浦银安盛钱华难施展，股东看中郁蓓华 PuYinAn filled QianHua difficult to cast，Shareholders YuBeiHua fancy

　　理财周报见习记者 李沪生/文

Finance LiHuSheng/the apprentice weekly newspaper reporters

　　浦银安盛，这家成立于2007年，注册资本2亿元的基金公司，一直游离在世人视野之外。直到今年7月，一系列公司高管变动公告，使其重回行业风暴地带。

PuYinAn filled，This was established in 2007，Registered capital of 200 million yuan of fund company，The world has been free is in sight。Until July this year，A series of company executives announced changes，Make it back to industry storm zone。

　　7月28日，浦银安盛发布公告，总经理钱华离职，新任总经理郁蓓华来自招商银行(600036,股吧)，这是今年继首席运营官陈篪与首席投资官周文秱两位副总离职后的又一起高管离职。

July 28,，PuYinAn filled by way of a public announcement，The general manager QianHua left，New general manager YuBeiHua from China merchants bank(600036,Shares it)，It is this year following the chief operating officer and chief investment officer ChenChi relevant 秱 two vice President after leaving the executives to leave together again。

　　就在此前，7月24日，浦发银行(600000,股吧)刚发布公告，称将对其控股基金公司浦银安盛进行增资。作为一家拥有银行股东背景的基金公司，在2012年年中排名中，仅以26.05亿元的规模排在第59位，在银行系基金中垫底。

before，July 24，Shanghai pudong development bank(600000,Shares it)Just by way of a public announcement，Say to their holdings fund company in new PuYinAn filled。As a bank shareholders have the background of the fund company，In the middle of 2012 rankings，Only with 2.605 billion yuan scale in a row of 59，In the bank is last in the fund。

　　郁蓓华的到来是否会对公司渠道注入一针有力强心剂？

The arrival of the YuBeiHua whether the company into a powerful channel needle boost？

　　钱华离职或因要求得不到满足，与公司意见分歧 QianHua for resignation or demands were not met，And the company divided in opinion

　　资料显示，钱华有着非常深厚的投资背景。曾任中国人民银行总行研究员、国泰证券基金部副总经理，自1998年起先后任职于国泰基金、国联安基金、万家基金任副总经理等职。2010年12月23日起任浦银安盛基金总经理。

Data shows，QianHua has a very deep investment background。Served the people's bank of China head office researcher、Cathay Pacific securities fund of vise general manager，Since 1998 has YuGuoTai fund for、The nl Ann fund、Fund appointed deputy general manager position, etc。On December 23, 2010 the RenPuYin axa general manager of fund。

　　任职仅1年零7个月，便匆匆离职，背后有怎样的原因？

In office for only 1 years and seven months，Will leave in a hurry，What is the reason behind？

　　浦银安盛方面表示，这是钱个人提出的辞职，公司方面也并不知道其离职的原因，猜测可能是有更好的发展方向。不过公司感谢其在任时做出的业绩，在他的手上，公司的专户业务得以快速发展。

PuYinAn cheng said，This is money put forward resignation of the individual，The company also does not know the reason for leaving the company，Guess is probably have a better development direction。But for the company made in performance，In his hands，The company's business to a special fast development。

　　理财周报记者通过可靠渠道得知，钱华此次离职早有计划，是对公司“心灰意冷”后的结果。一位接近浦银安盛的人士透露：“钱总离职其实是受到了一些不顺。钱总在任时业绩做得还可以，于是在今年向公司申请资源和年度预算，想招收其看重的投研人员和分析师进公司，可能由于薪资问题，公司没同意。钱总也就选择了离开。”

Financial reporters through the reliable channel that weekly newspaper，QianHua the left had a plan，Of company is“Dispirited and discouraged”Results of。A close to the PuYinAn filled people said：“Money always left by some not actually is。Any money always when doing can also performance，So in this file an application to the company for resources and the annual budget，Want to recruit the value for grinds personnel and analysts in the company，May be due to pay issue，The company didn't agree。Money always also chose the leave。”

　　多名业内人士也表示，浦银安盛一直都是抱着“花小钱办大事”的态度，正如此次总经理的人选——来自招商银行的郁蓓华，股东方可能更看重她带来的招行渠道力量。

Many of the personage inside course of study also said，PuYinAn cheng has been holding“To spend a little to do great things”attitude，As the general manager of the candidate-from the YuBeiHua merchants bank，Shareholders may bring more of her in the travel channel power。

　　“总体来说，钱华这个人比较看重市场，而浦银安盛公司更看重渠道带来的影响力。”某业内人士分析道。这或许就是两者“分手”的最根本原因。

“overall，QianHua this people think much of the market，And PuYinAn yongsheng company more on the influence of the channels to bring。”Analysis of the personage inside course of a word。This is probably both“Break up”Of the most fundamental reasons。

　　两年前离职潮再次上演 Two years ago the tide on leave again

　　虽然浦银安盛表示钱华的离开对于公司未来运作不会有太大影响，但是不禁让人想起2010年相似的一幕。

Although PuYinAn filled QianHua said the company for future operations leave won't have too big effect，But can't help letting person think of a similar tour in 2010。

　　2010年12月，浦银安盛原总经理刘斐离职，而在当年年初，副总经理兼首席投资官张建宏辞职，4月1日，副总经理兼首席市场营销官陈逸康因个人健康原因辞职。

December 2010，PuYinAn filled the general manager LiuFei left，And in early that year，Deputy general manager and chief investment officer ZhangJianHong resign，April 1,，Deputy general manager and chief marketing officer for personal reasons ChenYiKang health to resign。

　　如此相似的一幕，时隔一年多之后再次上演。

So similar scene，After more than a year after on again。

　　浦银安盛成立于2007年8月，是一家中法合资的银行系基金公司。股权方面，浦发银行占比51%，法国安盛投资管理公司占比39%，上海盛融占比10%。

PuYinAn cheng was established in August 2007，Is a sino-french bank is fund company。Equity aspects，Shanghai pudong development bank accounts for more than 51%，The French axa investment management companies account for more than 39%，Shanghai ChengRong accounted for more than 10%。

　　公司刚成立时就设定了规矩，按中外方股东的协议，浦银安盛董事长、总经理由中方大股东浦发银行派遣；而投资总监、运营总监则由外方股东法国安盛投资管理公司派遣。

The company just founded set the rules，Press ZhongWaiFang shareholder agreement，PuYinAn filled the chairman、General manager by the Chinese big shareholders Shanghai pudong development bank sent；And chief investment officer、Operation director by the French foreign shareholders axa investment management company dispatch。

　　这一制度确实产生了不尽如人意的结果。有消息称，前任总经理刘斐曾在公司投研方面完全得不到话语权，随即离职。如今的钱华可能也正因为如此原因，不得不做出离开的决定。

This system has really played the results。With the news，The former general manager LiuFei worked in the company for research aspects completely not right，Immediately left the。Today's QianHua may also because of this reason，Had to make the decision to leave。

　　虽然大股东浦发银行占据了51%的股份，然而在公司并没有绝对的话语权，外方股东在决策权方面有着举足轻重的地位。浦银安盛方面解释：“公司一开始是想充分发挥双方股东各自优势，但如今发觉这种治理架构并不适应于国内基金行业的发展，所以股东就尝试进行更改。”

Although big shareholders Shanghai pudong development bank account for 51% of the shares，However, in the company and not absolutely right，Foreign shareholders have decision-making power in the balance of power。PuYinAn and explain：“The company is to give full play to the advantages of shareholders，But now find that this management framework is not adapted to the development of the domestic fund industry，So to try to change the shareholders。”

　　郁蓓华的入主也证明了公司正在做着一些改变，曾担任招商银行上海分行副行长的她通过招聘坐上了浦银安盛总经理的位置。浦银安盛方面亦透露，首席投资官周文秱离职后，该职位一直都没人接任，公司仍会以市场招聘的方式对外选择人选。

YuBeiHua his ownership is proof of the company are doing some change，He once served as a deputy governor of China merchants bank Shanghai branch of her through the recruitment sits at the PuYinAn filled the position of general manager。PuYinAn filled also revealed that in，Chief investment officer 秱 relevant after he left，This position has been no one take over，The company will still be to market the way for foreign option。

　　业内人士表示，随着多数外方委派的高管离职，市场化招聘的人员也容易和中方股东更有渊源，实际上浦发银行会逐渐拥有更大话语权。

People in the industry say，As most foreign executives appointed by the left，The researchers also easy to market recruitment and Chinese shareholder more origin，In fact the Shanghai pudong development bank will gradually have more right。

　　郁蓓华带来招行渠道竞争力 YuBeiHua bring action travel channel competitiveness

　　7月31日，理财周报记者来到浦银安盛公司，意外地碰上了郁蓓华，就这短短的几分钟，郁蓓华一直拿着手机交代事务，表情略显平淡。浦银安盛方面表示：“郁总早已开始投入工作了，已经开始跟各地的渠道进行拜访。”

July 31,，Finance PuYinAn reporters arrived at the weekly yongsheng company，Accident met with a YuBeiHua，Is this just a few minutes，YuBeiHua with a mobile phone has been made affairs，Expression is shown slightly dull。PuYinAn cheng said：“Blue always had already started working on that，Has started with the channel to visit all over。”

　　钱华留下的业绩将郁蓓华的起点定在了一个较高的程度。今年上半年以来，浦银安盛旗下7只基金全部取得正收益，其中有5只产品位列同类基金的前1/5，3只股债产品跻身同类基金前十。并且，钱华为浦银安盛打造了第一只专户产品，目前运作良好。

QianHua monument will be the starting point of the YuBeiHua set in a higher degree。Since the first half of this year，PuYinAn filled seven fund its all a positive income，There are five in the similar funds only products before 1/5，3 only a debt products similar fund's top 10。and，Money to build the first PuYinAn huawei filled only only door products，Currently works well。

　　浦银安盛公司上下对郁蓓华均充满信心，“郁总多年来一直负责招行个人零售银行业务，对基金产品非常熟悉，也深知客户对于基金产品的看法。而且作为银行系基金的我们，如果能和招行联手，一定能在渠道上获得更大的优势。”“我们现在也不知道招行具体能带来多少帮助，我们是看重她的银行背景。”浦银安盛内部人士透露。

PuYinAn yongsheng company to YuBeiHua are up and down with confidence，“Yu total over the years has been responsible for individual retail banking business travel，To fund products very well，Also know that the customer for the fund products。And as the bank is fund of us，If can and to travel，Must be able to in the channel on greater advantage。”“We now also don't know how much help can bring specific action travel，We are valued her bank background。”PuYinAn filled source said。

　　浦发银行的此次注资更是给浦银安盛打了一针强心剂，理财周报记者了解到，其实此次是由三个股东按照持股同比例一起注资。由于浦发银行是上市公司，所以发出公告。

Shanghai pudong development bank is to give the capital PuYinAn filled played a big boost，Financial weekly the reporter understands，In fact this is made up of three shareholders holding together with proportion in accordance with the capital injection。Because of the Shanghai pudong development bank is listed companies，So notice。

　　5年来成长缓慢 5 years grow slowly

　　“市场低迷，生不逢时。”浦银安盛屡次提到这一点。

“Market downturn，unlucky。”PuYinAn filled often mention it。

　　作为中国基金行业第59家成立的公司，拥有银行股东背景的浦银安盛无疑被市场寄予厚望。然而5年过去了，浦银安盛规模依旧停留在26.05亿元，排在行业第59位。

As China fund industry 59 home company，Bank shareholders have the background of the PuYinAn filled by market is expected to do that。But five years later，PuYinAn filled scale in 2.605 billion yuan still，59 a row in the industry。

　　浦银安盛方面表示，成立的时间错过了规模扩张的最佳时期，而在2008年4月发行的第一只基金浦银安盛价值成长(519110,基金吧)，受到了金融危机影响，所以导致公司规模上不去。

PuYinAn cheng said，The established time missed the best period of expansion，And in the April 2008 issue of the first fund PuYinAn filled value growth(519110,Fund it)，By the financial crisis，So the company to scale couldn't get on。

　　理财周报记者发现，同为银行系，并且成立时间晚于浦银安盛的农银汇理和民生加银如今发展均好于浦银安盛。

Financial weekly reporter discovery，For bank is with，And late PuYinAn filled in established farming and the people's livelihood Daniel silver remit add silver now were PuYinAn filled in development。

　　然而这两年浦银安盛的努力也得到市场的回馈，2011年全部60家基金公司中仅七家规模正增长，浦银安盛增长率排名第三。

But these two years PuYinAn filled efforts have been market feedback，2011 all 60 fund company in just seven scale is growth，PuYinAn filled growth rate was third。