谢琴，新东方教育科技集团助理副总裁、泡泡少儿教育推广管理中心主任。

XieQin,New Oriental education technology group assistant vice President/Bubble children's education promotion management center director.

　　泡泡少儿英语品牌成立于2004年底，经过近6年的发展，在少儿英语培训行业取得了一定的成绩，并于09年底正式升级为泡泡少儿教育。有人问我泡泡少儿英语已经是少儿英语教育领域内有一定知名度、比较响当当的品牌，为什么要把它变成少儿教育，这是不是在创造一个新品牌呢？其实我们做这个改变的背后就一直在思考中国的孩子到底需要什么样的培训？我们能带给中国儿童带来什么？升级为泡泡少儿教育不是说仅仅在培训学科上做了一些延伸，更是一种教育理念的革新。很多中国孩子从小就学习英语，有的孩子英语能力甚至让外国教师都刮目相看。但我们把目光放宽到10年、20年甚至50年以后来看，我们敢说英语呱呱叫的孩子就能在未来30年、50年里支撑中国的发展么？我想随着中国走向世界，一个能在国际舞台上立足的人除了会说流利的英文，懂得西方文化，还必须要对中国文化本身充满热爱与尊重。我们把泡泡少儿英语升级为泡泡少儿教育，最先做的一件事情就是开设了泡泡少儿语文培训项目，其核心点就是希望给全国的孩子们一个中国文化的根，让其插上英语的翅膀，这样他才能自由地翱翔在世界的广阔天地间。当然我们认为孩子的数理逻辑思维培养也很重要，所以从去年开始，我们也大力把少儿数学思维放在整个少儿教育培训体系里面。总的来说，升级为泡泡少儿教育之后，我们将会更加注重孩子综合素质的培养，我们希望把孩子培养成能立足中国、胸怀世界的小小国际人。

Bubble children's English brand was established at the end of 2004,After nearly 6 years of development,In the juvenile's English training industry has obtained some achievements,And in the end of the year, officially upgrade for bubble children's education.Someone asked me bubble children's English is children's English education field has a certain reputation/Comparison of the famous brand,Why do you want to turn it into children's education,It is in creating a brand new it?Actually, we do this change has been thinking behind China's children really need what kind of training?We can bring Chinese children bring???????Upgrade to bubble children education is not to say that only in training subjects did some extensions,Is a kind of education idea of innovation.Many Chinese children learn English from childhood,Some children even make foreign English teachers sit up and take notice.But we look relaxed to 10 years/Twenty years or even fifty years later to see,We dare to say English chilling children can in the future 30 years/Fifty years to support the development of China yao?I want to go to the world with China,One can stand on the international stage besides fluent English,Understand western culture,Must also to Chinese culture itself is full of love and respect.We put the bubble children's English children's education upgrade to bubbles,The first to do one thing is opened the bubble children's language training programs,It is the hope to give the children a root of Chinese culture,Let it on the wings of the English,So he can fly freely in the world wide between heaven and earth.Of course, we think that the child's mathematical logic thinking training is also very important,So from last year,We have to put the children's mathematical thinking on the children's education training system inside.In general,Upgrade to children's education after the bubble,We will pay more attention to the cultivation of comprehensive quality of children,We hope that the child can grow into based in China/Mind the world little international man.