“淘宝大学”是培养人才还是复制“商贩” "Taobao university"Is training talents or copy"vendors"

　　

义乌工商职业技术学院教学改革引发争议 Yiwu commercial vocational and technical college teaching reform initiation dispute

　　随着阿里旺旺招牌式的“叮咚”声，店主开始埋头招呼顾客：“亲，你想买点什么噢？”你能否想象到，这是在一所大学的课堂上？

With ali prosperous signboard type"Ding dong"sound,The shopkeeper beginning greeting customers:"close,What do you want to buy oh?"Can you imagine,This is in a university class?

　　在人们传统的印象中，上大学当然是上课读书学习，但在这所学校，学生大可不必如此：上课时，学生可以带着笔记本电脑，一边上课一边打理网店；还可以因网店经营原因请假；甚至自己经营的淘宝网店信誉度，可以用来充抵学分。

In people's traditional impression,The university is, of course, the class reading and study,But in this school,Students need not happen:class,Students can take the notebook computer,Side side class do online;Can also for online business reason asks for leave;And even their own business taobao shop credibility,Can be used to charge to credits.

　　这所学院叫义乌工商职业技术学院(以下简称义乌工商学院)，因此，有人冠以“淘宝大学”，学院的教学改革备受关注和争议。

The college called commerce yiwu vocational technical college(Hereinafter referred to as the yiwu business school),therefore,Someone with"Taobao university",College teaching reform has attracted much attention and controversy.

　　支持者认为，让学生掌握谋生的技能是教育应有之义，大学教育就是要让学生掌握谋生的本领；而在反对者看来，开淘宝复制商贩无疑是一场短视教育的赌博，教育不应如此短视和功利。

Supporters think,Let the students master the skills to make a living is education should have of righteousness,University education is to make the students master the skills to make a living;And in opponents looks,Open taobao copy vendors is undoubtedly a myopia education of gambling,Education should not be so myopia and utility.

　　而事实上，社会对这所学校的争议并不仅止于此。

In fact,Society to this school dispute and not only stops here.

　　

学生以创业业绩论英雄 Students with entrepreneurial performance theory hero

　　义乌工商学院是一所位于浙江义乌市的公办大专高职院校，全校共8000多名学生。据悉，义乌工商学院今年顺利毕业的2500多名学生中，有15%左右的学生以老板身份走出校门，其中生意做得最好的学生，一年销售额达数千万元。目前，义乌工商学院有1800多名学生边读书边创业，其中1500多人是非创业班学生。

Yiwu business school is located in the zhejiang yiwu is a public college in higher vocational colleges,The school a total of more than 8000 students.It is reported,Yiwu business school graduate this year, more than 2500 students,About 15% of students to the boss identity out of the school gate,The business of the best students,One year sales up to tens of millions of yuan.At present,Yiwu business school has more than 1800 students while studying entrepreneurship,More than 1500 of them are business class.

　　副院长贾少华是义乌工商学院创业教育的推动者，他是土生土长的义乌人，在听多也看多了没有上过学的义乌商人、浙商创业的传奇故事后，联想到自己培养出来的大学生的“就业难”，贾少华认为，要想让自己的学生有尊严、活得精彩，就要创业，让学生有自己的事业。

JiaShaoHua is vice President of the yiwu business school entrepreneurship education of agents,He is a native of yiwu people,In more than listen to also see more not studied yiwu businessmen/Zheshang business legend story,Association to train out of college students"Difficult employment",JiaShaoHua think,Want to let their students have dignity/Live big,Will venture,Let the students have their own career.

　　看到电子商务的巨大发展潜力，贾少华把它当成创业教育的实现平台。2009年，义乌工商学院成立创业学院并直接招收淘宝创业班学员。

See of the huge potential of e-commerce,JiaShaoHua regard it as the realization of business education platform.In 2009,,Yiwu business school established business college and directly recruit taobao entrepreneurial class students.

　　据介绍，至今，创业学院已招收了400多名学生。在这个学院，学生的主业不再是学书本知识，而是开淘宝网店。“我们的特点，就是以学生个体发展为基础的实用主义。”在贾少华看来，创业能力是练出来的，不是教出来的，“这个思想不确立，创业教育永远都是纸上谈兵。” 贾少华说。

According to introducing,So far,Business college has recruited more than 400 students.In the college,The main task for students is no longer learning book knowledge,But open taobao shop."The characteristics of our,Is the student individual development as the basic pragmatism."In JiaShaoHua seems,Ability comes from practice,Not teach out,"This idea is not established,Entrepreneurship education is always be an armchair strategist." JiaShaoHua said.

　　正是基于这样的理念，义乌工商学院形成一个以创业业绩为标准的考核体系，而创业业绩自然也成了评优评先的标准。

Based on this idea,Yiwu business school formed a business performance as the standard evaluation system,And entrepreneurial performance nature also became PingXian assessment standard.

　　不仅如此，学院还为学生提供各种创业服务。联系厂商，让快递公司在学校设立代理网点。创业基地在学校“雪峰楼”，按照规定，学校教室中本来没有网络设置，为方便学生网上接单，学校破天荒地在“雪峰楼”每间教室的每个座位上拉起了网线，并24小时供电，“雪峰楼”的自修教室也被用作学生们堆放货品的仓库。

Not only that,The school also provides students with various innovation service.Contact the manufacturer,Let express company in the school set up agency network.Entrepreneurial base in school"Peaks floor",According to the regulation,School classroom were not network Settings,For the convenience of online students meet the list,The school without precedent in"Peaks floor"Each classroom every seat pull up the line,And 24 hours of power supply,"Peaks floor"The self-culture the classroom is also used as the students piled up goods warehouse.

　　为给学生开网店提供便利，学院还执行了一套特殊制度，其他学院早上8点半上课，创业学院的学生到9点半才上课。

For the student to provide convenience shop,College is also carried out a set of special system,Other college class at half past eight in the morning,Business college students to 9:30 to class.

　　考虑到学生们开办网店的需求，学校外聘教师讲摄影课，建立配备了专业器材的摄影基地，方便学生们为商品拍照。 “伊能麻豆”是创业学院下属的一支模特队伍，团队内的所有模特均为校内学生，在拍摄费用方面，模特对学生店主的报价要远远低于市场价格。

Considering the demand of students set up shop,School external teachers speak photography,Establish equipped with professional equipment photography base,Convenient students take pictures for goods. "Iraq can hemp bean"Is venture institute subordinate a model team,In the team all the models are all the students,In filming in cost,Model to the student the shopkeeper offer is far lower than the market price.

　　学校甚至规定，学生只要有合适的理由，就可以请假不上课。上课时间可以带着笔记本电脑，随时接单。创业学院的课程也是围绕开网店的需求来设置，淘宝店的等级可以折算成创业学分，除了一些必修课，很多课程可以选择免修，用创业学分来替代。

Schools even stipulated,As long as the students have the right reason,You can leave school.Have a class time can take the notebook computer,Receive at any time single.Business college course is also open shop around the demand to set,Taobao shop level can convert into business credit,Except for some a required course,A lot of course can choose advanced standing,With business credit to replace.

　　几年的运行，义乌工商学院创造了许多引人关注的数字，在校生中有60%生活费自理，创业班首届毕业生人均月收入超过1万元，其中不少资产过百万元，顶尖的身家上千万元。据悉，创业班级的学生，到大学二年级，人均月收入达到了5000元。

Years of operation,Yiwu business school created many compelling digital,60% of students themselves living expenses,Entrepreneurial class the first graduates per capita monthly income of more than 10000 yuan,Many of the assets over one million yuan,Top net millions of yuan.It is reported,Entrepreneurial class's and grade's students,To the second year in college,Per capita income reached 5000 yuan.

　　凡此种种，都让这所大专院校越来越成为社会关注的焦点，尽管如此，学院依然坚持着走自己的路。

Every this a variety of,Let the colleges and universities has become a more and more the focus of attention of the society,Even so,College is still holding on to go his own way.

　　

这里走出了一批学生老板 Here out of a batch of students to the boss

　　走进学校创业学院所在的“雪峰楼”，可以看到，这个本是学生上课的地方，拿货的学生来来往往，给货物称重、统计，俨然就是一群忙碌的小老板，而快递公司的货车不时出入，各个教室满眼是堆积如山的货品和一叠叠快递单、包装袋，有些学生还自己配备打印机、扫描仪。每到下午四五点，学生们就会忙着把当天卖出的货物打包从这里发往全国各地。

Into the school business department"Peaks floor",Can see,This is the place where the students in class,Take goods students come and go,To cargo weighing/statistics,Just like is a group of busy little boss,And express company's van and from time to time,Each classroom eyeful is steeped in goods and stacks express single/bags,Some students also equipped with their printer/scanner.Every afternoon SiWuDian,The students will be busy day to sell goods packaging from here to send to the whole country.

　　从这里走出了一批学生老板。

From here out of a batch of students to the boss.

　　学生杨甫刚是义乌工商学院推崇的第一个传奇。

Students YangFuGang is highly yiwu business school the first legend.

　　2006年，家境清贫的杨甫刚，经历两次高考后，进入义乌工商学院国际贸易系物流3班。第二年，在朋友的推荐下，杨甫刚开始在淘宝上尝试电商创业，通过自己的不懈努力和大胆尝试，他的淘宝店铺渐渐火了起来，从饰品到充气沙发，从瑜伽垫到化妆品，生意越做越大。

In 2006,,The poor family YangFuGang,Through two after the college entrance examination,Enter the yiwu business school and majored in international trade logistics class 3.The second year,In my friend's recommendation,YangFuGang start on taobao try to electric business venture,Through their own efforts and bold attempt,His taobao shop fire up gradually,From accessories to inflatable sofa,From the yoga mat to cosmetics,Business bigger and bigger.

　　到2009年毕业，杨甫刚的淘宝店做到了双皇冠，开着一辆红色的卡迪拉克离开学校。现在，杨已经转为批发商，公司产值达几千万元，他的创业经历在学校也成为尽人皆知的励志故事。

To graduate in 2009,The YangFuGang taobao shop to do the double crown,Open a red Cadillac leave school.now,Yang has now moved to wholesalers,The company value of tens of millions of yuan,His entrepreneurial experience in the school has become an inspiring story.

　　石豪杰是继杨甫刚之后另一个全校闻名的创业明星。

ShiHaoJie is the YangFuGang after another the famous venture star.

　　至今，刚刚22岁的石豪杰已经拥有自己的公司和加工厂，主要经营3D眼镜，年销售额达几千万元。

So far,Just 22 years old ShiHaoJie already has his own company and factory,The main business 3 d glasses,With annual sales of millions yuan.

　　在创业业绩的排名中，石在毕业生中排第一，但在4个学期内，石却有6门课不及格，按照当时的校规，石理应被退学。但在一番讨论后，学校决定对其网开一面，“基于石豪杰在创业方面的特殊成绩，学校对其授予‘优秀毕业生’称号”。

In the business performance of the rankings,Stone ranked first in graduates,But in four semester,Stone has 6 courses not to pass the exam,According to the school rules,Stone should be expelled from school.But in some discussion,The school decided to its lenient,"Based on the ShiHaoJie in the business aspects of special performance,The school awarded‘Outstanding graduates’title".

　　决议一出，学校内外舆论一片哗然，引发社会对这所学院更多的争议。在反对者看来，收入高不能和教育的成功画等号，这种“谁钱多，谁老大”的教育态度，根本就是商业模式下的惟利是图，丧失了教育的目的和意义，用开网店的业绩来替代课业成绩是对学生不负责任的表现。

Resolution a,School inside and outside a uproar in public opinion,Trigger social to the college more controversy.In the opponents seems,High income and education success cannot draw equal-sign,this"Who more money,Who is the boss"Education attitude of,Basic is the business model of the mercenary,Lost education purpose and meaning,With open online performance instead of academic achievement is irresponsible to the student performance.

　　在学校内部，因石豪杰也引发了一场关于学生评价标准的争议。在不少老师和学生看来，考试分数历来是评价学生的首要标准，但创业学院认为，在这个学院就应该以业绩论英雄。而最终，石豪杰也还是把6门功课补考及格之后才拿到毕业证书。

In the school internal,For ShiHaoJie also caused a about student evaluation standard of the dispute.In many teachers and students looks,The examination score is always evaluate students' primary standard,But business college think,In the college should to performance theory hero.And finally,ShiHaoJie still put 6 courses make-up examination pass to get after graduation certificate.

　　事实上，学院创业园前挂出的一排排介绍今年的优秀毕业生、网商老板、双皇冠店主的展板，从这些头衔也可以看出学校倡导的方向。

In fact,College pioneer park before the hanging out of excellent graduates introduced this year/Boss to give/Double crown of the exhibition,From these titles can also see that the direction of the school advocates.

　　外界由此质疑：创业的业绩体现为收入的数字，以此来衡量学生，会不会潜移默化地影响学生的价值观？当学校以这个数字来进行衡量的时候，是不是在暗示学生：他们把对这个数字的追求作为最重要的东西，会不会导致学生的拜金主义？

Outside this question:Entrepreneurial performance embodied in the number of income,In order to measure students,Will an imperceptible impact on students' values?When schools to the number to measure time,Be in suggest that students:They have the right to the pursuit of the number as the most important things,Will it cause student's money worship?

　　

不要试图用一把尺子衡量所有的学校 Don't try to use a ruler to measure all schools

　　如今，因为声名远扬的创业学院，义乌工商学院也被外界戏称为“淘宝大学”。这种颠覆传统的教育模式，也刺激着传统教育的神经。

now,Because blossom business college,Yiwu business school is also known as the outside world"Taobao university".The subversion of the traditional education mode,Also stimulate the traditional education of nerve.

　　面对社会的质疑，贾少华坦言，有争论正常，但应该看到，高职教育和研究型大学的教育使命不同。“客观地看，我们的学生高考分数普遍较低。”贾少华说，但是这些学生有很多优点，创业教育就是要发挥其优点，“扬长而非补短”。

In the face of the social question,JiaShaoHua said,There is debate normal,But should see,Higher vocational education and research university education of different mission."Objectively see,Our students of the university entrance exam is generally low."JiaShaoHua said,But these students have many advantages,Entrepreneurship education is to exert its advantages,"Sail rather than fill short".

　　目前，高校的创业教育早不是一个新名词。“但全国真的付诸创业行动的还不到大学生总数的1%。” 贾少华说。

At present,The entrepreneurial education early is not a process."But the really into entrepreneurial action is less than 1% of the total number of college students." JiaShaoHua said.

　　贾少华曾做过一个调查，结果是83.4%的在校大学生有着创业的愿望，他们中有54.1%的人认为创业能赚更多的钱，41%认为创业更能体现人的自主性。

JiaShaoHua had done a survey,The result is 83.4% of the university students have the desire of the business,Among them there are 54.1% of the people think that business can make more money,41% thought that venture more can reflect people's autonomy.

　　贾少华分析说，创业率低的主要原因，一是大学生在主观上缺乏果断投入实践的勇气和毅力，二是在客观上缺少资金、经验传授、创业氛围等外部条件。他认为，要让大学生的创业愿望转化为创业的行为，首先需加强观念引导，大学生要明白，教师更要明白，创业素质、创业能力不是教出来的，而是练出来的。

JiaShaoHua analysis said,The main reason for the low rate of entrepreneurship,One is the college students' subjective in lack of determination into practice courage and perseverance,The second is objectively the lack of money/experiences/Entrepreneurship environment external conditions.He thinks,Want to let college students' venture wishes into entrepreneurial behavior,First of all need to strengthen guidance ideas,College students should understand,The teacher to understand more,Venture quality/Ability is not teach out,But from practice.

　　贾少华认为，传统的学校教育存在诸多的弊端。义乌工商学院大部分学生高考两三百分的成绩，在此前十几年的学校教育中，他们已经被视为“失败者”，在诸多重点大学优秀毕业生都面临就业压力的当下，如果学院按照传统的教育方式对其进行教育，这些学生毕业后的境况可想而知。

JiaShaoHua think,The traditional school education has many drawbacks.Yiwu business school most students the university entrance exam two or three percentage grades,After more than ten years in the school education,They have been regarded as"loser",In many key university outstanding graduates are faced with the employment pressure,If college according to the traditional education way to carry on the education,These students after graduation circumstance cans be imagined.

　　尽管如此，外界对义乌工商学院创业教育模式的探索没有停止质疑，在不少人看来，开淘宝店只是非常初级的商业模式，义乌小商品市场低廉的成本加上学生充裕的时间，这样的创业教育是否太过低端？

Even so,To the outside world, yiwu business school entrepreneurship education mode exploration not to stop questioning,In many people,Open taobao shop just very primary business model,Yiwu small commodity market low cost plus students plenty of time,Such entrepreneurship education is too low?

　　贾少华认为，作为一个走入社会的成年人，首先要有自己的安身立命之本，这是普通人的标准。如果再向一个更高的标准要求，除了解决自身的生计问题以外，还可以为社会创造更多财富，提供一些就业机会，这就是企业家的标准。这都可以通过学校教育、引导来培养。“作为一所高等职业学院，义乌工商职业技术学院的定位十分明确。”

JiaShaoHua think,As a entering society of adults,The first to have its own settlement this,This is the standard of ordinary people.If again to a higher standard,In addition to their own living outside problem,Can also create more wealth for the society,Provide some employment opportunity,This is the standard of entrepreneurs.This all can through the school education/Guided to cultivate."As a higher vocational college,Commerce yiwu vocational technical college orientation is very clear."

　　在他看来，培养学生的爱好将来能否适应社会是主要的，对与错都不重要，那只是看问题的角度不同，而关键在于结果，只要是培养出来的人有益于社会就是正确的方向。“大学生学习应该是多元化的，世界上有太多的成功人士，并没有经过大学严格训练，而作出了杰出贡献。这就是引导的作用。”

In his view,Cultivate the students' interest in the future can adapt to the society is the main,Right and wrong is not important,It's just look at problems from different perspectives,And the key lies in the results,As long as it is trained people are beneficial to the society is the right direction."College students' learning should be diversified,The world has too many successful people,And without university rigorous training,And made a great contribution.This is the role of the guide."

　　“中国的大学教育已经进入大众化阶段，意味着大学不再只是培养少数精英的地方，不要试图用一把尺子去衡量所有的学生。同样，也不要试图用一把尺子衡量所有的学校。”(记者 董碧水)

"China's university education has already entered the phase of popularization,Means that university is no longer training a few elite place,Don't try to use a ruler to measure all the students.The same,Don't try to use a ruler to measure all schools."(Reporter dong clear water)