目前，市中区各小学已经进入假期，但是在很多小学生拿到期末奖状的时候发现，奖状的背面竟然是一整面某品牌的广告。看到奖状的家长[微博]们，对此也产生了质疑，大部分家长认为本来是一张代表荣誉和鼓励的奖状，现在却变成了一张宣传单，这样做容易对孩子的身心健康产生不良影响。校方则认为这些奖状是赞助品，并没有要求学生购买。

目前,Mark out the elementary school has entered the holiday,However, in many primary school students found that when get the final certificate,Diploma is on the back of a whole face some brand advertising.看到奖状的家长[weibo]们,This has also had a question,Most parents think was represented the certificates of honor and encouragement,Has turned into a a flyer,Do so easy bad influence on children's physical and mental health.The school thinks that these certificates is sponsored,Does not require students to buy.

　家长认为奖状植入广告易让孩子攀比 Parents think testimonials ads easy to let children to compare

　　家住北马路一小区的居民李女士家的孩子今年七岁，在市中区实验小学读一年级，最近几天的时间，孩子一直吵着要买学生电脑，并且说他的一些同学也买了，他也想要一个。“自从孩子放寒假回家之后就一直吵着让我给他买学生电脑，刚开始我没注意，但是今天孩子从书包里拿出一张某品牌学生电脑的宣传单让她看，我才发现这张宣传单竟然是孩子刚刚发的奖状。”

家住北马路一小区的居民李女士家的孩子今年七岁,In the downtown district experimental primary school in grade one,In recent days,Children have been noisy students to buy computers,And said some of his classmates also bought,He also wants a."Since children go home on holiday has been noisy let me buy him a computer students,At first I didn't notice,But today's children from the bag took out a student zhang brand computer flyer for her to see,I discovered this flyer is children just send the certificates."

　　记者看到，在这张“三好学生”奖状的背面，竟然是某品牌学生电脑的广告。“奖状还能拿着去领取礼品，他的一些同学去领了，我没去，也不知道能领取什么。”李女士认为，学校将广告植入到奖状之后，这样做会对孩子产生一些精神上的负面效应，容易让孩子产生一些攀比的心理，从而误导学生。和李女士一个小区的董先生的孩子在实验小学读五年级，他也对此持否定态度，“奖状本身就是很神圣的，也是一种荣誉的象征，将广告植入奖状，显得不伦不类，降低了教育的效果。”

记者看到,In this picture"Miyoshi students"The back of the citation,Turned out to be a student computer brand advertising."Testimonials can take to receive gifts,Some of his classmates went to the collar,I didn't go to,Also don't know what I can get."Ms. Li think,After school will advertising into the testimonials,Doing so will have some spiritual negative effect on children,Easy to let the child have some comparison of psychology,So as to mislead the students.And ms li a village dong children in the experimental primary school to read grade five,He also had a negative attitude,"Diploma is very sacred,Is also a kind of honor symbol,Planted advertising awards,Is neither fish nor fowl,Reduces the effect of education."

　商家送奖状图的是产品宣传 Send certificates of figure is the product logo

　　记者采访中了解到，市中区并不只有实验小学下发了植入广告的奖状，很多小学发给学生的奖状之中都植入了广告。“我们给市中区绝大部分小学都赠送了奖状，这也不是今年才有的事情，去年的时候我们就给学校免费赠送了很多，这样做也是在宣传我们的产品，提升我们产品的品牌知名度。”29日下午，该品牌赠送方一名工作人员告诉记者，“小学生持有这张奖状可以到鲁南书城和购物中心的两个读书郎专柜领取书皮或者是笔记本，二选一。”

记者采访中了解到,Area is not only the experiment primary school issued advertising awards,Many primary school to students were implanted advertising awards."We have presented awards to mark out most of the elementary school,This is not just some of the things this year,Last year we went to school for free,To do so is also in the propaganda of our products,Increase the brand awareness of our products."29 in the afternoon,The brand presented a staff member told reporters,"Student hold that certificates can go to the great books and shopping centers cover two reading lang counters to collect or a notebook,A choice."

　　校方认为，学校之所以下发这种奖状是因为它是一种免费的资源，这样做可以节约学校的一部分资金，“这是该品牌销售方无偿赠送给我们的，虽然我们将这种奖状发给了学生，但是我们没有强制学生去购买这种产品，购买与否全是学生的自愿行为，我们也没有和读书郎签署任何的协议。”市中区实验小学的一名姓王的校长向记者透露，每年学校都会接收到免费赠送的奖状1000多张。

校方认为,School are issued this certificate because it is a free resource,This can save a part of the school,"This is the brand sale donation to us,Although we will this certificates issued to the student,But we are not forcing students to buy this product,To buy or not is all voluntary behavior of students,We do not have and reading lang signed any agreement."Downtown district experimental primary school of a name is wang headmaster told reporters,Every year the school received complimentary certificates more than 1, 1000.

　奖状植入广告容易误导学生 Testimonials ads mislead the students

　　枣庄市金地心理咨询研究中心一名徐姓心理咨询师坦言，单纯地看这件事，把广告印在奖状上是一种比较有创意的行为，可帮学校节约一些资金，也不是什么坏事。

枣庄市金地心理咨询研究中心一名徐姓心理咨询师坦言,Simply look at it,Comparing advertising print on the diploma is a kind of creative behavior,Can help the school to save some money,Also not is what bad thing.

　　但从另一个方面讲，奖状是对孩子的品质、学习、行为的一种肯定、鼓励和赞赏。这么来看，在奖状上打广告有些不妥，因为它会降低奖状给孩子们带来的自豪感和满足感。同时，家长的过度反应和质疑，会直接影响孩子，对他们造成二次伤害，从而降低教育在孩子心目中的权威性和神圣感，使得孩子在接受教育的时候，教育效果大打折扣。

但从另一个方面讲,Diploma is to children's quality/learning/Behavior of a kind of affirmation/Encourage and praise.So come to see,Advertising in the testimonials are wrong,Because it lowers the testimonials on children's sense of pride and satisfaction.At the same time,Parents overreaction and questions,Can affect children directly,The secondary damage to them,To reduce education and final authority in the eyes of children,Make children in receiving education,Education effect.

　　“同时，这种广告能够刺激孩子，对孩子的欲望产生误导。特别是一些小学生尚缺乏准确判断事物的能力，这种商业潜规则容易对产生精神上的伤害，小孩子虚荣心比较强，这样做很容易产生攀比的心理，造成不良的影响。”他说。

"At the same time,This kind of advertising can stimulate the child,To the child's desire to misleading.In particular, some students tell things accurately is still a lack of ability,The business rules to produce spiritual damage,Vanity more children,This is easy to produce compare psychology,Adverse impact."He said.

　　枣庄市教育局办公室的一名胡姓工作人员称，对于奖状植入广告的情况并不清楚，枣庄教育部门是否有这样的文件进行规范也不清楚，之前是否发生过这种情况也不清楚。

枣庄市教育局办公室的一名胡姓工作人员称,In the case of testimonials ads is not clear,Zaozhuang education department to see if there is such a file specification is not clear,Happened before this situation is also not clear.