昨日，莫言将为山东烟草品牌“泰山佛光”代言的消息在网络上传得沸沸扬扬。有网友爆料称，该品牌香烟将推出“莫言限量版”，每支烟均以《红高粱》、《檀香刑》、《生死疲劳》等10部莫言小说命名，并采用了极为奢华的紫檀木包装，限量销售100套，每套售价20120元。此外，一张宣传大图则以莫言吸烟的侧影为主角，以《莫言三支烟》为题，写道：“我其实只有三支烟，一支遥寄北国瑞典，一支珍藏故乡高密，最后一支，夹于指间，为自己点燃创作的佛光。”（《长江日报》12月19日）

yesterday,Mo yan for shandong tobacco brand"Mount tai Buddha"Speak of the news network to upload an uproar.Have net friend a source says,This brand of cigarettes will launch"Mo yan limited edition",Each smoke are[Red sorghum]/[Sandalwood punishment]/[Fatigue life and death]10 department such as mo yan novel named,And used the very costly padauk packaging,Limited sales of 100 sets,Each price 20120 yuan.In addition,A big promotion plan to mo yan the silhouette of smoking as the main characters,to[MoYanSan cigarettes]issues,wrote:"I actually only three cigarettes,A remote send norland Sweden,A treasure hometown density,The last one,Clip in the fingers,For his creation of the Buddha light."([Changjiang daily]December 19,)

　　作为2012年诺贝尔文学奖获得者，莫言受到了前所未有的关注，一时间，全中国掀起了“莫言热”，莫言的书供不应求，畅销至脱销；莫言的作品准备改拍影视剧；莫言的文章准备编入中学课本……诺贝尔奖为莫言带来了巨大的人气，“莫言”两个字无疑具有品牌价值，烟草公司正是看中了这一点，于是，就拉莫言来为自己做广告。

As of the 2012 Nobel Prize winner,Mo yan is unprecedented attention,time,The whole of China raised"Mo yan hot",Mo yan book supply falls short of demand,Sold to out of stock;Mo yan's works to shoot the film and television play instead;Mo yan article preparation into high school textbook……The Nobel Prize for mo yan brought great popularity,"Mo yan"Two words undoubtedly have brand value,Tobacco companies is to take a fancy to it it,so,He took MoYanLai for their advertising.

　　众所周知，吸烟有害健康，近年来，民间禁烟运动如火如荼，因为吸烟有害健康，烟草遭到了很多健康环保人士的抵制。而为了控制吸烟，“吸烟有害健康”也被明确要求印上卷烟包装，以此提醒公众，吸烟是有害的，请不要吸烟。

As is known to all,Smoking is harmful to health,In recent years,The folk sports like a raging fire ban,Because smoking is harmful to health,Tobacco was a lot of health environmentalists resistance.In order to control smoking,"Smoking is harmful to health"Was also clear requirements printed on cigarette packaging,To remind the public,Smoking is harmful,Please don't smoke.

　　作为文学巨匠，莫言代言烟草，如果这一消息属实，显然不妥，因为烟草不仅与文学无关，也有害人体健康。烟草其实是一种慢性毒品，长期嗜烟，就会慢慢侵蚀人体健康，甚至危及人的生命。莫言代言烟草，有忽视烟草危害，鼓励公众吸烟之嫌。最重要的是，代言烟草广告的莫言，会给公众留下见利忘义、唯利是图的印象，这对于一个作家、对于获得诺贝尔文学奖的莫言来说，得不偿失。

As a literary masters,Mo yan endorsement tobacco,If the news is true,Obviously not,Because tobacco not only has nothing to do with literature,But is also harmful to human health.Tobacco is actually a kind of chronic drug,Long-term smoke,Will slowly eroded human health,Even endanger human life.Mo yan endorsement tobacco,Have ignored tobacco hazard,Encourage the public to smoking too.The most important thing is,Speak of tobacco advertising mo yan,Will give public leave forget friendship for profit/Mercenary impression,This to a writer/To win the Nobel Prize in literature for mo yan,The loss outweights the gain.

　　不过，如果莫言代言烟草，只是烟草公司的一厢情愿之举，未征得莫言的同意，就擅自使用莫言的头像，还以莫言的名义发布文字做广告，那么，烟草公司就涉嫌侵权。不但侵犯了莫言的肖像权，也侵犯了莫言的名誉权。因为代言烟草，给莫言带来的不是正能量，而是负面形象，破坏了莫言在公众中的美好印象，损害了莫言的形象。那么，莫言可以拿起法律的武器，为自己维权。俗话说有钱能使鬼推磨，怕就怕，为了钱，莫言一时财迷心窍，抛弃了作家的社会责任，丢失了作家的道德良知，沦为利益集团的代言人，这无疑是可悲的。

but,If mo yan endorsement tobacco,Just tobacco company an wishful thinking,Without the consent of the consent of the mo yan,The head of mo yan and unauthorized use,Mo yan is to be issued in the name of a text advertising,so,The tobacco companies about the alleged infringement.Not only violated the rights of mo yan,Also violated the mo yan's reputation.For endorsement of tobacco,Mo yan is not to bring positive energy,But negative image,Destroyed the good impression mo yan in the public,Damage the image of him.so,Mo yan can take legal weapon,For their rights.The common saying say money makes the mare go,Be afraid of be afraid of,For the money,Mo yan the avarice blinds our eyes,Abandoned the writer's social responsibility,Lost the writer's moral conscience,A spokesman of the interest group,This undoubtedly is sad.