2008年金融业的衰退和随之而来的全球经济危机成了历史上最大的破坏力量。时至今日，由于欧债危机的影响，经济的疲软态势依旧在延续。联合国工业发展组织在今年12月3日发布的一份报告指出，欧洲、北美等地新一轮经济衰退让全球制造业继续表现不振。2012年第三季度全球制造业依然疲弱，同比增长2.2%，其增长率为2009年以来的最低点。

In 2008 financial recession and subsequent global economic crisis become history the most destructive force.today,Due to the influence of European debt crisis,The weakness of the economic situation is still continues.The United Nations industrial development organization in December 3, issued a report says,The European/North America, a new round of economic recession for global manufacturing of continue to show.In the third quarter of 2012 global manufacturing remains weak,Year-on-year growth of 2.2%,The growth rate for their lowest since 2009.

　　经济学家们不断地推测，全球经济是逐渐走向复苏，还是继续停滞？抑或进一步衰退或反复波动？无论出于哪一种情况，有一点是肯定的：对任何一家企业而言，商业决策的难度将继续增加，企业的生存模式，也在发生剧变。

Economists that constantly,The global economy is gradually recovery,Or continue to stagnation?Or further recession or repeated wave?No matter what kind of situation,One thing is for sure:As for any company,The difficulty of the business decisions will continue to increase,Enterprise survival mode,Also is in produce change.

　　不过，虽然目前全球宏观经济的严峻环境给中资企业的海外销售暂时带来压力，但对外直接投资的前景依然乐观。根据“十二五”规划，中国对外直接投资2015年将达到1500亿美元，“十二五”时期年均增长率将达17%。中国企业在当下的经济浪潮中正走向国际舞台中心。如今，在国家“走出去”政策的支持下，中国占全球的出口份额已由2001年的4.3%上升至2011年的10.4%，中国企业的话语权也在不断增加。而这些在国内成长起来的优秀企业，如何进入另一个全新、复杂的环境？如何在有限的时间段内抓住无限的机遇？“全球化”是每一个正在“走出去”的中国企业的必由之路。

but,Although at present the severe global macroeconomic environment for Chinese enterprises overseas sales pressure temporarily,But the prospect of foreign direct investment is still optimistic.According to the"1025"planning,China's foreign direct investment in 2015 will reach $150 billion,"1025"Period with an average annual growth rate will reach 17%.Chinese enterprises in the present economic tide to CKS international center stage.now,In the country"Go out"The support of the policy,China's share of the global share of exports already by 4.3% in 2001 to 10.4% in 2011,Chinese enterprise's voice has also increased.And these in domestic grow up good enterprise,How to enter another brand new/Complex environment?How to seize the limited period of infinite opportunity?"globalization"Is each are"Go out"The only way of Chinese enterprises.

　　前不久，BBC与汇丰银行合作推出了“The Ideas Exchange”系列节目，每期邀请两位全球商业领袖进行财智激荡，探讨现今商业环境下，企业全球化过程当中的企业家创业、管理的心得。节目总共有八期，谈论的主题包括价值观如何成为企业的推动力、如何构建弹性的组织架构、怎样打造灵敏的供应链等，邀请到的商业精英来自制造业、医药、科技等行业。

Not long ago,BBC and HSBC bank cooperation launched"The Ideas Exchange"series,Each invited two global business leaders to smartfortune machine,Discuss today's business environment,In the process of enterprise globalization entrepreneurial/Management experience.Program has a total of eight period,Talking about topics include values how to become the driving force of enterprise/How to construct the elastic organization structure/How to make sensitive of the supply chain, etc.,Invited to business elite from manufacturing/medicine/Science and technology, etc.

　　全球化以及经济、社会、文化的整合在让世界变小的同时，也变得更加复杂。全球化推动了各国经济的增长，但也创造了更为“联动”的经济环境，并导致了“连锁脆弱性”。这种情况下，各个公司和组织都面临着更强的跨区互动，更快的企业转型，越来越多的信息和迅速变化的客户需求。

Globalization and economic/social/Culture integration in make the world smaller and at the same time,Also becomes more complicated.Globalization promotes the world economic growth,But also created more"linkage"Economic environment,And led to the"Chain vulnerability".In this case,All companies and organizations are faced with more interregional interaction,Faster enterprise transformation,More and more information and rapid change of the customer's needs.

　　在聆听国际企业家的经验同时，《21世纪经济报道》管理版推出“新航海世纪——中国企业走出去”系列报道，邀请已有全球化战略布局的标杆企业来分享他们的观点。中国企业的拓疆者们，例如华为、中兴、三一重工(600031,股吧)等企业也在持续地密集地进行国际市场的布局，甚至一些新兴的互联网企业，也深入竞争最为激烈的美国市场腹地。中国企业走出去的步伐已经加快，试水出海远航的举措备受关注。对此，我们会连续推出系列报道，聆听标杆企业家的智慧交锋。（王晶）

Listening to the international entrepreneurs experience at the same time,[The 21st century business herald]Management edition launched"New Marine century -- Chinese enterprises to go out"Series of reports,Invitation for the layout of the globalization strategy benchmarking enterprise to share their point of view.Chinese enterprises to be the extension in xinjiang,Such as huawei/zte/sany(600031,guba)Enterprises are also continue to close on the layout of the international market,Even some emerging Internet enterprise,Also deeply most competitive U.S. market hinterland.The pace of Chinese enterprises go out has been quickened,Test the waters of the sea voyage concern about the move.this,We will launch a series of reports for,Listen to the wisdom of the entrepreneurs in benchmarking.(Jing wang)