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过半家庭孩子每月课外辅导班花销超2000元--亲稳网络舆情监控室
2013-03-03

    导语:     Guide language:2013年1月22日,由搜狐网、搜狐教育频道联合主办的“向教育提问”搜狐教育年度盛典在北京隆重举行,包括顾明远、钟秉林、梁晓声、毕淑敏、马洪涛、陈晓楠、朱清时、杨东平、于丹、邓飞、张千帆等在内的思想界、教育界、公益界名人参加了论坛,就教育公平、教育体制创新、教育界民间公益以及民营教育机构的未来进行了深度探讨。搜狐教育作为互联网首席教育媒体,呼吁教育人士追寻教育本源坚守最初的理想情怀,让我们有机会把中国教育变得更好。 On January 22, 2013,By sohu net/The auspices of the joint sohu education channel"Ask the education"Sohu education annual festival was held in Beijing,Including Gu Mingyuan/Zhong Binglin/Liang Xiaosheng/Bi shumin/Ma Hongtao/Chen Xiaonan/Zhu qingshi/Yang dongping/Yu Dan/Deng fei/Zhang Qianfan ideological circle, etc/education/The public celebrity attended the BBS,Education justice/Innovation education system/Folk public welfare education and private education institution has carried on the deep discussion in the future.Sohu education chief education media as the Internet,Call for education people to pursue education source and stick to the original ideal feelings,Let us have the opportunity to put China's education better.


    》》》进入“向教育提问”2012搜狐教育年度盛典专题
    ]]]To enter"Ask the education"2012, sohu education annual festival
  人民网北京1月23日电“向教育提问”搜狐教育年度盛典1月22日在北京召开,包括顾明远、梁晓声、毕淑敏、朱清时、杨东平、于丹、邓飞、张千帆等在内的思想界、教育界、公益界名人参加了论坛。 People in Beijing on January 23 (Reuters)"Ask the education"Sohu education annual festival was held in Beijing on January 22nd,Including Gu Mingyuan/Liang Xiaosheng/Bi shumin/Zhu qingshi/Yang dongping/Yu Dan/Deng fei/Zhang Qianfan ideological circle, etc/education/The public celebrity attended the BBS.

  此次盛典举办的同时,还发布了《2012搜狐教育行业白皮书》(以下简称“白皮书”)。这份白皮书调查历时多月,共收集有效样本逾9万份,覆盖了课外辅导、早期教育、少儿英语、职业教育、网络教育、出国留学、商学院、移民服务8大领域,较为全面地反映了目前国内教育市场和行业面貌。搜狐教育负责人介绍,从白皮书可以发现,2012年中国消费者教育支出持续走高,而同时教育消费维权的呼声也渐高,可喜的一面是,行业参与者也在苦练内功,不断完善产业生态。

The event held at the same time,Also released[White paper 2012, sohu education industry](Hereinafter referred to as the"The white paper").The paper study lasted more than a month,Effective samples from more than 90000 copies,Covered the after-school tutoring/Early education/Children's English/Vocational education/The network education/Go abroad to study/School of business/Immigration services eight areas,More fully reflect the current domestic education market and industry.Sohu education chief introduction,Can be found from white paper,In 2012 Chinese consumers high education spending,While the education calls for consumer rights protection is also increasing,Side is welcome,Industry participants in hard skills, too,Perfecting the industrial ecology.

  “中国早教市场火爆,一节45分钟的早教课价值200多元,全套200节课要花掉近3万元,价格令人咋舌,但众多家长还是情愿把不会走路的孩子送去早教。”白皮书显示,约70%的孩子参加过英语及奥数辅导班,每月课外辅导班花销在2000元以上的家庭占参与投票总人数的50%以上。

"China's early education market boom,Early education class section 45 minutes worth 200 yuan,A full set of 200 class would cost nearly 30000 yuan,Price is breathtaking,But not many parents prefer to walk the children to early education."White paper display,About 70% of the children participated in the English and Olympic math classes,Extracurricular remedial class spending per month in more than 2000 yuan households accounted for more than 50% of the total vote.

  早教市场之外,2012年的特别“新贵”当属商学院教育中的的创业课程,白皮书显示,随着中欧等商学院有关创业课程的开设,自主创业者报考商学院的人数较以往都有大幅增加,增长幅度超过26%,“尽管学费逐年增加,依然有着60%的人选择商学院教育,这一结果较去年有所上升。”

Early education market,Especially in 2012"Newly rich"Is the school education in entrepreneurship,White paper display,The opening of school of business, such as central Europe about entrepreneurship,Independent entrepreneurs to enter oneself for an examination the number of business schools than in the past have greatly increased,More than 26% growth,"Although tuition fees increase every year,Still have 60% of people choose the business school education,This results increased year on year."

  “受到民间教育在细分领域的不断深耕,民间教育市场对资金的渴求也更加激烈,可以预期未来几年内将迎来一个巨大的融资潮。”搜狐教育负责人介绍,调查中可以发现很多公司都有融资需求,不过此前被套进圈子的VC/PE也有着巨大的退出压力,未来几年再次重启上市将是必然结果,但考虑到此前中国教育概念股在美国市场概念炒作泛滥、财务造假风险、VIE风险、审计问题等等因素影响,前景不容乐观。

"By private education in the niche of subsoil,Private education market more intense desire for money,Can be expected in the next few years will usher in a huge funding."Sohu education chief introduction,Survey can be found in a lot of companies have financing needs,But the bedding bag into the circle of VC/PE is also huge pressure to quit,In the next few years to restart again listed will be the inevitable result,But given the education after China concept stocks in the United States market hype/Financial fraud risk/Risk of the VIE/Audit problems and so on factors,Outlook is not optimistic.

  事实上,2012年中国在美上市的教育概念股经历了一轮不小的挫折。白皮书的调查显示,8家教育上市公司(不计已退至OTC市场公司)总市值46.32亿美元,相比2011年的54.93亿美元下降了18.58%。在46.32亿美元的总市值中,新东方仍处于绝对领先的地位,是其他7家公司市值总额(15.55亿美元)的两倍。与此相对应,新东方高达8.35亿美元的营收与2-5位四家公司营收总和持平。

In fact,,In 2012 China's listed in the us education stocks has experienced a big setback.According to the survey of white paper,Eight education listed companies(Regardless of the retired to over-the-counter (OTC) market)Total market capitalization of $4.632 billion,Down 18.58% compared to $2011 in 5.493 billion.In the total market value of $4.632 billion,New Oriental is still in the absolute leading position,The total market value is 7 other companies(Us $1.555 billion)Twice as many.With the corresponding,New Oriental as much as $835 million in revenue and 2-5 four companies total revenue was flat.

  白皮书显示,加、美、澳三国占据投资移民74%,比例分别为27.9%、26.8%和20.3%。移民者当中,有近四分之一的人是因为不满于当前的国内教育环境,移民他国期望为子女谋求更好的未来,高居其他原因之首。

White paper display,add/beauty/Australia in The Three Kingdoms is 74% investment immigration,Proportion of 27.9% respectively/26.8% and 20.3%.Among immigrants,Because nearly a quarter of people dissatisfied with the current domestic education environment,Emigration expected to seek a better future for their children,High for other reasons.

  伴随市场高经济利润产出,行业乱象频出,《2012年上半年全国消协组织受理投诉情况分析》显示,2012年上半年,全国消协共受理教育培训服务投诉1644起,超过去年同期的1598起。

Along with the market output high economic profits,Industry chaos mount,[In the first half of 2012 the national disappear assist organization accepts the complaint situation analysis]According to,In the first half of 2012,Disappear assist the country had to accept the education training service complaints since 1644,More than 1598 from the same period last year.

  自去年开始,搜狐教育开通了“3.15消费者投诉平台”,征集消费者维权案例,梳理出消费者投诉主要问题和集中领域,并推出 “教育培训机构投诉率排行榜”,即“消费维权灰榜”,这也构成了2012年消费者的投诉重点,调查显示,教育培训服务投诉排行中,早教机构、幼儿园、少儿英语、课外辅导、职业培训、留学中介名列前茅。

Since last year,Sohu education opened"3.15 consumer complaints platform",For consumer rights protection case,Comb out the main problems and consumer complaints focus areas,And roll out "Education training institutions of complaints",That is"Consumer rights protection grey list",This also constitutes the consumer complaints focus in 2012,According to the survey,Education training service complaints rankings,Early education institutions/The kindergarten/Children's English/After-class tutoring/Vocational training/Agents are among the best.

  而最让消费者难以接受的问题包括:办学机构虚假宣传,随意编造教师学历、培训内容等误导消费者;培训学校巧立名目乱收费,设置不平等条款;培训课程设置随意更改,开课后随意更改课时,随意合并班级,甚至取消课程,消费者得不到预期教育效果;主办方无办学资质,培训机构无照经营或超范围经营等。(张雨 周艺冰)

And the most let consumers to accept problems include:Cooperatively-run school false advertising,To include teachers' qualifications/Training content such as misleading to the consumers;Training schools are collect fees in disorder,Settings is not equal terms;Training curriculum change,After the commencement of the course change class time,Optional merge class,Or cancel the course,Consumers can not get expected effect of education;Organizers of the teaching organization,Unlicensed or beyond management training institutions.(Zhang yu.my Zhou Yibing)


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