2011 green activities，Honored 23 for green public welfare contributions advanced type，And issued“2011 Chinese ecological contribution award”，China national tobacco corp. Is one of them。Obviously this news and not get the attention of the public opinion in at that time，Until the day before yesterday，This article was again the old media attention，And that China association of tobacco control also immediately sent letters to the organizer，Cancellation of the China national tobacco corp Suggestions the award。

　　许桂华： XuGuiHua：

　　种植烟草以后，使土地板结，使土质恶化，烟草在烤制过程中，一公斤烟草要消耗1.5到2公斤的煤炭，这不是一个低能产业。它同时释放了二氧化碳，对生态也是有破坏性的。据了解，现在每年生产卷烟的数量要消耗10万吨纸张，小消耗200万株树木。

After tobacco，Make land harden，Make soil deterioration，In the process of tobacco in baked goods，One kilogram of tobacco consumes 1.5 to 2 kilograms of coal，This is not a low-energy industry。It also released carbon dioxide，On the ecological and destructive。According to understand，Now the number of cigarettes every year production consumes 100000 tons of paper，Small consumption 2 million trees。

　　解说： commentary：

　　中国控烟协会在致函中指出，把绿化贡献奖办法给中国烟草总公司，有违世界公认的烟草业损害人类健康和破坏环境的事实，也违背了2006年起在我国生效的《烟草控制框架公约》的宗旨。

China association of tobacco control in pointed out in writing，The green contribution to give China national tobacco corp，Contrary to the world recognized as the tobacco industry harm human health and damage the environment of the facts，Also violated the 2006 on the force in our country《Framework convention on tobacco control》tenet。

　　那么主办方在6月5日，为什么会把“2011中国生态贡献奖”颁发给中国烟草总公司？

So organizers on 5 June，Why would“2011 Chinese ecological contribution award”Awarded to China national tobacco corp？

　　资料： material：

　　据媒体报道，中国绿化基金会对于致函中的质疑也给出了自己的解释，此次评选中并未从科学角度，将企业和行业对生态环境的影响因素纳入其中，而主要依据企业对绿化公益事业的捐款数额，总统烟草总公司去年共捐了一亿元用于促进绿化，主要用于重庆地区的造林工程。

According to media reports，China green fund for the query is also given to their interpretations，The poll did not from the scientific point of view，The enterprise and industry on the ecological environment of influence factors into them，While the main basis of public welfare enterprises for greening donations，Last year President tobacco corporation of donated one hundred million dollars to promote green，Mainly used in chongqing area of afforestation engineering。

　　同时自2010年起，中国烟草基金每年建资500万元，设立了金叶生态基金，通过碳汇造林和生态扶贫的形式，在内蒙古、河北、甘肃三地种植适宜当地土壤的板栗、沙棘等树木。

At the same time since 2010，China tobacco fund every year (5 million yuan to build，Set up the gold leaf ecological fund，Through the carbon in the form of ecological afforestation and poverty alleviation，In the Inner Mongolia、hebei、Gansu province for three local soil grow chestnuts、Seabuckthorn etc trees。

　　基于以上两点，决定授予该公司“2011中国生态贡献奖”。

Based on the above two points，A decision by the company“2011 Chinese ecological contribution award”。

　　就在昨天中国烟草总公司外事司一名负责人在接受媒体采访时表示，在生态保护上企业获得这个奖是应该的，而对于中国控烟协会要求撤销该奖项的建议没有任何评价。

Just yesterday China national tobacco corp WaiShiSi a charge in interviews said，In the ecological protection on the prize is enterprise should be，But for China association of tobacco control for its withdrawal from the awards suggestion has not any evaluation。

　　解说： commentary：

　　大量捐款促进绿化是否能成为获奖理由？

A large donation to promote green whether can be the reason？

　　许桂华： XuGuiHua：

　　拿这个钱种树，这是应该的，但是把它授予生态贡献奖不应该是，我们给它一个时间，让做决策的部门认真思考这个问题，希望能够权衡利弊，认识到这样做的不妥，主动撤销。

Take this money to plant trees，This is as it should be，But it should not be granted ecological contribution award，We have to give it a time，Let decision making department seriously think about this question，Hope to be able to weigh the pros and cons，Know to do wrong，Active revoked。

　　解说： commentary：

　　撤销获奖资格有没有必要？有没有可能？昨天在接受媒体采访时，主办单位表示，因为奖项已经颁出很难撤销，不然对其它获奖单位也不公平。但明年会更谨慎，把行业对公众的影响考虑进去。

There is no need to revoke the qualification？Is it possible？In an interview yesterday to the media，Organisers say，Because it is difficult to present the award has been revoked，Or to other awards unit also is not fair。But next year will be more cautious，The influence of the industry to the public into consideration。

　　主持人： The host：

　　中国绿色基金会不能有奶便是娘，不能谁给你捐款了，你就给谁颁奖，因为一个奖项、一个基金会也是要有基本的底线，这个底线就是不光要看这件事情对本基金会所从事的事业是否有利，更要看这件事情是否对全社会加分了还是减分，这就是一个公益组织、一个公益基金会最起码的底线，是它所要承受的一个社会的责任。

China green foundation can't have milk is niang，Who can't give you the money，You give who awards，Because a prize、A foundation is also to have basic bottom line，The bottom line is not only to see this thing in this foundation the business would benefit，To see if this matter more to the whole society add cent or subtract points，This is a public organization、A public welfare foundation at the bottom line，Is it have to bear the responsibility of a society。

　　如果有奶便是娘的话，大家这一个奖项最后就会变成一个黑色幽默，但是非常遗憾的是，这样的黑色幽默不是第一个，而且绝不是唯一的一个。

If there is milk is niang words，All this a prize will eventually become a black humor，But sadly，This black humor is not the first one，And is certainly not the only one。

　　我们来看几张图片，这是烟草企业在安徽捐的一所希望小学，有人说，烟草企业利润比较大，有钱能够做公益事业不是很好吗？如果没有他们捐款的话，可能希望小学就建立不起来，孩子们都没有地方上学。我想说的是，其实捐钱是可以的，捐钱投入公益是应该的，但是能不能不在捐钱的时候把企业这样变相的广告直接就打到启动仪式的大牌子上，这很明显是一个香烟产品的广告。

We see a few pictures，This is tobacco enterprise in anhui notice a hope primary school，Some say，Tobacco enterprise profit is larger，Money can do public welfare is not very good？If they didn't donations words，May hope primary school is built up，The children all have no place to go to school。I want to say is，Actually give money is ok，Money put into public welfare is as it should be，But can I give money in the enterprise so that when the equivalent of advertising is to start ceremony directly hit the big brand，This is clearly a cigarette the advertisement of the product。

　　再来看这样的事情不止一家企业，不止一个品牌。另外，在这里说一句题外话，一个烟草企业可以获得这样的商标是非常让人遗憾的，这从另外一个侧面显示了，政府的控烟力度其实还不足够大。

Again to see such a thing is more than one enterprise，More than one brand。In addition，Here to say a infrastructures，A tobacco enterprise can obtain such a trademark is very regrettable，This from another side shows，The government curbs it's not big enough strength。

　　再来看这就更像一个黑色幽默了，四川烟草希望小学，一进学校大门影壁上看到的是这样的标语“天才出于勤奋，烟草助你成才”另外“中国烟草”的大标志，就在这个楼正门最上方的地方。看到这样的画面的时候，不仅要打上一个大大的问号，这究竟是赞助一个公益事业，建一所希望小学呢，还是在教唆孩子们，这是一个廉价的广告吗？

Again to see this is more like a black humor，Sichuan tobacco hope primary school，A into the school gate on YingBi see is so of slogan“Genius is nothing but labor and diligence，Tobacco help you success”In addition“China tobacco”Big sign of，In the top of the main gate of this building place。See this picture，Not only to play on a big question mark，Whether it is sponsoring a public welfare undertakings，Building a hope primary school，Or instigates children in，This is a cheap advertising？

　　这里给大家做一个比喻，有很多知名的服装品牌都做自己的童装系列，这个童装系列通常是不赚钱的，但是他们坚持要做，为什么？就是因为在孩子们的心目当中建立一个品牌的意识，从小就穿这个牌子，长大了自然也就会认定这个牌子，建立品牌的忠诚度，那么当这些烟草企业去捐助一个希望小学的时候，当他们把一个大大的商标打在了孩子们的学校里，每天耳濡目染，长大了会多大程度上影响他们成为一个烟民。我要问的是，这是一项公益事业，还是一个教唆的恶行，在这里是需要讨论的。

Here gives everybody do a parable，Many well-known clothing brands do their children's clothing series，The children's clothing series is not usually make money，But they insist to do，why？It is because in the children's heart of establish a brand of consciousness，Since the childhood to wear this brand，Grow up nature also will decide this brand，Building brand loyalty，So when the tobacco companies to donate a hope primary school，When they put a big trademark hit the children's school，Influenced by every day，Grow up will influence how they become a smokers。I want to ask is，This is a public welfare undertakings，Or a abetted evil ways，Here is the need to discuss。

　　同样我们要讨论的是，现在烟草行业虽然已经被禁止在公共场合发广告，虽然它不能赞助奥运会，不能赞助世博会，但是它是否应该在公益的形式，它的商标是否也应该有一个禁区，比如说最起码不能出现在医院里，不能出现在学校里，这样的禁区是否应该严格受到法律的保护。

Also we will talk about，Now the tobacco industry although have been banned in public places advertisers，Although it can't sponsor of the Olympic Games，Can't sponsor world expo，But whether it should be in the form of public welfare，It's a trademark is also should have had a penalty area，For example at least not appear in the hospital，Can't appear in school，This box is should be strictly protected by law。

　　至少现在在一个领域，大家已经主动地开始讨论，我们的领域是否应该成为烟草的禁区，这个领域就是科学领域。

At least now in a field，Everyone has actively started to discuss，Our field should be of the box is tobacco，The field is science。

　　扩展阅读： Extended reading：

　　川大130处建筑征新名被质疑卖冠名权 校方否认

University in 130 for a new building was challenged to sell the school denied an

　　清华大学数学中心: 四大冠名讲座引来世界大师

Tsinghua university mathematics center: four named lecture master from the world

　　人民银行研究生部并入清华 新学院冠名"五道口"

The people's bank merged into new college graduate department of tsinghua named"wudaokou"

　　小学生拿奖状被植入广告 家长不敢贴墙炫耀(图)

Pupils take testimonials are implanted in the advertising parents can't stick a wall to show off(figure)

　　相关评论： Relevant comments：

　　教材植入广告？"躺着中枪"也应反思

Teaching material implant advertising？"Lay shot in the"Also should reflect on

　　新高校禁用"中国"冠名 中高职升格将严格控制

New college disable"China"Named in higher vocational upgrade will strictly control

　　教材植入广告？引热议 一切不过是误读

Teaching material implant advertising？Lead of hot debate is all misread