爱创业 Love venture

更爱网上卖烧烤　人长得“很着急”　心里一直很努力 The more love selling online barbecue people grow"worried"Heart has been very hard

我叫李烨　我不拼爹 My name is LiYe I don't spell dad

一个奋斗的网店达人 A struggle of people online

　　晨报记者 苗夏丽 实习生 龚澄洁

The morning paper reporter MiaoXia li interns GongChengJie

　　在路边架个炭炉，摆些牛羊肉、蔬菜等，一个烧烤摊就成了。80后李烨就是个卖烧烤的，但却做出了新花样，他把烧烤摊搬上了网。

On the side of the road frame a charcoal stove,Pendulum some red meat/vegetables,A go became.After 80 LiYe is a sell the barbecue,But to make the new pattern,He put the go onto the net.

　　看不见油烟，也不知道新鲜不新鲜，会有人通过网络买烧烤吗？事实证明，他成功了。创业4年，年收入超百万元。今年9月，在某网站举办的评比中，李烨获得十佳网商称号，他正立志创立结合餐饮、超市、会务、旅游、户外器材、生鲜食品等多行业融合的企业。

See lampblack,Also don't know fresh isn't fresh,Someone will through the network to buy barbecue?Facts have proved,He succeeded.Venture 4 years,Income exceeds one million yuan.September this year,A website in held in comparison,LiYe won the title of ten best to give,He is founded to with food/supermarket/meeting/tourism/Outdoor equipment/Fresh food, etc of the fusion of industry enterprise.

家道中落 烧烤谋生 In straitened circumstances. Barbecue to make a living

　　1983年年底出生的李烨，与同龄人相比长得“很着急”，蓄着络腮胡，“很多人说我是60后。”李烨笑着说。

By the end of 1983 LiYe born,Compared with their peers to grow"worried",Sported a mutton chop,"A lot of people say I am after 60."LiYe smiled and said.

　　李烨出生在江苏盐城一个富裕家庭，父亲经营着大型餐饮行业。2001年上大学，但因家庭经济破产而辍学。一次偶然的机会，他在学校门口看到生意不错的烧烤摊，“白天干完活，晚上我就给烧烤老板做义务小二。”后来他也摆起了烧烤摊，每个月可以赚1700元，“我的烧烤情结就从这里起步”。

LiYe was born in jiangsu yancheng a wealthy family,His father runs a large food industry.In 2001 the university,But because the family economy bankruptcy and drop out.A pure chance,He saw at the school gate business good, go,"Finish the work the day,In the evening I will give barbecue boss do small 2 obligation."Later he also run a go,Each month can earn 1700 yuan,"My barbecue complex will start from here".

　　让李烨欣慰的是，烧烤为他赚得了第一桶金，这笔钱让他重返校园上海出版印刷高等专科学校，这给了他更多的机遇。

Let LiYe are pleased,Barbecue for he earned a first bucket of gold,The money let him return to campus Shanghai publishing printing college,This gave him more opportunities.

　　在校园里，李烨也没有一门心思死读书。“我白天上课，晚上就在网吧里度过，主要帮助一些商家做生意。从此就迷上了电子商务。”

On the campus,LiYe also does not have one-track mind dies studies."My class during the day,Night was spent in the Internet bar,Main help some businessmen to do business.From now on he became interested in e-commerce."

　　2008年,李烨在同学、亲戚的帮助下创立上海天天爱购网，年底因股份问题退出团队，挫败感让他异常失落。人生低谷期，李烨又想到了烧烤，揣着当时仅有的1000元在网上开了第一家户外烧烤食材专门店。他的出发点很简单，因为他做过烧烤，做过电子商务，都是熟门熟路，相信两者应该能结合起来。

In 2008,,LiYe in students/Under the help of relatives founded Shanghai aigo network every day,The end of the year for stock problems exit team,Frustration let him abnormal loss.Life trough,LiYe and thought of the barbecue,Abundant was only 1000 yuan in the online first opened a outdoor barbecue food material specialty stores.His starting point is very simple,Because he did barbecue,Done e-commerce,Are all be familiar with,Believe that both should be able to combine.

线上线下 父子上阵 Online line the father and son

　　“没有人认为在网上也可以卖烧烤”，经营的惨淡可想而知，直到2009年，这个网店才迎来来自昆山花桥的第一笔烧烤食材订单，金额大概200多元。有了第一笔生意，局面也就慢慢打开了。同年，李烨的上海野酷电子商务有限公司在杨浦区复旦创业园成立。

"No one think in online can also sell barbecue",Business is pale and cans be imagined,Until 2009,The shop didn't have come from kuhshan huaqiao first barbecue food material order,The amount of about 200 multivariate.Have the first deal,The situation also slowly opened.In the same year,LiYe Shanghai wild cool electronic business co., LTD. Was established in yangpu district fudan pioneer park.

　　为了发展事业，他们父子兵齐上阵。父亲在控江路延吉路开出了实体烧烤摊，线上和线下相互促进，父子两人一下子都忙碌起来。

In order to develop business,Their father and son of go into battle neat go into battle.Father in YanJi kongjiang road opened the road go entity,Online and offline to promote each other,A father and son two people are busy.

　　发展一年后，李烨团队把店铺搬到了翔殷路隧道附近。“这里靠近上海两个知名的户外烧烤景点，有很大的市场潜力。”更重要的是，上海最大的国际水产市场以及杨浦区肉类批发市场也都在门店附近，进货、补货比以前更加便利。

Development a year later,The shop LiYe team moved to xiang Yin road near the tunnel."Here near Shanghai two famous outdoor barbecue sites,Have a very large market potential."More important is,Shanghai's largest international aquatic product market and yangpu district meat wholesale market in nearby stores,purchase/Replenishment more convenient than before.

　　发展至今，李烨的烧烤网店销售额最多一天有100至150单，每单平均380元以上，按盈利三四成来算，一天也可净赚1.5万左右。李烨烧烤网店去年销售额153万元，今年上半年已经做了120万元。

Development so far,LiYe barbecue shop sales a day at most 100 to 150 single,Every single an average of 380 yuan of above,According to three or four into profit to calculate,One day can also be net around 15000.LiYe barbecue shop had sales last year of 1.53 million dollars,In the first half of this year has made 1.2 million yuan.

学生快递 信誉第一 Students express the credibility of the first

　　网上开店，最重要的是信誉。李烨的店能到今天这一步，品质和服务是绝对的保障。

The set up shop on the net,The most important thing is reputation.LiYe can store up to this step,Quality and service is the absolute security.

　　为保食物最大程度新鲜，李烨对时间点有严格控制：非旺季客户需至少提前24小时下单，收到订单后，员工随即进行采购；员工必须在发货前8小时对食物进行加工，然后放入速冻柜。在客户指定收货时间的前2小时，员工开始分拣货物，随后配送到各个客户手中。

For the food fresh to the greatest extent,LiYe time point to have strict control:The busy season the customer shall at least 24 hours in advance orders,After receipt of order,Staff immediately to purchase;Employees must 8 hours before shipment for food processing,And then put into the frozen cabinet.In the customer to assign the receiving time of 2 hours before,Employees start sorting goods,Then distribution to all clients.

　　李烨烧烤公司的快递员，大多数是上海各个高校的大学生，经过培训，配送前就算好了节省车费与时间的送货路线。他们对上海地铁了如指掌，在地铁站经常可以看见一边看书一边送快递的大学生。

LiYe barbecue company express,Most are Shanghai various colleges and universities of college students,After training,Before the distribution even save fare and time delivery route.They to Shanghai metro like the back of his hand,In the subway station can often see is reading a book and send express of college students.

只要有人喜欢 没想行业第一 As long as some people like didn't want to industry first

　　店内的采购、仓储、门店、生产、物流到运营、策划、推广、视觉、客服，李烨及家人全担了，问到创业遇到的最大困难，他认为只有现金流运转问题，公司拓展业务的经费完全来自业务经营利润，而从未得到过外部资金注入。

In-store purchase/storage/store/production/Logistics to the operation/planning/promotion/visual/Customer service,LiYe and family full load,Asked about venture the greatest difficulty encountered,He believes that only cash flow operation problems,The company expanded business funding is entirely from the business profit,And never been outside capital injection.

　　但李烨一样信心满满：“我们是自给自足的，我的业务和管理模式不受任何人的限制，只要有人喜欢，我就开得下去。”烧烤挽救了濒临破产的家，也让李烨认准了要走的路。“我没想过要做行业第一，只想抓住喜欢品牌人的心，一步一步慢慢做。”

But as LiYe brimming with confidence:"We are self-sufficient,My business and management mode from anyone's limit,As long as some people like,I'll open it."Barbecue saved on the verge of bankruptcy home,Also let LiYe look the way to go."I didn't want to do the first industry,Just want to catch like the hearts of the men of the brand,Step by step to do slowly."