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职业“陪逛族”现身 每小时收费100元到500元--亲民维稳网络舆情监测室
2012-08-29
陪同逛街购物不再是闺蜜和男友的“专利”,而成为一种专门的职业。经验丰富的“陪逛一族”,悄然出现在城市的街头,靠逛街赚钱。
Accompanied shopping shopping is no longer, honey and boyfriend's“patent”,And become a professional。experienced“With shopping gens”,Quietly appeared in the streets of the city,Money on shopping。
在郑州市大大小小的商场里,就出现一些这样的专职陪逛员。他们陪同自己的客户逛街购物,替顾客作专业的购物分析,短时间内为客户量身打造他们的专属美丽。“陪逛族”收费从每小时100元到500元不等,服务客户有企业高管,也有工薪一族。
In zhengzhou city greatly small stores,In some of these full-time member with shopping。They accompanied his customers shopping shopping,For the customer for professional shopping analysis,Within a short time for the customer to tailor their exclusive beautiful。“Accompany around family”Charge per hour from differs 100 yuan to 500 yuan,Customer service is enterprise executives,Have working gens。
中国青年报记者调查发现,对这一新兴职业,认同者与反对者各执己见。
The China youth daily reporter survey found,The emerging professional,Identifier and resolve opponents。
陪逛街1小时收费500元 1 hour to go shopping with the charge of 500 yuan
郑州市一家形象设计公司的高级形象顾问李一诺是位资深陪购师,有着近8年的陪购经验。
Zhengzhou city image design company, a senior consultant LiYiNuo is a senior with purchase division,Has near 8 years of experience with purchase。
据李一诺介绍,在陪购之前她会给客户作专业的色彩分析、皮肤测试,先了解客户的职业、身材特点、适合的色彩和面料等,发掘出每个人身上的独特气质。“还会查看一下客户的衣橱,了解她缺少哪一类的服饰,综合其他特征进行有针对性的选购。”
According to LiYiNuo introduced,With purchase before she will give customer for professional color analysis、Skin test,To understand customer's career、Figure characteristics、Suitable for color and fabrics, etc,Dig out everyone's unique temperament。“Also check the customer's wardrobe,Understand her lack of what kind of dress,Comprehensive other features of the choose and buy of targeted。”
“只要是有陪购需求的人都是我们的客户。”李一诺说,他们的客户中,有企业高管,也有一般的工薪阶层。有的人是为了应聘面试,有的是要参加一些重要场合,需要重新定位穿着风格。
“As long as there is with purchase demand people are our customers。”LiYiNuo said,Their clients,Have enterprise executives,Also has the general working class。Some people is to apply for an interview,Have a plenty of to attend some important occasions,Needs to redefine dressed in style。
李一诺对记者说,曾接待过一个24岁的男士。他从农村到郑州工作,但是工作之后发现与单位很多同事相比,自己从穿着到谈吐,很多因素导致自己不自信,也影响到正常的工作情绪。“他希望以一种新的形象出现在单位里,于是找到了我们公司。”
LiYiNuo told reporters,Once received a 24-year-old man。He is from the countryside to zhengzhou work,But after work found and unit many colleagues compared,Yourself from wearing to talk,Many factors result in not confident,Also affects the normal work of emotions。“He hope to a new image appears in the unit,Therefore found our company。”
记者咨询了郑州市几家提供陪购服务的机构得知,他们的客户多为女性,一般集中在26岁至55岁,这些人工作较忙,逛街时间不多,追求购物效率,同时拥有一定的经济基础。
Reporter advisory zhengzhou several provide with purchase service that,Their customers more for women,General concentration in the 26 years old to 55 years old,These people work more busy,Don't have much time to go shopping,Pursue shopping efficiency,At the same time have a certain economic basis。
专业陪逛师每小时费用从100元500元不等,除了有基本工资,还有根据服务客户数量多少得到的提成收入,月收入有3000元的,也有近万元的。
Professional teacher with shopping cost per hour from 100 yuan to 500 yuan RMB,In addition to basic salary,And according to the number of customer service how much get commission income,Monthly income of 3000 yuan,Also has the nearly ten thousand yuan。
有兼职也有专职 A part-time also have full-time
陪逛族,已然发展成为一种新兴的职业。在北京、成都、广州等一线城市,以及烟台、沈阳等二线城市,也都出现了类似的陪逛人员。他们不仅帮顾客拎包、选衣服,有的还替顾客砍价。
Accompany around family,Has developed into a new career。In Beijing、chengdu、Guangzhou city a line,And yantai、Shenyang city such as second line,Are there is similar with shop personnel。They not only help customer bag、Choose clothes,Some still bargain for customers。
记者以“陪购”和“陪逛族”为关键词在网上搜索发现,除了服装陪购,电器类产品、家庭装饰品等方面也有陪逛族的身影。
Reporter to“With purchase”and“Accompany around family”For the keyword search on the net found,Besides clothing with purchase,Electrical products、Home decorations are also accompany around the figure of the family。
此外,有一些经验丰富的“陪逛一族”也把逛街从兼职做成了专职。他们年轻时尚、喜爱“血拼”,刚开始在网上发布陪逛信息,免费提供色彩搭配建议和指导,有的还事先把自己的相关信息公布于众,以消除陌生人的顾虑。通过实际陪购经历,她们在网络论坛中小有名气。之后,通过之前积攒的老客户培养和壮大客户群,甚至成立了自己的公司,拓展相关业务。
In addition,Some experience rich“With shopping gens”The shopping from part-time make it full-time。They are young fashion、love“shopping”,Just began to publish online shopping with information,Provide free colour collocation advice and guidance,Some still prior to their own information made public,In order to eliminate the worries of the stranger。Through the actual with purchase experience,They in the network BBS small and medium-sized famous。after,Through the old customers build before training and growing customer base,And even set up his own company,Extend relevant business。
“90后”陪逛族“色彩姐姐”就是通过网络论坛赢得口碑之后,走上了专业陪购的行业。她认为,以“70后”和“80后”为主的消费群体对个性化方案的需求非常大,在未来两三年内,这个职业的发展前景应该不错。
“After 90”Accompany around family“Colour sister”It is through the network BBS after win public praise,On the professional with purchase of the industry。She thinks,to“After 70”and“After 80”Give priority to consumer group for personalized plan demand is very big,In the next two or three years,The professional development prospects should be good。
记者了解到,目前,从事这一职业的大多数为女性。郑州市一家形象设计公司的工作人员介绍说,随着人们生活的改善和价值观的改变,市场的需求将会带动这一职业进入大众的视野,得到更多认可,甚至有可能出现男陪逛。
The reporter understands,At present,Engaged in the professional most for women。Zhengzhou a image design company staff said,With the improvement of people's life and values of the change,The demand of the market will promote the professional into public view,Get more recognition,There is even possible male with shopping。
光鲜背后的不易 Bright behind is not easy
8月2日,一条“职业陪逛族 月入两万”的新闻微博被大量转发,引来网民纷纷议论。
On August 2,,a“Professional with around family income twenty thousand”News micro bo is a large number of forward,Draws whispering Internet users。
网民“王锡术”评论称,陪购的出现代表消费理性化了,这个市场不小。
netizens“WangXi operation”commentary,With the emergence of the purchase on behalf of the rational consumption,The big market。
网民“戴科彬”说:“不少女孩儿可以成为资深陪逛专家,真的是行行出状元啊!”
netizens“DaiKeBin”said:“A lot of girls can become senior experts with shopping,Really have a master ah!”
赞成者大都认为,这是一种新兴的陪逛职业,兴趣、能力、需求的共同作用创造了这样的职业机遇。通过聘请专门从事服装研究方面的人陪自己购物,当自己的“参谋”,既节省时间,又能听取专业人士的意见,让自己穿着更美丽得体。
Pro generally think of,This is a new career with shopping,interest、ability、The common restriction of demand created such a career opportunities。Through the hire specialized in clothing research aspects of a person to accompany their shopping,When his“staff”,Not only save time,And to listen to the opinions of the professionals,Let oneself more beautiful dress appropriately。
但也有网友表示怀疑。网民“刘炎迅”在微博中评论:“陪逛有商托,聘请需谨慎。”“sunhai微博”也表示,由于商家的稳定性高于买家,同时在交易信息上处于优势,如果功能只是砍价,从逻辑上讲,这些人早晚成为商家的托,类似某种人肉优惠券。
But there are also net friend doubt。netizens“LiuYanXun”In micro bo in review:“Accompany to have business Joe,Hire should be cautious and。”“Sunhai micro bo”Also said,Due to the stability of the businessman than buyers,At the same time in trade information in advantage,If the function is just to bargain,Logically speaking,,These people become businessmen sooner or later ",Some people like meat coupons。
记者了解到,从一名陪购“菜鸟”成长为一名专业的陪逛人员,至少要经过半年以上的专业训练。除了具备色彩与风格方面的专业知识外,还要多搜集和浏览国内外流行元素和时尚风格。不但要为自己客户的形象考虑,还要注重服饰的季节变化和实用性。对于市场的熟知度、衣物风格的掌控力以及熟悉所在城市商场里几乎所有的衣服品牌,都是一个合格的专业陪购人员需要掌握的“制胜法宝”。
The reporter understands,From a purchase with“rookie”Grow up to be a professional personnel with shopping,After a period of at least 6 months or more professional training。Apart from being a color and style of the professional knowledge,Collect and browsing more than at home and abroad popular element and fashion style。Not only for themselves the image of customers consider,Notice the dress of the seasonal change and practicability。For market known as degree、Clothing style control force and familiar with the city stores almost all of the clothing brand,Is a qualified professional with purchasing personnel needs of the master“Magic weapon to win”。
陪逛员小洁说,干这一行表面看来光鲜又时尚,但其背后付出的努力也是很大的。“作为一个‘菜鸟’,刚开始每天都要到商场里看大量的服装品牌,详细了解其风格和款式,提升自己对流行趋势的敏感度。”
With around member small jie said,To do this a line of the surface looks bright and fashion,But the back of effort is also big。“As a‘rookie’,Start every day in the shop to see a lot of clothing brand,Details about the style and the style,To improve the sensitivity of the popular trend。”
“客户的口味是不一样的,有挑剔的,有不愿花很多钱的,还有一些人不愿意轻易改变自己原有的风格。”她表示,陪逛不仅要体力好,大脑也要转个不停。
“The taste of the customer is not the same,A critical,Have don't want to spend a lot of money,Some people do not want to easily change their original style。”She says,With shopping should not only in good shape,The brain also want to turn a constantly。
(来源:中国青年报)
(Source: China youth daily)
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