[ 不过曹磊认为，现在企业处在开疆拓土的阶段，运营、技术、推广是最迫切的工具性人才。随着企业向纵深发展，竞争不断加剧，决定商业本质的供应链人才会越来越热门 ]

[but lei cao think,Now the enterprise a portrait in extension soil stage,operation/technology/Promotion is the most pressing instrumental talents.With the further development of enterprise,Increasing competition,Decided to commercial nature of the supply chain talent will be more and more popular]

　　某红酒电商的CEO 最近在微博上多次受到顾客的质疑，原因是其在北京的客户订购了红酒后，居然等了近一周，商品却还没有从当地的仓储中心送达。

A red wine electric quotient CEO recently in micro bo has been on the customer's question,The reasons for its customers in Beijing ordered red drunk,Incredibly waiting for almost a week,Commodity had not from local storage service center.

　　这位CEO赶紧亲自督办此单，问题很快解决，但是他也无奈地发现，业务快速发展，越来越凸显相关仓储物流人才缺失的瓶颈问题。

The CEO himself quickly beside the single,Problem solved soon,But he also helplessly found,Rapid business growth, the,More and more highlights the relevant warehousing logistics personnel missing bottleneck problem.

　　这样的困境在行业急速扩张、人才缺口巨大的电商行业普遍存在。“在行业快速发展的背景下，人才与诚信、物流一起成为影响电商产业发展的三大瓶颈。”中国电子商务研究中心主任曹磊对《第一财经日报》表示。其中心参与编制的《2012中国电子商务人才状况调查报告》显示，在所有调查的企业中，81.82%的企业存在招聘压力，45.45%的企业招聘压力源自企业快速成长，59.09%的企业预计在一年内会有大规模招聘需求。

This situation in the industry rapid expansion/Talent gap huge electric business industry universal existence."In the industry under the background of rapid development,Talent and good faith/Logistics together become influence electric business industry development of the three major bottleneck."China electronic commerce research center director to June[The first financial daily]said.Its center to participate in the preparation of[2012 China electronic commerce talent investigation report]display,In all survey in the enterprise,81.82% of the enterprise existing recruitment pressure,45.45% of the enterprise recruitment pressure from enterprise fast growth,59.09% of the enterprise is expected to a year will be large-scale recruitment requirements.

毕业生仅满足行业半月需求 Graduates meets industry demand and a half months

　　根据对技术和商务要求的侧重点不同，电子商务岗位分为以技术为主的，如网站设计和数据库维护人员等；以及以商务为主的，如网络营销、网络市场调查等岗位。如果对商务和技术的要求都比较高则是更高级别的电子商务岗位，如电子商务项目经理、电子商务系统设计师等。那么怎样的人才是电商企业或者传统企业的电商业务最缺的呢？

According to the technical and business requirements of different emphasis,The electronic commerce post is divided into to the technology primarily,If your website design and database maintenance personnel, etc;And in business primarily,Such as network marketing/Network market research positions.If the business and technical requirements are higher is higher levels of the electronic commerce post,Such as electronic business project manager/The electronic commerce system designers, etc.So what kind of talents is the electricity business enterprise or traditional enterprise electric business business lack most?

　　上述调查显示，18.18%的企业急需电商运营人才，20.45%的企业急需技术性人才(IT、美工)，13.64%的企业急需推广销售人才，4.55%的企业急需供应链管理人才4.55%，而各类人才都很缺的企业占43.18%。

The investigation shows that,18.18% of the enterprise need electric business operation personnel,20.45% of the enterprise need technical talent(it/artists),13.64% of the enterprise need to expand the sale personnel,4.55% of the enterprise are in urgent need of supply chain management personnel 4.55%,And all kinds of talents are very lack of enterprise accounted for 43.18%.

　　不过曹磊认为，现在企业处在开疆拓土的阶段，运营、技术、推广是最迫切的工具性人才。随着企业向纵深发展，竞争不断加剧，决定商业本质的供应链人才会越来越热门。

But lei cao think,Now the enterprise a portrait in extension soil stage,operation/technology/Promotion is the most pressing instrumental talents.With the further development of enterprise,Increasing competition,Decided to commercial nature of the supply chain talent will be more and more popular.

　　尽管2000年以来，教育部已经批准了339所本科高校和650多所高职高专设置电子商务专业，每年大约有8万多毕业生，然而“淘工作”数据显示，仅从2012年4月份半个多月的时间里，电商职位需求数达到88870条。每年只有8万多电商专业毕业生，也就是说高校每年培养的电商人才，只能满足这个产业半个月的人才需求。

Although since 2000,The ministry of education has approved 339 undergraduate universities and more than 650 vocational setting electronic business professional,Each year about more than 80000 graduates,however"Tao work"Data display,Only from April 2012 for more than half a month of time,Electric business position demand number up to 88870 a.There were more than 80000 electric business graduates,That is the culture of electric businessman to every year,Can only meet the industry half a month talent demand.

　　更何况一些高校教育体制和陈旧的理论知识根本不能适应电商发展需要，“高学历低能力者”不在少数。

Besides some college education system and old theory knowledge can't adapt to the electric business development needs,"Highly educated low ability person"Is not a few.

微利与高人才成本的纠结 Meager profit and high talent cost ravel

　　“过去几个月，我几乎将行业内可以搜罗的人全部挖了一遍”，然而从传统行业进入电商行业不久的某网站人力资源总监也发现，“行业内人才的价值不断地趋升，所以人员工资都不低。并且先发者已经建立起买家卖家网络效应和人才优势。”

"In the past few months,I almost will within the industry can collect all the people dug again",However, from the traditional industry into the electric business industry the near a website human resources director also found,"The value of the talents in the industry constantly increasing),So the staff wages are not low.And the starters have set up the buyer the seller network effect and talent advantage."

　　数据显示电商人员需求旺盛，大部分企业在持续招聘，其中人才流失是一重要原因。

Data showed that electrical contractor personnel demand,Most of the enterprises in continuous recruitment,The brain drain is a important reason.

　　“电子商务企业发展迅速，但仍处于粗放竞争的阶段。”曹磊认为，这也导致富有经验或者能快速上手的电子商务人才稀缺和抢手，各电商企业对人才的竞争逐渐白热化是必然的趋势。

"Electronic business enterprise development rapidly,But still in extensive competition stage."Lei cao think,It also lead to rich experience or can quickly the overhand electronic commerce talent scarcity and hot,All the electric business enterprise to talented person's competition gradually intensified is an inevitable trend.

　　“砸钱、抢客户和建物流是2011年电商主旋律”，陈忠华也发现繁荣背后的行业之惑：高营销费用、高物流成本以及高人力资源成本。一位业内人士透露，去年的团购市场非常火热时，一个在团购行业工作半年的人月收入5000元左右，2~3个月后跳槽工资就可能涨到10000元，再过半年跳槽，工资可能就上涨到20000元。

"Throw money/Rob customers and build logistics is the main melody in 2011 electric business",ChenZhongHua also found behind the prosperity of the industry and confused:High marketing expenses/High logistics costs and the high cost of human resources.A personage inside course of study has revealed,Last year's group purchase market when very hot,In a group purchase industry work half a year's monthly income of 5000 yuan,2 ~ 3 months after job-hopping wages could rise to 10000 yuan,For the next half year job-hopping,Wages may be up to 20000 yuan.

　　问题是相对于员工工资的上涨速度，其工作能力并没有相应地提升，企业的投资收益率极低。

The problem is relative to the employee wages are rising faster,The ability to work and not ascend accordingly,Enterprise's investment rate of return is extremely low.

培训赶不上发展速度 Training couldn't catch up with development speed

　　在前期快速发展阶段，用挖人的方式或许能尽快找到人才，只是一个捷径，但“当电商企业做大之后，就不能再用‘游击队’的心态，而是要用‘正规军’的打法和操练方式”。

In the early stage of rapid development,Dig with the way may be able to find talent as soon as possible,Just a shortcut,but"When the electrical business enterprise do big later,Cannot reoccupy‘guerrillas’mentality,But to use‘Regular army’Play and practice way".

　　这就要求电商企业要建立起一整套培训体系，让员工和企业不断在学习中成长。同时也不能按照传统行业的企业大学那样按部就班的培养方式，而是要与企业的战略相结合，能够预判到企业半年后的人才需求，并且前期涉入培训。

This requires electrical business enterprise to set up a complete set of training system,Let employees and enterprises will continue to grow in the study.At the same time also can't according to traditional industry enterprise university that step-by-step cultivating mode,But to and enterprise strategic combination,Can anticipation to enterprise after six months of talent demand,And early involvement in training.

　　与此同时，80后、90后已经成为电商企业员工的主流。在上述调查中，80后、90后员工占半数及以下的企业只有4.55%，占六成左右的约为11.36%，占七成左右的企业有25.00%，占八成及以上的企业占59.09%。

meanwhile,After 80/After 90 has become the mainstream of the electric business enterprise employees.In the above investigation,After 80/After half 90 employees and the following enterprise only 4.55%,Accounted for sixty percent of about 11.36%,About seventy percent 25.00% of the enterprise,Accounts for eighty percent or more of the enterprise accounted for 59.09%.

　　80后、90后员工的激情和创造力正在推动电商行业的快速发展，但同时鲜明的个性和超现实的价值观同样给企业管理带来挑战。因此，针对这些员工制定相应的培训计划就显得尤为重要了。

After 80/After 90 the employee's passion and creativity are driving electric business rapid development of the industry,But at the same time, distinct personality and surreal values also to the enterprise management challenges.therefore,According to these employees make corresponding training plan is particularly important.

　　另一方面，不仅是技术和业务的培训，曹磊认为，企业人才战略也需要将价值体系的建立作为重要的内容。比如阿里曾查处包括其旗下团购网站聚划算的原总经理阎利珉在内的违规员工28人，部分淘宝员工以及外部店家之间涉嫌不正当利益输送的空间受到显著遏制，这也是对原先价值体系进一步修正与强调。(刘琼)

On the other hand,Is not only a technical and business training,Lei cao think,Enterprise talent strategy also need to establish the system of value as the important content.Such as ali was investigated including the 团购网 under standing together cost-effective former general manager of YanLiMin, 28 employee,Part of the taobao employees and external stores alleged unfair interests between delivery space is significant containment,This is also to the original value system further revision and stressed.(LiuQiong)