近日有机构发布报告称，到2015年北京幼儿园教学班将缺口9800多个，幼师缺口将达1.46万人。“幼师荒”愈演愈烈，一种“不让孩子输在起跑线上”的教育观念正悄然兴起，并催热早教行业。由于发展历史短暂，早教机构在教学质量、师资水平、收费标准等方面存在显著差异，而近期曝出的多起早教机构“跑路”事件，暴露出这一行业在快速发展的同时带来的诸多隐忧。像所有新兴行业一样，早教行业目前尚处在摸索阶段，未来商机与挑战并存。

Recently had the agency said in a report released,The 2015 Beijing kindergarten classes will be more than 9800 gap,Fine gap will reach to 14600 people."Fine drought"intensified,a"Don't let the children lose in the starting line"The education idea is sadly arisen,Heat and push development industry.Due to the short development history,Development agencies in the quality of teaching/Teachers' level/Fees are significant difference,And the recent exposure out several development mechanism"Run road"events,Revealed the industry in the rapid development, but also bring many worries.Like all emerging industries,Early industry is still in groping stage,The future opportunities and challenges.

　　学前教育理念兴起 Preschool education idea rise

　　催生早教商机 Development opportunities gave

　　近日，首都师范大学政法学院课题组发布了一项名为《〈北京市学前教育条例〉实施情况评估》的调查报告，报告指出，到2015年，北京市常住人口中3岁儿童的数量将达到峰值的17.6万人，3-6岁儿童将达54万人。同时，该报告指出，三年后，北京幼儿园班级将缺口9800多个，幼师缺口将达1.46万人。

recently,The capital normal university institute of politics and law group released a name["The Beijing pre-school education regulations > implementation evaluation]report,The report says,By 2015,A permanent population of Beijing three years the number of children will reach the peak of the 176000 people,3 to 6 years old children will reach to 540000 people.At the same time,The report pointed out that,Three years later,Beijing kindergarten class will be more than 9800 gap,Fine gap will reach to 14600 people.

　　似乎是预感到“幼师荒”现象将愈演愈烈，一种“不让孩子输在起跑线上”的教育观念正在家长间悄然兴起。在这种背景下，早教行业随之而生。

Seems to be a presentiment"Fine drought"Phenomenon will be increasingly fierce,a"Don't let the children lose in the starting line"The education idea is between parents sadly arisen.In this background,Early industry arise.

　　那么，该如何定义“早教”这个概念呢？亲子教育专家陈禾解释，“早教”一般通称婴幼儿的早期教育，按类别来分有两个含义：一是亲子早教，指孩子从出生到入学前，通过互动、活动和游戏，有规划、循序渐进地对孩子进行心智教育，以促进孩子学习、动手能力及心理素质的发展；二是专业早教，指专业机构通过科学、合理和可行、有效的训练手段，对0-3岁婴幼儿进行有目标的教育，协助家长解决亲子早教的能力不足问题。

so,How to define"early"This concept??Parent-child education experts ChenHe interpretation,"early"General appellative baby early education,According to the category to points have two meanings:A child is early,Refers to children from birth to before admission,Through the interaction/Activities and games,A planning/Step by step to undertake to the child mental education,In order to promote children learn/To begin the ability and the development of psychological quality;The second is professional development,Refers to the professional institutions through scientific/Reasonable and feasible/Effective training methods,To 0 to 3 years old baby objective of education,Assist the parents to solve the shortage problem of child development ability.

　　“由此，也诞生了两种不同类型的早教行业，一种是专业实验模式，是由早教专家创办的小型早教机构；另一种是商业化经营模式，以商业经营为主，面向市场、注重营销。”陈禾说。就目前市场上早教机构的商业类型来看，主要是按照游泳、乒乓球、棋类、舞蹈、英语、美术等来分类的。虽然打着各种教育旗号的早教机构遍布大街小巷，但目前我国共有多少家早教机构尚无准确数字。

"this,Also was born two different types of industry development,A is a professional experimental mode,Is the small development experts established development mechanism;Another kind is commercial operation mode,Give priority to with business,Facing market/Pay attention to marketing."ChenHe said.Currently on the market development of the organization's business types to see,Mainly according to swimming/Table tennis/chess/dance/English/Art, etc to classification.Although under the banner of various education development institutions all over the streets,But at present our country how many home early institutions is no exact number.

　　连锁经营 Chain operation

　　成品牌扩张主要方式 The main way to become a brand expansion

　　根据我国第五次人口普查发布的统计公报，我国内地0-3岁的婴幼儿共计7000万，其中城市婴儿数量为2000万。巨大的婴幼儿市场，孕育了巨大的早教商机。

According to China's fifth census statistics bulletin released,In mainland China 0-3 years a total of 70 million infants,The number of urban baby quantity for 20 million.Huge baby market,The development of huge business opportunities.

　　“此前，一份城市儿童早教消费的调查数据显示：收入在1500元以上的家庭，孩子月消费额为552元；月收入达到5000元以上的家庭，孩子月消费额为1165元。如果每个孩子月消费额的30%用于教育消费，最低的消费则为每月150元。以此推算，国内城市早教机构培训费市场有200多亿元的规模。”天天早教网创始人王晓丰曾对记者算过这么一笔账。

"after,A city of early children consumption survey data show:Income is in 1500 yuan of above family,On children spending for 552 yuan;Monthly income of 5000 yuan of above family,On children spending for 1165 yuan.If every child. 30% of the amount of consumption for education spending,The lowest consumption is 150 yuan a month.To calculate,Domestic urban development institutions training market has more than 200 yuan of the scale."Early every day and WangXiaoFeng founder once told the reporters calculate such a bill.

　　如果从1998年北京第一家早教机构红黄蓝成立算起，早教行业也不过15年光景。在这十余年里，先后诞生的各个品牌在不断寻求市场，到目前为止，逐渐形成这样的市场格局：综合类以新爱婴、金宝贝等机构为代表；外语类以瑞思少儿英语等为代表；艺术类以创艺宝贝为代表；产品类则以东方爱婴的抱抱熊为代表。

If the first one from 1998 Beijing development institutions red yellow blue count was established,Early industry also but was 15 years.In this in more than ten years,Has the birth of each brand in seeking for the market,So far,Gradually formed such a market:Comprehensive new love baby/Gymboree agency as a representative;Foreign language class with red think children's English as a representative;Art to create art baby as a representative;Product class the Oriental love baby baby come to bear as a representative.

　　“无论是何种产品或者服务，要想迅速抢占市场，无疑还是要连锁经营。同时，连锁经营能扩大品牌认可度。”一位在早教行业工作的人士说。该人士以东方爱婴为例，称东方爱婴目前在全国有超过300余家连锁机构，而这些连锁机构大多以加盟为主。

"Whatever the product or service,If you want to quickly seizes the market,No doubt or chain operation.At the same time,Chain operation can enlarge the brand popularity."A development in the industry say.This personage to Oriental love child as an example,Say the east love baby in the whole nation at present more than more than 300 chain mechanism,And these chain institutions to join mostly give priority to.

　　利润丰厚 lucrative

　　早教品牌价格差异大 Early brand price difference is big

　　裴女士是一位1岁孩子的母亲，同时也是一位普通的上班族，最近，她正在为孩子寻找一家合适的早教机构。几天下来，咨询了多家机构后，她直呼“早教培训的价格太贵”。

Ms pei is a 1 year old the child's mother,At the same time also is an ordinary office worker,recently,She is looking for a suitable for children early education institutions.A few days down,After consulting the agencies,She call"The early training is too expensive".

　　“想找一些洋品牌的吧，可实在太贵，一节课差不多得100多元钱，外语或者艺术类的更贵；本土品牌要便宜得多，每课时30-50元，又对他们的师资水平不放心，很多老师看起来就像刚毕业的学生。另外，很多机构都设在繁华嘈杂的闹市区，这对孩子的成长有利吗？”最终，裴女士放弃了为孩子寻找早教机构的想法。

"Want to find some foreign brands, right,But it is too expensive,A lesson about 100 multivariate money,Language arts or more expensive;Much cheaper local brands,Every hour 30 - fifty yuan,And to their teaching level is not assured,Many teachers look like just graduated students.In addition,Many organizations are based in the busy noisy downtown,The child's growth advantage?"finally,Ms pei abandoned for children development mechanism for the idea.

　　“我还有一点不明白，那些都标称自己运用最先进教育理念的机构，为何价钱差距会如此巨大？这些钱中，有多少真正用到孩子的教育上呢？”裴女士说。 然而，尽管价格不菲，还是令众多家长趋之若鹜。记者曾走访过海淀区远大路附近的一家早教机构，短短二十几分钟，便有近10位家长前来咨询。

"I also don't understand,Those who are nominal yourself using the most advanced education idea of the mechanism,Why the price gap will be so great?The money in,How many really use the child's education on it?"Ms pei said. however,Although the price does not poor,Or make many parents scramble for.Reporter had gone far haidian district near the road of a development mechanism,Just over twenty minutes,There is nearly ten parents to come to consult.

　　中国青少年教育培训研究院曾在培训行业发达的某省会城市做了一份调查，结果显示，在0-18岁的各类教育培训行业中，平均课时费最高的为早教行业，达153元。“这个行业的毛利率高达60%，净利率也达到30%。”该研究中心的一位负责人说。丰厚的行业利润吸引了风险资本的介入，据公开资料不完全统计，目前该领域获得的风险投资已达到几十亿元，其中仅天才宝贝的母公司睿稚集团，就获得多家风投机构共计1500万美元的投资。

China youth education training institute was in training industry developed province city will make a survey,The results show,At 0 - years old of all kinds of education training industry,The highest average KeShiFei for industry development,Up to 153 yuan."The industry's gross profit rate is as high as 60%,Net interest rate is 30%."The research center, a person in charge said.Rich industry profits attract the risk capital intervention,According to public information incomplete statistics,The field of risk investment has reached for billions of dollars,The baby's parent company only genius, young group,By tapping the more for a total of $15 million investment institutions.

　　监管盲区 Regulatory blind area

　　期待健全行业机制 Looking forward to improve the mechanism of industry

　　像其他所有新兴行业一样，早教行业在迅猛发展的同时，也注定伴随着各种隐忧。

Like all other emerging industries,The rapid development of the industry in the development at the same time,Also doomed with all the worries.

　　上月中旬，某知名连锁早教机构深圳的一家加盟店因租赁到期引发老板“跑路”事件，经媒体曝光后，虽然该机构北京集团总部选择破财免灾，但外界对于该行业的质疑却没有随着事件一起平息。

In the middle of last month,A famous chain development agency shenzhen franchise store for the end cause the boss"Run road"events,After the media exposure,Although the agency Beijing group headquarters selection with a poorer,But the outside world for the industry's question but not as events to together.

　　“目前，中国家长对早教行业的认识并不成熟，他们以为把孩子扔在课堂上，就能跟着老师一起学东西，殊不知早教并不像想象的那样神奇，甚至宝宝上完课后，一点进步和改变都没有。”王晓丰表示，由于家长的盲目崇拜，导致一些早教机构心态浮躁，有时候他们为了无限度迎合家长需求，甚至背离教育本质，做出一些根本无法兑现的承诺。

"At present,Chinese parents to early understanding of the industry is not mature,They think the children into the classroom,Can follow the teacher to learn something together,But do not like to imagine early as magic,Even the baby after class,A little progress and change all have no."WangXiaoFeng said,Because of the parents' idolatry,Cause some development institutions impetuous mentality,Sometimes they liable for parents to demand,Even away from education essence,Make some cannot cash commitment.

　　王晓丰同时表示，由于目前尚无对早教机构教师资格、教材、教具、教学质量等方面的相关标准，早教产品的科学性、专业性及安全性都无法得到保障，行业机制的缺失，使得该领域的监管几乎为零。“国家相关部门应尽快出台健全的行业规范，对早教机构进行引导和监督；同时，应将早教事业纳入教育改革和发展规划纲要，确定早期教育的范围、性质、宗旨、地位等；同时，对早教机构的收费定价加强监督。”王晓丰说。

WangXiaoFeng also said,Because there is no development mechanism of qualifications for teachers/materials/AIDS/The teaching quality of related standards,The scientific development products/Professional and safety can be guaranteed,The lack of the mechanism of industry,Make the field of supervision is almost zero."The relevant state departments should be mapped out promptly to improve the industry standard,To guide and supervise the development mechanism;At the same time,Early career should be included in education reform and development plan outline,To determine the scope of the early education/properties/aim/status;At the same time,The development mechanism of charge pricing strengthening supervision."WangXiaoFeng said.