定位 简约的专属教育培训互动平台 Positioning contracted exclusive education training interactive platform

　　创业4人组最后把产品方向定为“专属教育培训老师和学习者的互动平台”。帅科解释说，他们就是希望解决好学生和老师的这些刚性需求，“一方面，让学生和家长方便快捷地在粉笔网上找到老师、比较老师、和老师沟通，最后形成判断而去报老师的课；另一方面，老师以及机构也能利用粉笔网做推广和营销，获取更多精准的学生用户和影响力”。

Entrepreneurial four people group finally the product as direction"Exclusive education training teachers and learners' interactive platform".ShuaiKe explained,They just want to solve good student and teacher of the rigid demand,"On the one hand,Let the students and parents convenient and quick to find a teacher in chalk online/Comparison the teacher/And teachers communication,Finally forming judgment and to quote the teacher's class;On the other hand,The teacher, as well as institutions also can use chalk network do promotion and marketing,For more accurate student users and influence".

　　5月中旬，项目开始进入全面开发阶段。“我们4人频繁地碰产品的功能，原来想了很多功能。但在2-3周内调整了很多，砍掉了很多功能。”在帅科看来，目前教育互联网的产品很多，但用户认可度普遍不高，原因就是功能太多、太复杂，不少产品还在生搬硬套线下的班级、课堂等模式，这些在线下很容易实现的功能想搬到线上其实很难，或者说会让用户的体验比较糟糕。基于一些产品的前车之鉴，粉笔网在功能设计时走了“简约”路线，用户直接注册、关注老师就可以了，不需要为使用这一产品接受再教育的过程。

mid-may,The project began to enter the overall development phase."We four people frequently touch function of products,Originally thought for many functions.But in two to three weeks after adjustment for many,Cut off many functions."In ShuaiKe seems,At present the Internet education product a lot,But users are generally not high popularity,Reason is that too much function/Too complicated,Many products is still in rote offline class/Class, as a model,The line is very easy to function of the realization of the want to move to online actually difficult to,Or will let the user experience is bad.Based on the lessons drawn from others' mistakes of some products,Chalk nets in the function on the design"contracted"route,Registered users directly/Pay attention to the teacher,Don't need for the use of this product reeducated process.

运营 让师生间的搜索更为直接快捷 Operation between teachers and students make the search more direct shortcut

　　“上线前，我们邀请了大概100个老师，每个领域有几个，当时没有任何资源，就是通过微博找的。”帅科笑说，“刚开始老师会问，我在微博上已经有大量的粉丝，为什么要去粉笔网。我会给他们算一笔账，以新浪微博为例，在这个大平台上，与明星、公知们相比，教师只是个小群体，并不是他们推广的重点，对一位认证名师而言，有三四万粉丝已经是很了不得了，但与明星几百万的粉丝数相比就显得很少。而且，老师用微博时还有一个苦恼，就是难以区分自己粉丝群体的组成，有老师跟我诉苦说，他在微博上不知道该发些什么内容，发生活琐事吧，学生不感冒，发学习信息吧，亲朋、同事没兴趣。但在粉笔网就不会有这种纠结，面对的都是纯粹的学生。”

"Online before,We invited more than 100 teachers,Every field has several,There were no resources,It is through the micro bo looking for."ShuaiKe smile to say,"Just started the teacher will ask,I in micro bo has a lot of fans,Why do you want to go to chalk net.I'll give them to calculate a bill,With sina micro bo, for example,In the Pacific on the stage,And star/Male know than the,The teacher is just a small group,And is not the focus of their promotion,For a teacher for authentication,A silk fan is the impending,But with star millions of fans than number is very few.and,The teacher with micro bo when still have a misery,Is difficult to differentiate themselves fans group composition,A teacher and I complained,He in micro blog don't know what the hair content,Hair's life bagatelle,Students don't catch a cold,Hair study information it,Relatives and/Colleagues not interested in.But in chalk network won't have this kind of ravel,For a pure students."

　　对学生而言，粉笔网这一平台也让搜索老师变得更为简单快捷，获取资料更为方便。“学生的确可以通过专业的论坛获取很多学习资料，但论坛为了黏住用户，通常会给用户获取资料设置很多条件，比如需要注册回复帖子、需要攒积分才能下载等等，而且因为发布资料的用户主体不明确，导致资料的可靠性受影响，此外，用户要在论坛里搜集到自己关注的考试或学习的最新资料也很费时间、精力。”帅科说。

Speaking of the student,Chalk net this platform also let search teachers become more simple and quick,Obtain information more convenient."Students can indeed through professional BBS gets a lot of learning material,But BBS to stick to the user,Will usually give users access data set up a lot of conditions,Such as the need to register reply to posts/Need to save integral to download, etc,And because its material user subject is not clear,Lead to material reliability affected,In addition,Users in the BBS gathered his attention exam or learning new material is very time-consuming/energy."ShuaiKe said.

　　目前，虽然学科领域已经覆盖学前/小学、中学、大学、出国留学、公务员考试、职业资格、工作技能、兴趣等多个领域，但粉笔网推广的重点还在于考试，毕竟这是目前现实环境下用户们最为刚性的需求。帅科说，他们的目标是覆盖用户生活中的各个阶段、各个方面，让使用者在成长的各个阶段都能从中获取帮助。

At present,Although discipline has covered preschool and primary school/Middle school/university/Study abroad/Civil service examination/Professional qualification/Job skills/Interest, and other fields,But chalk network promotion key lies in the exam,After all this is the reality environment users the most rigid demand.ShuaiKe said,Their goal is to cover all phases in the life of the user/All aspects,Let users in the growth of each stage can get help.

创业访谈 Venture interview

平台型互联网在教育培训市场有天然优势 The Internet platform type in education training market has natural advantages

　　新京报：随着智能手机和平板电脑的普及，移动学习和在线学习成了大家关注的热点，也涌现出不少创新的教育模式。粉笔网如何面对其他在线教育项目的竞争？

The Beijing news:With the intelligent mobile phones and flat popularization of the computer,Mobile learning and online learning became the focus of attention,Also emerge many innovative education mode.Chalk and how to face other online education project competition?

　　帅科（粉笔网市场运营总监）：粉笔网不做在线培训，更不做实体培训，它只是一个平台，学生在这个平台能找到老师以及老师发布的所有内容，包括原创资料和题目、教学视频、课程和图书信息，能和老师以及学友互动交流，老师和培训机构在这里能直接面对最精准的学生群体。所以，我们还没有所谓的竞争对手。

ShuaiKe(Chalk network market operation director):Chalk nets don't do online training,More don't do physical training,It is only a platform,Students in this platform can find teachers and teachers of all content released,Including the original material and topic/Teaching video/Courses and book information,Can and teachers and xueyou interactive communication,The teacher and training institutions in here can directly face the most accurate student group.so,We haven't called competitors.

　　新京报：此前，有专家曾指出，对于在线教育领域的创业项目，内容、内容的展示技术、学习培训的管理模式、数据库结构、商业模式、营销模式等方面都将制约创业成绩。粉笔网如何解决这些问题？

The Beijing news:after,Some experts have pointed out that,For online education field of venture project,content/Content display technology/Training management mode/Database structure/Business model/Marketing mode is restricted entrepreneurial performance.Chalk and how to solve these problems?

　　帅科：我们只做平台，具体的培训还是需要学生通过粉笔网找到合适的老师后，去机构报这个老师的课程，所以不存在内容展示、学习培训的管理模式这些问题。今年4月下旬，我们获得了IDG的A轮千万元融资，在两年内都没有营收的压力，所以这两年只关注以下这几点：产品满足用户需求、提升用户体验、获取更多的用户和提高黏性。盈利模式还没作为目前的议题，我们对未来的几种盈利渠道也有一些设想，但肯定不会是向用户收费或卖广告的形式。

ShuaiKe:We only do platform,Specific training still need students through the chalk and find the right after the teacher,To institutions to the teacher's course,So nonexistent content show/Training management mode of these problems.In late April this year,We won the IDG A wheel ten million yuan financing,In the two years are not the topline of pressure,So the two years only pay attention to the following this time:Products to meet user needs/To improve user experience/Get more users and improve the viscosity.Profit model haven't as the current issues,We have several kinds of future profit channel also have some ideas,But it is not charging users or sell the form of advertising.

　　新京报：业内人士认为，目前是中国乃至世界在线学习和培训创业的爆发时代。特别在中国，由于人口基数大，教育内容和制度体系不完善，市场机会随处皆是，市场容量和潜力巨大，前景无限。但目前来看，移动教育依旧面临模式不清晰的问题，还远未能像传统教育行业一样出现知名企业或行业巨头。对于在线学习行业未来的发展，你怎么看？

The Beijing news:The personage inside course of study thinks,At present China or even the world as a business online learning and training the outbreak of the age.Especially in China,Due to the large population base,Education content and system not perfect,Market opportunities are everywhere,Market capacity and huge potential,Infinite prospect.But so far,Mobile education is still facing mode not clear problem,Is far from traditional education industry as failed to appear like famous enterprise or industry giant.For online learning the industry's future development,What do you think of?

　　帅科：用户参加教育培训属于刚性需求，教育行业是一个熨平周期甚至是反周期的行业，在经济低迷的时候，用户反倒会更多地参与培训以便获取工作机会。另外，教育培训市场的产值相当大，同时也是一个长尾市场，有很明显的区域特征和领域扩展性，做平台型互联网产品有天然的优势。传统教育行业的巨头产生，其实是经历了一个从无到有、从弱到强的漫长过程。教育领域的互联网产品，从时间维度比较起来，才刚刚起步，未来肯定会出现一批知名企业。

ShuaiKe:Users to participate in education training belongs to the rigid demand,Education industry is a ironing cycle or even reverse cycle industry,In the economic downturn,The user can instead more participation in training so as to get a job.In addition,Education training market value is quite large,At the same time is also a long tail market,There is clear regional characteristics and field expansibility,Do platform type Internet products are natural advantage.Traditional education industry giant produce,Is actually experienced a start from scratch/From weak to strong long process.Education in the field of Internet products,From the time dimension is up,Has just started,The future will certainly appeared a number of famous enterprises.

其他模式 Other mode

实时在线教学平台 Real-time online teaching platform

　　多贝网是致力于为广大教学者、培训者以及知识分享者服务的实时在线教学平台。多贝网络教室支持音视频互动、课堂实时录像、群组语聊、文档演示、电子白板、举手发言、文字沟通等功能，并且免费下载安装。多贝网全部借由网络平台完成。完成注册后，每个人都可以实时上传自己的讲课内容的视频和资料，同时可以选择资源共享还是小范围通过密码认证传播，收费还是免费。在多贝网上，目前已有网友上传的内容包括语言、互联网、人文、生活等四大类。

Bayesian network is more dedicated to the teaching/Trainers and knowledge service distributors real-time online teaching platform.Many bei network classroom support audio/video interaction/Classroom real-time video/Group chat language/Document demonstration/Electronic whiteboard/Raised his hand and/Text communication function,And free download and install.Many bei net all borrow by the network platform finish.After completing the registration,Everyone can real-time upload their own lecture content of the video and data,At the same time can choose resources sharing or small range through the password authentication propagation,Free of charge or.In bei online,There are users upload content including language/The Internet/humanistic/The four categories of life, etc.

每个人都可以是老师 Everyone can is a teacher

　　第九课堂是一个从线上到线下的个人技能交易平台，老师线上发布课程，学生报名、付费，双方在线下完成授课和学习过程。与多贝网不同，第九课堂没有采取线上视频教学方式，而是将线上线下相结合。

Class 9 from a online to offline personal skills trading platform,The teacher online release course,The students/pay,Both sides in the offline complete teaching and learning process.With a number of bei net different,Class 9 did not take online video teaching method,But the combination of online offline.

　　与其他传统培训机构或网站不同，第九课堂的教师以数以万计的网民为基础，每个人都可以根据自己的特长和经验发布课程并收取学费，每个人也都可以根据自己的爱好兴趣搜索课程并报名参加。第九课堂让亿万网民互相学习、分享、交流，每个人都是学生，也都可以成为老师。

And other traditional training institutions or web sites,The ninth classroom teachers to tens of thousands of Internet users as the foundation,Everyone can according to their own expertise and experience and release course tuition,Everyone also can according to your own interests search course and sign up for.Class 9 to hundreds of millions of Internet users to learn from each other/share/communication,Everyone is a student,Also can become the teacher.