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艾毅国际幼儿园:利润在5% 学费贵在外教--亲稳舆论引导监测室
2013-01-12

  14.7万,这是北京艾毅国际幼儿园一学年的学费

147000,This is Beijing YiYi international kindergarten year tuition fees.

  2012年10月8日,本刊刊发《“天价幼儿园”:起跑线上的纠结》的报道,在记者统计的北京众多“天价幼儿园”当中,艾毅国际幼儿园(下称“艾毅幼儿园”)的收费是最高的。

On October and, 2012,This newspaper published["Day price kindergarten":On the starting line ravel]reports,At the press statistics of Beijing"Day price kindergarten"of,YiYi international kindergarten(Hereinafter referred to as"YiYi kindergarten")Fee is the highest.

  针对“天价幼儿园”背后存在暴利的说法,近日,艾毅幼儿园通过本刊回应,称其利润只在5%左右,学费主要贵在外教

According to the"Day price kindergarten"That are behind the profits,recently,YiYi kindergarten through this response,Says its profit only at about 5%,Tuition is the main foreign teachers.

  收入不是“14.7万×60” Income is not"147000 x sixty"

  坐落在使馆区的艾毅幼儿园,44%的学生来自欧洲国家,20%来自北美国家,11%来自澳大利亚和新西兰,25%来自亚洲国家。这些孩子的家长大多是来华工作的外国人。

Located in the embassy district YiYi kindergarten,44% of the students from the European countries,20% from North America,11% from Australia and New Zealand,25% from Asian countries.The children's parents are mostly foreigners working in China.

  艾毅幼儿园有4个班:一个托班,两个中班,一个大班。托班招收2~3岁的孩子,中班招收3~5岁的孩子,大班招收的是5~6岁的孩子。基本上每个班的规模在15个人左右。总共60个学生。

YiYi kindergarten has four class:One holds class,Two classes,A large.Joe class for 2 ~ 3 years old,Middle shift for 3 ~ 5 years old,Executive recruit is 5 ~ 6 years old.Basically the size of each class in about 15 people.A total of sixty students.

  目前,这4个班都已满员。“位置已经排到了两年后。”艾毅教育机构总裁许尚杰向《中国经济周刊》介绍说,“中国家长目前占15%左右,趋势在往上走。”据艾毅幼儿园园长Ryan Cardwell向《中国经济周刊》介绍,这些中国孩子,有北京当地的,也有来自外地的。

At present,The four class have full strength."Position has been arranged to the two years later."YiYi education institutions President xu to Chris hayes[China economic weekly]said,"Chinese parents now accounts for about 15%,Trends in go up."According to YiYi kindergarten Ryan Cardwell calls to[China economic weekly]introduce,These Chinese children,Beijing local,From the outside.

  因为主要面向外国孩子,2004年刚成立时,艾毅幼儿园的收费是以美元定位的,学费为14000美元。许尚杰现在还清楚记得,那时候的汇率是8.26,14000美金兑换成人民币差不多是11.6万元人民币。

Because mainly to foreign children,2004 just founded,YiYi kindergarten fee is the positioning of the dollar,Tuition fees for 14000 dollars.Xu Chris hayes now remember,The exchange rate is and.26,14000 dollars changed into RMB is almost 116000 yuan RMB.

  2012年,艾毅幼儿园一年的学费是14.7万元。不过,许尚杰介绍说,“我们的收入不能简单地说是‘14.7万×60’。”周一至周五,8:30—15:30全天上课学费为14.7万;“如果你来半天的话,到12点是99900元”。托班的孩子可以一周来两到三天,两天的学费是5万元,三天是7.2万元。

In 2012,,YiYi kindergarten tuition fee is 147000 yuan.but,Xu Chris hayes said,"Our income can't simply say‘147000 x sixty’."Monday to Friday,and:30-15:30 day class tuition for 147000;"If you come to the along while words,To 12 point is 99900 yuan".Joe class children can a week two to three days,Two days of tuition fee is 50000 yuan,Three days is 72000 yuan.

  不过,这个学费并不包括餐费、注册费和校车费。

but,The tuition fee does not include meals/Registration fee and school fare.

  “餐费一年5152元。”艾毅幼儿园的工作人员介绍说,餐费按天收,是28元/天,包括午餐和点心。

"Meals a year 5152 yuan."YiYi kindergarten staff said,Meals according to the day,Is and yuan/day,Including lunch and snacks.

  新入学的学生,还会收1500元的注册费。据艾毅幼儿园方面介绍,“此费用用来帮助孩子购置他在校园中生活及学习的必需品的费用,比如被褥、小口琴等”。

The new students enrolling,Will receive 1500 yuan fee.According to this YiYi kindergarten,"The fees to help children to purchase his life on campus and study the cost of necessities,Such as bedding/Small harmonica, etc".

  如果孩子需要校车接送,则需要另交校车费用。校车接送费用按里程计算,“5公里以内(往返),880元/月;10公里以内(往返),1080元/月;15公里以内(往返),1300元/月”。此部分费用用来支付司机工资、校车等相关项目的费用,艾毅幼儿园方面表示,在校车方面,他们并没有盈利。

If children need transportation,It need another into the school bus fee.Transportation cost according to the mileage calculation,"5 km within(return),andand0 yuan/month;10 km within(return),10and0 yuan/month;15 km within(return),1300 yuan/month".This part of the cost to pay for driver's salary/The school bus and other related project cost,YiYi kindergarten said,In the school bus in,They did not profit.

  此外,艾毅幼儿园上课的时间是早上8:30到下午3:30。如果在下午3:30孩子放学以后,孩子家长因为没有时间接孩子,需要老师为其提供延时服务的,家长还需要额外支付60元/小时的延时服务费。“这部分费用相当于老师的加班费。”艾毅幼儿园的工作人员解释说。

In addition,YiYi kindergarten class time is a.m. to prosper in the afternoon.If in the afternoon after school children prosper,Child parent because have no time to pick up the kids,Need the teacher to provide delay service,Parents also need to pay an extra sixty yuan/hour delay service charge."This part of the cost is equivalent to the teacher's overtime."YiYi kindergarten staff explained.

  工资成本达64% Pay cost up to 64%

  最近几年,各地“天价幼儿园”频出。对此,有人猜测其背后隐藏着暴利。

In recent years,around"Day price kindergarten"PinChu.this,There was speculation that hidden behind the windfall.

  对此,艾毅幼儿园CEO许尚杰向《中国经济周刊》表示,艾毅幼儿园的利润率大概在5%左右。14.7万元的学费,是在总成本的基础上加上5%左右的净利润算出来的。

this,YiYi kindergarten CEO to make Chris hayes[China economic weekly]said,YiYi kindergarten profit margins at about 5%.147000 yuan tuition fees,In the basis of total cost plus 5% net profit worked it out.

  据了解,艾毅幼儿园是一所在东城区教委注册的私立学校。“学费是要东城区教委备案通过才可以(收取)的。”Ryan Cardwell介绍。

It is understood,YiYi kindergarten is in dongcheng district education commission a registered private schools."Tuition is to dongcheng district education commission for the record through the can(charge)of."Ryan Cardwell introduced.

  许尚杰透露,艾毅幼儿园的学费还得报物价局报批。“物价局方面会问得很细,如果幼儿园方面没提供信服的凭据,他会再跟你要一些数据。”这些凭据包括工资表、租赁合同等。“这个把控还是挺严格的,尤其是这几年,以前要的资料还不是太多。”

Chris hayes said xu,YiYi kindergarten fees have to quote price bureau approval."Price bureau aspects will ask very fine,If the kindergarten aspects didn't provide convincing evidence,He'll be with you to some data."These credentials including payroll/Lease contracts, etc."The handle is quite strict,Especially in recent years,Before the material is not too much."

  不存在乱收费,艾毅幼儿园的学费贵在哪里?对此,许尚杰解释称:“主要原因是外教。”

Does not exist to collect fees in disorder,YiYi kindergarten in the tuition?this,Xu said Chris hayes interpretation:"The main reason is the foreign teachers."

  一份艾毅幼儿园提供的资料显示,在艾毅幼儿园的成本构成中,工资成本最大,占到了总成本的64%。

A YiYi kindergarten provided information display,In YiYi kindergarten in the cost structure,Wage costs biggest,Accounted for 64% of the total cost.

  艾毅幼儿园官网上的信息显示,艾毅幼儿园共有22位老师。其中包括1位外籍园长、2位办公室人员、8位外教、6位中文助教、2位特色课老师和3位保育老师。

YiYi kindergarten website information display,A total of 22 YiYi kindergarten teachers.Including a foreign calls/Two office workers/Eight foreign teachers/Six Chinese ta/Two TeSeKe teacher and three conservation teacher.

  据许尚杰介绍,艾毅幼儿园的外教平均年薪在5万美元左右。艾毅教育机构旗下有三种幼儿园类型——国际幼儿园、双语幼儿园、多元智能幼儿园。不同的幼儿园类型,外教的配比存在一定的差异。其中,国际幼儿园,即艾毅幼儿园,每个班配2个外教,双语幼儿园是一个班配1个外教,多元智能幼儿园是四个班共用1个外教。

According to xu Chris hayes is introduced,YiYi kindergarten teachers average salary at about $50000.YiYi education institutions is consisted of three kindergarten types, the international kindergarten/Bilingual kindergarten/Multiple intelligence kindergarten.Different types of kindergarten,The proportion of foreign teachers, there are certain differences.the,International kindergarten,Namely YiYi kindergarten,Each BanPei two foreign teachers,Bilingual kindergarten is a BanPei a foreign teacher,Multiple intelligence kindergarten is four classes share a foreign teacher.

  不同的幼儿园,一个外教对应的学生的个数也不一样。艾毅幼儿园2个外教对应15个孩子,双语幼儿园1个外教则对应20~25个孩子。

Different kindergarten,One of the foreign teachers corresponding students number is not the same.YiYi kindergarten teacher two corresponding 15 children,A bilingual kindergarten teachers, the corresponding twenty ~ 25 children.

  如此计算,艾毅幼儿园一个班配备2个外教,一年需要为之支出10万美元。10万美元分摊到15个孩子,每个孩子就是6667美元(约合人民币4万余元)。

So the computational,YiYi kindergarten class is equipped with two foreign teachers,A year need to $100000.$100000 contribution to 15 children,Every child is $6667(About RMB 40000 yuan).

  据艾毅幼儿园方面透露,在所有成本中,仅次于工资成本的就是房租成本。经艾毅幼儿园测算,租房成本占总成本的26%。

According to YiYi kindergarten has,In all costs,After wage costs is the rent cost.The YiYi kindergarten estimates,Renting a house cost accounts for 26% of the total cost.

  艾毅幼儿园租房租在位于北京东直门附近的东湖别墅里,别墅里有一个苏州公园。该别墅位于北京使馆区,实际上,艾毅幼儿园很多学生家长就住在使馆区附近。

YiYi kindergarten rent the rent in Beijing dongzhimen near the east lake villa,Villa has a suzhou park.The villa is located in the embassy district of Beijing,In fact,Many students YiYi kindergarten parents lived in the embassy district nearby.

  这样的地段,一年的租房成本有多少?对这一问题,许尚杰并不愿意透露。对此,他解释说,因为自己当初跟租赁方签了协议,该数字不能对外透露。但可以说的是,租房价格每两年涨一次,涨幅大概在15%左右。

This section,One year how much rent cost?To this problem,Xu Chris hayes is not willing to reveal.this,He explained,Because he had signed the agreement with where tenants,This number can't foreign revealed.But it is,Renting a house prices rose once every two years,Or about 15%.

  记者通过东湖别墅租务部工作人员了解到,与艾毅幼儿园所租用的写字楼,目前的报价为8~9元/㎡/天。

Reporter through the east lake house tenancy department personnel to understand,And YiYi kindergarten have rented office buildings,The present quotation for and ~ 9 yuan / ㎡ / day.

  据艾毅幼儿园有关负责人介绍,艾毅幼儿园的租房面积在600平米左右。如果按目前8元/㎡/天的报价计算,一年(以365天计算)下来,艾毅幼儿园的租房成本将在175万左右。不过,因为艾毅幼儿园的租期较长,租金会有一定优惠。

According to YiYi kindergarten relevant controller introduces,YiYi kindergarten renting a house in the area in 600 square meters or so.If at current eight yuan / ㎡ / day price calculation,A year(With 365 day)down,YiYi kindergarten rent cost will be about 1.75 million.but,Because YiYi kindergarten lease is longer,The rent will have certain preferential.

  除了工资和房租,教、玩具成本占总成本的8%,其他成本占2%。

In addition to wages and rent,teach/Toy cost accounts for and% of the total cost,Other costs accounted for 2%.

  在吃的问题上,艾毅幼儿园分为餐费和点心两部分。正式用餐,主要是午餐,是从送餐公司送过来的,幼儿园没有利润。“在北京,给幼儿园送餐,只有非常少的几家送餐公司有这个资质。”

In the food problem,YiYi kindergarten meals and snacks can be divided into two parts.Formal dining,Mainly is the lunch,From the delivery service company to send back,Kindergarten no profit."In Beijing,To the kindergarten room,Only very few several room company has the qualification."

  点心是由艾毅幼儿园提供的牛奶、面包、水果、谷类奶制品等有机食品。这一部分计在“2%其他成本”里。

Dessert is by YiYi kindergarten provides the milk/bread/fruit/Grain dairy products such as organic food.In this part of the meter"Other cost 2%"in.

  Ryan Cardwell告诉《中国经济周刊》,2008年前,艾毅幼儿园提供的牛奶还是国内品牌。2008年后,艾毅幼儿园对牛奶“更慎重了”,转而使用国外品牌wonder milk(万得妙)。

Ryan Cardwell tell[China economic weekly],200and years ago,YiYi kindergarten provides the milk or domestic brand.200and years later,YiYi kindergarten to milk"More discreet",To use foreign brand wonder milk(All nice).

  除了上述成本以外的其他成本,许尚杰并不愿意透露。但他也承认,目前的价格“确实是非常昂贵,对于任何家庭来说(都是这样)。”

In addition to the above cost other than the cost,Xu Chris hayes is not willing to reveal.But he also admitted that,The current price"It is very expensive,For any families(Is such)."

  许尚杰:“天价”乱象的根本原因是教育资源不公平 Make Chris hayes:"Day price"The mess is the root cause of education resources unfair

  近年来,各地“天价幼儿园”越来越多,艾毅教育机构总裁许尚杰认为,究其原因还是随着很多人家庭收入的增多,家长表现出了更强的对子女教育投资的能力,也越来越关注“起跑线、素质培养、双语学习、升学压力、未来发展”等孩子成长过程中方方面面的问题。

In recent years,around"Day price kindergarten"More and more,YiYi education institutions President xu think Chris hayes,Investigate its reason or as many people family income increasing,The parents showed a stronger for children education investment ability,Pay more and more attention"Starting line/Quality training/Bilingual study/Pressures upon their schoolwork/The future development"The growing process of children in China, such as the problem.

  但在各地“天价幼儿园”不断涌现的同时,“天价幼儿园”的乱象也值得注意。许尚杰认为,根本原因还是“(教育)资源的不公平”。

But in all"Day price kindergarten"The emerging at the same time,"Day price kindergarten"Also note the mess.Make Chris hayes think,Root cause or"(education)Resources unfair".

  此前,记者获悉,在北京一些“天价幼儿园”里边,有相当一部分外教是没有教师执照的。这一说法,也得到了许尚杰的证实。

after,The reporter learns,Some in Beijing"Day price kindergarten"inside,There are quite a few foreign teachers is no teacher's certificate.This is the one that,Also got many of the confirmed Chris hayes.

  据许尚杰介绍,幼儿园招聘外教的渠道一般是通过中介。但在通过中介的时候,有的幼儿园没有把控外教的质量。

According to xu Chris hayes is introduced,Kindergarten teacher recruitment channel is generally through the intermediary.But in through the intermediary of the time,Some kindergarten teacher didn't control the quality.

  “我们也在用中介,所以我知道他们介绍过来的老师怎么样,(有的外教)是没有资质的。”许尚杰指出,“可能只是去华尔街英文拿了一个培训证书,那不是一个资质。有很多不是英文母语的(老师)在任教,所以大部分其实是误人子弟的”。

"We are in use intermediary,So I know they are introduced to teacher,(Some foreign teachers)There is no qualification."Chris hayes xu pointed out that,"May be just to Wall Street English took a training certificate,That's not a qualification.There are many not English native speakers(The teacher)In the teaching,So it is the most according to".

  此外,北京部分“天价幼儿园”在宣传上也下足了工夫,“不输在起跑线上”、“从小享受上流生活”成了部分“天价幼儿园”的宣传策略。

In addition,Beijing part"Day price kindergarten"On advertising also enough time,"Don't lose in the starting line"/"From childhood to enjoy the life"Became part of the"Day price kindergarten"Publicity strategy.

  对于此类宣传,许尚杰认为:“这也是在早教行业不容存在的一种事。”

For this kind of propaganda,Make Chris hayes think:"This is also in early childhood industry there is not a thing."

  不过,“天价幼儿园”里边也有不同,天价的原因也不同,“高价里面也有含水分多的,也有真的是实实在在花在孩子上面的,如果都是暴利,我也会觉得太可恶了。”

but,"Day price kindergarten"Inside there are different,The cause of the day price is different also,"There is a high containing water more,Also have really is a real flowers in the children of the above,If is all profits,I will also think is an outrage."



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