大学生创业，起初总是热情极高的，可选择了创业就选择了“忧患”，任何一点出乎意料的困难都有可能让这些刚起步的小微企业“折翼”。从一棵小苗长成参天大树需要付出多少心血，恐怕当事人自己都无法计算清楚。创业成功的大学生是少数，绝大多数的创业者或止步于一纸文书，或起步不久就搁浅。怀有创业梦想的青年到底缘何被冰冷的现实浇灭滚烫的创业火花，他们又是遇到了哪些坎坷进而停下拓荒的步伐？

University student's pioneering work，At first always warm extremely high，Can choose the venture will choose“suffering”，Any unexpected difficulties may let these just started the small micro enterprises“wings”。From a tree grown young towering trees need pay how many painstaking care，I'm afraid the parties are can not calculate clear。Business success of college students is one of the few，Most entrepreneurs or stop in a paper documents，Or start soon stranded。With the youth venture dream exactly what was cold reality douse hot venture sparks，They are met and the pioneer stop what bumpy pace？

没有客户市场的空中花园 No customer market air garden

　　江西财经职业学院的“爱婴思坦国际早教中心”设立在一幢距离校园50多米远的六层教学楼里，这是由学校原来的成人教育基地改造成的大学生创业孵化中心，原本的一间教室被隔成了两间，用做创业办公室。在这间20多平方米的办公室里，简单地摆着两张办公桌和一块白板。白色的墙上贴着一个巨大的白纸糊成的“爱心”和4张关于婴幼儿早教的宣传画。

Jiangxi financial professional college“Love child thought development center, international”Set up in a house more than 50 meters away from the campus of the six layer in the teaching building，This is the original adult education by the school of the university student's pioneering work base transformation into incubation center，Originally a classroom be separated into two rooms，Used as a business office。In this more than 20 square meters office，Simply put two pieces of desk and a white board。White posted on the wall a huge white paper paste into“love”And four form about development of infant posters。

　　与早教中心一批入驻创业园的还有另外3个项目。其中一个“逃跑的私享家校园传媒工作室”的负责人王晶还记得2011年10月这4个项目开业时的热闹场景，“办了一个很大的入驻仪式，学校领导都来了。”王晶说，进入正常的运营期后，这几家店除了她的传媒工作室和另一家网店以外，另外两家生意都不好。

And a number of business development center in the and three other projects。One of the“Enjoy private home escaped campus media studio”The person in charge of the jing wang remember in October 2011 the four projects in the lively opening scene，“Do a big moves into the ceremony，School leaders are coming。”Jing wang said，In normal operation period，This shop in addition to her media studio and another outside the shop，Two other business is bad。

　　“爱婴思坦国际早教中心”定位于从事0~6岁婴幼儿早期教育，提供学习课程和多元化智能宝宝玩具。自称“将欧美开放式早教思维同传统的儒家思想相结合，打造最适合中国宝宝的教学方式并为每一个宝宝制定独一无二的天才成长计划”。在王晶看来，这个校园里的创业项目很难找到客户市场，“前期的时候有几个妈妈看到宣传之后过来问，但问完了却不敢让宝宝来做早教”。

“Love child thought development center, international”Located in engaged in 0 ~ 6 years early infant education，Provide study course and multiple intelligence baby toys。Claim to“Europe and America will open with development thinking traditional Confucian combined，Make the most suitable for the baby's teaching way and for each of the baby make unique genius growth plans”。In jing wang seems，The campus businesses, it is hard to find a customer market，“When the several mother see after the promotion to come over to ask，But finished ask but can't let the baby to do development”。

　　厦门海洋职业技术学院的尤桂榜经营的茶叶店遭遇到了同样的问题。这个大二的小伙子与一个学茶类专业的同学，在老师的建议下合伙在学校的创业园里开了一家茶叶店。本想在高校中弘扬、推广茶文化，没想到定位与现实之间的反差很大。“一盆凉水从头浇下，我真没想到，同学们对茶的兴趣远没有我想象中的大。”尤桂榜悻悻地说，除了过年时有些老师同学前来购办年货，“平时生意真的不好”。

Xiamen Marine vocational technical college YouGuiBang management tea shops encountered the same problem。The big guy and a learning tea kind professional students，In the teacher's suggestion in the school in partnership business opened a tea shops。This want to promote in colleges and universities、Promotion tea culture，Didn't expect positioning and the reality of the contrast between。“A pot of cold water poured down from，I didn't expect，The students on tea interest far from my imagination。”YouGuiBang resentfully said，In addition to Chinese students come to buy some teachers often do，“At ordinary times business really bad”。

　　就在经营出现危机之际，这个聪明的小伙子也在不断地思考，进而调整经营策略，极力将小店转型，“我们开始将奶茶作为我们的经营重心，因为同学们更喜爱这个。”尤桂榜说，转型之后的小店逐渐有了生机。

In the management of a crisis，The clever boy is in constant thinking，And then adjust the business strategy，Will the transformation to shop，“We will start our business center of gravity as milk tea，Because the students more love this。”YouGuiBang said，After the transformation of the shop is beginning to life。

为考研痛舍创业 For one's deceased father grind up the pain in business

　　刚刚收到重庆理工大学研究生录取通知书的黄磊，在提到自己大学四年中唯一的一次创业，语气依旧充满了遗憾：“毕竟花了很长时间和心血来经营，退出以后心里感到不舍和纠结。”

Just received chongqing university of science graduate student admission notice HuangLei，Mentioned in the university for four years, the only a business，Tone is still full of regret：“After all, it took a long time and efforts to run，After exit feel not shed and entanglements。”

　　“刚上大学那会儿，SNS社交网络很红火，我就想能不能做一个基于宽带和3G互联网的SNS社区应用扩展平台，类似于校内网和开心网，但我们是基于应用和校园关系来做的。”黄磊的设想挺全面的，“我们想要设计一些诸如漂流瓶、碎碎念、许愿树等一系列的好友应用板块，同时开发一些手机软件，盈利主要源于广告植入和用户虚拟货币购买。”

“Just started university that moment，SNS social network is very prosperous，I would like to can't do a based on broadband and 3 G Internet SNS community application expanded platform，Similar to the nets and happy nets，But we are based on application and campus relationship to do。”The idea of HuangLei relatively comprehensive，“We want to design some such as bottles、Broken broken read、Wishing tree and a series of good friend application plate，At the same time develop some mobile phone software，Earnings mainly comes from advertising implant and users buy virtual currency。”

　　项目计划书出炉之后，团队组建也相当成功，不久就获得两个天使投资人的青睐以及国家有关部门30万元的创新基金。项目正式上马，由于公司管理人员和投资人几乎都是大学教授，团队也相当靠谱，公司运营得还算不错。黄磊步入大四时，却迫于家长和考研的压力，不得不退出了自己一手创建起来的公司。

A project plan come later，Team organizing also quite successful，Soon two angel investors get the favour of the relevant departments of the state and the innovation fund 300000 yuan。Project formal mount，Due to the management of the company and investors is almost a university professor，The team also quite rely on chart，The company operation have worked fairly well。HuangLei into a senior，But parents and one's deceased father grind under the pressure，Had to exit the his hand built up company。

　　在采访过程中，黄磊反复提到一句“鱼和熊掌不可兼得”。在他看来，创业与学业正是不可兼得的，“想把研究生好好念完”。

In the interview process，HuangLei talked a word“Fish and bear's paw do not have your cake and eat it”。In his view，Entrepreneurship and school is not have your cake and eat it，“Want to include graduate students to read”。

　　退出一个经营几年的创业项目是需要很大勇气的。黄磊坦言：“这就是大学生创业的瓶颈，时间分配难以协调。我认为学业始终是事业的支柱。”离开之后，黄磊还和之前的投资人有着密切的联系，也相当关注公司现在的运营情况，“完全转型了，和我之前设想的千差万别。从创业的角度看，我确实积累了一些资本和经验，但从结果看是失败的。”

Quit a few years of business management project is required great courage。HuangLei said：“This is the bottleneck of university student's pioneering work，Time distribution is difficult to coordinate。I think that school is always the pillar of the career。”Leave after，HuangLei also before investors have close contact，Also a focus on the company's operation now，“Fully transition，And I imagine before the vary。From the view of the business，I really accumulated some capital and experience，But judging from the outcome was a failure。”

频频遭遇信任危机 Frequently encountering trust crisis

　　大连东软信息学院的杨超刚上大一的时候，创业念头还不是很强烈。今年4月中旬，一场激情澎湃的演讲点燃了他内心深处隐藏的创业梦想。在演讲嘉宾褚武军老师的指引下，他加入了“我的未来网”，成为本校在大连地区的一个代理经纪人。

Dalian neusoft institute of information of the big one time just insurance giant，Venture idea is not very strong。Mid April this year，A passionate speech lit his heart hidden entrepreneurial dreams。In the speech ChuWuJun guests under the guidance of teachers，He joined the“My future nets”，The school in dalian area become a proxy agent。

　　由于担心创业所遭遇的各种风险，他并没有和别人一起做，而是单枪匹马在这个网站注册成为会员，对创业几乎一无所知的他开始了人生中第一次创业的试验。“我觉得这个项目前景不错，而且有后台，几乎不需要自己投入资金。”

Worried about venture had all kinds of risk，He didn't and others do together，But in this web site alone registered as a member，For any business of almost anything he began his life the first business in the test。“I think this is a promising project，And there is the background，Almost don't need his money。”

　　从开始做到现在只有短短的3个月，他进展得并不顺利，一直未能取得盈利，却已遭遇多次的信任危机。杨超发现在推广这个网站的时候，前期市场相当难以打开，很多同学怀疑它的真实性，将之与“传销”联系起来。 除此之外，2012年4月在进行第一轮信息统计时由于没有经验，杨超也遭遇到严重的失败。那些提交信息的同学并不了解将身份信息交付出去后的用途，所以从各位辅导员那里要过来的信息根本就不能使用，经过抽样检查后，杨超发现了问题，只好将辛苦搜集来的1000多人的信息全部作废。

From the beginning to now only three short months，He are not going well，Have been unable to profit，But has the trust of the crisis in many times。Mr Yang found in promoting this website，The market is rather hard to open，Many students doubt the truth of it，It with the“MLM”linked。 In addition，In April 2012 the first round of statistics on the information due to lack of experience，Mr Yang also suffered a serious failure。Those who submit information of the students don't know will identity information delivery after go out of use，So you like to come over here and there from the information at all cannot be used，After sampling inspection，Mr Yang discovered a problem，Have to collect the more than 1000 people to work all of the information immediately。

　　网站的信誉度低，影响力小，在推广过程中遇到的怀疑与非议相当大。杨超认为，这也是可以理解的，“前期的时候我们这个网站主要是在北京、河北、陕西、山西等地推广，并没有在全国铺开”，“天下没有免费掉馅饼的事情，同学们有各种各样的担心也是可以理解的”。（实习生 吕颜婉倩）

Web site the credibility of low，Influence small，In promotion encountered in the process of doubt and criticism is considerable。Mr Yang think，This is understandable，“The time we this site is primarily in Beijing、hebei、shaanxi、Shanxi and promotion，And not in the national spread out”，“There is no free off the pie things，The students have various kinds of worry is understandable”。（Interns LvYan wan qian）