本月初，一条“华科MBA毕业后街头卖冰棒”的视频，在网上传开。今年45岁、已卖了20年冰棒的荆州市民饶建新，意外成为许多人饭桌上的谈资。“事情的关键不在MBA卖冰棒，而在卖冰棒的读了MBA。现在有很多误解，我只希望没有砸母校MBA的牌子。”饶建新7日对到访的记者如是说。

At the beginning of the month,One of the"Huake MBA street sell Popsicle after graduation"In the video,Spread on the Internet.45 years old this year/Has sold 20 years RaoJianXin Popsicle jingzhou residents,Surprise many people at the dinner table conversation."Things don't have my key MBA sell Popsicle,And sell Popsicle read an MBA.Now there are a lot of misunderstanding,I just hope they missed school MBA brand."RaoJianXin 7 for visiting journalists said.

不失败 Don't fail

年入10万元早已“名声在外” Years into the $100000 already"reputation"

　　水果摊、包子店、发廊、寿衣花圈服务，以及电线杆上残留的“寻狗启事”，加上漫无秩序的“摩的”和人流，构成了荆州老南门外的喧嚣。

Fruit stand/The steamed stuffed bun shop/Hair salon/Shroud laid a wreath service,And residual poles"Search dogs notice",And without order"motorcycle"And the people,Constitutes the hustle and bustle of jingzhou old south gate.

　　饶建新现在成了这种喧嚣里的新谈资。实际上他早就是当地“名人”。

RaoJianXin became the new talk of this kind of blatant in now.Actually he already is local"celebrity".

　　饶建新出身贫寒。1988年，学兽医的他从荆州农校毕业，进入当地一家食品厂，1994年辞职，从此在荆州老南门外的御河街上，摆摊卖冷饮至今。

RaoJianXin born in poverty.In 1988,,He graduated from jingzhou aggie learning veterinary,To enter a local food factory,In 1994 to resign,From then on, the old south gate of the imperial river street in jingzhou,Stalls selling ice cream today.

　　荆州当地的冷饮批发，竞争惨烈，顶峰时批发店多达60余家，现在只剩10家不到。饶建新是近20年来不多的幸存者之一，当地的街坊以及小商店主多半认识他。年前，因为生意需要，他刚刚从个体户“晋升”为公司老板。

Jingzhou local wholesale cold drink,Fiercely contested,The peak more than 60 wholesale shop,Now there are only 10.RaoJianXin is one of the few survivors in the past 20 years,Most of local neighborhoods and small shopkeepers know him.Years ago,,Because business needs,He just from soho"A promotion"The boss for the company.

　　卖了近20年冷饮，赚了多少钱呢？饶建新表示，这一行利润微薄，且底层销售链条竞争环境恶劣，他一直没有赚到像样的“第一桶金”。就目前来看，他和妻子一起经营的这家批发公司，年收入刚刚突破10万元。

Cold drinks sold nearly 20 years,How much money?RaoJianXin said,This line of small profits,And the underlying the sales chain competition conditions,He never earn a decent"The first bucket of gold".For the moment,He and his wife runs the wholesale company,Just crossed the $100000 annual revenue.

　　不过在当地，这份收入并不算太差。“我承认我做得不成功，但至少还不算失败。”谈及网上对他的议论，饶建新说。

But in the local,The pay isn't too bad."I admit that I was not successful,But at least not to fail."When it comes to online talk to him,RaoJianXin said.

　　但读华科MBA时所付出的10万元学费，仍然让饶建新付出了极大的“机会成本”。饶建新说，2004年前后的10万元，足以在荆州城买一套不错的房子。等到2009年他拿到MBA学位时，当地房价已经开始猛涨。现在，他和家人依然住在租来的房子里。

But read the huake MBA, and paid the tuition fees of $100000,Still let RaoJianXin pay great"The opportunity cost".RaoJianXin said,Around 2004, 100000 yuan,Enough to buy a good house in jingzhou city.Wait until he got MBA degree in 2009,Local prices have been soaring.now,He and his family still live in a rented house.

不后悔 Don't regret

称读MBA只因兴趣使然 According to an MBA because interest

　　网上有人揶揄饶建新，花10万元读MBA最后还是没成精英。对此，饶建新不以为然。他的华科MBA学位是真学苦练挣到手的，他也从没打算靠读MBA来成为精英。

Online someone teasing RaoJianXin,Pay 100000 yuan an MBA finally didn't into elite.For this,RaoJianXin disagree.His huake earn an MBA is really study hard,He never intends to rely on an MBA to become elite.

　　饶建新少时家里很穷，但他读书很上进。中专毕业之后，他通过自考拿到了湖北大学数学专科文凭。此后，做小生意的他，对管理一直抱有浓厚的兴趣。2004年，一名考上研究生的朋友鼓动他考个MBA，饶建新就报考了华科，并一次成功。

RaoJianXin small home is very poor,He read very ambitious.After graduating from technical secondary school,He by oneself to the hubei university mathematics college diploma.Since then,He do a small business,On has been a keen interest in management.In 2004,,Express a friend encouraged him a MBA,Huake RaoJianXin can enter oneself for an examination,And a successful.

　　卖冰棒的饶建新还真没想到自己能这么顺利地考上。他认为，这与他的数学好有关系。

Sell Popsicle RaoJianXin also I can't believe how well they can succeed.He thinks that,It has relations with his math is good.

　　当时饶建新已经36岁，女儿都快10岁了。要继续做生意养家，他只能选择周末上课。从2004年到2006年，饶建新奔波在荆州和武汉间，常带着女儿一起走进MBA课堂的他，一度成为班上一景。2009年，饶建新通过了论文答辩，拿到了学位。

RaoJianXin is 36 years old at that time,Daughter is ten years old.To continue doing business for the family,He can only choose a weekend class.From 2004 to 2004,Hoarding RaoJianXin between wuhan and jingzhou,Often with his daughter to go to MBA classroom,Once the class a spectacle.In 2009,,RaoJianXin passed the thesis defense,Get the degree.

　　他的论文题目也与冰棒有关：《冷饮市场的组合与定价分析》。对此，饶建新透露，当时的导师王槐林教授一直不知道他就是个卖冷饮的，倒是很多同学知道他的来历。

His paper topics are also associated with Popsicle:[The combination of cold drink market and pricing analysis].For this,RaoJianXin revealed,Mentor professor Wang Huailin at that time did not know he is an ice cold drinks,Is the origin of many students know he.

　　MBA毕业之后，饶建新没有想过找份新工作，而是继续在老南门外做冷饮批发。因为冰棒的毛利太薄，他现在开始主攻酸奶类产品。

The MBA after graduation,RaoJianXin did not want to find a new job,But continue to do in the old south gate cold drinks wholesale.Because Popsicle gross margin is too thin,He now began to main attack yogurt products.

　　前几天，他读MBA的事在网上传开后，华科管理学院以及该校的校友会纷纷与他联系，询问他的境况，希望能够帮他一把。对此，饶建新非常感激。但对于校友的帮助，他称暂没有过多想法，他现在想的最多的是如何把酸奶卖好。（文图/本报首席记者乔奇）

A few days ago,After he read MBA spread on the Internet,China KeGuan faculty of science and the school's alumni have been in touch with him,Ask about his situation,Hope to be able to give him a hand.For this,RaoJianXin very grateful.But for the alumni's help,He said without thinking too much,He now want most is how to make yogurt they sell.(Wen figure/chief correspondent for this newspaper up)