本版撰文/本报记者王琛

This page/our reporter Wang Chen

　　生命方舟、便携式氧气瓶、山区灾民快速转移装备……在1月10日落幕的第三届“芙蓉杯”国际工业设计创新大赛上，17项公开组金、银、铜奖和5项企业创新奖结果最终揭晓，救援逃生设备获奖较多。陕西理工学院3名大学生设计的“生命方舟两栖救援医疗方舱”击败意大利专业设计公司获得公开组A组金奖。

The life of the ark/The portable oxygen tank/Mountain people fast transfer equipment……On January 10, ending the third"Lotus cup"International industrial design innovation competition,17 the open gold/silver/Bronze and five corporation.the results finally revealed,Winning more aid escape equipment.Shaanxi institute of technology in three design of college students"Life ark amphibious rescue medical application"Beat Italy professional design company for the open group A gold medal.

　　北京暴雨促成大三学生设计“方舟” Beijing heavy rains to junior majoring in design"The ark"

　　第三届“芙蓉杯”国际工业设计创新大赛自2012年9月正式启动，收到来自意大利、俄罗斯、新加坡、荷兰、丹麦、韩国等9个国家和地区的3684件作品，其中公开组作品3536件，企业组作品148件，吸引了200多所国际、国内高校和近百家省内企业的参与和支持。来自海内外大批设计专业大学生在长沙PK创意。

The third"Lotus cup"International industrial design innovation competition launched in September 2012,Received from Italy/Russia/Singapore/In the Netherlands/The Danish/Nine countries and regions such as South Korea's 3684 works,The open of them 3536,Enterprise group of 148 pieces of works,What attracts more than 200 international/Domestic colleges and nearly hundred enterprises in the province to participate in and support.From home and abroad a large number of creative design professional college students in changsha PK.

　　公开组在面向高端装备制造业、促进文化与科技融合、面向环境可持续与社会创新三个方面分A、B、C三组设置奖项奖励设计创新，其中收获最为丰盛的当属救援设备。

The open for the high-end equipment manufacturing industry/Promote the culture and the integration of science and technology/For environmental sustainability and social innovation points in three aspects: the A/B/C three groups set up prize award design innovation,Which is the most abundant harvest the rescue equipment.

　　陕西理工学院大三学生杨旭在两名老师的指导下，设计出了“NOVA生命方舟两栖救援医疗方舱”，这件作品受到评委一致好评，最终击败意大利专业设计公司AMV为三一重工量身打造的“SY850C”挖掘机，

Yang xu shaanxi institute of junior students under the guidance of two teachers,Design out of the"NOVA life ark amphibious rescue medical application",This work was praised by the judges,Eventually defeated the Italian professional design AMV for sany, tailor-made"SY850C"excavator,

　　获公开组A组金奖。杨旭介绍，自己在大一时就想到了这个概念，“去年的北京暴雨那么严重，就更加坚定了做这件作品的决心。”公开组中，中南大学团队设计的“便携式氧气瓶”，浙江大学和浙江理工大学设计的“路灯漂浮救生帐篷”，江南大学设计的“山区灾民快速转移装备”及“雪崩救援生存系统”同样获奖。

The open group A gold medal.Yang xu introduced,Yourself in when I was thinking about this concept,"Heavy rain in Beijing last year,Even more strengthened the determination to do the work."In the open,Central south university team design"The portable oxygen tank",Zhejiang university and zhejiang university of science and technology design"Street lamp floating rescue tent",Design of jiangnan university"Mountain people fast transfer equipment"and"Avalanche rescue survival system"Also win.

　　企业组中，湖南华诺星空电子技术有限公司也是凭借一款用于救援的手持式穿墙雷达获得企业创新奖。

Companies in the group,Hunan China north star electronic technology co., LTD., is also with a handheld through-wall radar for relief for enterprise innovation.

“希望更多的人认识马王堆” "Hope more and more people know the mawangdui"

　　台湾实践大学艺术设计系研究生向哲纬和他的同学以马王堆汉墓出土文化为灵感创作的“重现马王堆”获得公开组B组金奖。

Taiwan university graduate art design practice to zhe weft and his classmates to writing unearthed culture for inspiration"Repeat mawangdui"Access to the open group B.

　　为了参观马王堆汉墓，向哲纬和同学提前一天坐最早的飞机来到了长沙，但是听说湖南省博物馆在进行整修，非常遗憾。他介绍说，马王堆在台湾也非常有名，几乎人人都知道辛追夫人。

In order to visit the writing,To zhe weft and classmates came to changsha, the earliest flight one day in advance,But I heard that hunan museum in renovations,Much to my regret.He said,Miu is also very famous in Taiwan,Almost everyone knows the symplectic after Mrs.

　　“看过报道，马王堆出土器物的形态和外形非常独特，希望把美丽的地方用到现在的生活里面，让更多的人认识马王堆。”向哲纬说，目前他们还在对“重现马王堆”作品进行丰富。

"Have seen reports,Mawangdui artifacts unearthed from the shape and appearance is very unique,Want to use beautiful places in life now,Let more people know the mawangdui."To zhe weft said,Now they are on"Repeat mawangdui"Rich works.

　[点评] (comment)

　　用设计提质湖南工业 With quality, and the hunan industrial design

　　“参与的企业越来越多，积极性越来越高，湖南企业现在已经认识到工业设计对于企业的创新和发展具有重要意义。”连续3届担任大赛评委的湖南大学设计艺术学院院长何人可认为，近年来三一、中联等一大批企业在工业设计上的成功，在省内起到了积极的示范作用，工业设计的概念在湖南企业界得到了很好的推广。

"Participate in enterprise more and more,Enthusiasm is higher and higher,Hunan enterprises now have realized that industrial design is of great significance for the innovation and development of the enterprise."3 consecutive terms as a contest judges of hunan university, dean of the school of design art who can think,In recent years the trinity/Vanda, such as a large number of enterprises in the industrial design success,In the province has played a positive role model,The concept of industrial design in hunan business got very good promotion.

　　何人可认为，具有最强烈的工业设计元素的概念产品既可以表现企业未来的发展，同时，测试消费者对企业未来产品的反应。“企业的理念最终要靠设计师来传递给消费者。”他认为，本次比赛“不仅是企业提升工业设计水平的训练场，同时也正在成为企业与设计师之间重要的交流平台”。

Who can think,Has the strongest elements of industrial design products can show the concept of enterprise's future development,At the same time,Test consumer response to the enterprise products in the future."Enterprise idea eventually want to rely on designers to deliver to consumers."He thinks that,In this game"Not only is the enterprise to improve the design level of industry training,At the same time, it is becoming a important platform of communication between companies and designers".

　　大赛评委、台湾实践大学副校长官政能认为，大赛最大的特点是关注湖南本土的重点产业。“是否获奖其实并不重要，在大赛结束之后，可以继续向重点产业和重点企业提出具有针对性的建议，提升竞争力。”

Contest judges/Practice in Taiwan, vice-chancellor of the university officer, government can think,Competition is the biggest characteristic is to focus on the hunan local key industries."It doesn't really matter whether the prize,After the end of the contest,You can continue to the targeted Suggestions for key industries and key enterprises,More competitive."

声音 voice

　　现在是中国完成由制造者向创造者转型的最佳时机，也是中国在国际市场中获得更高地位的机会。——大众集团旗下乔治亚罗设计公司副总裁福马加里

Now is China's the best opportunity to complete the transition from the producer to the creator,China's opportunity to gain a higher position in the international market.- Volkswagen group QiaoZhiYaLuo design company vice President Mr Margarito

　　全世界所有顶级的公司在做的事情就是设计，设计是企业创新的灵魂，没有设计就没有产品，更没有品牌。工业设计对湖南企业质量的整体提升非常关键。——湖南大学设计艺术学院院长何人可

All the world's top companies are doing is designed,Design is the soul of enterprise innovation,No design, no products,Even without the brand.Industrial design in hunan is critical of the ascent of the whole enterprise quality.Who - design of hunan university, dean of the school of art can be