与美国每季度80起教育类创业投资比起来，中国网络教育的舆论热度大于资本实际行动 And the United States every quarter since 80 education class than venture investment,China education network public opinion heat than capital action

　　

虎嗅注： Tiger sniff note:

　　继请李成东写年度电商观察后，以下这篇文章相当于我们对在线教育的年度观察。既然最近两年这股网络教育之风由美国吹来，我们不妨将中美情况对照来看。我们翻译了美国教育观察者Audrey Watters的一篇总结性文章 ，并此对照上中国的情况。

Please write the LiChengDong annual electric business after observation,The following article is equivalent to our online education to the annual observation.Since the last two years the network education wind blowing from the United States,We might as well to see the situation control.We translate the United States education observer Audrey Watters a summative articles ,And the control on the situation in China.

　　在文章的最后，Audrey Watters疑道：教育类科技创业公司是否被过分夸大、估值过高了？

At the end of the article,Audrey Watters doubt way:Education class technology venture company whether be overstated/Overvalued the?

　　但在中国，资本们显然要表现得冷静得多，相比起来，一些线下的培训补习班，更能激起它们的疯狂。

But in China,The capital apparently showing much more calm,, by contrast,Some offline training cram school,More to arouse their crazy.

　　在没有资本热炒助推的背景下，中国教育类科技创业公司，可能还在尽管兵器已由生产工具分化并发明出来、但火药还未发明并使用于战争的冷兵器时代。

There is no capital under the background of boosting a storm,China's education class technology venture company,Might still be although weapons by the means of production has been invented and differentiation/But the powder is not invented and used in the age of cold war.

　　以下为Audrey Watters的原文与虎嗅旁注：

The following is Audrey Watters original and tiger sniff sidenote:

　　像马克·安德森（Marc Andreessen）这样显赫的投资人曾经说过，“软件在吞噬这个世界。”软件和互联网也在吞噬教育行业。去年我写过《教育科技的十大趋势》系列，当时把《教育科技的商业化》作为该系列的倒数第二篇。现在我接着这一篇来写。我想从一点谈起，如我们今年所目睹的，科技是如何改变教育这门生意的。

As mark Anderson(Marc Andreessen)Such prominent investors once said,"Software devoured in the world."The software and the Internet has also devoured in education industry.Last year I wrote[Education technology ten big trend]series,When the[Education technology commercialization]As the series of the second to last article.Now I then this article to write.I'd like to talk about from one point,As we have seen this year,Science and technology is how to change education this business.

　　

教育科技被炒热 Education technology is being Fried hot

　　今年的重点话题是：因为硅谷技术革新而导致破产的教育机构。

The focus of this topic is:For silicon valley technology innovation and lead to the bankruptcy of the education institutions.

　　去年我注意到新闻界对教育科技的报道有增多的趋势，2012年这一话题在媒体中出现地越来越多。其中很多都着眼于那些显著的教育科技趋势：iPad、可汗学院（Khan Academy）、社交媒体（利害两方面都有）、在线学习还有MOOCs（大规模网上课程）。儿童是否依旧要学习手写这一“旧时代”的两难问题，等等这些老生常谈的话题。

Last year, I pay attention to the press for education science and technology reported the trend of increase,2012 this topic in the media to appear more and more.Many of which are focused on those significant education science and technology trend:iPad/Khan college(Khan Academy)/Social media(Two aspects are interested)/Online learning and MOOCs(Large-scale online classes).Whether children still learn written this"old"dilemma,And so on these commonplace subject.

　　教育科技的日益走俏尤其体现在该行业的出版内容里面。比如，长期发行的刊物《教育周刊》（Education Week）启动了一个名为Marketplace K-12（12年制教育市场）的博客，专注报道“教育领域的商业趋势和新兴模式”。投资人Tom Vander Ark也在这个博客开了名为“创新”的专栏，撰写文章。尤其值得一提的是，教育科技博客新锐Edsurge从华盛顿邮报集团（Washington Post Company）和新学校风投基金（New Schools Venture Fund）募集了40万美元。

Education technology increasingly popular especially reflected in the industry publishing content inside.Such as,A publication of the long-term[Education weekly](Education Week)Started a group called Marketplace K - 12(12 years education market)blog,Focus reports"Education in the field of commercial trend and new mode".Investors Tom Vander Ark also in this blog called opened"innovation"column,Writing articles.What be worth to be carried particularly is,Education science and technology Edsurge new blog from the Washington post group(Washington Post Company)And new school spirit for funds(New Schools Venture Fund)Raised $400000.

　　综合类科技媒体也插了一腿。过去两个月Techcrunch上面有关教育科技文章的标题不胜枚举。

Comprehensive science and technology media also put a leg.In the past two months the education science and technology Techcrunch above the title too numerous to mention one by one.

　　

创业精神和教育类创业公司 Entrepreneurial spirit and education class venture company

　　显然，教育类科技创业领域在今年有了长足的进步。

obviously,Science and technology education class in business field this year had great progress.

　　这并不让人感到惊奇。所有的条件都已经完备：更低的创业成本（要感谢开源软件和云计算技术）、移动设备在师生中的普及、传统教育不断提高的成本、科技的消费品化、教育科技的消费品化、即将施行的《美国共同核心州课程标准》（Common Core State Standards）和在线评估体系、投资早期科技创业公司的一股风潮、超酷极客范儿的流行、社会共同利益重要性的认识。

This is not surprising.All the conditions are complete:Lower the cost of business(Thanks to the open source software and cloud computing technology)/Mobile devices in the popularity of teachers and students/The traditional education to continuously raise the cost/Science and technology change of consumer goods/Education science and technology change of consumer goods/The effect of the[The common core state curriculum standard](Common Core State Standards)And online evaluation system/Early science and technology investment venture company a trend/Cool geek lun namely model pop/Social recognition of the importance of common interests.

　　教育类公司创业者今年特别的多有的来自大学（比如今年初创办Coursera的斯坦福教授Andrew Ng和Daphne Koller），有的来自公司

Education class company founders of this special some from university(Such as earlier this year Coursera founded at Stanford professor Andrew Ng and Daphne Koller),Some from the company

　　（Sebastian Thrun和Craig Silverstein两位从谷歌离职前者创办了Udacity，后者加入了可汗学院），有的来自K-12学校（课程市场网站TeachersPayTeachers.com表示用户今年在该平台上的收入大概是1400万美元，许多教育人士也纷纷开始自己的创业只说两个例子：Adam Bellow创办了eduClipper，Jeff Scheuer创办了NoRedInk）。教育类创业孵化器Imagine K12（想象K12）今年有两个创业团队出炉（一个在五月，一个在十月）。

(Sebastian Thrun and Craig Silverstein two from Google left the former started Udacity,The latter joined the khan academy),Some from K - 12 schools(Course market web site TeachersPayTeachers.com said this year the user in the platform of income is about 14 million dollars,Many education people have also started my own business but said two examples:Adam Bellow started eduClipper,Jeff Scheuer started NoRedInk).Education class business incubator Imagine K12(Imagine K12)This year there are two venture a team(In may a,One in October).

　　如此多的创业者；如此多的教育类创业公司。

So many entrepreneurs;So many education class venture company.

　　

中国情况： China:

　　中国的网络教育类公司的创业者，来源相对集中一些：即互联网公司或IT公司。而真正出身教育、进行网络教育创业的创始人，还是占极少数。就像网络教育观察者于世博此前对虎嗅说的：“IT技术方面，（几家网站）都还OK了，能保证在线教育效果的实时互动。但只要做过教育的人，就能感到现在没有哪个在线平台做到了相对理想的系统课程设置。”

China's network education class company's entrepreneurs,Source some relatively concentrated:That is the Internet company or IT company.And the true education background/Network education, the founder of the business,Or tiny.As the network education YuShiBo observer the tiger sniff said:"IT technology,(Several web site)Is OK the,Online education can ensure the effect of real-time interactive.But as long as doing education people,Can feel that now no online platform do relatively ideal curriculum system."

　　

资本表现如何？ Capital show how to?

　　还有很多的风险投资。

There are a lot of risk investment.

　　七月份，投资机构GSV Advisors发布了题为“墙已倒掉：资本涌入教育创新”的报告，文中阐述“围绕PreK-12、高等教育（Post Secondary）和成人教育等热点，有很大的投资能量和热情，这些领域和创新密切相关，资本有机会投资各个阶段的新兴公司。”

July,Investment institutions GSV Advisors release the topic"Wall already out:Capital inflows education innovation"report,In this paper"Around PreK - 12/Higher education(Post Secondary)And adult education and hot,A lot of investment energy and enthusiasm,These areas and closely related to innovation,Capital have the opportunity to invest at all stages of the new company."

　　回顾2011年的教育类公司投资情况，GSV指出目前已经超过了“互联网爆发期的最高点”2011年有127家公司获得融资，1999年则是106家。只不过创业公司的融资数额少一些2011年平均每家公司900万美元，1999年则是1300万美元。

Reviewing 2011 years of education class company investment situation,GSV pointed out that has more than"The Internet outbreak period high"In 2011, 127 companies to obtain financing,1999 is 106.Just venture company financing amount less 2011 average each company $9 million,1999 is $13 million.

　　11月，投资分析机构CB Insight的报告显示，过去一年教育类科技公司从风险投资那里获得了大约13.7亿美元的融资。“ November,Investment analysis mechanism CB Insight reports,In the past year education class technology company from risk investment to get about $1.37 billion of financing."平均每季度有53家风投机构注资教育类创业公司。 Every quarter have 53 for tapping the institution capital injection education class venture company.

　　融资交易活动在2011上半年达到顶峰，第一季度有80个融资案例，第二季度有85个融资案例，最近著名风投家Andreesen Horowitz向Udacity投资1500万美元的交易备受瞩目，表明融资空间依旧很高。在2011年一季度至2012年二季度这段时间里，教育类科技公司平均每季度融资额为2亿9千4百万美元。”

Financing transactions in the first half of 2011 reach the top,The first quarter of 80 cases of financing,The second quarter 85 financing case,Recently the famous wind is cast Andreesen Horowitz home to Udacity investment of us $15 million in trading which is attracting lots of attention,Show that financing space remains high.In the first quarter of 2011 to 2012 in the second quarter of this time,Education class technology company every quarter or junk-rated for $294 million."

　　重复一遍：

repeat:

　　

2012年一季度有80家教育类创业公司获得融资，二季度有85家。 In the first quarter of 2012 has 80 education class venture company to get financing,In the second quarter of 85 home.

　　与此同时，教育顾问Tony Bates认为，公共基金在教育上的投入规模缩小。比如，今年有大约47万名学生被加州社区学校列入等待入学名单。

meanwhile,Education advisor Tony Bates think,Public funds in education on the input size reduced.Such as,This year there are about 470000 students were California community school admission on a waiting list.

　　

中国情况： China:

　　相比之下，中国的教育类创业投资还是少很多。国内在这方面的投资统计数据极不完备，有几个数据与线索可供参考。《中国经营报》报道，资本实验室和“i黑马”近日发布的评测报告显示，2012年上半年共有9家（教育类）中国企业获得投资。清科统计的2012年上半年私募市场投资行业分布里，教育类投资仅占5起，排在倒数几位。

Compared with,China's education class venture investment is a lot less.Domestic investment in the statistical data very complete,There are several data and clues for reference.[China business newspaper]reports,Capital laboratory and"I dark horse"The evaluation report released recently,In the first half of 2012 there are nine(Education class)Chinese enterprises to gain investment.Clear division of statistics in the first half of 2012 private market investment industry in the distribution,Education investments accounted for only 5 up,In the bottom row several.

　　而具体到“网络教育”，在清科披露的数据库里，2012年都没有关于网络教育的投资事件。

And specific to"Network education",In the clear division of the disclosure of the database,2012 years are not about network education investment event.

　　再说一遍，这数据仅供参考。因为网络教育零投资的统计显然不符事实。以虎嗅采访过的传课网为例，就是在今年7月完成A轮融资，由贝塔斯曼投资。值得注意的是，曾经的IT名记刘韧，正持续在网络教育投资里发力，并且有可能将来通过资本联结予以上下游资源整合。他不但一开始就是传课的投资人并任董事长；就在这月，他任合伙人的DoNews工作室联合阿米巴资本又宣布共同注资利为汇在线教育机构，刘韧任利为汇董事长。这是刘韧、阿米巴2011年10月投资传课后，第二次联手投资在线教育项目。利为汇本来是YY教育平台上的一大入驻机构，如此看来，今后自然会将重心放到传课网上去。

Say it again,This data is only for reference.Because the network education zero investment statistics obviously not the fact.With the tiger sniff interviewed the class of the network as an example,Is in July this year completed A wheel financing,The bertelsmann investment.It is important to note that,Once IT MingJi LiuRen,In the network education investment is continuing in hair force,And may the future through the capital connection to downstream resource integration.He is not only a start is the class investors, and as the chairman of the board;In this month,He was partners DoNews studio joint amoeba capital and announced a joint capital injection to remit the online education institutions,LiuRen RenLi to collect the chairman.This is LiuRen/Amoeba in October 2011 after the investment,The second purpose of investment online education project.For the remittance is originally YY education platform in a large institutions,so,The future will focus on the natural course to online.

　　

教育科技的商业模式和经济泡沫 Education science and technology business models and economic foam

　　“高等教育的泡沫”这篇文章的观点去年已经深入人心了，特别是在硅谷。高成本的学费时间和资金两方面不再物有所值了，因此这篇文章得到认同。这些学校的商业模式无法战胜互联网带来的免费和低价优势。

"Higher education of foam"The argument of this essay is already thorough popular feeling the last year,Especially in silicon valley.The high cost of tuition money and time no longer worth two aspects of the,So this article approval.The school business model can't win over the Internet bring free and low price advantage.

　　但是在指出高等教育行业一些问题缺陷的同时，尚不能确信许多教育公司（特别是创业公司）的商业模式会更加有效。

But in the higher education industry pointed out some problems and defects,Still not sure many education company(Especially venture company)The business model will be more effective.

　　在“墙已倒掉”报告中，GSV判断1999年获得融资的106家企业中，有75%的公司未能完成“充足的投资回报，或者完全失败。”并不让人感到震惊的是，在那之后投资人一直不愿意投资教育行业。

in"Wall already out"The report,GSV judgment in 1999 for the financing of companies,75% of the company was not completed"Plenty of return on investment,Or completely failed."Don't let a person feel shock,After that investors have been reluctant to investment education industry.

　　但是现在投资者们强势回归了。让人不得不问我们今年是否（已经）在见证一次科技教育行业的泡沫，好像1990年代那时候一样？换句话说，教育类科技创业公司是否被过分夸大、估值过高了？要付出什么样的代价才会有投资的回报呢？（要付出什么样的代价我们才会关心这种问题呢？）

But now investors strong back.Let a person have to ask us whether this year(has)In witness a science and technology education industry of foam,As the 1990 s it?In other words,Education class technology venture company whether be overstated/Overvalued the?What kind of price to pay will be return on investment?(To pay what price we will care about this kind of question?)

　　Frank Catalano在西雅图科技博客Geek Wire（极客连线）的一篇投稿中表达了自己的担忧：

Frank Catalano in Seattle technology blog Geek Wire(Geek attachment)A contribution of expressed his concern:

　　固然，在教育领域里有大量未被满足的需求，并且存在极大机会将智能科技应用于教学中，但太多的教育科技却和教育毫无相关，被过分夸大，一旦崩溃将陷入失败的黑洞。那可是一个引力井，能够将视界上的一切都吸进去，不仅仅是糟糕的产品、贪婪的投资人和愚蠢的创业者，还包括每一个群体的自身权益老师和学生都会被拽近这个大漩涡里面。

is,In the education field has a large number of unmet needs,And is a great chance to intelligent technology applied in teaching,But too much education science and technology education, and there is no related,Be overstated,Once the collapse into a black hole will fail.That's a gravity well,To view everything on sucked in,Is not only a bad product/Greedy investors and stupid entrepreneurs,Include each group of their own rights teachers and students will be ye near the maelstrom inside.

　　

中国情况： China:

　　在商业模式方面，对大多数创业公司，中国情况可能更加让人悲观。在中国，这更是一个被线下与体制高度固化的市场。大家都看到今日（11月21日）即将挂牌IPO的YY旗下的YY教育如何热闹成功（据招股书，YY教育平台聚集500家国内教学机构和2万个人讲师，已举行超过50000堂网上公开课，月活跃用户量超过600万），但不可忽略的是，YY教育是YY利用它在游戏娱乐领域已经形成的技术优势和用户规模，搭起来的一个子平台，是对现成工具与聚集人群的再开发，但商业价值目前并没体现出来，在YY的收入板块中排不上号。YY如此，其他聚集人群规模小得多的创业型公司，更加找不到规模收入。

In the business model,For most venture company,China may be more let a person pessimistic.In China,This is an offline system high curing market.Everyone can see this day(On November 21st)The IPO listing of YY's YY education how to lively success(According to the prospectus,YY education platform gathered 500 domestic teaching organizations and 20000 individual lecturer,Has been held more than 50000 hall online public class,Month more than 6 million active users),But not the least,YY education is YY use of it in the entertainment field has been formed technical superiority and user scale,Set up a child platform,Is ready for tools and gathered the redevelopment,But the commercial value is not reflected,In YY income plate unlikeliest of number.YY so,Other people gathered much smaller business type company,More can't find scale income.

　　不过虎嗅接触到创业者乃至投资人，对这块市场的期望增速本来也不高。很多人表示这是一个有大前景、但无论如何也无法快速催熟的行业。

But the tiger sniff contact to entrepreneurs and investors,To the market's expectations growth was also is not high.Many people say it is a great prospect/But no matter how to also cannot fast after-ripening industry.

　　总结起来，中国在线教育行业，舆论探讨的火热程度大于资本之热，普遍来说，创业团队不像一些人担忧得那么浮躁；创业团队的IT基因重于教育基因，线上基因重于线下基因。2011、2012年都只是起步之年，学生老师行为方式改变、教育资源的线上化，在接下来两年才能看到更明显的进展。

Summarize up,China's online education industry,Public opinion study hot degree of capital is greater than the heat,generally,Entrepreneurial teams don't like some people worry so impetuous;Entrepreneurial team IT gene is better than education gene,Online gene is better than offline gene.2011/2012 years are just started the year,Student teacher behavior change/Education resources online change,In the next two years to see more obvious progress.