关键词：同质化 Key words:homogeneity

　　不少机构不注重研发，抱有急功近利的心态 Many organizations do not pay attention to the research and development,With quick mind

　　课辅行业到底怎么了？作为广州本地第一家培训机构的卓越教育，见证了广州课辅市场这十年来从小打小闹到百花齐放。然而，在卓越教育校长周贵看来，目前中小学课外辅导机构的发展还未进入成熟阶段，对于大多数课外辅导机构来说，能否打破地域性限制，从区域走向全国，依然是一个巨大的考验。

What happened to the after-school industry?As the guangzhou local first a remarkable education training institutions,Witness the guangzhou after-school market this decade from glitzy ambition to flowers.However,,The outstanding education ZhouGui seems to be the principal,At present, the development of middle and primary school extracurricular counselling organization has not yet entered the mature stage,For most extracurricular counselling organization,Can break the regional restrictions,From the regional to national,Is still a huge test.

　　“今年的市场不好做！”这是众多机构的一致感慨。“课辅市场目前最大的问题是同质化。”周贵说，在课辅行业中出现不同品牌的产品在内容、外观，甚至营销手段上相互模仿，以致逐渐趋同的现象，体现在产品种类极为相似。

"This year the market is not good!"This is many agencies is the same feeling."After-school market is now the biggest problem is that the homogeneity."ZhouGui said,In after-school industry in different brand product in the content/The appearance of,Even on marketing method to imitate each other,So that the convergence phenomenon gradually,Embodied in the product category is very similar.

　　采访中发现，课辅市场竞争在加剧，但行业机构同质化现象的确严重，最为突出的是“一对一”个性化服务，从目标客户、产品定位、服务方式都重叠，由于消费者希望提升成绩、考取名校等目标雷同而导致绝大部分辅导机构都变成了纯“补习班”，并没有自己的差异化。不少机构都不注重研发，抱有急功近利的心态。

In an interview that,Classes in market competition,But industry organization homogeneity phenomenon is serious,The most outstanding is"One by one"Personalized service,From the target customers/Product positioning/Service mode are overlapping,Due to consumer to enhance performance/Admitted to schools aim identical caused most of the advisory organizations into pure"Cram school",And no differentiation of their own.Many organizations do not pay attention to the research and development,With quick mind.