11月13日，由搜狐教育频道主办的圆桌星期二《寻找考试好帮手》论坛研讨会暨搜狐教育网络评选启动仪式在北京盛大开启。来自全国范围内的20余家知名考试辅导机构市场部总监齐聚一堂，就考试培训行业的产业发展、教学教研、“考研热”“国考热”等热点问题做了深入讨论，并就“0投诉率是否是神话”这个话题进行了高端对话，以下为论坛实录：

November 13,Sohu education channel by the round table on Tuesday[Looking for a good helper exam]BBS seminar sohu education network selection start ceremony in Beijing grand opening.From a nationwide more than 20 well-known test counselling organization marketing director gathered here,The exam is training industry industry development/Teaching research/"The craze for graduate school""Countries take an examination of heat"And makes a further discussion on the hot issues,and"0 TouSuLv is myth"The topic of the high-end dialogue,The following is a BBS memoir:

搜狐教育《寻找考试好帮手》大型网络评选启动 Sohu education[Looking for a good helper exam]Large network selection start点击进入>> Click into the>>

　　PART2 机构展示 全面了解参选机构的特色、优势、定位 PART2 mechanism show fully understand the characteristics of running mechanism/advantage/positioning

李中其【好学教育市场总监】： The lee[Academic education marketing director]:网络教育机构做产品终身教育体系，从中小学到成人教育、学历教育、管理教育，我们的特色就是把所有的产品做得没有特色的教育平台。

Network education institutions do product life-long education system,From elementary school to adult education/Degree education/Management education,Our characteristic is put all the products do not characteristic education platform.

方铭洋【万学教育研发管理高级经理】： FangMingYang[All science education development management senior manager]:万学海文大家非常熟知，万学另外两个大家可能稍微陌生一点，特别是近年开展的职业培训。职业能力培训可能从09年开始做，有了职业能力之后我们的万学定位清晰“大学后的教育”。刚上大学的大学生无非大四完了三条出路考研、公务员或者进入社会找工作，正是本着帮助大学生进入大学之后这个平台应该怎么发展才使得我们在这三块领域进行专业延伸，也在传统的海文考试强势基础上开发。有特色的地方，除了帮考生在考试那个结点，比如考研是每年1月份，公务员分上半年下半年，找工作是春招和秋招，对于企业学生来说都面临一个尴尬问题，培训完之后学生到底是提升了能力还是提升了知识。知识和能力不是对等的，我们可能在课程规划过程当中或者老师授课过程当中除了知识之外传递能力成长的东西，比如考研，分数再高考研的导师最喜欢的是能把学术知识应用于实践的，比如学生的论文确实扎扎实实写出来。还有找工作的同学，不单单学一些简历技巧面试技巧，还要学习平时跟怎么跟人相处，进入企业之后怎么良好发展，这是我们当前正在优化的板块。可能在座的前辈也好还是各位老师也好，机构都有自己的特长，但是可能我们在思考学生考试结点后的东西稍微少了一点，这也是大家坐在一起共同探讨比较好的方向。

WanXueHai wen everybody very familiar with,Learn all the other two we may be slightly a little strange,Especially in recent years, development of vocational training.Vocational ability training may start to do from,Have the professional ability of after we learn position clear"After the university education".Just early in college of college students but finished senior three way out one's deceased father grind/Civil servants or enter a society to find a job,It is in the spirit to help college graduates enter the university after the platform should be how to development that makes us in this three pieces of field for professional extension,Also in the traditional sea test based on the strong development.Distinctive place,In addition to the examinee in the exam that node,Such as one's deceased father grind is in January every year,In the first half of the second half of civil service points,Looking for work is some and autumn recruit,For enterprise students are faced with an awkward question,After the students training is to enhance the ability or improve the knowledge.Knowledge and ability is not equivalent,We may in the curriculum planning process or the teacher teaching process in addition to outside knowledge transmission capacity growing things,Such as one's deceased father grind,Score again high one's deceased father grind teacher like the most is to be able to put the academic knowledge application in practice,Such as student's thesis really solid write it out.And students looking for work,Not only learn some resume skills interview skills,They will learn how to get along with people at ordinary times,After entering enterprises how good development,This is our current is the optimization of the plate.May our predecessors or or fellow teachers all right,Institution has its own specialty,But maybe we are thinking students' test node after the things a little less a bit,This is also we sit together to explore better direction.

　　赵兴华【北京勤思培训学校网络总监】：我们勤思教育从开始之初到现在定位就是在专业课上，包括我们主要做心理学、教育学、历史学、对外汉语这几个专业，包括现在最新开发的心理咨询师，我们不是全才团队而是要求专才团队，从课程顾问老师，从教务从教研室以及讲课的老师必须是专业对口的，必须方向有影响力的老师给我们讲课，后期的资料也是由老师和我们的教研室老师共同整理完成的。通过专业的团队、专业的服务把专业的课程打造好，如果说有一些学员在考研过程中想报英语政治这些公共课，我们不做也会推荐他们更好的比如新东方、海文、海天让他们去比较选择，我们把我们的所有精力放在这几个专业上，把这几个专业做好。包括后面拓展的项目也是和心理学相关的，因为我们的校长张志康老师本身就是心理学方向有影响力的老师，在他的带领下把我们的特长发挥到最好就可以了。如果其它的话会推荐到相关的各个培训机构去学习，这样能够把咱们的教育行业真正做好。各有各的长处。

ZhaoXingHua[Beijing often think training school director of network]:We often think education from the beginning to now at the beginning of the location is in the specialized course,Including we mainly do psychology/pedagogy/history/This a few professional foreign language,Including now the latest psychological consultant,We are not able to team but for specialist team,Course consultant from teacher,From the academic affairs from teaching and research section and lecture teacher must be professional to mouth,Must direction influential the teacher gave us a lecture,Later material also by the teachers and our teachers in teaching and research section finishing completed.Through the professional team/Professional services to the professional course make good,If there are some students in the process of in one's deceased father grind to quote English political these general course,We don't do will also recommend them better such as new Oriental/The sea/The Haitian let them to compare choice,We put all of our energy on this a few professional,This a few professional well.Including behind the development of the project is also and psychology related,Because our headmaster ZhangZhiKang teacher itself is psychology direction influential teacher,Under his leadership we play the best skills is ok.If other words will recommend to the relevant each training institutions to learn,This can give our education industry really well.Each has its own advantages.

顾昕昕【启政教育市场部策划主管】： GuXin xin[Rev. Political education marketing planning supervisor]:启政都是做公务员的，或者本身都是公职类教育，更多偏重于启政比较晚，不像中公06年开始做教育，我们一直以中共党史图书为主，近两年才发力做培训，现在处于学习的阶段，跟两位大哥多磨合学习。我们唯一的特色为考生服务，也就是这样。因为它小，没有大的多好的定位，现在都在摸索之中。谁都是以考生为主，启政还是更关注于考生感受。如果希望有特色的比如时间课时上有一些需要灵活掌握的，好多中公的课程我们关注，课程比较固定，我们可能更灵活一点更能为考生服务。比如一些少数民族地区是不是有当地的文化特色，我们会考虑改变一些课程设置。这个也是我们算是特色，为考生服务，更多的灵活，为考生着想。

Rev. Administration is doing the civil servants,Or itself is a public class education,More stress to the rev. Government later,Unlike in and began to do education,We have been to history of the communist party of China books give priority to,Nearly two years to hair dint to do training,Now in the stages of learning,With two eldest brother much running in learning.The only thing we characteristics for the examinee service,Also is such.Because of its small,There was no big much good positioning,Now being perfected.Who are the examinee is given priority to,Rev. Administration or more focus on the examinee feeling.If you want to have characteristics such as time class there are some need of flexible,In a lot of male course we concern,Course is fixed,We may be a bit more flexible for the examinee more service.For example some minority areas is there local cultural characteristics,We will consider changing some courses.This is also we have characteristics,For the examinee service,More flexible,For the sake.

　蔡美玉【海天教育集团企划总监】： CaiMeiYu[The Haitian education group project director]:海天做了十几年的教育，以考研为主，其它的有司法考试、公务员考试、医学方面职业类的考试，这里面也涵盖职业规划相关的课程，基本涵盖了从大学同学的辅导一直到职业类的考试类的辅导，从大学到后大学时代辅导的链条。海天考研是主体，人数上来讲在全国每年的辅导人数没有一个官方的数据统计，只能说我们自己统计，还是属于比较靠前的位置。现在考研从普通的公务课延伸到现在专业硕士等等，从普通的大课延伸到集训营、高端的课程，包括要主推的脱产班类似全日制的课程。考研同质化比较严重，现在拼的是服务，我们更多放在后期学员报完名以后给学员的服务口碑还是挺好的，基本上海天大部分靠口碑传播的。更多的是服务和后天的教学的东西，比如像所谓的承诺通过率等等，不该承诺的别承诺，承诺之后做不到就会导致投诉。

The Haitian did more than 10 years of education,Give priority to with one's deceased father grind,Other have judicial examination/Civil service examination/Medicine professional class exam,It also covers occupational planning related course,Basic covers the university students from the guidance has been to professional class exam type of guidance,From college to college after coaching chain.The Haitian one's deceased father grind is main body,In terms of the number in the national annual counselling number without an official statistics,Can only say that our own statistics,Still belongs to compare the front of the plane.Now one's deceased father grind from the normal business class now extended to professional master's and so on,From the ordinary lectures extended to training camp/High-end course,Including to main off-job class similar full-time course.One's deceased father grind the homogeneity is more serious,Now the spell is service,We put more late students report the name to students after the service reputation is a good guy,Basically the Haitian most spread by word of mouth.More is service and the day after tomorrow teaching things,Such as the so-called commitment percent of pass, etc,Shouldn't promised don't promise,Promise to do after less than will lead to complaints.

邝金武【跨考教育市场运营中心总监】： KuangJinWu[Cross examination education market operation center director]:我一直认为“服务很重要”。我们起步较晚，核心只有拿服务这张牌，包括图书也是一样的。我原来负责图书，图书同质化竞争特别激烈的时候，唯一一张牌就是服务，给学生服务好了所有问题都能解决。90后的学生服务不好投诉出来口碑坏了，口碑影响很厉害。我们所有的重心在服务上，哪怕价格拉上来把服务做好就能解决现在所有的问题。同质化的产品竞争太激烈了，在产品创新上我们做了两个。一个全日制集训，专业硕士我们其中最早，我们看方向。最早看了这个方向09年启动了关于硕士的培训。

I've always thought"Service is very important".We started late,Core only take service this card,Include books is the same.I was responsible for the books,The homogenization competition special heat of,The only card is service,Give students good services to all problems can solve.After 90 the student services complaints out bad reputation is broken,Reputation effect very much.All of our focus on the service,Even if the price up in the service well can solve all the problems now.The homogeneity of products competition too intense,In product innovation we made two.A full-time training,One of the earliest professional master's us,We see the direction.The first look at the direction of 09 launched about master's training.

　张铁铮【新东方在线市场总监】： zhang[New Oriental online marketing director]:新东方三个字可能大家太熟悉了，新东方在线我听到大家都说不太了解，我们基于互联网和移动互联网的教育服务。获得我们服务的方式通过网站上的零售业有可能通过其它一些通道手机有可能收到，我们之前不做低龄的部分，现在随着移动互联网的发展，今年我们做了一些IPAD上针对小朋友三四岁的服务，人群从三四岁一直上升到中学生、大学生包括企业人群最高的可能有四五十岁的人在我们这边学职业英语这样的课程，主要的部分还是有自己选择能力的大学生人群比较多一些。新东方在线是一个特别开放的公司，我们只做新东方自己擅长的领域，新东方不只做考研、政治、专业课、公务员等等都做。

New Oriental three words may be all too familiar,New Oriental online I heard everyone said don't know much about,We based on the Internet and mobile Internet education service.Get our service mode through the website of the retail trade may through the other channel phones may receive,We didn't do part of the young,Now, with the development of the mobile Internet,This year we made some IPAD for three or four years old children on the service,The crowd from the three or four years old has been rise to high school students/College students including enterprise crowd the highest may have 40 or 50 years old people in our side learning professional English such courses,The main part or have their own choice ability of college students crowd more some.New Oriental online is a special open company,We only do new Oriental what you're good at field,New Oriental not only do one's deceased father grind/political/Specialized course/Civil servants and so on all do.

何玓【中公教育全国市场总监】： What Di[Public education in the national marketing director]:中公教育在01年开始做公职类考试培训。公务员考试一旦通过了会对未来整个职业的选择、跟整个人生的选择规划产生比较大的变化。这也是当时中公教育对自己的定位，我们整个培训对学生来讲是非常关键。我们在很多方面从服务角度出发，我们有一句话一切为了学员，我可以把我所有的资源投入到学员里面去，包括客服环节，只为了能够帮助学员真正改变自己未来的生活。这是学员服务这块自身教学的感受。

Public education in in years begin to do public exams training.Civil service examination once passed on the whole future career choice/With the whole life choice planning produce big change.This is also in at that time and education for their positioning,Our whole training on students' speaking is very important.We in many ways from the perspective of service,We have a word for all students,Can I put all my resources into students inside,Including customer service link,Only in order to be able to help students really change your life in the future.This is the student services this own teaching experience.

　　至于我们的优势，研发这块的投入是比较大的方向。无论专职类的老师还是教师的培训等等，希望用好的研发能够带给学生更好的服务。在整个产品领域里面还是有很大的提升空间，包括能够给学生提供真正有效的能够给他带来有结果的内容，可能研发上也是中公像蔡总说他们不会做广告宣传，我们也是不会做广告宣传的，因为口碑营销也是我们最早比较擅长的，主要通过学员的学习感受带来更大的拓展人群。

As to our advantage,The research and development of the investment is the direction of the larger.No matter full-time class teacher or a teacher training and so on,Hope with good development can bring students better service.In the whole products field still is to have inside a lot of will to rise,Including can give students really effective can brought him a result content,May the development is male like choi always said they won't do advertising,We are also won't do advertisement publicity of,Because reputation marketing is also we excel at the earliest,Mainly through the students' learning experience bring greater expansion of the crowd.

郑文照【华图教育市场运营中心总监】： ZhengWenZhao[China map education market operation center director]:刚才各位同仁说了很多也有特色，我想到这个问题首先想起三个字：好帮手。如果作为学员会思考什么样的机构是我的好帮手，通过率，这是华图思考最本质的一点。围绕通过率怎么做，这是我们本身思考最多的。教学质量无非几大板块，第一，研发投入。目前在整个行业投入比较大，小到每个板块的研发团队，非常精细化。第二，教学质量。培养老师，对老师进行培训，培训之后用什么形式考核他上岗。第三，课后辅导体系。包括信息化为基础的课后服务体系。

Just colleagues said a lot also have characteristics,I think this problem first think of three words:Good helper.If as participants will be thinking about what kind of organization is a good helper of me,Percent of pass,This is China the most essential point figure thinking.Around the percent of pass to do,This is our most thinking itself.The teaching quality but a few big plate,The first,R&d input.At present in the industry investment is bigger,Small to each plate of the r &d team,Very fine.The second,Teaching quality.Training teacher,The teacher training,After training with what form evaluation he mount guard.The third,After-school tutoring system.Includes information into basic class service system.

　　当我遇到这些问题的时候我如果不去上你们的班我能够获得什么帮助，这本身是我们作为这个行业大家认为我们稍微做得比较好一点，这是这个行业的责任。不一定所有人都上辅导班买辅导书，此外作为一个教育行业而言我们真是标榜服务学员进步。

When I met the problem if I don't go to your class I can get any help,This in itself is that we, as the industry we think we'll do a little better,This is the responsibility of the industry.Not all people on buy remedial class coach book,In addition, as a education businesses we really flaunt service student progress.