介绍鱼皮画工艺 Introduce fishskin painting process

成立虚拟公司搞创业 传承非物质文化遗产 Company to carry out business established virtual inheritance intangible cultural heritage

在校大学生做鱼皮画 一年卖了一百多万元 College students do fishskin painting a year sold more than one hundred yuan

　　当同学们都在忙着准备回家时，哈尔滨工程大学的大三学生郭九强却忙着年底结算。去年，郭九强和几名大学生一起成立创业实训虚拟公司，销售同学们制作的鱼皮画。目前北大荒集团和“关东古巷”专门收购他们的鱼皮画成品。这几天，他初步算了一下账，一年下来，公司销售了2000余幅作品，销售额超百万元。

When the students are busy preparing for the home,Harbin engineering university junior student guo nine strong is busy at the end of the year and settlement.Last year,Kuo nine strong and some college students was established with virtual company business practice,Sales students make fishskin painting.At present wilderness group and"Great kanto ancient lane"Special purchase their fishskin painting finished.These days,He preliminary calculate a purse,A year off,The company sold more than 2000 works,Sales of over one million yuan.

一堂讲座激发创业理想 A lecture stimulate entrepreneurial ideal

　　12日晚9点，郭九强还在忙着看“公司”的“应收款项”。“临近年底了，还有一些画没结账，其他成员也在忙着统计去年的销售情况。”郭九强边忙边说。看到已经过百万的销售额，郭九强露出欣慰的笑容。

12 9 point,Kuo nine strong is still busy look"The company"of"receivables"."Near the end of the year,There are some pictures didn't check,Other members also busy statistics last year's sales."Kuo nine strong edge busy side said.See has been millions of sales,Kuo nine strong show gratified smile.

　　说起创业，郭九强说，在大一时，他就加入了学校的创业团队，但是一直没有找到合适的创业项目。2010年9月，郭九强和几名同学在学校里听了一场黑龙江省非物质文化遗产传承人张琳老师关于鱼皮文化的讲座，了解到现在专门从事这种古老手艺的人越来越少，如果再不加入现代的创新理念很可能在不久后导致失传。

Speaking of venture,Guo said nine strong,In a big,He joined the school business team,But they didn't find the right business project.In September 2010,Kuo nine strong and a few students in the school to listen to a heilongjiang province non-material cultural heritage heritage teacher zhang Lin about fishskin culture lectures,To know now specialize in this ancient crafts people less and less,If don't join the modern innovative concept is likely to be lost soon.

　　经过几个人的深入讨论研究和专业咨询，同学们一致认为鱼皮画这个项目很适合创业。于是，他们利用课余时间走访了哈尔滨松花江边和中央大街的旅游纪念品商店发现，卖得最多的是俄罗斯商品和来自我国南方的小商品。具有黑龙江特色的旅游纪念品，除了原字号的木耳等山特产品外，产于本地的艺术产品少之又少。经过调研走访他们还发现，省内很少有人涉及鱼皮画这个领域，鱼皮画完全可以作为地方特色和民族特色的纪念品出售。

After a few people discuss deeply research and professional consultation,The students agreed that fishskin painting this project is very suitable for business.so,They use their spare time visited Harbin songhua river side and the central street tourist souvenir shop found,Sell most was the Russian goods and from south China commodity.Heilongjiang province has the characteristics of tourist souvenirs,In addition to the original size of edible fungus, such as the mountain delicacies,From the local art products less and less.After investigation visit they also found,Very few people in this field in fishskin painting,Fishskin painting can as local characteristics and the national characteristics of souvenir sale.

　　“把鱼皮画打造成黑龙江特色旅游产品，既传承了民间艺术又有非常大的盈利空间。”嗅到了商机的郭九强，在2010年10月成立了“鱼福满满”项目组，传承黑龙江省非物质文化遗产，同时帮助在校大学生创业，还请了专业的张琳老师作为项目的指导老师。同学们为了深刻体会赫哲族的传统鱼皮文化，先后两次前往赫哲族的聚居地佳木斯市，与赫哲族居民一起生活，向国家级非物质文化传承人学习技艺，参观赫哲族的纪念馆，深入了解赫哲族的历史文化，走访当地的鱼皮画制造厂商和经销商向他们了解鱼皮画制品的市场行情。

"The skin to create a picture of heilongjiang special tourism products,Only inherits the folk art and have very big profit space."Smell the opportunity of kuo nine strong,In October 2010 was established"Fish full blessing"Project team,Inheriting the intangible cultural heritage in heilongjiang province,At the same time help college students venture,Please the professional teacher zhang Lin as project guidance teacher.The students in order to deeply understand the hezhen nationality traditional culture of the skin,Has two to the settlement of jiamusi hezhen nationality,And hezhen people living together,To the national intangible cultural heritage learning skill,Visit the hezhen memorial hall,Understanding the history of the hezhen nationality culture,Visit the local fishskin painting manufacturers and distributors to understand fishskin painting products market.

鱼皮画进课堂 堂堂爆满 Fishskin painting into classroom open house

　　仅有创业想法还不行，必须得有作品和成型的技术。在学校的帮助下，赫哲鱼皮文化成了哈工程大学的选修课。与此同时，郭九强和同学们成立了鱼皮画协会，让张琳老师带领更多的同学走进了精彩的鱼皮文化。

Only venture idea not yet,Must have works and forming technology.In the help of the school,The hezhen nationality fishskin culture become ha engineering university elective course.meanwhile,Kuo nine strong and students set up fishskin painting association,Let zhang Lin teacher lead more students into the wonderful fishskin culture.

　　鱼皮画指导教师张琳说，最初只是想让这些文化素质高的年轻人能够更好地传承和发扬少数民族非物质文化遗产开设了一门选修课，没想到吸引了这么多学生报名。当时这门课共设80人的名额，结果全校有260多名学生报名，学校只好通过抽签来确定。

Fishskin painting guidance teacher zhang Lin said,Originally just want to let these cultural quality of young people to better inherit and carry forward the minority non-material cultural heritage has opened an elective,Thought attracted so many students in the application.When the class a total number of 80 people,Results the more than 260 student registration,The school had to through the draw lots to determine.

　　张琳说，来上课的学生里有些是选课时没中签也来旁听的。软磨硬泡从老师手里领到鱼皮和工具，没有学分学生们也做得兴高采烈。

Zhang Lin said,To class students some when choosing courses is not be the lucky number also ones.Pester and keep on hand from the teacher to the skin and tools,No credits the students have done in high spirits.

　　“我们是数学系大二的学生，一开始只是抱着选一门新鲜课程的想法，完全不了解什么是鱼皮画，我们还以为老师只是用多媒体给我们讲解一些理论，没想到学校下了这么大的力气给每个人都配备了画板和鱼皮，室友们都很羡慕我们，有时候也跟着来蹭课。”孙娜告诉记者，最初选这门课程的学生多数都是抱着好奇心理来凑热闹，结果上课后发现，张老师不仅讲枯燥的理论课，还真下工夫舍得让他们在鱼皮上瞎折腾。慢慢的，同学们越来越喜欢这门课程，并把它当成自己的兴趣，只要有时间就找张老师切磋。经过系统地学习，许多同学的作品都可以达到出售的水平。

"We are the department of mathematics, sophomore students,At the beginning it was held to choose a new curriculum idea,Completely do not understand what is fishskin painting,We thought the teacher just using the multimedia to teach some theories,Didn't think school placing such a big effort to everyone with panel and skin,My roommates are very envy us,Sometimes also follow to ceng class."SunNa told reporters,First choose this course and most of the students are holding the curious psychology to join in the fun,Results the discovery after class,Teacher zhang speak not only boring theory,Really concentrate one's efforts are willing to let them in on the skin blind flounder.slowly,The students more and more like this course,And regard it as their interests,As long as there is time to find a teacher notes.Through systematic study,Many students work can reach the level of the sale.

　　有了这些保障，哈工程的鱼皮画加工初成气候。

With the security,Ha engineering fishskin painting processing ChengQiHou early.

一幅“虎头”卖了500元 A picture"tiger"Sold 500 yuan

　　2012年1月，郭九强在张琳老师的推荐下，和同学进行有目的式地拜访，他们自己“圈定”了几个可发展的客户，打算整体打包销售鱼皮画。

In January 2012,Kuo nine strong in zhang Lin teacher's recommendation,And students have a purpose type to visit,they"outline"A few can develop customers,Going to the whole package sales fishskin painting.

　　“现在证明我们眼力还不错，之前张老师建议我们锁定的北大荒集团，现在已经成了我们最大的买家。”郭九强说，同学们最初拜访黑龙江省北大荒文化创意产业集团股份有限公司的时候，公司负责人对这几个毫无从业经验的毛头小伙有些怀疑，一口回绝了他们。同学们并没有放弃，随后郭九强有针对性地做了精心的策划和一些成品去公司商谈，最终公司负责人被同学们的专业性和这种坚持不懈的精神所打动，同意与他们合作，共同来进行这个项目。仅该公司去年就订购近两千幅作品。

"Now that our vision is good,The teacher suggested that we before a lock of wilderness group,Now we have become the biggest buyers."Guo said nine strong,The students first visit heilongjiang wilderness cultural creative industry group co., LTD., time,The company responsible for these a few no experience of burr boy some doubt,A rejected them.The students did not give up,Then kuo nine strong pertinently made careful planning and some of the finished product to the negotiations,Finally by students in the professional and the unremitting spirit moved,Agree to cooperate with them,Common to this project.Only last year the company order nearly two thousand works.

　　“北大荒”的成功经验让郭九强他们深信，只要有毅力和过硬的技术肯定能打开市场销路。“但当时仅是局限于团体销售，并没有考虑过其他的销售模式。”郭九强说。

"wilderness"The successful experience let kuo nine strong they believe,So long as has the perseverance and good technology can open the market."But at that time is only limited to group sales,And do not want to think about other sales model."Guo said nine strong.

　　“是当初一幅卖了500元的‘虎头’鱼皮画，让我们有了进军零售市场的念头，更激发了我们的‘小宇宙’。”说起团队的销售业绩，让郭九强念念不忘的是第一幅画卖给个人买家的成功销售案例。

"A picture is had sold 500 yuan‘tiger’Fishskin painting,Let us have the idea of the retail market,More inspired our‘Small universe’."Speaking of the sales team,Let kuo nine strong on the brain is the first painting sold to individual buyers successful sales case.

　　2012年6月，鱼皮画选修课结束时，学校特意为他们举办了一场鱼皮画作品展。当时他们只是想让更多的人了解鱼皮画，并没有卖画打算。结果展会结束后，几位买家主动与创业的同学们取得了联系，希望买下名为“虎头”的作品。同学们面对突如其来的客户一时拿不定主意。经过与老师沟通，最终将那幅极具特色的“虎头”作品以500元价格销售，结果一次就卖出去5幅作品。第一次零售成功，大大增加了他们的信心。从那以后，同学们便开始探索鱼皮画的零售市场。

In June 2012,Fishskin painting at the end of the elective courses,Especially for their school held a fishskin painting exhibition.When they just want to let more people know about fishskin painting,Did not sell to draw.Results after the show,Several buyers active with the start up of the students made contact,Hope to buy the name"tiger"works.The students in the face of all of a sudden a customer minds.With the teacher communication,Will the extremely characteristic"tiger"Works with 500 yuan price sales,As a result, they sell out five works.The first retail success,Greatly increased their faith.From then on,The students began to explore fishskin painting of retail market.

年销售额有一百多万 Annual sales of more than one hundred

　　为了更好地将鱼皮画打入市场，2012年10月，在学校的支持下，他们成立了由10余名在校大学生组成的虚拟公司福鱼文化创意公司，这些学生分别来自学校的工商管理、金融、法律、电子商务和艺术设计等5个专业，由专业团队负责销售鱼皮画。

In order to better will fishskin painting into the market,In October 2012,In the support of the school,They set up a 10 college students composition of virtual company f fish culture creative company,The students were from the school of business administration/financial/law/Electronic commerce and art design, as well as five professional,The professional team is responsible for sales fishskin painting.

　　听说哈尔滨要将关东古巷打造成旅游区，同学们看到了商机，便与指导老师张琳一同去了关东古巷，不出同学们所料，在关东古巷有一家名为“鱼皮部落传奇”的店在经营鱼皮画生意，但是经营的品种比较单一。与店老板沟通后，同学们说出了自己的想法，将他们的作品在鱼皮部落传奇中销售，这样既能增加店里产品的多样性，同时也增加了销售出路。最终，老板同意与他们合作。

Heard that Harbin will create a great kanto ancient lane area,The students see the opportunity,He and guidance teacher zhang Lin went with great kanto ancient lane,The students expected,There is a great kanto in ancient alley called"Fishskin tribe legend"Store in business fishskin painting business,But business is more onefold breed.And after the owner of the communication,The classmates spoke her mind,Will they work in fishskin tribe legend in the sales,This can not only increase the diversity of products store,At the same time also increases the sales way.finally,The boss agreed to cooperate with them.

　　就这样，同学们走遍了哈市每一个可能合作的商家，挨家上门拜访，为鱼皮画打开零售市场。同时他们还不放过任何一个能展示鱼皮画的平台，参加了第二十三届哈洽会，第七届中国龙江国际文化艺术产业博览会等大型活动，在会上均受到了很多领导和企业的关注。团队的同学还结合自身优势在淘宝网上开设了网店，进行鱼皮画的网上销售。

so,The students visited Harbin city every possible business cooperation,Went from door to door to visit,For fishskin painting open retail market.At the same time they also don't let go of any one can show fishskin painting platform,Took part in the Olympic HaQiaHui,The 7th China longjiang international culture art industry fair and other large-scale activities,At the meeting were all influenced by a lot of leadership and enterprise's attention.The team of the students with their own advantages in taobao opened a shop,For skin painting online sales.

　　郭九强说，一年来，他们的鱼皮画销售额达到100多万元。目前，他们已先后联系了黑龙江省残联、妇联和哈尔滨市残联、妇联，积极寻求合作，希望给残疾人和待业妇女们提供工作机会，帮他们提高生活水平，为她们找到新的创业商机。

Guo said nine strong,A year,Their fishskin painting sales reached more than 100 yuan.At present,They have been in contact with the disabled person association of heilongjiang province/The women's federation and disabled person association of Harbin/Women's federation,Actively seek cooperation,Hope for the disabled and provide job opportunities for women,Help them to improve the standard of living,For them to find new business opportunities.

学校鼓励学生创业 Schools encourage students to venture

　　据哈尔滨工程大学校团委副书记郭峰介绍，哈尔滨工程大学鼓励学生在校期间进行创业实训，福鱼文化创意公司是哈尔滨工程大学40余家创业实训虚拟公司的一家。其团队找准了发扬黑龙江非物质文化遗产的优势，通过制作赫哲族的鱼皮画礼品和创意品，不仅在校园内培养了学生热爱非物质文化遗产和黑龙江特色文化，而且引导学生动手制作工艺品，发挥学生的创意创造能力，同时还创造了价值，可以说把握住了创业的精髓，在社会也产生了相当有影响力的成果。

According to the Harbin engineering university deputy secretary of the school rafnar b is introduced,Harbin engineering university encourage students during the period of school for entrepreneurial training,F fish culture creative company is Harbin engineering university more than forty entrepreneurship training a virtual company.The team alignment the heilongjiang carry forward the advantages of the intangible cultural heritage,Through the production of hoche fishskin painting gift and creative product,Not only the students on campus love intangible cultural heritage and cultural characteristics of heilongjiang province,And lead the students to make a handicraft,Play to students' creative creation ability,At the same time also created value,Can grasp the essence of the enterprise,In the society have produced quite influential achievements.

　　“创业是一门综合的学科，对于在校大学生来说是丰富人生经历、培养各方面能力，与社会接轨的一个重要过程。不仅仅是单凭一腔热情就可以做好的，需要各方面能力的积累。”郭书记说，哈尔滨工程大学创业学院鼓励广大学生在大学期间选修创业教育的课程，一方面是培养学生的综合能力，包括语言表达、团队合作、沟通策划等方面；其次，参与创业的过程也是激励学生从无到有的创造过程，学生在创业的过程当中，会感受到自身能力和知识结构的不足，从而会引导学生自发补充知识习，从这方面来说，创业教育不仅不会影响学生专业课程的学习，反而会激发学生自我学习的潜意识，使得他们更好地投入到知识体系的丰富和学习中来。(记者 栾微)

"Entrepreneurship is a comprehensive discipline,To the college students is rich life experience/Cultivate various aspects ability,And social practice is an important process.Is not only a single with a cavity enthusiasm can do well,Need the accumulation of various aspects ability."Guo secretary said,Harbin engineering university business college encourage students in university period take business education course,On the one hand is to cultivate students' comprehensive ability,Including language/team/Communication planning, etc;secondly,Participate in business process is to encourage the students to create the process from scratch,The students in the entrepreneurial process,Will feel their own ability and the shortage of the knowledge structure,Thus will guide students spontaneous supplement knowledge acquisition,In this regard,Entrepreneurship education not only will not affect students' professional course of study,It will stimulate the students' self learning subconscious,Make them better into the knowledge system of the rich and learning to.(Reporter LuanWei)