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新东方在线孙畅:在线教育要走中国特色之路--亲民维稳网络舆情监测室
2012-11-26

  第十一届中国国际远程教育大会日前在北京举行。本届大会以"变革时代的远程教育与企业学习创新发展"为主题,面向多个领域开设十余场高峰论坛,为行业发展注入新活力、增添新动力。大会期间,主办方邀请国内远程教育行业领先企业新东方在线特别开设了《中国特色远程教育之路——新东方在线远程教育思考与实践》专场论坛,分享了新东方在线在远程教育领域十余年的探索和成就,并就中国远程教育培训的发展方向与与会观众展开了探讨。 The 11th China international remote education conference recently held in Beijing.This conference to"Times change of remote education and enterprise learning innovation development"As the theme,Open to many fields more than ten field peak BBS,For the development of the industry injected new vitality/Add new driving force.During the,Organizers invited domestic remote education industry leading enterprise new Oriental online special offers[Chinese characteristic distance education road - new Oriental online remote education thinking and practice]Special BBS,Share the new Oriental online in the remote education field for more than ten years of exploration and achievement,And the development of Chinese distance education training direction and the viewers on discussed.

  专场论坛上,新东方在线CEO孙畅首先介绍了公司十年来发展的情况。从早期将线下课堂复制到互联网上,到现在的全程网络学习服务,从学习模式上以老师为中心,转变为以学生个性化学习为核心,从简单的提供内容,转变到提供学习管理、课程内容、学习服务于一体的网络学习平台,新东方在线的网络学习受到越来越多用户的认可,已经连续六年保持50%的营收增长速度。

Special BBS on,New Oriental online CEO SunChang firstly introduces the company ten years of development.From the early will be offline classroom copy to the Internet,To present the whole network learning services,From learning mode in the teacher as the center,To change students personalized learning as the core,From simple providing content,The transition to provide study management/Course content/Learning services in one of the network learning platform,New Oriental online network learning by more and more users recognition,Have six years to keep 50% of the revenue growth rate.

  对于未来十年,孙畅认为在线教育市场的发展前景广阔,行业竞争也将更加激烈,国外在线教育企业已经形成了一些成熟的运作模式,比如人机互动、学员协作学习、反转式教学等,都改变着传统培训模式。"但是我们还是要走中国特色的教育之路,进行本土化的探索和创新,跨平台教育将会成为未来发展的重点。随着移动互联网发展,手持设备的花样翻新,移动设备具备了成为理想学习工具的条件。对新东方在线来说,跨平台并不意味着仅仅做一个应用程序这种简单的产品,而是建成一个跨平台的学习管理系统,包含知识库的建设,网络技术方面的投入,提供个性化的学习定制服务,最终将校内校外连成一体,实现混合学习、自主学习以及教学一体化。"

For the next ten years,SunChang think the online education market development prospect,Industry competition will be more intense,Foreign online education enterprise has formed some mature operation mode,Such as man-machine interaction/Students collaborative learning/Reversal type teaching, etc,Are changing the traditional training model."But we still have to walk the road of education with Chinese characteristics,For localization of exploration and innovation,Cross-platform education will be the focus of future development.With the development of mobile Internet,Handheld equipment retrofit,Mobile devices have become ideal learning tool condition.New Oriental online for it,Cross-platform doesn't mean just do one application this simple product,But built a cross-platform learning management system,Includes the construction of knowledge base,Network technology input,Provide personalized learning custom service,Will eventually become an organic whole repeatedly outside the campus,Realize blended learning/Autonomous learning and teaching integration."

  在随后进行的《新东方在线远程教育探索》的对话环节,新东方在线CTO曾明、B2C产品总监辛向晖以及互联网产品总监包颖,和现场的嘉宾也分享了新东方在线在平台、内容和技术等方面的经验和发展计划。新东方在线B2B产品总监邓海娥在题为《国际化视野下的远程产品思考》的演讲中也表示,建设中国特色的互联网教育之路,要进行产品创新,创新的重点也应该集中在内容上、个性化和社交化等方面。

In the later[New Oriental online remote education exploration]Dialogue link,New Oriental online CengMing CTO/B2C products XinXiangHui director and Internet products BaoYing director,And the guests also share the new Oriental online in the platform/The content and the technical aspects of experience and development plan.New Oriental online B2B products DengHaiE director in a story headlined[International eyeshot of remote product thinking]Speech also said,Construction of Chinese characteristic of Internet education road,Must carry on the product innovation,The focus of the innovation should also focus on the content/Personalized and social change, etc.

  新东方在线专场论坛作为中国国际远程教育大会史上第一个企业论坛,吸引了约200名业界观众的参与,成为大会首日最受关注的活动。

New Oriental online special BBS as China international remote education in the history of the first enterprise BBS,Has attracted about 200 visitors to participate in the industry,Be the first meeting the most popular event.

  



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