经历了全球金融危机之后的中国，人们痛感转型升级已刻不容缓。事实上，一些优秀的中国企业早在金融危机之前，已经悄悄地开始了通过对企业经营战略的创新，来快速提升企业自身价值的探索。

After the global financial crisis after China，People pain it becomes urgent transformation and upgrade。In fact，Some outstanding Chinese enterprise in early before the financial crisis，Had quietly began to enterprise management strategy through innovation，To quickly boost enterprise value exploration。

　　“首创”资本运作与实业“两轮驱动” “first”Capital operation and industrial“Two wheel drive”

　　不同于先期参与工业制造、商业贸易等逐步积累发展的流行之见，北京首都创业集团有限公司(以下简称“首创集团”或“首创”)早在创业初期就意识到：很多新兴产业和商业模式，在原有的传统产业运营框架内很难产生;尤其是1990年代的中国，刚刚确立了市场经济改革的大方向，摆脱禁锢的中国经济迸发出前所未有的活力，正处于革命性经营模式诞生的前夜。

Different from the first participate in industrial manufacturing、Commercial trade, the development of accumulating popular see，Beijing capital venture group Co., LTD(Hereinafter referred to as“Capital group”or“first”)As early as in startup realized：Many new industries and business model，In the original traditional industry operation framework it is difficult to have a;Especially in the 1990 s in China，Just establish market economic reform of the roads，Get rid of the China economic imprison burst out unprecedented vigor，Is in revolutionary business model on the eve of the birth。

　　新时期呼唤新战略。创立投融资平台，承接城市基础设施和公用事业市场化改革的重任，首创集团成立近17年来，以投资银行业务和实业“两轮驱动”的独有模式，通过市场化运营，破解了在发展中国家建设高标准、国际化、现代化大都市基础设施的重重难题，加速了城市化进程，企业自身也得到了长足发展，成为中国城市价值创造的领跑者。首创做的是企业，也是事业。

The new period called new strategy。Financing platform was founded，Undertake the city infrastructure and utility market reform important task，The group was founded in 17 years，In the investment banking business and industry“Two wheel drive”'s unique mode，Through the marketing operation，Cracked in developing countries construction standards、international、The modern metropolis infrastructure with problems，Accelerating the urbanization process，The enterprise itself also get the rapid development，Become the leader of China's urban value creation。The first is the enterprise，Is also cause。

　　首创集团的高速发展，源于从战略上汇入中国工业化、城市化进程的时代洪流，在中国市场化改革和加入全球经济循环的黄金发展期，及时为城市化进程提供高效优质服务，找到了“城市综合投资运营商”的准确定位。

The rapid development of capital group，From China's industrialization strategy from the import、Urbanization process of the flow of time，In the Chinese market reform and to join global economic cycle of golden development，In time for the urbanization process to provide efficient quality services，found“Urban comprehensive investment operators”The accurate positioning。

　　首创集团的基础不能说好，1995年重组时，是在原隶属于北京市计委、市财政局、市政府办公厅17家经济实体的基础上组建而成。同创业初期的许多传统企业一样，集团成立之初，最显著的特征就是“小”、“散”、“乱”，犹如“一堆土豆”。所属企业规模小，业务分布在100多家中小企业之中，涉及的行业40多个，除了学校和医院没有外，几乎什么都有。当时可以说一无周转资金，二无盈利产品，三无核心产业。

The foundation of the capital group can't say yes，In 1995 when the restructuring，In the original affiliate in Beijing is planning、Bureau of finance、The city government office and home economic entity established on the basis of into。Many of those early days with traditional enterprise，At the beginning of the group was founded，The most remarkable feature is“small”、“scattered”、“disorderly”，like“A pile of potatoes”。The small scale of the enterprise subordinate，Business in more than 100 small businesses distribution of home，The industry involved more than 40，In addition to schools and hospitals have no outside，Almost everything。When nothing can say its turnover，No profit products，3 without the core industry。

　　首创的早期创业者都清楚地记得，在最困难的时候，集团账面上只有几十万元的现金。在如此困难条件下，生存成为第一要务。首创集团领导班子及时制定并且坚决实施了“盘活资产，突出重点，创收还债，少说多做，少添麻烦”的经营方针。集团收缩战线，处置了一大批管理水平低、盈利能差的小企业，盘活了存量资产，初步改变了严重的亏损状态，迈过了首创发展历程中极其重要的生存关。这突出重围的第一步，不仅使首创在市场经济的风浪中初步站稳了脚跟，更重要的是，让企业很快把目光转向今后怎样发展。

The first of the early entrepreneurs are clearly remember，During the most difficult times，Group of several hundred thousand yuan book only cash。In such difficult conditions，Survival became the first priority。Capital group leadership make in time and resolutely practice“Turn capital，Highlight the key，Debts revenue，Speak little, do much，Less trouble”The operation policy of the。Group contraction front，Dispose of a large number of low management level、Earnings can poor small businesses，Activate the stock of assets，Preliminary changed serious losses state，The first step in the course of development of extremely important survival shut。The first step in the beckoning，Not only in the market economy in the wind and waves preliminary a foothold，More important is，Let enterprise soon turned to look how development in the future。

　　金融平台决定发展起点 Financial platform decided to starting point

　　“很多新技术和商业模式，在自身产业里很难产生；尤其是创新技术、实体产业融资、稀缺人才等，这就需要通过资本平台的运作来完成”。深谙金融投资作用的刘晓光总经理总结首创高速发展历程时，提纲挈领地点出了金融服务的本质。

“A lot of new technology and business model，It is difficult to have their own industry in the；Especially the innovation technology、Entity industry financing、Scarce talented people，This needs through the capital platform to complete the operation”。Capable of financial investment role LiuXiaoGuang summary of the general manager of the high speed development course，So the financial services site of the essence。

　　事实确实如此，盘活了存量资产，首创虽然度过了“生存关”，但仍然面临着如何发展、靠什么发展的问题。为此，集团广泛开展了“首创的优势是什么，首创能干什么”的大讨论，最终达成了共识。提出“以投资银行业务为先导，以实业为基础，两个轮子相互促进，共同发展”的企业战略。

The fact is that，Activate the stock of assets，First though spent“Survival shut”，But still faces the challenge of development、On the issue of the development of what。For this，Group extensively“What is the advantage of first，Initiative can do”discussion，Finally reached an agreement。Put forward“In the investment banking for the pilot，With industry as the foundation，Two wheels to promote each other，Common development”Enterprise strategy。

　　“"两轮驱动"、抢占先机”战略的确定，使首创率先抓住了中国资本市场兴起的历史契机，促进了金融资本与实业资本的融合。一方面，首创集团抢占先机，收购和重组了“广西虎威”、“宁波中百”和“成都前锋”等上市公司，拿到了“佛山证券”等众多投行资源；另一方面，他们加快了实业资产的重组，开辟了为实业发展的资本市场融资渠道，推进了集团主要产业的超常规增长。事实证明：“两轮驱动”战略，实现了国有资本的快速积累，充分显示了资本杠杆的强大威力，发挥了首创独特竞争策略的后发优势。可以说，超常规增长，首创得益于投资银行业务和实业“两轮驱动”共同发展。首创有别于普通企业的是，借助金融平台，集团赢得了发展的高起点。

“"Two wheel drive"、Preemptive opportunities”Strategy determine the，Make the first caught the rise of China's capital market historic opportunities，Promote financial capital and industrial capital of fusion。On the one hand，Capital group preemptive opportunities，Acquisition and restructuring“Guangxi HuWei”、“Ningbo suppress the”and“Chengdu striker”Listed companies such as，got“Foshan securities”And many other investment Banks resources；On the other hand，They have speeded up the restructuring of the industrial assets，Open up for industrial development of the capital market financing channels，Promote the main industry group of supernormal growth。Facts prove the：“Two wheel drive”strategy，The realization of state capital accumulated quickly，Fully displays the capital that leverage the power，Play the first competition strategy of unique advantages。Can say，Supernormal growth，Thanks to the investment banking business and industry“Two wheel drive”Common development。The enterprise is different from the general，With financial platform，Group won the development of high starting point。

　　从国家战略中演绎出企业战略 From the national strategy deduce enterprise strategy

　　同所有发展中国家一样，中国无可避免地要沿着工业化、城市化的路线发生巨变。透过庞大繁杂的经济统计数据，清晰可辨的，是加速实现工业化、城市化的国家战略。

With all the developing countries，China inevitably to along the industrialization、Urbanization of the route of the great changes。Through the huge economic statistics multifarious，Clearly discernable，Is accelerated industrialization、Urbanization national strategy。

　　首创集团如何在服从服务于国家战略的伟大进程中确立自己的企业战略？“首创的工作，就是要在市场经济环境下，以企业行为，有组织并系统地探索工业化、城市化这场伟大变革的规律与实现路径；在服务于国家战略和首都经济发展战略中，实现首创自身的价值。”刘晓光总经理对首创集团工作的高度概括，思维清晰明了。

How to capital group in in the service of the nation in the process of the great strategy to establish their own enterprise strategy？“Pioneering work，Is to in a market economy environment，To enterprise behavior，Organized and system to explore the industrialization、The great change law of urbanization and its realization；In the service at the national strategy and capital economic development strategy，Realize the value of their own initiative。”LiuXiaoGuang general manager of the first group of work highly generalization，Thinking clear。

　　注重战略分析使首创集团的决策层意识到，2004年后加快城市化进程的国家战略，与首都北京建设世界城市的战略叠加。城市基础设施相关的产业将迎来高速发展阶段。根据对自身资源和能力的理性分析，首创进一步重组产业，确立了做大做强城市基础设施、房地产、投行并购三大核心主业，并最终提出“城市综合投资运营商”的战略定位。

Pay attention to a strategic analysis that first group decision-making realized，2004 years later to speed up the urbanization process of the national strategy，And Beijing, the capital of world city construction strategy stack。The city infrastructure related industry will have high speed development stage。According to its resources and ability of the rational analysis，Pioneering further restructuring industry，Established and urban infrastructure、Real estate、Investment banking merger three core business，And finally puts forward“Urban comprehensive investment operators”The strategic positioning of。

　　正确的战略往往意味着崭新市场的诞生。在城市水务领域，首创集团牢牢抓住了城市基础设施和公用事业市场化改革的历史契机，充分利用首超常规发展需要借鉴国外先进成熟的经营理念、企业机制和商业模型。首创集团加快了国际化进程，先后成立了七家中外合资公司。水务与日本住友商事株式会社实现了战略合作;房地产业与新加坡GIC设立了合资公司；基础设施产业与香港地铁公司合资成立了京港地铁公司；保险与ING成立了合资公司。

The right strategy often means that the birth of new market。In urban water sector，Capital group captured the city infrastructure and utility market reform of the historic opportunities，Make full use of the first extraordinary development need to learn from foreign advanced and mature management idea、Enterprise mechanism and business model。To speed up the process of international capital group，Has established seven domestic joint venture company。Japan's sumitomo water and realize the strategic cooperation business corporation;The real estate industry and Singapore GIC set up joint venture；Infrastructure industry and Hong Kong metro company established a joint venture of the subway system；Insurance and ING established a joint venture。

　　依托首创股份(600008,股吧)这一重要的投融资平台，通过投资、兼并和收购等多种方式，开拓市场，做大规模，加快确立公司在国内水务市场的领跑地位。目前首创股份水处理规模和市场占有率均位居国内首位，连续五年被专业媒体评选为年度“中国水业十大影响力企业”。从水的日处理能力规模看，首创股份已位居全球十大水务企业之列。

Relying on the shares(600008,Shares it)This important investment and financing platform，Through the investment、Mergers and acquisitions and so on many kinds of ways，Develops the market，major，To speed up the establishment of the company in the domestic water affir market leading position。At present the water treatment scale and shares in domestic market share is first，For five consecutive years be professional media for the annual selection“China water sector ten big influence enterprise”。From the water, the scale of processing power to see，Shares have been among the first ten big water enterprise list。

　　基建产业是首创集团重点投资的领域。集团先后斥资200多亿元投资建设了京石、京津高速路、京通快速路、地铁4号线、地铁5号线、轻轨13号线、绿化隔离带等基础设施项目。其中，京津高速路(天津段)和地铁4号线已成为首创集团基础设施板块最为核心的部分。

Construction industry is a key investment capital group of the field。The group has opened more than 200 yuan investment the northern construction、The beijing-tianjin highway、Beijing tong expressway、Subway line 4、Subway line 5、Light rail line no.13、Green belt and other infrastructure projects。Among them，The beijing-tianjin highway(Tianjin period)And the subway line 4 capital group infrastructure has become a core part of the plate。

　　2004年，首创集团联合天津高速共同出资组建的天津京津高速公路有限公司，投资建设的京津高速路天津段运营状况良好，2010年实现拆分收益5.1亿元，同比大幅增长66%。

2004 years，Tianjin high-speed joint capital group invested by tianjin the bingjin-tianjin expressway Co., LTD，The beijing-tianjin highway construction investment for tianjin in good operation，2010 years to achieve revenue split is 510 million yuan，A 66% year-on-year growth。

　　在轨道交通的投资建设和运营管理方面，北京地铁4号线是首创集团联合香港地铁有限公司投资建设的我国第一条以PPP模式开发运营的地铁项目。

The investment in rail transit construction and operation management，Beijing metro line 4 capital group is joint Hong Kong metro Co., LTD, the construction of investment, China's first to PPP models development operation of subway project。

　　城市地产是首创集团精心打造的又一核心产业。首创置业定位于成为“中国领先的地产综合运营商”。首创OUTLETS项目的启动，开创了复合型高端商业地产运营新模式，引起了市场强烈反应。

City real estate capital group is well made and a core industry。First buyers to be positioning“China's leading real estate integrated operators”。Pioneering OUTLETS the start of the project，Besides a high-end commercial real estate operation new mode，Caused the market strong reaction。

　　金融产业是首创集团秉承“以实业为基础，以投资银行为先导”发展战略的重要选择。首创集团成立之初，资金极度缺乏，发展的压力促使集团走出一条创新融资的道路，奠定了金融产业的基础。目前的证券、基金、担保、创投、农投、产业基金管理与投资等金融业务体系，体现出首创产融结合、良性互动的战略初衷。如今，金融产业已经成为首创集团的三大主业板块之一，以首创证券、农投公司和首创担保公司为代表的金融服务企业，顺应了首都发展高端服务业的城市战略大趋势。

The financial industry is initiative group receives“With industry as the foundation，In the investment bank for the pilot”Development of the important strategic choice。At the beginning of the first group was founded，Capital exceeding lack，Development of pressure to find a group of innovative financing ways，Laid the foundation of the financial industry。The securities、fund、guarantee、venture、NongTou、Industrial fund management and investment and financial service system，Reflect in the blend together、The benign interaction strategic intent。now，The financial industry has become the first group three main one of the plate，First to securities、NongTou company first and guarantee company, as a representative of the financial services company，With the development of the capital city of high-end service strategic trends。

　　首创集团从一个默默无闻的企业，成长为在三大核心业务领域里颇具竞争实力的大型集团公司，成为能够代表首都形象的重要城市投资力量，其品牌影响力已经远远超越北京，并辐射到全国各地。这惊人的跨越，正是因为首创集团契合了国家战略、北京总体发展战略，从国家战略中演绎出企业战略。

From a capital group the practice of enterprise，Growth for the three core business areas in competitive strength of a large-scale group company，Be able to represent an important city investment capital image strength，Its brand influence has far beyond Beijing，And radiation to all parts of the country。This amazing across，It is for capital group agrees with the national strategy、Beijing's overall development strategy，From the national strategy deduce enterprise strategy。

　　拥有资源更拥有吸附资源的能力 Have the resources more have the ability of adsorption resources

　　首创集团党委和董事会领导一班人深知，企业是一个持续经营的组织，今天要为明天解决问题，今天要为明天创造条件。要想实现既定战略，就要居安思危、未雨绸缪，提早解决发展中遇到的问题。

Party committees and capital group in the leadership of the board knew，Enterprise is a sustainable business operation of the organization，To solve the problem today for tomorrow，Today to create conditions for tomorrow。To realize the set strategy，Will in time of peace prepares for war、Prepare for a rainy day，Early solve problems。

　　首创集团“两轮驱动”战略的基础，在于业务的整合和产业的重组。从第一个五年计划开始，集团就加快了产业和资源的战略性整合的步伐。2001年，首创开始大刀阔斧的产业重组，在100多家经济实体的基础上，把原来散乱而庞大的产业梳理为金融、地产、科技、贸易、基础设施、旅游酒店等六大行业，主业轮廓逐渐凸显。

Capital group“Two wheel drive”Strategic foundation，Is the integration of the business and industry restructuring。From the first five years plan to start，The group to the industry and the resources of the pace of the strategic combination。2001 years，First began to aggressive industry restructuring，In more than 100 on the basis of economic entity，Originally a confused and huge industry comb for finance、Real estate、Science and technology、trade、infrastructure、Tourist hotel and so on six big industry，Its main business outline gradually revealed。

　　通过构架起证券、基金、保险、担保、顾问咨询、资产管理等比较完整的投行体系，首创形成了上市公司、投行业务、产业运营相互依托、相互支持的“稳定三角形”运营架构，奠定了“两轮驱动”的运作机制。

Through the frame up securities、fund、insurance、guarantee、consulting、Asset management and so on relatively complete system of investment Banks，First formed the listed companies、Investment banking、Industry operation on each other、Support each other“Stabilization triangle”Operation architecture，laid“Two wheel drive”Operation mechanism。

　　在此基础上，首创相继成功地实现了首创股份和首创置业在上海证券交易所和香港联交所的上市，集团上了历史性的大台阶。重组过程中，大力推进企业改革和制度创新，引进战略投资者，实施员工持股。早在2001年底，集团85%的直属公司完成了不同形式的改制，部分企业实行了股份期权改革试点，首创集团发展史上的第三步，业务整合与企业改制，初步形成了具有首创特点的，全体首创人“联股、联利、联心”的，充满生机与活力的公司激励和约束机制。

Based on this，Pioneering have succeeded in the first real estate in the shares and Shanghai stock exchange and the Hong Kong stock exchange listing，The group made historic big step。Restructuring process，Vigorously promote enterprise reform and system innovation，The introduction of strategic investors，Implement employee shareholding。As early as the end of 2001，Group of 85% directly under the company completed the different forms of restructuring，Part of the enterprise to implement the shares pilot reform options，In the history of the capital group third step，The business integration and enterprise restructuring，Initially formed has the characteristics of the first，All the first people“United shares、League and、LianXin”of，Full of life and vigor of the company incentive and restraint mechanisms。

　　进入新世纪以来，也就是集团第二个五年规划期间，面对激烈的市场竞争，集团党委和董事会鲜明地提出了“二次创业”的历史任务，明确了集团“城市综合投资运营商”的定位。

Into the new century，Also is the second group five year plan period，In the face of the fierce market competition，Party committees and the board of directors to bright group put forward“Second pioneering”Historical task of，Clear the group“Urban comprehensive investment operators”positioning。

　　以战略定位做指引，首创集中力量打造“以水务为核心的基础设施产业，以城市住宅为核心房地产业和以投行并购业务为核心的金融服务业”三大核心产业。制定了“五、三、二”资源配置战略，即50%的资源配置在基础设施产业，30%的资源配置在房地产业，20%的资源配置在金融服务业。同时，在全面推进国际化进程、规范公司治理、实施管理变革、塑造公司品牌等方面取得实质性进展，开拓了首创拥有资源，更拥有吸附资源能力的发展新局面。

The strategic positioning do guidelines，Initiative focused on creating“With water as the core infrastructure industry，With the city house as the core of the real estate and to investment Banks m&a as the core of the financial services industry”Three core industry。Formulated the“five、three、two”Resource allocation strategy，That is 50% of the allocation of resources in infrastructure industry，30% of the allocation of resources in the real estate industry，20% of the allocation of resources in the financial services sector。At the same time，In the comprehensive advance internationalized process、Standard corporate governance、Implementation management changes、Our company brand and has substantial progress，Open the first have the resources，More have adsorption ability development resources new situation。

　　主营业务的突破才是向一流目标冲刺的关键 Main business is the breakthrough to target the key first-class sprint

　　战略的确定，首先源于对时代与市场的正确判断。当首创集团进入第三个五年规划期间，也就是国家“十一五”发展规划期间，做强主业是向一流目标冲刺的关键。集团按照“有进有退，有所为，有所不为”的方针，提出了“做强主业，调整结构，创新管理”三大竞争策略，进一步加大了产业的战略性整合力度。在“十一五”期间，首创集团调整和退出的企业52家，涉及的总资产53亿元。尤其是近几年，首创集团按照市国资委的要求，实现了首创轮胎厂与北汽控股之间的战略性重组，进一步优化了集团的产业结构。目前首创集团三大核心产业的资产比例已占全集团总资产80%以上；预计到“十二五”中期，将占到90%以上。首创的核心产业将更加明晰。

Strategy determine the，First from the era and market of the judging correctly。When the first group into the third five year plan period，Is to state“11”Development during the planning，Its goal is to first class and the key to sprint。Group according to“Have a back into，Something to do，it”policy，Put forward the“Practial and develop，Adjusting structure，Innovation management”Three big competition strategy，Further increase the industry's strategic integration efforts。in“11”during，Adjust and exit capital group of enterprise 52 house，Involving total assets of 5.3 billion yuan。Especially in recent years，According to city capital group of state-owned assets supervision requirements，I realized the initiative and holding the strategic reorganization of being between，Further optimization of the industrial structure of the group。At present three core industry capital group of assets ratio of total assets has subsidiaries to more than 80%；Expected to“1025”middle，Will account for more than 90%。The first of the core industry will be more clear。

　　推进结构调整意在强化核心竞争力，截至2011年底，首创总资产由1995年的66亿元上升为1034亿元，增长了15.7倍，净资产由1995年的15亿元上升为208亿元，增长了13.9倍，销售收入由1995年的2.73亿元上升为187.32亿元，增长了68.6倍，利润总额由1995年的3500万元上升为24.6亿元。资产、收入、利润水平大幅提高，由一个普通的地方国企，成长为具有一定知名度和影响力的大型集团公司，连续五年跻身中国企业500强。

Structure adjustment promotion intended to strengthening the core competitive power，By the end of 2011，First total assets from 1995 yuan to 103.4 billion yuan rise，Increased 15.7 times，Net assets from 1995 yuan to 20.8 billion yuan rise，Increased 13.9 times，Sales revenue from 1995 yuan to 18.732 billion yuan rise，Increased 68.6 times，By 1995 the total profit of 35 million yuan of increased to 2.46 billion yuan。assets、income、Increase in profits，By a common place state-owned enterprises，Growth for a certain fame and influence of the large group company，For five consecutive years among China's top 500 companies。

　　“十二五”规划科学发展观下的新追求 “1025”Planning the scientific concept of development of new pursuit

　　企业崛起需要大战略，正所谓“器大者不可以小道治。”

Enterprise rise need big strategy，Is the so-called“Not the ones can trail cure。”

　　30多年改革开放的经验证明，城市化是中国经济发展的基本动力。中国经济要保持长期健康发展，需要有大量的汇聚经济发展要素的中心城市、区域经济中心，而现代城市的重要支撑，则是高标准的基础设施。

More than 30 years of reform and opening to the proof experience，The urbanization is the development of the Chinese economy basic power。China's economy will keep long-term health development，Need to have a lot of gathering economic development elements of the city center、Regional economic center，And the important pillar of the modern city，Is the high standards of infrastructure。

　　循迹这一清晰可靠的工业化、城市化大思路，首创集团的“十二五”发展战略、未来愿景和使命就清晰可辨成为中国城市价值创造的领跑者；

Follow the tracks of the reliable clear industrialization、Urbanization big ideas，Capital group of“1025”Development strategy、The future vision and mission is legible become China's city of value creation leader；

　　共建美好家园(博客,微博)为北京和全国城市居民提供优美、舒适、安全、便捷的工作生活环境和服务。

Home to build a better(blog,Micro bo)For Beijing and national city resident provides the graceful、comfortable、security、Convenient working environment and service。

　　环境峥嵘雄心依旧 Environmental eventful ambition remains

　　2012年，世界主要发达经济体一片唱衰声。就首创的“十二五”战略生成环境而言，令人亦喜亦忧。

2012 years，The world's major developed economies a bad-mouthing sound。Is the first of the“1025”Strategy for generating environment，A YiXiYiYou。

　　忧者：后金融危机时代来临，中国企业面临着“借助外需发展经济难以实现，企业要充分挖掘国内消费需求；经济发展方式必须转变，依托投资驱动发展已不适用，企业必须调整发展方式，由外延型增长转为内涵式增长；国有企业体制改革不断深化，只有主动调整才能避免被整合淘汰……”

The sorrow：After the financial crisis era，Chinese companies face a“With the development of economy economic difficult to achieve，Enterprise to fully exploit the domestic consumption demand；The mode of economic development must change，Relying on investment drive development has not applicable，Enterprise must adjust the development way，By epi-type growth into connotative growth；The state-owned enterprise reform deepening，Only the initiative adjusted to avoid being integrated out...”

　　喜者：机遇在于“环境资源价值发现，牵引企业发展进入新的阶段。”回首过去30年，中国产业经历了一条由“产品价值发现”到“资本价值发现”，再到“资源价值发现”的成长路径。在当前可持续发展成为世界发展主题的情况下，首创判断未来10年中国将步入“环境价值发现”环境产业快速发展的阶段。

Xi the：Opportunity lies in the“Environmental resources value found，Traction enterprise development entered into a new phase。”Looking back over the past 30 years，China industry through a by“The product value found”to“Capital value found”，to“Resources value found”Growth path。In the current sustainable development become world development theme，Judge the future first 10 years China will enter“Environmental value found”Environmental industry fast development stage。

　　环境资源价值发现将牵引国内企业进入新的发展阶段。首创集团将凭借多年来在水务等资源环境产业的先入和在位优势，赢得发展机遇。

Environmental resources value found traction domestic enterprise into a new will stage of development。First group will based on these years in water resources environment industry and the first in the advantage，Win the development opportunity。

　　更有喜者：北京提出将打造中国特色“世界城市”和人文北京、科技北京、绿色北京目标，无疑将在产业结构调整、区域经济合作、辐射力、国际交往、城市基础设施等多个领域进行提升和改造。这就为首创集团提供了小城镇建设、基础设施建设、环保产业、保障房建设、金融服务等多个领域的发展空间。

More happy person：Beijing gives will make the Chinese characteristic“The world city”And humanistic Beijing、Beijing science and technology、Green Beijing target，Will undoubtedly in industrial structure adjustment、Regional economic cooperation、radiation、International association、The city infrastructure, and other fields to ascend and reform。This is the first group provides the small town construction、Infrastructure construction、Environmental protection industry、Security room construction、Financial services, and other areas of development space。

　　目察秋毫之末，耳调玉石之声。首创能够把握住企业发展的每一次重大机遇，正是其高超的战略谋划能力的集中体现。经过反复酝酿，集团终于高起点提出了“坚持一条主线，狠抓两个突破，实施三大竞争策略，把握四大战略重点，落实五项重要举措”的总体发展战略。

Eye was the last of the curious，Hearing the sound of the jade。First to grasp the development of the enterprise each a significant opportunity，It is the superb strategic planning ability of the centralized embodiment。After repeated brewing，Group finally high starting point put forward“Insist on a thread，Vigorously promotes the two breakthrough，Implement three main competition strategy，Grasp the four big strategic focus，Carry out five important measures”In the overall development strategy。

　　首创“十二五”规划的发展目标是，争取到2015年，销售收入规模达到400亿，利润总额达到61亿，净利润达到40亿，国有资本的盈利水平明显提升；集团发展方式的转变取得实质进展“城市综合投资运营商”的市场地位显著增强；成为北京市属国企中百亿级集团公司的领先者，并为成为具有国际竞争力和影响力的北京市属大型企业集团奠定良好基础。

first“1025”Planning's development goal is，To win in 2015，Sales income scale up to 40 billion，Profit total to 6.1 billion，Net profit to 4 billion，The state-owned capital profit level enhanced；Group the transformation of development mode substantial progress“Urban comprehensive investment operators”Market status significantly enhanced；As the Beijing municipal state-owned enterprises group company level over suppress the leader，And to become internationally competitive and influence of the Beijing municipal large enterprise group lay the good foundation。

　　“十二五”规划从经营领先到战略领先 “1025”Planning ahead to lead from the management strategy

　　面对新形势，首创集团按照北京市国资委的战略部署，精心筹划未来，明确地把“城市综合投资运营商”作为自己的发展战略定位，集中全力做优做强基础设施、房地产和金融服务三大核心主业。立志要做百年老店。

In face of the new situation，According to the Beijing capital group sasac strategic plan，Careful planning future，Clearly put“Urban comprehensive investment operators”As the development of their strategic positioning，Concentrated effort to do best and stronger infrastructure、The real estate and financial services three core business。Aspired to be one hundred years old。

　　坚持一条主线，就是坚持以转变集团发展方式为主线。首创创业阶段的迅速增长主要是靠生产要素和投资驱动，生产方式还比较粗放，产业基础不够坚实，行业竞争力还不突出。转变企业发展方式势在必行。

Insist on a thread，Is persisting in the development as the main way change group。The rapid growth of the first stage of foundation is mainly by factor of production and investment drive，Production is comparatively extensive，Industrial base is not firm enough，The profession competitive power is not serious。Enterprise development mode change is imperative。

　　首创集团未来5至10年将实现从“城市综合运营服务商”向“绿色城市投资发展商”的升级，成为代表首都先进文明形象的投资力量之一。

First group the next five to ten years will realize from“City integrated operation services”to“The green city investment developers”upgrade，Be the representative advanced civilization image of the investment capital one of power。

　　狠抓两个突破，就是把“扩大收入规模”和“结构再造”作为集团发展的突破口“扩大收入规模”是改变集团总资产规模不小，但产业的竞争力不强，主业的经营效率不高，资产回报率较低的现状，奠定集团在北京市属国企中的重要地位。“结构再造”就是由于历史原因形成的资本和财务结构、业务结构、组织结构方面存在的突出问题，通过系统措施，推进集团发展三个结构维度的全面再造，提高国有资本的盈利能力，改善集团的财务状况，推动集团的可持续发展。

Vigorously promotes the two breakthrough，Is to“Expand the income scale”and“Structure reengineering”As a group, the breach of the development“Expand the income scale”Is change group total assets large，But the competitiveness of the industry is not strong，Its main business management efficiency is not high，Return on assets low status，Lay the group in Beijing state-owned enterprises under the important position。“Structure reengineering”It was due to historical reasons of the formation of the capital and financial structure、Business structure、The structure of the organization the problems，Through the system measures，Boost the group development dimensions of the three comprehensive rebuilding，Improve state-owned capital profitability，To improve the financial situation of the group，To promote the sustainable development of the group。

　　实施三大战略，就是实施“做强主业，优化结构，加强管控”三大竞争策略“做强主业”就是实施大公司战略，如大首创股份，大首创置业，大首创证券等。“优化结构”是通过辅业调整和退出战略优化集团财务结构;通过集团资本充实战略增强资本实力，提高发展后劲。“加强管控”是通过集团总部价值创造战略提高集团组织凝聚力，统一核心团队价值观，提高人才素质。

Implement three main strategies，Is to carry“Practial and develop，Optimization structure，Strengthen the control”Three big competition strategy“Practial and develop”Is to carry large company strategy，Such as big initiative shares，Big initiative home buyers，The big securities, etc。“Optimization structure”Is through the FuYe adjustment and the exit strategy optimization group financial structure;Through the group capital full strategy capital strength enhanced，Improve the development in the future。“Strengthen the control”Is through the group headquarters value creation strategy improve group organization cohesive force，Unified core team values，To improve the quality of talents。

　　把握四大战略重点，就是要把握环境产业升级战略、房地产赶超战略、金融服务协同战略及辅业调整退出战略。

Grasp the four big strategic focus，Is to grasp the upgrading of the industrial environment strategy、Real estate surpassing strategy、Financial services FuYe collaborative strategy and adjust the exit strategy。

　　环境产业升级战略，就是要把首创的水务产业向“城市环境产业”升级，成为中国城市环境产业的领导者。首创水务要在现有第一阵营基础上，继续扩大规模优势，赢得不可动摇的竞争地位；向水务产业的两头延伸；从横向延伸，进入城市生活垃圾处理行业，拓展城市环境产业的空间。

Environmental industry upgrading strategies，The first is to the water industry to“City environment industry”upgrade，Become China urban environment industry leaders。The first camp in water to existing basis，Continue to expand the scale advantage，Win the unshakable competition status；Water industry to the two ends of the extension；Horizontal extension from，Into the city life waste disposal industry，Expanding urban environment of the space industry。

　　房地产赶超战略将通过“产业综合地产”方式，回到行业第一梯队的领先地位。首创置业的地产业务重点将在环渤海、长三角、珠三角、中西南等主要经济区和经济圈，并完成全国布局。

Real estate surpassing strategy will pass“Industry comprehensive real estate”way，Back to the industry of the first echelon lead。First buyers of the real estate will focus on business in link bohai sea、Long triangle、Pearl river delta、Southwest of such main economic zone and economic circle，And complete national layout。

　　金融服务协同战略即提升金融业务的内部协同和产融结合，促进金融产业和实业两个轮子的有效互动，实现集团资产价值的提升。

Financial services coordination strategy, i. e., the enhancement of financial business internal coordination and production with harmony，To promote the financial industry and the industrial two wheels of the effective interaction，Realize the value of the asset group ascension。

　　落实五项重要举措，为保障总体战略的全面落实，从资本倍增、业务组合优化、总部价值创造、管控集中和人力资源提升五个方面入手，确保首创集团十二五发展规划的实施。

Carry out five important measures，To safeguard the full implementation of the overall strategy，Double from capital、Business portfolio optimization、Headquarters value creation、Control and human resources on five aspects of ascension，Ensure that 1025 capital group development plan of implementation。

　　实践证明，首创集团通过不断校准战略定位，明晰战略，确立了首创集团在国内同业中引领发展方向的地位。

Practice proves，Capital group through continuous calibration strategic positioning，Clear strategy，Established in domestic capital group in the direction of the development of leading status。

　

　战略引领未来 Strategy lead future

　　全球化格局下，战略的贫困是企业的大敌。中国企业需要的，不仅仅是单项创新，而是在“与狼共舞”中创立一整套适合自己能力和特点的发展战略。从战略的顶层设计上，就要“趋利之中尤重避害，继承之上有所创新。”

Globalization pattern，Strategic poverty is the great enemy of the enterprise。China enterprise need，Not only is the single innovation，But in“Dancing with the wolves”Established a set for his ability and characteristics of the development strategy。From the top design strategy，will“The trend among especially heavy risk-averse，Inherited make innovation above。”

　　中国正在崛起，必须依靠以企业创新为先锋的全方位社会变革。

China is rising，Must depend on enterprise innovation as the pioneer of all-round social change。

　　首创集团的意义在于，中国企业要想拥有强大的竞争力，需要以创新为先导，通过汇聚资源、系统地整合提升自身价值，进而升华出符合自身特点的发展战略。这些工作的难度和复杂程度远超过对单一经营模式的掌控，需要在人才、视野，创新能力和管理整合各项资源等方面，跨越一个前所未有的新高度。

The meaning of the capital group，Chinese companies want to have strong competitiveness，Need to innovation as the guide，Through the pool resources、To improve its own value system integration，And then the characteristics of the sublimation for the development strategy。These the difficult of the work and complexity of far more than a single business model of control，Need in talents、vision，The innovation ability and the resources of the integrated management, etc，Across an unprecedented new height。

　　首创集团的发展，从某种意义上，是在后危机时代的全球化竞争中，探索出中国企业的重新定位。同时，这些审慎而又执著的探索，又引领着企业的未来发展方向。

The development of the capital group，From some kind of meaning，The crisis is the era of globalization competition，Exploring the Chinese enterprise rebranding。At the same time，These prudent and persistent exploration，And lead the enterprise's future development direction。