2012年7月20日至21日，中国教育部与日本电通公司在苏州市联合举办第二届“电通•中国广告教育高端论坛”，来自全国32所高校的近百位广告专业一线骨干教师与日本电通公司的著名专家出席了此次论坛。主办方中国教育部国际合作与交流司张秀琴司长、日本电通公司中本祥一专务执行董事，承办方国家留学基金委员会刘京辉秘书长、苏州工业园区管委会夏芳副主任出席论坛开幕式并致辞，中国教育部国际合作与交流司刘宝利巡视员主持论坛开幕仪式。

  On July 20, 2012 to 21 days，The education ministry of China and Japan dentsu company in suzhou city held joint second“dentsu•China's advertising education high-end BBS”，From 32 universities of China nearly a professional advertising a line backbone teachers and Japan dentsu company's famous experts attended this BBS。Organizers of the ministry of education of China international cooperation and exchange department ZhangXiuQin priests、Japan dentsu company headquarters that has been set up with a this auspicious executive director，ChengBanFang national study abroad LiuJingHui fund committee secretary general、Suzhou industrial zone has xia fang, deputy director of the opening ceremony at BBS and addressed，China's ministry of education international cooperation and exchange department inspector LiuBaoLi BBS presided over the opening ceremony。

　　本届论坛由中国传媒大学的丁俊杰教授担任主持，围绕“新媒体环境下的沟通设计”这一主题，电通总研的首席研究员四元正弘先生做了“营销如何应对变化的消费者”的基调演讲,日本著名沟通设计专家岸勇希先生做了题为“新媒介环境下的沟通设计”的演讲，资深营销策划专家西山守先生做了“社交媒体时代的广告营销的现状与展望”的演讲。在听取电通专家专题演讲的基础上，与会广告教师结合高校广告教学实际，与三位电通专家就新媒体环境下市场与消费者研究领域，广告策划、创意与表达领域以及广告教育其他领域所面临的新课题与解决方案进行了分组讨论和交流。

The BBS by the communication university of China DingJunJie professor as a chair，around“New media environment communication design”This one theme，ZongYan dentsu chief researcher of four yuan is Mr. Wong“How to cope with change consumer marketing”Tone of the speech,The famous Japanese communication design expert shore yong and Mr Entitled“The new media environment communication design”speech，Senior marketing planning experts xishan keep Mr......“In the age of social media advertising marketing situation and expectation”speech。After hearing a keynote speech of experts dentsu basis，The advertisement advertisement teaching in colleges teachers actual，And three dentsu experts new media environment market and consumer research field，Advertising planning、Creative and expression and advertising education field other areas will face the new issues and solutions for group discussion and exchange。

　　“电通•中国广告教育高端论坛”系在原“电通•中国广告人才培养研讨会”的基础上创新而成，是中国教育部与全球最大的跨国广告企业——日本电通公司设立的“电通•中国广告人才培养基金”中的重点项目，于2011年7月成功举办第一届。旨在通过日本电通公司第一线广告业界精英和中国广告教育界的学术专家就新媒体环境下广告传播领域所面临问题和对将来展望进行高水准、前瞻性的研讨和互动，为拓展双方广告人才视野，提高国内广告教学水平，探索中国广告教育和广告行业发展之路，提供鲜活的素材和启示。

“dentsu•China's advertising education high-end BBS”Department in the original“dentsu•China's advertising personnel training seminar”On the basis of innovation and into，Is the Chinese ministry of education and the world's largest multinational advertising enterprises-Japan dentsu company set up“dentsu•China's advertising personnel training fund”The key project，In July 2011 the first successful hosting。Aims to Japan dentsu company first line advertising industry elite and China's advertising educators of the academic experts and new media environment advertising communication field in the future the problem faced and prospects for high level、Prospectie study and interaction，To develop both advertising talent view，Improve the domestic advertising teaching level，Exploring China advertising education and advertising industry development way，Provide fresh material and enlightenment。

　　自1996年以来，中国教育部与日本电通公司通过共同举办专家讲座，选派高校教师赴日本总部研修，共同举办研讨会等多种方式开展合作。双方16年来的合作，不仅将世界广告行业最前沿的理论和实践经验带到了中国，为中国培养了大批急需的广告传播专业人才，而且极大地促进和提高了广告、传播专业的教学研究水平。双方的合作项目在中国广告教育界受到极大关注和欢迎，是中国教育部与世界著名跨国公司产学合作的成功范例，也是教育部在广告、传播专业领域开展的唯一国际合作项目。

Since 1996，The education ministry of China and Japan dentsu company jointly sponsored by experts through lectures，Selected college teachers headquarters in Japan drugs，Common seminar held by way of cooperation。Both sides of the cooperation in 16 years，Not only will the world of advertising industry to the forefront of theoretical and practical experience brought to China，For China's training a large number are in urgent need of advertising professionals，And greatly promote and improve the advertisement、Spread the teaching research on professional level。Cooperation projects in China's advertising education by the great attention and welcome，Is the Chinese ministry of education and the world famous multinational company successful example of production and learning cooperation，The ministry of education is also in advertising、Spread in the field of professional only international cooperation projects。

　　为表彰电通公司长期以来对中国广告教育事业和人才培养方面所做出的突出贡献，中国教育部于2006年8月及2009年9月分别向电通公司颁发了“捐资助教特殊贡献奖”及“感谢状”，2012年5月袁贵仁部长访日期间专程访问了日本电通公司，充分肯定了双方合作取得的成绩。

In recognition of China since the company long-term dentsu advertising education career and talents training in made outstanding contribution，China's ministry of education in August 2006 and September 2009 were issued by the company to electricity“Donations for the teaching assistant special contribution award”and“certificate”，In may of 2012 yuan guiren indicated minister came during a visit to Japan visited Japan dentsu company，Emphasizes the cooperation of both sides of the achievements。

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　　张牧

ZhangMu

　　高级经理

Senior manager

　　北京电通广告有限公司

Beijing dentsu advertising Co., LTD

　　电话: (8610) 5953 3971

Telephone: (8610) 5953 3971

　　邮箱: zhangmu@dentsu.com.cn

E-mail: zhangmu@dentsu.com.cn