价值观经营：韩国中小企业经营难的突破口

Values business：Small and medium-sized enterprise management difficult South Korea breakthrough

　　全圣喆(韩国顶级培训机构IGM董事长)

All saints 喆(South Korea's top training institutions IGM chairman)

　　韩国中小企业经营难，已经成为争议焦点，这些身处困境、举步维艰的韩国中小企业主们为了能在大企业一手遮天的情境之下、于竞争的缝隙之间寻求到生机而拼命挣扎。然而，他们却找不到什么真正有效的生存办法。中小企业的出路在哪里？我的答案是：只有努力成长为苹果公司那样的创造型企业才有可能存活。那么，怎样才能成长为创造型的企业？那就要靠员工们的工作热情与全情投入了。

South Korea small and medium-sized enterprises management difficult，Has become a focus of dispute，These are in trouble、Struggling small business owners to South Korea in the big enterprise YiShouZheTian under the situation、The gap between seek in competition to life and struggling。however，But they can't find what really effective way to survive。The small and medium-sized enterprise where is the way out？My answer is：Only by working hard for apple's growth as creative enterprise could live。so，How to grow up for the creative enterprise？That will depend on the employees' working passion and dedication。

　　究竟用什么样的方法可以令员工们释放出全部热情并忘我地工作？多给薪水就行吗？显然不是。美国哈佛大学的调查研究指出，企业员工，特别是白领阶层，他们的经济利益与工作热情并没有直接的关系。那么能令员工埋头工作的最有效的方法到底是什么呢？依我看就是“价值观”，企业价值观一致了，员工们从思想深处就具有了主动性和能动性，有了主人翁的意识，他们会真心地认为，自己的命运同企业的命运是紧紧联系在一起的，于是他们就会像加满了油的赛车，风驰电掣，一刻千里，干劲十足，有时甚至还可以为企业的利益或名誉牺牲一切。

What is done with what kind of method can make the staff release all the passion and devote themselves to the job？More to pay will do？Obviously not。Harvard University survey study，Enterprise employees，Especially white-collar class，Their economic interests and work enthusiasm and no direct relationship。So can make staff his work the most effective method of what is it？In my opinion is“values”，The enterprise values agreement，The staff from deep in thought, had the initiative and initiative，A master of consciousness，They will truly think，His fate with the fate of the business are closely linked，So they will be like the car filled up with oil，lightning，Moment li，drive，Sometimes even can also be for the interests of the enterprise or reputation sacrifice everything。

　　近来西方国家最热门的话题也是“价值观经营”，究其缘由，主要是因为企业经营者越来越深刻地认识到企业成败的关键在于人。企业归根结底是由“人”组成的，就像“法人”这个词所代表的法律效力和权柄一样，企业存活的关键在于人，人的素质决定企业的未来。人在生活中追求自己认为重要的东西，也就是所谓“价值”，因此一个人的价值观决定着这个人的生活状态。

Recent western countries the most popular topic is“Values business”，Investigate its reason，Mainly because the enterprise operator more and more profound understanding to the enterprise is crucial to the success of the people。In the final analysis, it is the enterprise“people”Composed of，as“Legal person”The word which represents the legal effect and authority，Enterprise survival, the key is that person，The quality of people decided to the future of the company。People in life that pursuit of what's important，Also is the so-called“value”，So a person's values decided to this man's life status。

　　企业也是如此，它最终是要按照人们的想法来运转的。换句话说，是员工们对于企业的想法和价值观在左右着企业的命运。很多企业经营不善的最大原因就是员工们想法各不相同，甚至与经营者的想法背道而驰、南辕北辙，这就象俄国寓言里拉车的几个小动物一样，由于它们各自自以为是地朝着不同的方向使劲儿地拉，结果最后企业这个大车不但纹丝不动，而且还会在泥潭中越陷越深。

Enterprise also is so，It is final, according to the people's ideas to operate。In other words，The employees of the enterprise is for ideas and values in the fate of the enterprise around。Many poor management of enterprise is one of the main reason why the staff thought each are not identical，Even with operator own views、Vary widely，This is like Russia fable of a few small car pulling animals，Because of their respective right in a different direction and loudly，Results the last enterprise this cart not only refused to budge，And it will be in the mire deeper。

　　像企业经营者的想法当然重要，只可惜没有任何东西能够保证员工们的想法始终都和经营者的保持一致。经营者同员工意见不同时，这个公司就可以比作是一个头脑里有着两种不同的价值观并不断互相冲撞着的矛盾体。这样的人轻则神经衰弱，重则精神分裂。由于职业关系，我有机会仔细考察了很多韩国企业，我考察后的结论是：得了神经衰弱或精神分裂的企业不计其数，病因都是企业经营者和员工们的想法不统一。

Like the idea of course important business operators，But nothing to ensure that the employees' idea always and operator's consistent。Operators with employees on at the same time，The company can be compared to a head with two kinds of different values and constantly encompasses crashing the each other。Such light is nervous breakdown，Heavy then schizophrenia。Because professional relationship，I had a chance to examine a lot of south Korean enterprise，I inspected after conclusion is：Suffered from a nervous breakdown or schizophrenia of enterprise is countless，Cause all is the enterprise operator and the staff thoughts is not uniform。

　　据说麦肯锡在诊断一些经营失败的公司时，会首先请来同一公司的一名高层领导、一名干部和一名职员，然后分别向他们询问他们认为自己的公司目前最重要的三件事情是什么。结果这三人列举的九件事情简直风马牛不相及。一般来说，公司经营得越糟糕，员工们的答案越是不统一、越是离奇。这正是企业患上了神经衰弱或精神分裂的征兆。

It is said that in some business failure diagnosis McKinsey and company，The same company will first come a senior leadership、A cadre and a clerk，Then they asked them separately to think of their company of the three most important things??? What??。The result of this is one of the three nine thing was irrelevant。Generally speaking，The worse business，The staff of the more the answer not to be unified、The more bizarre。This is what enterprise suffering from a nervous breakdown or signs of schizophrenia。

　　价值观经营，简单地说就是令所有员工与企业经营者以同样的价值标准进行工作的经营方式；在对公司的核心理念进行商议并达成一致后，大家要按照该结果同心协力地开展工作。如，企业经营者要让员工思考：1，自己的公司为什么而存在，以此树立员工的使命意识；2，什么是自己工作时要优先考虑的事情，以此理清员工的思路，让员工清楚自己的核心价值；3，希望自己的公司10年、20年后成为什么样的公司，推动员工的企业梦想。只要全体职员在这三个焦点与经营者达成共识，那么该公司就可以看作是在企业价值观方面上下一心、团结一致，那么这个企业就有了灵魂和凝聚力，它就成为了坚不可摧的战斗堡垒，可以战胜一切困难，可以时刻保持顽强的斗志，而此时员工们在企业这个大家庭里也就感到了自身的价值和重要性，他们之间就会从君子之交淡如水的“同事”变成亲亲热热、志同道合的“同志”或“兄弟”。

Values business，Say simply is what makes all employees and business operators in the same value standard the management method of work；In the core idea of the company to discuss and reach a consensus，According to the results you want to make concerted efforts to do the work。if，Enterprise operator to let employees think：1，His company why and exist，Sets up the mission of staff awareness；2，What is his job to priority，To clear up the staff of thought，Let employees aware of their core value；3，Hope that his company 10 years、20 years later become what kind of company，Promote the enterprise employees dream。As long as the staff in the three focus and operators reach a consensus，So the company can as in the enterprise values of fluctuation of one mind、solidarity，So the enterprise have the soul and cohesion，It became an impregnable fortress battle，Can overcome all difficulties，Can keep a fierce competitiveness，And right now the staff in the enterprise the family also felt own value and importance，Between them from a hedge between keeps friendship green“colleagues”Become close close hot、like-minded“comrade”or“brother”。

　　从根本上来讲，经营不是数字与制度的游戏，而是管理人的过程。很多企业都致力于选拔搜罗优秀的人才，却很少有人用心去考虑该怎样让员工努力工作。想通过奖励手段吸引人才，可以，但是用金钱笼络人才是有限而短暂的。人，需要用价值观来塑造，企业的魂，要用员工的价值观来一统和凝聚。哈佛教授约翰·科特曾发表过这样的研究结果：利用企业价值观来经营的公司与不谙此道的公司相比，企业利润高出4倍以上，创造的就业机会多出7倍，股价高出12倍。

basically，Business is not digital and system of the game，But the administrator of the process。Many companies are working to select/excellent talents，But few people work hard to consider how to let employees working hard。Want to incentives to attract talent means，can，But the use of money is limited and temporary netting talents。people，Need to use the values to shape，The soul of the enterprise，With the values of the employees to unify and cohesion。Harvard professor John kete has published such results of the study：Use of the enterprise values to management company and isolation from the way than the company，Enterprise profits more than four times higher，Create more employment opportunities out 7 times，12 times higher than the share price。

　　在此，我想向那些身陷困境、难以自救的企业家们建议，你只要在企业价值观经营上做文章、动脑筋，就一定可以寻找到突破口，使困境中的企业峰回路转，柳暗花明。因为，价值观经营，才是企业经营的智慧之道。

In this，I'd like to customers who are in trouble、Hard to save entrepreneurs Suggestions，As long as you in the enterprise values business fuss、ideas，Will can be looking for the breach，Make the enterprise turn of the dilemma，began。because，Values business，Is the enterprise management of the path of wisdom。