王子熙（左）和李嘉轩（右）在美国比赛后合影。 WangZiXi（left）And LiJiaXuan（right）In the United States after the game had a group photo taken。

　　“现在其他厂商营销投入普遍很高，我们如果跟风投入，收效不会太好。”电脑前，16岁的李嘉轩和王子熙两人一边盯着屏幕上其他“竞争企业”的运转情况，一边用手中的计算器迅速演算数据，为他们掌管的“虚拟企业”做出管理决策。

“Now the other manufacturers marketing investment generally high，If we follow suit input，Had not too good。”Before computer，At the age of 16 LiJiaXuan and WangZiXi two people staring at the screen while the other“Competitive enterprise”Operation situation，On the hands of the calculator rapid calculus data，For they charge“Virtual enterprise”Make management decision。

　　这是8月7日在美国特拉华大学举办的“2012年JA全球商业挑战赛”总决赛的一幕。JA是全球最大的非盈利教育机构，全球商业挑战赛已有10余年历史，在全球50多个国家开展。

This is August 7, in the United States at the university of Delaware“2012 JA global business challenge”Finals scene。JA is the world's largest non-profit education institutions，The global business challenge for more than 10 years of history，Worldwide in more than 50 countries worldwide。

　　经过约5个小时的比拼，北京理工大学附属中学的高一学生李嘉轩和王子熙战胜了来自美国、加拿大、波兰、俄罗斯及中国的11组选手，获得了此次商业挑战赛的冠军，捧回了3000美元的奖金。

After about 5 hours of competition，Beijing university of science and technology attached middle school students of higher LiJiaXuan and WangZiXi over from the United States、Canada、Poland、Russia and China's 11 group of players，Get the business challenge champion，Holding back to the $3000 prize。

　　这是中国选手第二次获得该比赛的冠军。

This is China's second time to win the title。

　　

回放 playback

　　

对手价格战开场有点懵 Opponents price war opening a little meng

　　在这个商业挑战赛中，高中生们自己组建团队作为虚拟公司管理团队，通过一个名为JA TITAN的在线模拟程序，这些“CEO”们可以对公司的各项工作做出商业决策。在一定的“运营”时间后，根据所有参赛者管理的虚拟公司的运营数据一决胜负。

In this business challenge，High school students to set themselves up as a team as a virtual company management team，Through a group called JA TITAN online simulation program，these“CEO”Can the to the company's each work to make business decisions。In a certain“operation”time，According to all participants management of virtual operating data a showdown negative。

　　所有虚拟公司的初始经营状况、生产的产品类型都是一样的。“影响最终结果的是‘CEO’们对定价、生产计划、市场营销和研究预算投入等的决策，是否使自己的公司获得最高的利润、市场份额和可持续发展能力。”JA中国工作人员介绍。

All virtual company's initial operating status、The production of products types are the same。“Influence the final result is‘CEO’To pricing the、Production plan、Marketing and research budget investment decision，Whether make oneself of the company to obtain the highest profit、Market share and sustainable development ability。”JA China staff introduced。

　　那么，“CEO”们的每个决策是如何影响利润结果、市场反应的呢？

so，“CEO”Each of the decision is how to influence profit results、Market reaction?？

　　决赛中，每轮比赛的结算时间约8分钟。为了在短时间内迅速作出决策，两人进行了有针对性的分工：“李嘉轩计算能力超强，而我对软件比较了解，所以一人主攻计算，另一人就从对手策略和软件使用上给出建议。”王子熙说。

final，Each round of settlement time about 8 minutes。For in a short time to make a quick decision，Two people have specific division of labor：“LiJiaXuan super computing power，And I of the software is more understanding，So one main attack calculation，Another man from rival strategy and software use give advice。”WangZiXi said。

　　开场8分钟后，裁判宣布第一轮运营时间结束。打开当期的行业报表，李嘉轩和王子熙不禁冒了一头冷汗：在场的其他5个队伍，竟然都打起了价格战。

Opening eight minutes，The referee announced the first round operation time end。Open the current industry report，LiJiaXuan and WangZiXi can't help take a head cold sweat：The five other team，Actually played up the price war。

　　报表显示，除了自己的“公司”，其他“公司”产品价格最低的已经调至30元，最高的也不过50元，而他们的产品价格仍高居在65元的水平上。

Report showed that，In addition to their own“The company”，other“The company”The price of a product the lowest has transferred to 30 yuan，The highest also but 50 yuan，And their product price has remained high in 65 yuan level。

　　价高者的销售量自然受到了冲击，他们这一轮的利润与第一名足足差了1万元。在比赛开始就落后这么多，的确不是个小数。“别急，我们也调价，等他们失误就能再赶上。”两人互相打气，把自己的价格也调到了35元，并且及时处理库存，尽量保证供需平衡，减少决策失误。

Price high sales by the impact of natural，They this round of profit and the first fully sent 10000 yuan。At the beginning of the game behind so much，It's not a decimal。“Don't worry，We also price adjustment，They mistake can to catch up with。”Two people cheer each other，Put your price also transferred to 35 yuan，And timely processing inventory，Try to ensure that supply and demand balance，Reduce decision-making errors。

　　“研发预算提高，产品就会获得更多的订单，但是相应的成本也提高了，这样就会影响到我们的利润。所以，我们需要平衡加大研发投入的利弊关系，从而控制投入产出比。”李嘉轩介绍起了比赛中的一些门道。

“R&d budget increase，The product will get more orders，But the corresponding cost also improves，This will affect our profit。so，We need to balance the pros and cons of increasing r & d investment relationship，So as to control input and output ratio。”LiJiaXuan introduction on the game some of the gate。

　　“有些公司存了好多货，有的供不应求留下好多未完成订单，这些都会影响他们下一轮的利润。”慢慢地，步步小心谨慎、处变不惊的李嘉轩和王子熙慢慢追了上来。在对手频频出现库存、供货失误的情况下，他们公司的利润稳步攀升。

“Some companies have saved a lot of cargo，Some short supply leave a lot of unfinished order，These will influence their next round of profit。”slowly，At every step carefully、The authorities LiJiaXuan and WangZiXi slowly ran after me。Opponents appeared frequently in inventory、Supply under the condition of mistakes，They the profits of the company has been rising steadily。

　　5个小时后，李嘉轩和王子熙的“Tax and X-Ray”队以6千元的利润优势，击败了第二名波兰队，获得了冠军。

After 5 hours，The LiJiaXuan and WangZiXi“Tax and X - Ray”Team with 6000 yuan profit advantages，Beat the second Poland，Won the championship。

　　

感悟 feeling

　　

有了梦想就不轻易放弃 Have a dream will not give up easily

　　“现在的孩子们都很聪明，但他们面临一个问题，就是抗挫折能力和自我调适能力亟待提高。”长期接触青少年教育的班主任马庆兰说。在她眼里，李嘉轩和王子熙在模拟商战的过程中最大的收获，并不是获得冠军后的荣耀和胜利的喜悦，而是他们面对失败与一时荣辱的态度。“他们知道自己应该为哪些事负起责任，也知道在挫折面前如何调试自己的心态，继续前行。”

“Now the children are very smart，But they face a problem，Is the resistance to frustration ability and their ability to adjust themselves to improve。”Long-term contact youth education teacher in charge MaQingLan said。In her eyes，LiJiaXuan and WangZiXi in commercial simulation in the process of the biggest harvest，Not after winning the championship glory and the joy of the victory，But they face a failure and the attitude of the honor。“They know they should take responsibility for what，Also know that in the face of a setback how to debug oneself state of mind，To move on。”

　　无独有偶，王子熙的妈妈发现，自从儿子迷上了当“虚拟CEO”，在他身上也发生了让人欣慰的转变。“王子熙从前语文成绩不好，我就刺激他，你不是还在网上管理公司吗？这个投入产出比总该明白：语文课成绩不好，如果最后需要补考，你就要花平时2倍甚至更多的时间在上面，多不值啊，你难道不该为自己负起这个责任吗？”果然王子熙在这门课上更上心了。

similarly，WangZiXi mother found，Since a crush on a son“Virtual CEO”，Upon him also happened to make a person gratified transformation。“WangZiXi had Chinese bad grades，I will stimulate him，You not is still on the net management company？The input-output ratio total should understand：Chinese classes bad grades，If the last need make-up，You will spend at ordinary times 2 times even more time on it，Much worth ah，You shouldn't take the responsibility for yourself？”Indeed as expected WangZiXi in this course the more hard。

　　“在商业模拟大赛里你是CEO，有没有想过以后开公司，做现实中的CEO？”当被问起自己的梦想，16岁的李嘉轩回答得却十分稳重和审慎。

“In business simulation in the competition you are CEO，Have you ever thought later start a company，Do the reality of CEO？”When asked about his dream，At the age of 16 LiJiaXuan answer is sedate and prudent。

　　“如果真要有一个梦想、一个努力方向，我希望它不是空飘飘的，而是能有一个具体的领域，能为它做准备、做功课，去做出一些实际的努力。”所以，如今他的梦想，不是“当老板，做CEO”，而是追寻从小学时就深埋在心里的那个梦想成为一名精算师。

“If you really want to have a dream、A direction，I hope it is not empty waving，But can have a specific field，To prepare for it、Do homework，To make some real effort。”so，Now his dream，not“When the boss，Do CEO”，But after since elementary school is buried in the heart that dream become a actuaries。

　　今年4月，在赴重庆山区与当地孩子进行的一次“手拉手”活动中，李嘉轩亲手把买好的2本《当幸福来敲门》送给了当地的同龄人。“当你认定了一个梦想的时候，就别轻易放弃。”李嘉轩说，这是他喜欢这本书的理由。而这本书的主人公克里斯·加德纳，正是一位金融行业从业者。

In April this year，In the mountainous area in chongqing with the local children in a“Hand in hand”activities，His own hands shall bring LiJiaXuan buy good 2 this《When happiness to knock at the door》To local peers。“When you've identified a dream，Don't give up easily。”LiJiaXuan said，This is he likes this book reason。And this book hero Chris Gardner，It is a financial industry practitioners。

　　新闻背景

News background

　　商业赛是近年来在中学兴起的一种比赛形式。学生通过在线模拟程序经营虚拟公司，制定核心竞争力以获得最高效益。而李嘉轩和王子熙参加的“JA全球商业挑战赛”则是这些商业赛中的顶级赛事，每年面向世界各地50多个国家的中学生和大学生分别展开。参赛者每年2月至4月先参加在线初赛与半决赛。最终，选出8至12支队伍进入每年暑假举行的全球决赛。

Business "is in recent years in middle school rise of a game form。Students through online simulation program management virtual company，Establish core competitiveness for maximum benefit。And LiJiaXuan and WangZiXi in“JA global business challenge”It is the business of the top events，Every year around the world more than 50 countries of middle school students and college students on respectively。Participants each year on February to April first participate in online preliminaries and semi-final。finally，Choose 8 to 12 teams into every summer, the global finals。

　　

马上就访 'll visit

　　

冠军10岁时 Champion at the age of 10

　　

安南夫人慕名来访 Mrs. Kofi annan admiring visitors

　　一个高一学生，为什么会参加全球商业挑战赛？

A high student，Why will take part in the global business challenge？

　　“他从小就对数字感兴趣，还说要当什么精算师呢！” 李嘉轩的妈妈说。

“He grew up in digital interested，Also said to be what actuary！” LiJiaXuan mom said。

　　早在上小学时，酷爱数学的李嘉轩听说了“精算师”这个职业，回到家便立刻上网查了起来。“我对经济、金融领域很感兴趣，觉得精算师很酷，要涉猎数学、心理学等多个领域。”成为一名精算师一直是李嘉轩的梦想。

As early as in elementary school，Fond of mathematics LiJiaXuan heard“An actuary”This profession，Back home immediately check up on the Internet。“I to economic、Financial areas of interest，Think actuary is very cool，To dabble in mathematics、Psychology, and other fields。”Become an actuary is always LiJiaXuan dream。

　　上高中后，参加了学校开设的经济学选修课，李嘉轩与趣味相投的同班同学王子熙开始接触JA TITAN，也就是前面提到的可模拟商业实战的一款模拟软件。

After high school，Participated in the schools to open economics elective course，LiJiaXuan and like and like make good friends classmates WangZiXi begin to contact JA TITAN，Also is mentioned above can simulate the actual business of a simulation software。

　　今年2月预赛开始后，李嘉轩和王子熙不得不学会利用“夹缝”中的时间，来平衡比赛和学习。

In February after the start of the preliminary contest，LiJiaXuan and WangZiXi had to learn to use“crack”The time，To balance the game and learning。

　　“他俩都是平衡、统筹能力很强的学生，一周一次比赛，他们都是见缝插针，利用中午课间休息的时间完成。”两人的班主任马庆兰说，比赛进行了2个月，丝毫没有影响到他们日常上课和期末考试。

“They are both balance、Overall ability of students，Once a week game，They are avail oneself of every opportunity，Use the noon break time to complete。”Two people's teacher in charge MaQingLan said，Game 2 months，No affect their daily class and the final exam。

　　“直到比赛过了好几场我们才知道，原来儿子报名参加了这么一个比赛。”得知儿子拿到了国际大赛的冠军，李嘉轩的父母有些意外。

“Not until the game after a few games we don't know，The original son register to attend such a game。”That son got the international championship，LiJiaXuan parents some accident。

　　李嘉轩妈妈回忆，朋友曾向自己打趣当时正在上小学的儿子：“我怎么从来没见过你家李嘉轩写作业啊？”这一句玩笑话，或许是李嘉轩童年所受教育环境的一个侧面体现。作业在回家前完成，回家后没有强制的课业负担，就着自己的兴趣去玩、去学习。

LiJiaXuan mother recall，A friend had to borak was the son of elementary school：“How do I've never seen LiJiaXuan your homework？”This a joke，Perhaps LiJiaXuan childhood education environment by a side reflect。Homework is finished before returning home，After the home without compulsive schoolwork burden，In their interests to play、To learn。

　　6岁时，为了培养儿子的思维能力，李嘉轩爸爸让李嘉轩开始学围棋。“学到业余4段就没有再往上考级了，只是当成一项爱好，不想让考级成为他的负担。”李爸爸说，经济学、小品文、围棋甚至烹饪，都是李嘉轩爱看的架上书。

6 years of age，In order to develop the son's thinking ability，LiJiaXuan father let LiJiaXuan began to study the game of go。“Learn amateur 4 section haven't upgrade the accomplishment，Just as a hobby，Don't want to let the cma to become a burden。”Lee father said，economics、cameo、Go even cooking，Are LiJiaXuan favorite book rack。

　　在班主任马庆兰看来，正是父母鼓励孩子自由发展，在兴趣领域多涉猎的教育理念，使他取得了这样的成绩。“在初入高中时全年级军训中，李嘉轩利用训练间隙时间自编、自导的小品把玛雅神话和军训生活结合了起来，既有深意又幽默搞笑，在全年级的军训联欢表演中获得了很好的效果。”

In the teacher in charge MaQingLan looks，It is the parents encourage the children free development，In the area of interest of the education idea more dabble，He made such a result。“In the first high school all grade in military training，LiJiaXuan use training clearance time designed、Self-guided sketch the Maya myths and military training is a combination of life，Both profound and humorous，In all grade military training gala show gained a very good effect。”

　　有思想、创造力、组织能力强、不随波逐流，提到李嘉轩，班主任马庆兰不吝赞美之词。

Have the thought、creativity、Organization ability、Don't ride，Mentioned LiJiaXuan，The teacher in charge MaQingLan not stint praise word。

　　早在10岁时，年幼的李嘉轩就因为自己独特的想法和表现力，获得了一次被时任联合国秘书长安南的夫人会见的独特经历。“10岁男童作品成联合国指定标识，安南夫人慕名来访”，在百度搜索李嘉轩的名字，仍能看到6年前媒体对他的报道。

As early as 10 years old，Young LiJiaXuan because of its own unique ideas and expressive force，For a time the United Nations secretary general kofi annan met with wife of the unique experience。“10 years old boy's works into the United Nations designated the identification，Mrs. Kofi annan admiring visitors”，In the baidu search LiJiaXuan name，Still can see six years ago the media reports。

　　当时，在北理工附小上4年级的李嘉轩在课堂上收到了老师给全班同学布置的“作业”：设计一个代表“预防儿童伤害”的图标。

At that time，In the Beijing institute of technology on the primary 4 grade LiJiaXuan picked up in the classroom the teacher gave the class arrangement“homework”：Design a representative“Prevent children from damage”icon。

　　“我的思路是一只大手托着一个小朋友，表示成年人的保护减少儿童伤害，这个小孩不代表具体的一个我，而是所有的小朋友，我们都需要成年人的呵护。”凭借这个图标，小小的李嘉轩把自己脑海中对慈善、关怀的理解变成了联合国统一认定的标识。(孙奇茹)

“My train of thought is a big hands holding a child，Said adults protection to reduce harm to the child，The child does not represent a particular I，But all the children，We all need adult care。”Relying on the icon，Small LiJiaXuan put his mind to charity、The understanding of care into the United Nations unified recognition of the logo。(SunJiRu)