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K12领域教育巨头高峰论坛 主题分享《成长不烦恼》--亲稳网络舆情监控室
2012-08-07
许晓书【搜狐教育频道主编】:大家好!各位来自教育界、财经界、媒体界,大家下午好!首先感谢大家在行业旺季能够腾出时间参加我们今天《圆桌星期二》K12领域教育巨头高峰论坛,这个论坛也是首届《搜狐教育王牌名师团队》中高考状元成果评选启动仪式,“中高考状元”只是一个称谓,希望大家分享教育中的教学案例,为能够想要懂得你们、也为我们优质教育的家长们扩大大家的影响力。
XuXiaoShu【Sohu education channel editor】:hello everybody!Everyone from educational circles、financial、Media world,Good afternoon!Thank you all in the industry to make time to attend our peak season today《Round table on Tuesday》K12 field education giant peak BBS,This BBS is also the first《Sohu education ace teacher team》ZhongGaoKao top results selection start ceremony,“ZhongGaoKao top”Just a title,Hope everyone share education of the teaching case,Want to know how to you、For our high quality of education also expand the influence of all parents。
我今天给大家准备一个PPT,叫《成长不烦恼》,其中也有我们做的策划。这个图片是贫困女童,我们每一年都做公益助学活动。很多孩子因为教育资源的匮乏而接受落后的教育。这是候鸟家庭,这张图是大家最熟悉的,孩子说“妈妈我累”,沉重的升学压力让孩子非常“自觉”。这个是我们刚刚度过的大考,“考什么教什么学什么”已经成为中国教育的怪圈。“毕业了,你的未来在哪里?”我也说不清楚。考研大军,上市是否帮助大家走的更远,我国现在18岁以下的未成年人有13.67亿,搜狐去年做中国教育行业的白皮书,这组调查数据可以看到约60%孩子参加英语或奥数,最受欢迎的科目也是英语和奥数,但是很多教育问题也没有答案,包括像厌学、网瘾等很多。中国教育的未来在于家庭教育。
Today I have prepared a PPT,called《Growth not worry》,There were also we do plan。This picture is poor girls,We each year doing public educational activities。Many children because the lack of education resources and accept backward education。This is migratory birds family,This picture is everybody's most familiar,The child said“Mother I tired”,The heavy pressure to make children very entrance“consciously”。This is we just spent the final exam,“Test what to teach what learn??????”Have become China education of the vicious circle。“graduate,Your future in where?”A: I don't know。One's deceased father grind force,Whether to help you listed go farther,Our country is a minor under the age of 18 1.367 billion,Sohu last year China education industry do white paper,This sets of survey data can see about 60% of children to participate in English or mathematical olympiad,The most popular subject is English and Olympic math,But many education problem has no answer,Including like school、Addiction, and many。China's education is the future of family education。
家长通过口碑相传进行课程方面的了解,大概63%的初高中学生在校外学习,2011年出去的学生就有32万人,还有对自己工作不满意的、或者学习MBA的占到了56%。中国教育细分领域中谁最被看好?第一就是课外辅导行业,这个市场市值300亿,但是目前仅开发16%;第二是留学服务,家长对留学需求非常强烈,67%的家庭选择留学中介办理留学事宜,美国的常青藤名校选择12万也有、2.7万也有,中间服务究竟有什么差别?第三个是外语培训,少儿英语最旺盛、其次是托福、雅思考试,第四块是职业培训。职业培训中的龙头行业不多,像低端的新东方烹饪等,高端的安博做的也不错,其实中国的用户对于职业培训需求非常强烈,还有IT培训最火爆,包括游戏设计等。最后一块是商学院,现在EMBA学费涨的非常厉害,每年中国长江学院还要排队的。据分析来说,整个教育业在中国大概有6000亿市场,是块非常大的蛋糕。
Parents through the reputation of the course from understanding,About 63% of high school students learn in school,2011 students out of the 320000 people,And unsatisfied with your job、Or an MBA of up to 56%。China's education in the field of segmentation who the most promising?The first is extracurricular counseling industry,The market valued at 30 billion,But currently only 16% development;The second is the service,Parents demand for the very strong,67% of families choose study abroad study abroad intermediary to deal with matters,The United States also have to choose 120000 famous ivy、27000 also have,What is the difference between service?The third is the foreign language training,Children's English is the most exuberant、Next is the toefl、ielts,The fourth piece is vocational training。The vocational training leading industry is not much,Like the low end of the new Oriental international cooking,High-end ember did a good job,In fact the user about China vocational training needs are very strong,IT training and the most popular,Including the game design, etc。The last piece of business school,Now EMBA tuition has risen of very severe,Each year China Yangtze river college will line up。According to the analysis for,The whole education in China about 600 billion market,Is a very big cake。
这是我们白皮书的数据,是2011年底的,今天有一个更新。财富排排座中新东方仍然是一家独大,新东方是其他十家市值总额的两倍。涨跌榜教育板块整体下降,净利润1.6亿美金,各位都是有很大空间的,美国投资者对于中国教育不是很理解,对教育板块不是很关注,接近发行价的,一个是新东方、还有就是学而思、ATA。
This is our white paper data,By the end of 2011,Today have an update。Wealth in a row by row new Oriental is still a big alone,New Oriental ten other home market value of the total amount of the two times。Go up drop down list education plate overall,Net income of $160 million,You are a huge amount of space,American investors for China's education is not very understanding,Education is not a concern of plate,Were close to the,One is the new Oriental、There is to learn and think、ATA。
细分领域看看中小学课辅体检表,中小课辅最被看好的领域,对中期变化不是很敏感,区域差距很大。学大、学而思、安博、新东方差距不是特别明显,所以未来大家都是有希望的,上千亿的大蛋糕足以支撑市值更多的公司。
Segmentation fields look at primary and secondary schools across the after-school,Small and medium-sized after-school most promising areas,The middle is very sensitive to changes are not,Regional difference。Learn big、Learn to think、ember、New Oriental gap is not particularly evident,So the future are all people with hope,Hundreds of billions, big cake enough to support the market value more。
我们该为孩子输送什么?赢得什么?搜狐也是老牌的网站了,在互联网影响力排名第三,这是艾瑞11年7月的数据。目前搜狐具有多个互联网品牌,还有搜狗、搜狐畅游等,覆盖人数超过千亿,搜狗录入法占据80%的终端。搜狐在门户网站中是排名第一,这是央视研究的数据,占到了84.3%。
We the children for conveying???????Win what?Sohu is also the old web sites,Internet influence in the no. 3,This is made in July 11 of the data。Current sohu has more Internet brand,And sogou、Sohu travel, etc,Cover the number was over one hundred billion,Sogou input method occupy 80% of the terminal。Sohu in portal sites are ranked in the first,This is CCTV research data,Up to 84.3%。
作为我们搜狐教育频道,我们希给大家做到权威、公信力、高效、有口皆碑,涵盖教育频道、商学院、出国频道等。这个是给新东方整体案例做的部署,每一年都有不同的主题季,比如和留学结合的一年三季的外语留学季,还包括中小学主题季,我们今年打造的一期栏目叫《搜狐家长课堂》,现在已经做了三期,这个提供开放性的平台,把企业和家长用户联在一起,我们每次走进银行、高端社区、高端会所、还有大型的社区比如浦发银行财富管理中心、中信银行财富管理中心、还有万科社区,我们有前期网友报名、信息采集和活动现场的推广。
As we sohu education channel,We give you do and authority、credibility、efficient、Is well-established,Covers education channel、Business school、Go abroad channel, and so on。This is for new Oriental whole case do deployment,Every year there are different theme season,For example and study of the combination of the three quarter a year of foreign language study in season,Also includes theme season primary and secondary schools,This year we create one period that column《Sohu parents class》,Now have done three period,This provides open platform,The enterprise and parents user bound together,Every time we walked into the bank、High-end community、High-end club、And large community such as Shanghai pudong development bank wealth management center、Citic bank wealth management center、And China vanke community,We have the net friend to sign up、Information collection and the activity at the site of promotion。
曾经做过我们嘉宾的,包括卢勤老师,给到家长特别明确的指导建议,未来还有中小学名课堂,第一次我们请到了犹太人专家。犹太人的教育有什么特别之处?我们面对中国教育十大难题做了一期。第二期是“赴美生子热”,在国内怎么上国际学校、家庭怎么计划移民?第三期是“澳洲之夜”,第四期我们计划走进浦发银行财富管理中心做家庭教育的方面,第五期走进万科房产。这两个项目希望邀请在座的名机构、名师和我们一起创造这个活动,搜狐也不再是年轻人的天下,很多都是妈妈和爸爸,他们的孩子也有少儿英语、课外辅导培训的需求,希望大家走进搜狐,给搜狐家长讲一讲你们教育优势是什么、进行团购什么都可以。
Have been our guests,Including LuQin teacher,Give to parents special clear guide Suggestions,The future of primary and middle schools and classrooms,The first time we please to the jews experts。The jewish education have what special?We face of China's education ten big difficult problem do a period。The second phase is“Son hot to”,In China the international school how、Family how to plan immigration?The third stage is“The night of the Australian”,The fourth period we plan into Shanghai pudong development bank wealth management center of education of family,The fifth stage into China vanke property。The two project hope to invite all of name institutions、Teacher and together we create the activity,Sohu also is no longer young people of the world,Many are my mother and father,Their children also have children's English、Extracurricular counselling training needs,Hope everyone walked into the sohu,Sohu parents to speak on your education advantage??? What??、For bulk order what can。
现在我们正在进行的活动,也是今年暑假中小学主题季的一部分,里边分很多内容,比如,占坑班是否决定孩子的命运?6岁儿童应该学习什么?有一个小孩从幼儿园到小学毕业已经拿了160个奖,其实有些奖杯挺坑娃的。还有很多运动员退役之后都选择求学,选择什么样的学校?还有排量生产的运动员没有文化,中国运动员从小非常苦,专注练体育,教育模式不同铸就不同。教师节我们可以推出一批曝光台,家长可以匿名写,还有国际学校的排行榜等。北京暴雨的时候做出策划北京暴雨未成年遇难,号召我们教育系统关注孩子的生存技能。
Now we are conducting activities,Also is this year summer vacation season theme part of the primary and secondary schools,Inside points a lot of content,For example,To decide whether the class of pit the fate of their children?6 years old children should learn???????There is a child from kindergarten to elementary school graduates already took the 160 award,In fact some trophy pretty pit of her。And many athletes retire after school choice,Choose what kind of school?And displacement of the production of the athletes not culture,Chinese athletes from the very bitter,Focus practice sports,Education model different casts different。Teachers' day we can launch a batch of BaoGuangTai,Parents can write anonymous,And the international school list, etc。Beijing heavy rains make planning Beijing heavy rains minor were killed,Our education system call attention to their child's survival skills。
这里有一组数据,中国儿童死亡原因26.1%都属于意外伤害,每年有1.6万中小学因为溺水等意外事故而死亡,这个数据以每年7%—10%的速度增加,我们说学奥数、学英语、学钢琴,但是唯独忽视孩子的教育。还有和中小学名校结合,大力拓展我们名师名家的资源,像北师大蔡晓东等,还有人物专题,通过人物分享校长的教学理念,我们说的铁腕母亲《教育不是一档单选题》等。还有一些互动内容,现在孩子们游学特别多,但是有的孩子挺痛苦。我们希望游学活动更有意义,联合留学教育联盟,通过分享他们的视角,去之前对这个国家人文、科技等以博客形式呈现。还有王牌名师辅导团队评选、中国走进中国教育名企66强分享成功的经验理念等。我们曾经做移民做过合众国际、综合的新东方等,也欢迎大家积极展示名企的风采。
Here is a set of data,Chinese children death causes 26.1% belong to hurt,Each year 16000 primary and secondary schools because drowning accidents such as death,This data to 7% a year speed increase,We say that learning mathematical olympiad、Learn English、To learn the piano,,But only to ignore the child's education。And primary and middle schools and universities combination,Vigorously develop our teacher of famous resources,Like Beijing normal university CaiXiaoDong, etc,And special characters,Through the characters share the teaching idea of the principal,We say an iron fist mother《Education is not a single theme》etc。And some interactive content,Now the children travel much more special,But some children's pain。We hope to study abroad in the activity more meaningful,Joint study education alliance,By sharing their perspective,Go to the country before the humanities、Science and technology to the blog format。And ace teacher counseling team selection、China education into the Chinese top 66 companies share successful experience idea and etc。We have had to make immigration done Raymond international、Comprehensive new Oriental, etc,Also welcome show positive companies of elegant appearance。
今年IT非常关注我们家庭用户,联想、惠普打印机积极参与我们活动中;还有今年和北师大纪录片张同道老师合作的《小人国2012》。希望我们所做的一切努力让每个家庭用户都能有所触动、思考、改变,也希望能和优秀的业界同仁们一起携手。
This year IT is very concerned about our home users,lenovo、HP printer actively involved in our activities;And this year, and Beijing normal university documentary ZhangTongDao teacher cooperation《Small states 2012》。I hope we do everything to make sure that every home users can have touched、thinking、change,Also hope to and excellent industry colleagues hand in hand together。
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