岁末年初的广州城，有冷空气不断南下，让热惯了的广州人不得不相信“寒冬”的到来。与这天气比较搭调的是往日兴旺的课辅市场，尽管尚有大型课辅机构顶住了寒风，但还是有不少机构在媒体曝光中“哆嗦”，甚至有的在优胜劣汰的竞争中被“吃掉”。

At the beginning of the year the city of guangzhou,A cold air constantly butting up against moisture out,Let the heat to the guangzhou people have to believe it"The cold winter"The arrival of the.Compared with this weather take tone is the boom of the past classes) market,Although there are large classes institutions against the wind,But there are still a lot of agencies in media exposure"with",Even some are superior bad discard the competition"eat".

　　业内人士一致认为，2012年是课辅行业的“洗牌年”，在产品同质化泛滥的市场里，唯有靠自己不断修炼“内功”，寻求差异化的发展，才不会被市场和消费者所摒弃。

The personage inside course of study to agree,2012 is the auxiliary industry class"Shuffle,",In the product homogeneity flood the market,Only rely on their own constant perfection"The internal",The development of seeking differentiation,Don't slam the door by the market and consumers.

　　关键词：曝光 Key words:exposure

　　负面曝光让课辅行业遭受信任危机，但也带来积极意义 Negative exposure to after-school industry trust crisis,But also a positive significance

　　今年年初，国内有几家课辅机构被媒体曝光，如同害群之马让整个课辅行业遭受前所未有的信任危机，这对本来就不那么景气的市场简直火上浇油。

The beginning of the year,Domestic several classes institutions exposed by the media,As a black sheep in every flock to the whole class and auxiliary industry suffered an unprecedented crisis,The original is not so booming market it further.

　　广州新东方优能项目总监刘淳老师指出，每一个行业都有行业准则，对于课辅行业，行业准则就在教育和培训，也就是让学员提高学习成绩和学习能力。今年媒体曝光的某些机构，过度地追求收入和利润，必然会偏离行业准则，造成学员和家长的强烈不满。

Guangzhou new Oriental optimal can project director LiuChun teacher said,Every industry has industry standard,For classes,Industry standards in education and training,Also is to let students improve academic performance and learning ability.This year media exposure of certain institutions,Excessive pursuit of revenue and profit,Will deviate from industry standards,Strong dissatisfaction caused by students and parents.

　　“有个别机构因为过于追求经济利益而舍弃了基本道德底线，这也反映出课外辅导行业目前还是新兴行业，行业的规范化和监管还远远不够，难免会有机构或个人从中钻空子，片面追求经济利益而忽略了教育机构的责任。”学而思相关负责人说。

"Individual institutions because too pursuit of economic interests and give up the basic moral bottom line,It also reflects the extracurricular counseling industry is emerging industry,It is far not enough to have industry standardization and regulation,Institutions or individuals is inevitable from enough,One-sided pursuit of economic interests while ignoring the responsibilities of education institutions."Learning and thinking related person in charge said.

　　不过，乐观的精锐教育总裁张熙则看到了负面曝光带来的积极意义。“课辅行业门槛较低，的确有不少不诚信的机构充斥着市场，负面报道可以加速行业洗牌的过程，对学员和家长来说这其实是好事，也警醒他们选择机构时需要更加慎重。”

but,Optimistic elite education President ZhangXi is to see the negative exposure of positive significance."After-school industry threshold is low,Have a lot of dishonest institutions with the market,Negative reports can speed up the process of industry reshuffle,It is good for students and parents,Also alert when they choose institutions need to be more careful."