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开学装备是“消费”不是“攀比”--亲稳网络舆情监测室
2012-08-01

  再有不到十天,各大中小学校就将陆续开学,不少家长开始张罗着给孩子购置开学用品,商家也都纷纷盯上了“开学”这一黄金节点。昨日,记者走访我市部分超市、书店、文具、服装和数码产品等市场,发现各类商家纷纷在进行各种优惠促销活动,但动辄数千元的电子产品,上百元的文具、服装也让家长深感吃不消,高呼“钱包被绑架了”。

In less than ten days,Each major and medium small school will have the school starts,Many parents began to raise the children to purchase the goods,Businesses are also appears in succession“begins”The gold node。yesterday,Visit our city reporter of the supermarket、bookstore、stationery、Clothing and digital products market and etc,Find all kinds of businesses are in various kinds of preferential sales promotion activity,But at every turn thousands of yuan of electronic products,Hundreds of yuan stationery、Clothing also let parents deeply in the midfield,chanted“The purse was kidnapped”。

  

图书、文具、新衣服 books、stationery、New clothes

  “每年开学都得买” “The year had to buy”

  在我市几家大型书店,记者看到,各式各样的教辅书和课外阅读书籍扎堆摆放在最显眼的位置,前来挑选的家长和学生络绎不绝。“现在这样还不算太火,等到9月正式开学会有更多的学生拿着书单来挑选辅导书。”南郊某图书大厦导购说。同时,网上书店也纷纷展开了“开学”攻势,“10万种大中专教材8折封顶”的广告词随处可见,教辅类书籍的折扣多在6-7折,“单笔满109元免邮费”、“最近30天成交596件”的字样更是被店家在“宝贝详情”里置顶。

In the city several large bookstore,The reporter sees,All kinds of reference books and extracurricular reading books is put in the most conspicuous gathers the position,To come to the selection of a continuous stream of parents and students。“Now this isn't too fire,Wait until September to officially open has more students with a book to choose single coach book。”A shopping guide book building south said。At the same time,Online bookstore have begun“begins”offensive,“100000 kind of college teaching material 8 fold the seal a top”Message can be seen everywhere,Reference books discount in 6-more than 7 fold,“Single pen up to RMB 109 exempt postage”、“The last 30 days to clinch a deal with 596 pieces”Is the wording is in store“Baby details”Set-top in。

  除了图书,文具、新衣服等学生开学时必买的商品也火了起来。在康复路北口某商场从事童装生意的李女士最近忙得不可开交,“每年就这时候生意好,换季和学生开学重叠在一起,批发零售生意都很好。”李女士与记者聊天的同时,也没有停下手里的工作。

Besides books,stationery、New clothes and students will buy goods at the beginning of the fire also up。In a market in mouth rehabilitation professional children's clothing business ms lee recently too busy,“Every year at this time is good business,And the students change garments according to the overlap,Wholesale and retail business is very good。”Ms. Li and reporters chat at the same time,Also not stop the work in his hand。

  康复路南口的文具批发市场生意更是好得“爆棚”,前来采购的在各中小学附近开店的客户挤满了店铺。书包、铅笔、文具袋、笔记本等一应俱全,仅橡皮外观就有水果、拖鞋、牙膏等多种样式,许多家长都是带着孩子来这里选购。“上学期买的笔记本还没用完呢,现在又吵着要给她买。每次开学文具、衣裳、图书都得买。”顾客王女士抱怨说:“现在商家生产的文具不像文具,倒越来越像玩具了。”

KangFuLu nankou stationery wholesale market business is good“befriending”,To purchase in the middle and primary school set up shop near the customer was crowded with stores。bag、pencil、Stationery bags、Notebook etc all available rooms,Only rubber appearance have fruit、slippers、Toothpaste and so on many kinds of style,Many parents are bring their children to the choose and buy here。“Last semester of the notebook also buy useless over,Now again noisy want to buy it。Every time the stationery、clothes、Books have to buy。”Ms wang customers complain said:“Now the production of stationery not like business stationery,But more and more like toys。”

  

手机、电脑、电子词典 Mobile phone、computer、Electronic dictionary

  “爸妈白干一个月” “Parents in vain for a month”

  在钟楼附近,许多手机卖场纷纷打出了“开学盛惠”的字样。“现在主要卖的就是学生机。”一家手机卖场的导购说,针对中小学生的手机基本都在1000元以内,但大学生、高中生往往就直奔着iphone、HTC这些高端机来。“现在用的还是我爸退下来的摩托罗拉的老机子,太落伍了。”就在这家卖场,今年刚考上高中的董同学挑选了一款3000多元的某品牌智能手机,“这个能一键发微博,多潮!”

In the clock tower near,Many cell phone store hit in succession“ChengHui school”Words of。“Now the main sell is the student machine。”A mobile phone sells the shopping guide said,According to the basic primary and middle school students in mobile phone within 1000 yuan,But college students、High school students often straight to the iphone、These high-end machine to HTC。“Now use of or my father down MOTOROLA old machines,Too much。”In this store,This year just admitted to high school DongTongXue selected a 3000 multivariate some brand of smart phones,“This can be a key FaWei bo,Much boom!”

  不少快开学的准大学生备起“家当”来更是不马虎。雁塔路附近某电子卖场的人员介绍说,8月中旬以来笔记本电脑的销量比7月一个月的销量还多。“主要是父母带着今年要上大学的孩子来买的。”她介绍准大学生们配备的基本都是4千到5千元的机型。在现场,记者遇到了带着孩子来买电脑的张先生,“儿子今年考到四川大学,再一周就该报到了,我答应要好好奖励他。昨天给买了手机,花了3000多,今天买电脑又是4000多,再加上mp4、皮箱、衣服什么的,这周给他花了有1万多,我和他妈这个月算白干了。”

Many fast on the college students must prepare up“house”Is not to careless。The wild goose pagoda near the road a electronic sells the personnel introduces said,Since the middle of August sales of notebook computer than July's sales a month。“Main is parents took this year to on the university of children to buy。”She introduced the basic equipped with college students must is 4000 to 5000 yuan of the model。On the scene,Reporter met with kids bought the computer's Mr. Zhang,“Son got this year sichuan university,Then the paper to a week,I promised to take his reward。To buy a cell phone yesterday,Spent more than 3000,Buy today is more than 4000 computer,Plus mp4、suitcase、What clothes,This week to he spent more than 10000,I and his mother is this month in vain。”

 

 开学装备是“消费” Equipment is the“consumption”

  而不是“攀比” not“comparisons”

  不知从何时起,手机、笔记本电脑等已经成为了许多高中生、准大学生的必备品。采访期间,不少家长在表示要给孩子配“装备”的同时也指出,日益升温的“开学经济”中,攀比之风甚盛。“同学都有,我没有丢人”这种心态,从小学生一块新颖的橡皮到中学生够“潮”的手机,甚至个别大学生要的单反相机比比皆是。

Since when do not know,Mobile phone、Laptop computers have become a lot of high school students、Prospective college students is necessary article。During an interview with,Many parents to give children deserve in said“equipment”At the same time also pointed out,Amid increasing“Opening economic”in,The wind of compare very prosperous。“Students have,I don't have a”This mindset,Students from a novel rubber to high school students is enough“tide”Mobile phone,Or even individual of college students should SLR cameras everywhere。

  “孩子每一步成长都需要教导,包括消费。无论是一块橡皮还是一部手机,够用就好。”儿子在北京上学的赵先生说,孩子跟潮流赶时尚有攀比心理,这很正常,父母要做的就是引导孩子合理消费,告诉他为什么有的钱该花,有的钱不该花,而不是一味顺从孩子或者一句“不买”就了事。

“Children grow up to be taught all every step,Include consumer。Whether a rubber or a cell phone,Used quite good。”Son go to school in Beijing Mr. Zhao said,Children with tide fashion have cast themselves psychology,This is very normal,The parents to do is to guide the children reasonable consumption,Tell him why some money to spend,Some money shouldn't spend,Not servile to children or a word“Don't buy”Something is。

  这一点,带着孩子买手机的惠先生就很理性。他说,刚开始孩子要iphone4,不但贵而且很多功能根本用不上,“我就跟他商量说,股票、导航这些软件你平时不用吧,能不能换一款实用的?他转了几家也发现除了游戏和音乐功能外,其实iphone4对自己并没有多少用处,最后我们爷俩达成一致,就买了一款普通手机。”

this,Take the children bought the phone Mr. You are rational。He said,Just started to children to iphone4,Not only you but also many functions with fundamental,“I will discuss with him,stock、Navigation these software you use it at ordinary times,Can change a practical?He turned a few also found that in addition to the game and the functions of music,In fact to yourself and don't have much iphone4 use,Finally, we YeLia agreement,He bought a normal cell phone。”



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