华西都市报记者阮长安

West China metropolis daily reporter RuanChangAn

　　河南郑州、南阳

Henan zhengzhou/nanyang

　　摄影报道

photojournalism

　　刘献炜辞职后决定开菜店，为显决心，开业头天晚上，他特意去理发店剃了个光头，“意味着要从头开始”。

LiuXianHui after resignation decision to open CaiDian,To show determination,Opening overnight,He especially the barbershop shaved his head bald,"Means to start from scratch".

　　加刘献炜第一年卖菜就赚了20多万元。生意最好时，他最多开到了13家分店。

Add LiuXianHui first year sell food is earned by more than ten thousand yuan.Business when the best,His most open to 13 branches.

　　辞去公务员职务，河南小伙儿刘献炜跑到郑州去卖菜。放着检察院的“铁饭碗”不捧，跑去当“卖菜哥”，此举惹恼了父亲，父亲与他几乎“断绝关系”。儿子在外究竟干的啥，觉得“丢脸”的父亲三年都不敢给乡亲讲。

Position as civil servants,Henan small son LiuXianHui ran to the zhengzhou to sell food.Put the procuratorate"Iron rice bowl"Don't hold,Run when"Sell food elder brother",This annoy her father,Father and he almost"repudiation".Son out what do what,think"disgrace"Father three years all dare not speak to people.

　　近日，因为上了一场东方卫视的节目，这名“卖菜哥”再次走红，有企业开出10万年薪附带30%股权的高薪想要请他，但他表示暂时还会“将卖菜进行下去”。

recently,Because in a Oriental TV programs,This name"Sell food elder brother"Once again rising,Enterprises with a high salary 30% stake to please him,But he says will temporarily"Will sell food on".

　　

卖菜哥的一天每日凌晨4点跑菜市场 The elder brother selling vegetables a day at 4 PM daily run markets

　　12月2日，凌晨4点半。郑州，实时气温零下6℃。和往常一样，28岁的刘献炜开着借来的五菱之星面包车，准时来到郑州北郊的陈寨蔬菜批发市场进菜。自从2009年在郑州东明路开了家“乡里乡亲”的净菜超市后，每天到陈寨、刘庄蔬菜批发市场进菜，成了他雷打不动的早课之一。

On December 2,,At 4 am.zhengzhou,Real-time temperature 6 ℃ below zero.And usual,And old LiuXianHui open borrowed SVC star minibus,On time arrive at the north of the city of zhengzhou Chen village vegetables wholesale market into food.Since 2009 in zhengzhou east road away home"Village folks"After the major supermarkets,Every day to Chen village/The communiqu vegetables wholesale market into food,Became his unshakable as early as one of the class.

　　市场内灯火通明，人声鼎沸。这个戴眼镜的小伙子径直来到熟悉的那几家摊位前，麻利地选好了当天要的蒜薹、大白菜、南瓜、豆角等几十种蔬菜，过秤、付钱、找钱。等把这些菜装到那辆面包车，已是六点过了。待刘献炜将菜送到自家的净菜超市时，天边开始透亮。

Lights were blazing in the market,A hubbub of voices.The wear glasses guy went straight to the familiar that several booths before,Brilliant chosen the day want young garlic shoot/Chinese cabbage/pumpkin/String beans kinds of vegetables,weighing/pay/change.And the dish to the van,Is the six o 'clock.To LiuXianHui will food to his major at the supermarket,Bright sky began to.

　　将菜运进超市，刘献炜的大姐、姐夫早已等在那里。几个人将菜里的死叶子挑掉，该去皮的去皮，该削根的削根，用保鲜膜包成一小包一小包的，过秤打上价码，摆放在店里的架子上。“乡里乡亲”的一天就这么开始了。

The food into the supermarket,LiuXianHui big sister/Brother-in-law had already in there.Few people will be the death of the dish leaves pick off,The skin to skin,The cutting root cutting root,Use wrap into a packet of a packet,Weighing a price,Put in the store shelves."Village folks"The day started.

　　

父亲极力反对认为开店卖菜伤了脸面 Father objected to open a shop that sells food hurt their faces

　　12月1日下午，华西都市报记者来到南阳新野大营村小刘庄，陪同刘献炜回了趟老家。刘献炜说，这是他三年来第三次回老家。

On December 1, afternoon,West China metropolis daily reporters came to nanyang DaYingCun XiaoLiuZhuang new item,Accompanied LiuXianHui back to my hometown.LiuXianHui said,This is his third back for three years.

　　刘献炜的父亲刘朝彬今年60岁，父子俩见面没说话，他那有些精神障碍的老娘见了儿子很高兴，不停地依依呀呀地说着些什么。除开种地，刘朝彬还能做泥水工，农闲帮村民修房子，一天能挣个50块。“当初他说要辞职，我就不同意。放着好好的公家饭不吃，到城里头去卖菜，我气得呀……”刘朝彬向记者倒苦水，“我就这么一个儿子，你说我这脸要往哪里搁？”

LiuXianHui father LiuChaoBin sixty years old this year,The father and his son hasn't spoken to meet,He that some psychiatric disorders and old niang saw the son is very happy,Keep to say ah, what.Except sow the land,LiuChaoBin can also do mason,In the help the villagers house repaired,One day to be able to make fifty block."Had he said that he would resign,I don't agree with.Let the good public rice don't eat,Head to the city to sell food,I was so angry ah..."LiuChaoBin told reporters grumble,"I was such a son,You say me this face to where to put?"

　　“我不仅仅卖菜，我要做生鲜便利店，将来还要开很多家……”刘献炜小声还了一句。“咋个不是卖菜？在俺们这地方，要不是实在过不去了谁去做那生意啊？做生意不稳妥，谁知道啥时候赚啥时候赔？赔了，我哪里有能力帮你还？再说了，你天天在外面折腾，谁家闺女敢跟你？倒是早些给安个家呀。”刘朝彬情绪有些激动，大道理不停向着刘献炜“喷”过来。

"I not only sell food,I want to be fresh convenience store,Will open a lot of home..."LiuXianHui undertone is 1."How not to sell food?In the ans this place,If it weren't for the really hard time, who to do the business ah?Not safe to do business,Who knows what time make what time to compensate?Compensate the,Where I have the ability to help you?Besides the,You every day in the outside flounder,Any girl can tell you?It is early to Ann home ah."LiuChaoBin a little emotional,Keep LiuXianHui from to"spray"over.

　　

人生十字路 The road of life

　　

1次抉择： One choice:

　　

辞掉公务员，去当卖菜哥他毅然决然 Quit civil servants,To sell food when elder brother he firmly

　　刘献炜的菜店开张于2009年9月9日。他说，“当时郑州正在做城中村改造，市场菜价高，周围菜农卖菜难，我瞅准了商机，拿着手头的六万多元钱，找同学朋友凑了十多万，开起了这家菜店。”

The LiuXianHui CaiDian opened on September 9.He said,"Zhengzhou is doing at the time of rebuilding the villages inside the city,Market vendors high,Farmers are selling food difficult around,I'm sticking to business opportunities,With sixty thousand multivariate money in hand,Find friends gather together more than ten,Open the CaiDian."

　　在创业前，他是河南南阳市某区检察院的一名公务员。千辛万苦考上这个“铁饭碗”后，仅干了一年，他就辞去工作，因为那不是他想要的生活。此后几个月，刘献炜在建筑工地打过工、跑过销售，最后选择开了家菜店。为显决心，开业头天晚上，他特意去理发店剃了个光头，“意味着要从头开始”。

Before in the business of,He is henan nanyang district procuratorate of a civil servant.Admitted to the innumerable trials and hardships"Iron rice bowl"after,Only dry for a year,He resigned from his job,Because that he doesn't want to life.After a few months,In LiuXianHui worked in a construction site/Ran sales,Finally chose the home CaiDian.To show determination,Opening overnight,He especially the barbershop shaved his head bald,"Means to start from scratch".

　　卖净菜、送菜上门、电话买菜、网上订购……脑子灵活、又肯吃苦的他很快在这片社区扎了根，店里生意越来越好。高峰时期，社区有200多户每天在他店里订菜。

Sell major/Send food to/Phone buy vegetables/Online order...Brain nimble/And he is ready to bear hardships and quickly in this piece of community taken root,Business at the store is getting better and better.Peak period,The community has more than 200 households in his shop every day for food.

　　刘献炜说，卖菜第一年就赚了20多万元，主要是给酒店配送。但不久他就觉得做酒店配送，即便做得再大，也解决不了老百姓买菜贵的问题，更不利于品牌的长远发展。这之后，他把主要精力财力投到店面上，最多开到了13家连锁菜店，其中一家分店一天就能赚4000元。后来他和几个人合伙，还做了一个“菜速递”的网络购菜平台，最高峰的时候光送菜的就有20人。

LiuXianHui said,The first year to sell food made by more than ten thousand yuan,Mainly is for hotel distribution.But he soon feel do hotel distribution,Even if do it again big,It won't solve the problem of people buy your dishes,More to the long-term development of the brand.After this,He put the main energy resources into the store,The most open to 13 CaiDian chains,One of the branch a day can earn 4000 yuan.Then he and several people partnership,Also made a"Express delivery of food"Network platform for food,During peak light send food is twenty people.

　　

2次抉择： Two choices:

　　

离开菜店，去做职业经理人？他还没想好 Leave CaiDian,To do professional managers?He didn't want to good

　　菜店后半部分隔了个小办公室，满满一书架摆着《哈佛管理全集》《管人用人艺术》《你拿什么吸引我》等管理经营类图书，而他大学时读的法学专业的书，只能堆在书架的一角。

CaiDian second half space a small office,A full bookshelf set[Harvard management complete works][Tube people employing art][You take what attract me]Management business class books,And when he read the university legal science specialized books,Only pile in a corner of the bookshelf.

　　刘献炜已连续两天没去进菜了。公务员“国考”刚过，上海东方卫视《东方直播室》栏目请他去当嘉宾，因为他之前也是个公务员，2009年才辞去职务，来郑州卖菜，录制节目花了他两天。

LiuXianHui has two successive days didn't go into the food.Civil servants"Countries test"Just over,Shanghai Oriental satellite TV[Oriental ZhiBoShi]Columns and ask him to go when the guests,Because he is a civil servant before,2009 years to resign,To zhengzhou sell food,Make the programme took him two days.

　　刘献炜上东方卫视，主题是公务员招考，既有他这样辞去公务员去卖菜的，也有开着宾利考公务员、考不上就不能娶老婆的。在节目现场，有很多人表示支持刘献炜，其中有一家公司负责人愿意提供一个年薪10万可以施展才华的平台给他，并且新开店还赠送30%的股份，如果能做到大中华区总裁，到时愿意提供1000万的创业基金给他。刘献炜到目前仍拿不定主意，一是放不下附近相熟的居民，二是舍不得自己创立的品牌，希望能够和本地企业合作，延续梦想。

The LiuXianHui eastern TV,Theme is a civil servant recruitment,Both such as civil servants to sell food,Also have open bentley checking officeholder/I failed the can't marry a wife.In the program,There are a lot of people said LiuXianHui support,There are a company controller is willing to provide an annual salary of 100000 can be talent platform to give him,And the new set up shop (30% of the shares,If you can do the greater China region President,There is willing to provide 10 million venture fund to him.LiuXianHui to still have no idea,One is not put near the inhabitants of acquaintanceship,The second is loathe to give up his created brand,Hope to be able to and local enterprise cooperation,Continue dream.

　　不过，他的亲戚朋友都支持他去做职业经理人。刘献炜对华西都市报记者说，正考虑这个机会，“但即使走也会把店交给姐姐经营，将送菜进行到底。”对话

but,His friends and relatives all support him to do professional managers.LiuXianHui of west China city newspaper reporters,Considering this opportunity,"But even if go to the shop sister business,Will send food through to the end."dialogue

　　

辞掉公务员职务 因实现不了理想 Quit civil servants position for not achieve the ideal

　　华西都市报：你是哪一年考上公务员的？刘献炜：2007年12月，我通过了河南省的公务员考试。2008年3月，到老家南阳市卧龙区检察院做了一名公务员。

WCC:What's your years admitted to civil servants?LiuXianHui:In December of 2007,I passed the exam of henan province.In march of 2008,To their hometown nanyang WoLongOu procuratorate made a civil servant.

　　华西都市报：当时考公务员竞争激烈吧？刘献炜：那年卧龙区检察院计划招8人，一共68人报名，只录取了4人，我是仅有的两个有编制的之一。

WCC:When checking officeholder's fierce competition?LiuXianHui:That year WoLongOu procuratorate plan for eight people,A total of 68 people signed up,Accepted just four people,I was the only one of the two have compiled.

　　华西都市报：当公务员，在很多地方是很有面子的一件事。

WCC:When civil servants,In many places are face thing.

　　刘献炜：我是我们庄第一个大学生，也是第一个公务员。家里有个“吃公家饭”的儿子，在乡下看来是件很风光的事。父亲说，“虽然老家住着破房子，但走到哪儿说话都有底气，走路都带着风。”

LiuXianHui:I am the first we college students,And the first civil servants.Home have a"Eat the public food"son,In the country seems to be a scene of things.Father said,"Although lived in the house,But go to where there are speaking style,Walking with the wind."

　　华西都市报：很多人都抢着做公务员，为何你要离开？

WCC:A lot of people rob to do civil servants,Why do you want to leave?

　　刘献炜：前8个月我还是干的很安心。我所在的科室是控诉申诉科，每天接一些案子，向法院、公安局送一些资料。8个月后，我向领导提出想要辞职，因为每天都做这些事，实现不了自己的理想，钱也不多。

LiuXianHui:In the first eight months I still do very at ease.I am in the department is accused the family,Every day after some case,To court/Public security bureau send some material.Eight months later,I put forward to leadership wanted to quit,Because every day to do these things,Not achieve their ideal,Money is not.

　　华西都市报：辞职你和父亲商量过没有？刘献炜：商量了，他不同意，他说要辞职就断绝父子关系。检察院办公室主任劝过我好多次，单位主要领导也找我谈过话，说可以先换到别的科室工作。

WCC:Quit you and father discussed no?LiuXianHui:discussed,He didn't agree with,He said that he would resign is disinheritance.Procuratorate chief of office advised me many times,Unit for main leaders had talked to me,Said to change to other desk work.

　　华西都市报：不做公务员去卖菜，别人怎么看你？

WCC:Don't do civil servants to sell food,What other people think of you?

　　刘献炜：刚开始，小区里的顾客都盯着我的光头看，有人还问我是不是犯了事才来卖菜的。我在这里卖菜，为人实诚、送菜上门、送晚了不收钱……慢慢的，大家开始接受我了。父亲那边，三年我只回去过两三次，他老觉得卖菜丢人、不稳当，肯定没有当公务员风光。

LiuXianHui:Just began to,In the area of customer are staring at my baldheaded see,Someone asked if I make a just to sell food.I'm here to sell food,Is real sincere/Send food to/Send late not to receive money...slowly,Everyone began to accept me.Father's side,Three years I only back two or three times,He always think sell food either/Don't be on the safe side,Definitely not as civil servants scenery.