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教育产业影响力人物候选名单:季铁军--亲稳网络舆情监控室
2013-01-24
从“理”到“理” 兴趣使然 from"reason"to"reason" Interest due to
地球物理,工商管理,虽然两个专业都是“理”,但领域和内容却大相径庭。一个是整天与地打交道,另一个则是不断与人接触。可对于季铁军来说,它们有着一个共同点——当初接触全是出于自己的兴趣。
geophysical,Business management,Although the two major are"reason",But the fields and content is very different.One is dealing with all day to,Another is constantly and contact.To JiTieJun speaking,They have one thing in common - had contact are all out of their interests.
幼时的季铁军对宏观世界颇感兴趣,嘴里常念叨着太空、极地、原始雨林、热带沙漠等名词,满心向往着将来能从事野外探险工作。这一兴趣,使他后来考取了西北工业大学地球物理专业。
The youth of the world JiTieJun macro was interested in,His mouth often talking about the space/polar/Primitive forest/Tropical desert noun, etc,Filled with yearning for future work in the wild adventure.The interest,He later admitted to the northwest industry university geophysical professional.
走出校门,季铁军被分配到南京地球物理研究所,整天呆在实验室从事地球物理仪器的研制和开发。大概是与生俱来的固有的喜好冒险的性格,他觉得这份工作与自己的理想相差甚远,既不能去沙漠探险,又没机会去极地考察。
Out of the school gate,JiTieJun was assigned to the nanjing institute of geophysics,Stay all day in the laboratory is engaged in the geophysical equipment research and development.It is inherent natural be fond of adventure character,He found the job with their own ideal vary greatly,Neither to desert adventure,And didn't have a chance to polar investigation.
于是,阵阵躁动开始萌生。不久,季铁军被提升为研究小组组长,开始设计一些产品,包括组织销售网络、负责售后服务及技术支持。季铁军说,他对商业的兴趣就是由那时开始的。
so,The restless began to initiation.soon,JiTieJun was promoted to the team leader,Began to design some products,Including organization sales network/Responsible for the after-sale service and technical support.JiTieJun said,His interest in business is the start then.
“与现在不同,当时资源类的专业,尤其是与地相关的专业并不是很吃香。本科毕业后,我也在南京测量与地球物理研究所工作过四年,但是由于当时国家在地矿及地质研究方面是供大于求的状况。所以,当时放弃地球物理这个专业,有两个原因,一就是当时的就业形势,另一个就是90年代是中国经济飞速发展的一个时期,商业机会也比较多,主要的人才需求也集中在商业方面。”季铁军说道。正是因为这样的原因,季铁军决定放弃地球物理专业,投入商业领域。
"And present different,When resource kind professional,Especially with the relevant professional and is not very popular.Bachelor degree after graduation,I also in nanjing measurement and geophysical research institute to work for four years,But it was countries in geological mining and geological research is supply exceeds demand situation.so,When to give up geophysical this major,There are two reasons,One is the employment situation,The other is in the 90 s, China's economy is a period of rapid development,Commercial or more opportunity,The main talent demand is also focused on commercial terms."JiTieJun said.It is for this reason,JiTieJun decided to give up the earth physics major,Investment in commercial fields.
1991年,季铁军准备攻读商科研究生,但那时对考研有很多限制,一般不允许跨专业报考。无奈之下,他最后还是报考了老本行——地球物理专业。不过,他辅修时选了管理课程。这样,三年后,季铁军拿了两个专业的硕士学位。
In 1991,,JiTieJun planning to pursue business graduate student,But then there are many restrictions on one's deceased father grind,Generally are not allowed to cross major to enter oneself for an examination.Helpless under,He finally enter oneself for an examination the line - the earth physics major.but,He chose the minor in management courses.this,Three years later,JiTieJun took two professional master's degree.
“人各有所长。有些人适合做学问,能在科研机构或院校里出成果;有些人适合经商当老板;还有些人适合搞管理,当职业经理人是其最好的选择。”季铁军自认为属于第三种人。
"People each has his strong point.Some people for a scholar,In scientific research institutions or institutions the achievement;Some people for business when the boss.Also some people for make management,When the professional manager is the best choice."JiTieJun think belong to the third person.
从中到西 人生转折 To the west from life turning point
当被问及去英国留学,是否是人生中的一次重大转折,季铁军给出了十分肯定的答案。
When asked to go to England to study abroad,Is a major turning point in your life,JiTieJun give very sure answer.
“英国留学绝对是我人生的一次重大转折。最明显的就是工资待遇的提升。出国前在界龙实业工作的时候,工资待遇只有每月2000元,这在当时已经算不错了。而英国留学后,我任职于英国克瓦纳(中国)石油天然气公司,工资已经涨到了1500美金(当时折合人民币约12000元),这几乎是出国前的六倍。”
"British study of my life is absolutely a major turning point.The most obvious is the ascension of the salary.Before going abroad in the boundary dragon industrial work,Salary is only 2000 yuan a month,This had been is very good.And after the study in Britain,I work in the British g tile nano(China)Oil and gas company,Wages have gone up to 1500 dollars(When amount to RMB 12000 yuan),It is almost six times before going abroad."
但对于季铁军来说,出国留学对他来说,是一个由内而外的彻底改变。除了工资的增长,能力方面的提升也是不可忽视的。“英国的教育是能力教育,这使得我各方面的能力都得到了提升。首先是交流能力,第二个是分析问题、解决问题的能力,第三个是团队合作的能力,第四个就是管理方面的能力。而这些,都为我今后的发展打好了基础,搭好了框架。”季铁军说道。
But for JiTieJun speaking,Study abroad for him,Is a change from the inside out.In addition to his salary growth,The ability to ascend is also cannot be ignored."British education is the education ability,This makes my various aspects ability are improved.The first is the ability to communicate,The second is to analyze problems/The ability to solve problems,The third is the team cooperation ability,The fourth is the ability of management.And these,For my future development to play good foundation,Built the framework."JiTieJun said.
工资和能力上的提高是可见的,但出国留学对季铁军的影响,还有很多是潜移默化的。“到了国外,我们清醒的意识到国内外的差距,尤其在公民意识、社会秩序等方面。当然,现在我们的国民意识越来越高了。拿上海来说,过马路看红绿灯,上电梯左行右立,有秩序地排队等等,已经成为一种习惯。可这些在90年代初几乎是看不到的。当时到了国外,会感觉外国人非常干净,环境也非常干净,遵守秩序,非常有社会公德。”
Wages and the ability to improve is visible,But to go abroad to study abroad JiTieJun influence,There are many is leaven."The foreign,We are aware that the gap between home and abroad,Especially in the citizen consciousness/The social order, etc.Of course,Now our national consciousness is more and more high.Take for Shanghai,Cross the road the traffic lights,On the left right made,Orderly queue, etc,Has become a habit.But these in the 90 s is almost invisible.When the foreign,Foreigners will feel very clean,The environment is also very clean,Keep order,Very social morality."
提到在法律、规章制度观念的强化,季铁军给笔者举了个生动的例子。在国外,实验室都有自己的规章制度。来到实验室,国外学生的第一反应是先读规章制度,然后再做实验。而中国的学生则是要等着老师讲才去做,并不习惯自己主动去读。如果老师不要求,他们则会直接去做实验。“这其实是由于两方面原因造成的,一是中国的学生没有先读后做的这个意识,其次是国内的规章制度并不像国外那样详细可行。”
Mentioned in the law/Rules and regulations, the strengthening of the concept,JiTieJun give the author cited a vivid example.In a foreign country,The laboratory has its own rules and regulations.Came to laboratory,Foreign student's first reaction is to read the rules and regulations,Then do the experiment.And Chinese students are waiting for the teacher said to do,And you are not used to his own initiative to read.If the teacher does not require,They will go directly to do the experiment."It is due to two aspects of the causes,One is Chinese students are not first reflection do this consciousness,The second is the domestic regulations do not like foreign that detailed feasible."
不管是内在的,还是外在的,不管是可见的,还是潜移默化的,海外留学的经历给季铁军的人生注入了一针强心剂,为他日后的发展打下了坚实的基础。
Whether the inner,Or external,Whether visible,Or leaven,The experience of overseas study to JiTieJun life into a needle cardiotonic,For his future development laid a solid foundation.
从繁到简 厚积薄发 From numerous to Jane constructs
1994年,当季铁军获得了管理硕士学位,再次走出校门时,他将目光瞄准了上海。当许多同学将外企作为首选目标时,季铁军却选择了界龙实业——当时还默默无闻的一家乡镇企业。作为公司的企业发展部经理,季铁军的职责是利用募集所得的资金寻找业务增长点,对项目进行可行性研究、立项,最终投入生产。
In 1994,,Tiejun quarter got a master's degree in business administration,When getting out of school again,He will be aiming to Shanghai.When many students will be foreign enterprise as a preferred goal,JiTieJun opted for a boundary dragon industry - was unknown a township enterprise.As the company's business development manager,JiTieJun duty is to use the funds raised for business growth,The project feasibility study/project,Finally into production.
“当时因为它刚刚上市,拥有大笔的资金,而且当时的市场竞争还比较弱,所以界龙当时扩张比较快,从印刷业到船运,再到海运、食品。所以,它就希望我们这个项目部,其证明哪些机会适合它,哪些机会不适合它。在工作的过程中,你可以接触到形形色色的人,同时,你也可以看到潜在的威胁,这些能力对我以后的发展都很有帮助。”季铁军这样描述他在界龙实业的工作经历。
"At that time because it just listed,Have a lot of money,And the market competition is relatively weak,So boundary dragon was expansion is faster,From printing to shipping,To shipping/food.so,It is our hope that this project department,The opportunity to prove which suitable for it,What chance is not suitable for it.In the process,You can come into contact with all kinds of people,At the same time,You can also see the potential threat,These abilities for my future development to have the help very much."JiTieJun describe him in this world dragon industry work experience.
当说到克瓦纳石油公司,季铁军是这样描述的:“克瓦纳的业务涵盖了造船、建筑、航天等领域,而石油天然气只是它的一个小的分支。我在这家公司,主要负责了石油天然气设备的销售,与我们接触的都是大型的跨国公司。当时设备的提供商全球不超过3家,克瓦纳就是其中一家,而购买商全球也只有二三十家,例如中石油、渤海石油等。这份工作除了要与这些大公司里面技术、销售等部门接触,还要在全国各地奔波。”
When it comes to g tile nano oil company,JiTieJun is described as follows:"G tile's business covers the shipbuilding/building/Space, etc,And oil and gas but it's a small branch.I am in the company,Mainly responsible for the oil and gas equipment sales,We come in contact with all is a large multinational company.When equipment provider global no more than three,G tile nano is one,And the buyer is the global only twenty or thirty home,Such as oil in/Bohai oil and other.In addition to the job with the big company in technology/Sales department contact,And in all parts of the country on the run."
这一行有句行话:“三年不开张,开张吃三年”。对于季铁军他们来说,即使最小的一笔交易,也至少是1000万美元。如果一笔大交易,比如一个石油钻进平台项目,交易金额可以达到10亿美金。“所以,一般来说,我们的一个项目,可能一跟就要好多年。”
This line there is a jargon:"Three years don't open,Opening eat three years".For JiTieJun for them,Even the smallest a deal,Also at least $10 million.If a big deal,Such as an oil drilling platform project,Transaction amount can reach 1 billion dollars."so,Generally speaking,One of our project,May a with will for many years."
然而,由于石油行业的不景气,国际市场上原油跌到10美元/桶以下,导致客户对相关产品的需求剧减。另外,克瓦纳公司的内部管理也存在问题,除投资决策的失误,管理方面也存在诸多问题。
however,The oil industry downturn,Crude oil in the international market fell to ten dollars/barrel below,Lead to customer demand for related products output.In addition,G tile accept the company's internal management problems,In addition to the investment decision-making mistakes,Management also has many problems.
从信心百倍到极度失望,季铁军经历了失意时的阵痛与傍徨。他曾想跳槽到竞争对手那儿去,但又觉得石油行业不景气,未必能得到转机。犹豫间,他突然想到在英国留学时,曾有一位大学校长建议他搞教育咨询,于是便回英国“探路”,没想到,从此就在这条路上一发不可收地“越走越远”。
Confidence from one hundred times to extremely disappointed,JiTieJun experienced disappointment pangs and Huang alongside.He wanted to move to the competition there,But think oil industry downturn,Do not have to transfer.Hesitate between,It suddenly occurred to him to study abroad in the UK,There have been a university President suggested that he make education consultation,So he returned to England"units",Didn't think,From now on the road to a shall not take"More walk more far".
除了耐心、细心、谨慎的做事方法,季铁军在克瓦纳所学到的还有大公司的整个构架、规章制度及大企业的公司文化、选人用人的方法。当这些运用到相对比较简单的留学咨询上去,季铁军一时觉得得心应手。
In addition to patience/careful/Careful way of doing things,JiTieJun in g tile nano have learned and big company whole frame/Rules and regulations and large enterprise company culture/The method of making use of.When the applied to relatively simple study abroad consulting up,A JiTieJun it works.
如今,英国许多名校都成了“金矢教育”的客户。言及于此,季铁军不无得意地说:“目前的市场上,几乎没有我们的竞争对手。”
now,Many English schools have become"Gold vector education"customers.Advert to in the,JiTieJun not satisfiedly say:"The current market,Almost no our competitors."
从无到有 开拓创新 From innovation
当季铁军离开克瓦纳,自己建立公司的时候,手上只有别人给的两份5000元,别人托他办出国手续的佣金。也就是用这一万元,季铁军在联谊大厦租了一间房做办公室。在购置完基本的办公用品后,他在报纸上登了一则广告,而这广告立刻产生了效果,由于价格比同类的咨询机构低一半以上,他的电话立刻响个不停。其中的20多位客户选择了季铁军,这也使他获得了自主创业后的第一桶金。
Tiejun quarter from g tile nano,Build the company's time,But the other hand the two 5000 yuan,Others go abroad formalities charge him with the commission.Also is to use the ten thousand yuan,JiTieJun in fellowship building rented a room to office.In the purchase of the basic office supplies after,He in the newspaper for an advertisement,And this advertising has had an immediate effect,Due to the price of similar advisory body low more than half,His telephone immediately ringing.One of the more than twenty customers choose the JiTieJun,It also earned him on their own after the first bucket of gold.
从当初的一万,到2009年的一万万,季铁军只用了十年的时间。坐在全行业仅有的自己的总部大楼里的季铁军,并没有满足。他不仅在留学业首推“零收费”服务,还开创了将传统的留学咨询与电子商务结合起来的新模式。
From at the beginning of ten thousand,In 2009 to ten thousand,JiTieJun only ten years of time.Sitting in the industry only their headquarters in the building JiTieJun,Did not meet.He not only in study abroad industry first"Zero charge"service,Also started the traditional study abroad consulting and electronic business combination of the new model.
“我们现在正积极引入电子商务理念,着力打造一个大型自主的网上留学平台,这就是我们的‘留学宝’。”
"We are now actively introduce electronic business concept,Strive to create a large free online study platform,This is our‘Study abroad treasure’."
如今的金矢集团和几乎所有的英国名校,澳大利亚全部的大学及众多热门的中学、TAFE学院,近百所美国、加拿大的大学和中学,经过十几年的合作,建立了快速、高效、先进、庞大的申请通道。这条通道保证留学宝自助留学平台的强大资源和第一手的课程专业信息,也使留学宝成为业内独一无二的校方权威信息来源和校方申请通道。
Today's gold vector group and almost all of the English school,Australia all of the university and many popular high school/TAFE of,Nearly American/Canada's university and middle school,After more than ten years of cooperation,To establish a rapid/efficient/advanced/The huge application channel.This passage that study abroad treasure self-help study platform strong resources and first-hand information courses,Also make the study abroad treasure be the unique the school authority information sources and the school application channel.
“留学宝”留学平台的发展,如果只有电子商务技术和高效的申请通道的支持是远远不够的。“万能申请表”、大量的推荐信模板、免费的24小时语音咨询,“留学宝”的发展壮大与不断创新的服务密不可分。
"Study abroad treasure"Study the development of the platform,If only the electronic commerce technology and high efficiency application channel support is not enough."Universal application"/A large number of recommendation form/24 hours free consultation,"Study abroad treasure"With the development of the innovative service are inseparable.
“创新如果仅限于技术的创新,那就太缺乏想像力了!它更应该是运营模式的创新,产品设计的创新,客户体验的创新,产品附加值的创新!创新者要敢于创造消费者需要但又表达不出来的需求。如果你能做到其中的任何一样,你将领先你的同行;如果你能做到其中的几样,你将改变你所处的行业,如果你全都做到了,你将改变世界!留学宝就是这样一款产品,专为改变留学行业而设计!”
"If only the innovation of technology innovation,It is the lack of imagination!It should be more is the innovation of the operation mode,The innovation of product design,The innovation of the customer experience,The innovation of the product added value!Innovators will dare to create consumer needs and the needs of the expression does not come out.If you can do it as any,You will lead your peers;If you can do some sample,You will change your in industries,If you are all done,You will change the world!Study abroad treasure is such a product,Designed for change and study in industry design!"
季铁军很亲切的把传统留学咨询比喻成金矢的第一个儿子,把“留学宝”比喻成金矢的第二个儿子。对于这两个儿子的成长,季铁军充满信心:“中国留学行业在未来的五到十年将会走向低收费甚至零收费,而我们公司的目标就是抓住这样一个机遇,着力打造‘留学宝’这个平台,将‘留学宝’打造成留学行业的‘淘宝’!”
JiTieJun very kind the traditional metaphor study consulting into gold vector first son,the"Study abroad treasure"Compared to gold vector second son.For the two son's growth,JiTieJun are full of confidence:"Study in China industry in the future five to ten years will be to the low charge even zero charge,And our company's goal is to seize such an opportunity,Strive to create‘Study abroad treasure’This platform,will‘Study abroad treasure’To create a study of the industry‘taobao’!"
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